ISMS Newsletter, Aug 24, 2015
NEWS ITEMS
Marketing Science
“Accepted 7/15 –
8/18 but not
published” papers
2015 Marketing
Sci Conf VP
meetings update
2015 ISBM
Doctoral Awards
Competition
ISMS 2015
Doctoral
Dissertation
Proposal
Competition
NYU 2015
Conference on
Digital Big Data,
Smart Life, Mobile
Marketing
Analytics
INFORMS
International
Marketing Science “Accepted 7/15 –8/18 but not
published” papers
Thanks to Marketing Science Editor-in-Chief Preyas Desai, we will be able
to update ISMS members each month regarding the “accepted but not
published” papers at Marketing Science. Below is the list of papers
accepted during the period from July 15, 2015 to Aug 18, 2015:
* “Enduring Effects of Goal Achievement and Failure within
Customer Loyalty Programs: A Large-Scale Field Experiment” by
Wang, Yanwen; Lewis, Michael; Cryder, Cynthia; Sprigg, Jim.
* “Fare Prediction Websites and Transaction Prices: Empirical
Evidence from the Airline Industry,” by Mantin, Benny; Rubin,
Eran.
* “Ticking away the moments: Timing regularity helps to better
predict customer activity,” by Platzer, Michael and Reutterer,
Thomas.
Meeting in Hawaii
on June 12-15,
2016
2016 Invitational
Choice
Symposium
& Upcoming
Conferences
2015 Marketing Sci Conf VP meetings update
[1] Kudos to the Dipankar, Jian, and Shubhranshu for an excellent conference! We
all owe them our gratitude for the work they put into making it such a success.
They have set a high standard for future chairs.
[2] MKSC2015 Post-Conference Survey Results
Thanks to the 138 conference attendees who completed our first post-conference
survey. Here is a brief summary of the results.
Attendees think of ‘networking’ when they think of the conference: “List up to
three words or phrases that come to mind when you think of the ISMS Marketing
Science Conference.”
90% Agree or Strongly Agree that the conference was worth the time and money.
Most frequently mentioned qualitative comments:
[a] Sessions: Variance; Some excellent; Highest quality in years.
[b] Venue: Great location / venue; Match room size with demand; Provide WiFi.
[c] Food & Beverage: Prefer more breakfast selections; Prefer more drink tickets;
Very good quality.
[d] Ideas for innovation: Include / re-engage practitioners; More social /
networking opportunities (w/ an open bar); Add a competitive track / explore
selectivity.
The post-conference survey results have been / will be passed along to the future
conference hosts for their consideration, and used by the Meetings SubCommittee.
[3] The Meetings Sub-Committee has been formed: Anocha Aribarg (Michigan);
Bruce Hardie (LBS); Sanjay Jain (TAMU); Oded Netzer (Columbia); Vithala Rao
(Cornell). Its current work is to review proposals for MKSC2017 and MKSC2018.
Updated by Doug Bowman, VP meetings ISMS
2015 ISBM Doctoral Awards Competition
Penn State's Institute for the Study of Business Markets announces its twenty-fourth annual Business
Marketing Doctoral Support Award Competition.
Up to three candidates in accredited doctoral programs will receive dissertation support awards.
Dissertations in any area of business-to-business (industrial) marketing or in any of the methodological areas
that support advances in business marketing will be considered. See "Research Priorities" under the ISBM
Research section of the ISBM website for more information: Particular consideration will be given to
proposals that address the areas of (1) Marketing's Role in B2B Innovation (2) B2B Buying Behavior and (3)
B2B Customer Analytics.
In addition to applications from PhD students in marketing, we encourage applications from students in
economics, management science, organizational psychology, statistics, anthropology and other disciplines
whose developments help advance our understanding of the operation of the business marketplace.
The award consists of:

Up to $7,500 in financial assistance to be used for travel, conference attendance, data collection,
and other expenses of conducting and presenting the results of the research.

Assistance, as needed, in gaining the cooperation of both ISBM member firms and non-member
firms for data, interviews, etc.
The outstanding submission, if awarded, will receive the ISBM Dissertation Proposal Prize, an additional
award of $2,500.
Submission Information
PhD candidates interested in the competition should submit an abstract of their research not to exceed five
double-spaced pages, along with a current vita and a vita of their dissertation advisor. The abstract should
address the potential importance of their work to business marketing practice, its theoretical contributions,
the research methodology, and the amount and kind of support requested. The abstract must be submitted
no later than September 15, 2015. See special note on instructions for Electronic Submissions.
Proposals will be judged by an academic panel, consisting of representatives of the ISBM and qualified faculty
members from other universities. The panel will not provide feedback to the entrants at this stage. Finalists
will be notified by October 10, 2015.
Final proposals not to exceed 15 double-spaced pages are due on November 15, 2015. Winners will be
announced by February 15, 2016. All finalists will receive feedback from the academic review panel.
Any pages of the abstract and/or proposal (not including reference pages) exceeding the page limits listed
above will not be considered in the review process. Request samples of abstracts or proposals by sending an
email to LNicolini@psu.edu.
Academics interested in requesting research funding other than the competition should see research
proposal funding for information. Request further information about the ISBM and the competition from:
Dr. Gary L. Lilien, Research Director
Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
468 Business Building
University Park, PA 16802-3603
Telephone: 814-863-2782
Fax: 814-863-0413
Submissions should be sent as email attachments. Acceptable formats for submissions are Word, PDF, and
RTF. Electronic submissions should be sent to LNicolini@psu.edu.
ISMS 2015 Doctoral Dissertation Proposal Competition
The INFORMS Society for Marketing Science (ISMS) is pleased to announce its ISMS 2015
Doctoral Dissertation Proposal Competition. This dissertation proposal competition is held
annually and recognizes the best doctoral dissertation proposals on important marketing
issues. Through this Call for Dissertation Proposals, we seek proposals relevant to marketing
science, theory, and practice.
Starting 2015, in addition to the regular ISMS dissertation proposal awards, one award funded
by the Sheth Foundation would be given to a dissertation proposal that focuses on emerging
markets.
Goals
ISMS dissertation grants are meant to cover the following costs of dissertation research
 Collect data, obtain software, run experiments, pay research assistants
 Release from teaching
 Provide summer support
 Provide fifth year support
Award Information
One to five awards of $5000 will be awarded to the best proposal(s) based on ISMS budget and
the number of submissions each year. A separate award of $5000 will be awarded to the best
proposal on emerging markets.
Award Committee
The Dissertation Proposal Competition Committee is chaired by the VP Education of
ISMS (K. Sudhir, Yale). The members of the competition committee are David Godes
(Maryland), Puneet Manchanda (Michigan) and Catherine Tucker (MIT). The
dissertation proposals will be reviewed and the winners will be selected by the members
of the competition committee.
Application Eligibility Criteria
Any student member of ISMS is eligible to participate in this competition, provided that:
 The candidate or his/her advisor has been a dues paying member of ISMS for at least
two years (including the current year).
 The candidate is registered at an accredited university to receive the degree of PhD in



business or marketing.
The candidate’s chair certifies that the proposal for the dissertation has been approved
by the candidate’s committee, school or university by August 31, 2015.
The candidate’s chair certifies that the dissertation will not be completed by December
31st of 2015.
The dissertation has not already won an ISMS dissertation grant in prior years.
Submission Information
The final proposal must not exceed a maximum length of 20 double-spaced pages including
tables, exhibits, and references. A one-page, self-contained summary of the proposal needs to
be included as the first page of the proposal. The problem statement, relevant theory that
addresses the problem, hypothesis to be tested, methodology to be employed and an indicative
bibliography need to be clearly stated and substantiated in the proposal. For blind reviewing
purposes, any identifying information from the proposal itself should be omitted. A separate
document containing the entrant’s name and contact information, the title of the dissertation,
contact information for the entrant’s thesis advisor/chair and names of all the committee
members need to be provided. Please use the style sheet similar to the one required by
Marketing Science. When submitting a proposal, please use the subject line “ISMS Dissertation
Competition 2015.” Only submission materials e-mailed to k.sudhir@yale.edu no later than
August 31, 2015 will be considered.
Evaluation Criteria
The committee evaluating the proposals will use the following criteria to judge the proposals:
1. Problem Importance
2. Likely theoretical contribution, and/or advance in marketing science
3. Likely contribution to marketing practice
4. Appropriateness of methodology/research design
For the emerging markets proposal award, the same criteria above apply but the proposal
should focus on issues related to emerging markets.
The winner(s) are expected to be announced by December 15, 2015.
Responsibility of Award Recipients
Award recipients will present their research at a special session to be organized as part of the
2016 Marketing Science conference.
For any further questions and information regarding the submission of proposals, please
contact:
K. Sudhir
James L. Frank Professor of Marketing, Private Enterprise and Management
Professor of Economics
Director, China India Insights Program
Yale School of Management
135 Prospect St, PO Box 208200
New Haven, CT 06520-8200
Ph: 203-432-3289
Fax: 203-432-3003
k.sudhir@yale.edu
Upcoming Conferences
NYU 2015 Conference on Digital Big Data, Smart Life,
Mobile Marketing Analytics
October 23, 2015
NYU Stern School of Business, 44 West 4th Street, New York, NY 10012
Over 3.6 billion people worldwide are deeply engaged with smartphone devices, machine-to-machine
connected solutions, wearables, Internet-of-things technologies. More than half of adult Americans rely on
smartphones to go about daily life. Almost 75% of Facebook and 70% of Twitter’s ad revenue come from
mobile, and companies are projected to spend as high as $220B to advertise their products and services with
mobile marketing nearly any location. More than half of all digital advertising money now goes to mobile
display and in-app advertisements. As marketers can send ads to smartphone users anywhere they are,
marketing discipline now faces tremendous opportunities of coming up with new theory and industry
practices for manager and consumer insights.
This conference will explore how mobile technologies and connected smart devices affect advertising,
promotions, marketing ROI, and omni-channel targeting effectiveness. Topics may include geo-fencing, geoconquesting, in-store beacons, mobile social, mobile search, mobile web and app platforms in the contexts of
competition, brand deep engagement, coupon customization, and cross-channel cross-devices attribution.
Mobile Analytics
 Mobile geo-social targeting with Facebook, Twitter, Weibo, KakaoTalk, weChat, Line
 Smartphone targeting in retailing, banking, e-commerce, automotive industries
 Mobile geo-conquesting with competitive and combative advertising
 Geofenced, geotag-enabled social sharing
 Mobile app design and in-app advertising
 Mobile gaming platform

Mobile online to offline/offline to online (OTO) conversion
IOT, Wearables, & Digital Advertising
 Wearables marketing and advertising
 Smart watch and consumer engagement on-the-go
 Internet of Things (IOT) and customer relationships
 Finding the right metrics to measure social media marketing success
Big Data and its Practical Applications
 State of the art applications of Big Data in practice
 Successfully linking Big Data and business strategy
 Social networks and structured/unstructured data analytics
 Handling privacy and security concerns
 Cross-country differences in the acceptance of Big Data
 Real-time consumer insights from Big Data and large field experiments
Featured Keynote Speakers: JP Dube (Chicago), Dan Goldstein (Microsoft), Dominique Hanssens
(UCLA), Anindya Ghose (NYU), K Sudhir (Yale), and Olivier Toubia (Columbia)
Submission logistics:
Submit either 3-page abstract, full paper, or 10 PPT slides to BigDataMarketingConf@gmail.com and
cc Xueming.Luo@temple.edu and rwiner@stern.nyu.edu. Submission deadline is August 16, 2015.
Acceptance notification date: September 10, 2015 (Acceptance of submission requires one coauthor to
register and present at the conference)
Conference date: October 23, 2015 (8.30am-5pm, with one industry panel, one academic panel, paper
presentations, as well as the conference reception/poster sessions from 5-6.30pm)
Registration online is open now:
http://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/academicdepartments/marketing/events/conferences/big-data-2015/registration
Conference Chairs: Xueming Luo (Temple) and Russ Winer (NYU)
Conference Program Board Members
Eric Anderson (Northwestern), Kellogg School of Management
Pradeep Chintagunta (Chicago), Chicago Booth School of Business
JP Dube (Chicago), Chicago Booth School of Business
Sachin Gupta (Cornell), Johnson School of Management
Carl Mela (Duke), Fuqua School of Business
Harikesh Nair (Stanford), Stanford School of Business
Scott Neslin (Dartmouth), Dartmouth College
Praveen Kopalle (Dartmouth), Dartmouth College
Jiwoong Shin (Yale), Yale School of Management
K Sudhir (Yale), Yale School of Management
Yuchi Zhang (Temple), Fox School of Business
Juanjuan Zhang (MIT), Sloan School of Management
Co-sponsored by:
INFORMS International Meeting will be held in Hawaii on June 12-15, 2016
Hilton Waikoloa Village, Waikoloa Village, Hawaii
To any ISMS members who plan to attend MKSC2016 (Jun.16-18) in Shanghai and want to stop
at the Hawaii conference on their way over, please contact Doug Bowman (Emory).
Call for Workshop Proposals - 2016 Invitational Choice Symposium Lake Louise, Alberta
Call for Workshop Proposals
10th Triennial Invitational Choice Symposium
May 14-17, 2016
Lake Louise, Alberta, Canada
www.choicesymposium.com
The 10th Triennial Invitational Choice Symposium will be hosted by the University of Alberta School of
Business in May of 2016. It will be co-chaired by Gerald Häubl and Peter Popkowski Leszczyc. The event
will begin with a welcome reception and dinner in the evening of Saturday, May 14, and conclude with a
dinner and social event in the evening of Tuesday, May 17. It will be held at the Fairmont Chateau Lake
Louise located in Alberta’s Banff National Park in the heart of the Canadian Rockies.
The purpose of the Triennial Invitational Choice Symposium is to provide a forum for in-depth
interaction among leading scholars (from various scientific disciplines) in the domains of human choice
behavior and decision making, broadly defined. The Choice Symposium is designed to facilitate
discourse that will lead to advances both in our theoretical/substantive understanding of how people
make choices and in the methods for studying choice behavior. The Symposium entails a number of
parallel workshops on specific, well-defined themes. Each of the workshops is (a) organized by two or
three thought leaders on a theme that they propose and (b) attended by about 10-12 additional
participants who are invited by the workshop organizers.
Scholars who are interested in organizing a workshop on a specific theme for the 2016 Choice
Symposium may submit a proposal by September 15, 2015 (see below for details). Priority will be given
to workshop proposals that focus on topics that are of broad relevance and that span multiple academic
disciplines. Workshop organizers are responsible for recruiting a roster of participants for their proposed
session. Ideally, this group will include individuals with diverse backgrounds and from a variety of
disciplines. Workshop participants should be scholars who have made significant contributions to the
topic area or who, based on their work in cognate or related areas, can be expected to make such
contributions in the future.
The co-organizers of accepted workshops develop an agenda for their workshop sessions prior to the
Symposium. All participants are expected to attend the entire event and actively participate in the
discussions in their workshop. Each workshop group produces a brief report summarizing its discussions.
These reports will be made available to all Choice Symposium attendees to facilitate the sharing of ideas
and insights across workshops. Moreover, the Symposium co-chairs will explore the possibility of coediting a special issue of a journal (Marketing Letters) featuring a collection of short review/position
papers based on some of the workshops.
Workshop proposals should include the following:

The theme of the proposed workshop.

The names of the workshop co-organizers (no more than 4), along with their affiliations
and contact information.

A description of the proposed workshop theme, including a brief characterization of the
current state of knowledge in the relevant domain(s), as well as a vision statement
outlining how the workshop is expected to stimulate, and set the course for, important
new research related to the theme. (This part must not exceed 400 words in length.)

A (short) list of key references.

A list of workshop participants, along with their affiliations and contact information, as
well as an indication of who has already committed to attending the Symposium if the
workshop proposal is accepted. This list should include at least 8 and no more than 13
individuals (not counting the workshop co-organizers).
Workshop proposals must be submitted (in PDF format) to choicesymposium@gmail.com by September
15, 2015.
Submitted workshop proposals will be reviewed and evaluated by members of the Program Committee
(see below). Decisions about acceptance/non-acceptance will be based on the input from the Program
Committee, and communicated to the corresponding co-organizers of the workshop proposals by
November 1, 2015.
In order for an accepted workshop to be included in the Choice Symposium program, all of
its participants must register for the event by January 31, 2016.
Program Committee:
Greg Allenby (Ohio State University)
Ulf Böckenholt (Northwestern University)
Simona Botti (London Business School)
Bart Bronnenberg (Tilburg University)
Randy Bucklin (UCLA)
Darren Dahl (University of British Columbia)
Benedict Dellaert (Erasmus University)
Ravi Dhar (Yale University)
Jean-Pierre Dube (University of Chicago)
Tulin Erdem (New York University)
Avi Goldfarb (University of Toronto)
Rebecca Hamilton (Georgetown University)
Ernan Haruvy (University of Texas at Dallas)
John Hauser (MIT)
Ralph Hertwig (Max Planck Institute, Berlin)
Joel Huber (Duke University)
Jeff Inman (University of Pittsburgh)
Chris Janiszewski (University of Florida)
Eric Johnson (Columbia University)
V. Kumar (Georgia State University)
Robert Meyer (University of Pennsylvania)
Barry Schwartz (Swarthmore College)
Eldar Shafir (Princeton University)
Itamar Simonson (Stanford University)
Joffre Swait (University of South Australia)
Michel Wedel (University of Maryland)
We look forward to receiving many interesting workshop proposals on a broad range of themes related
to human decision making and choice behavior.
Gerald Häubl
Ronald K. Banister Chair in Business
School of Business
University of Alberta
Peter Popkowski Leszczyc
Professor of Marketing
School of Business
University of Alberta
10th Triennial Invitational Choice Symposium
May 14-17, 2016
Lake Louise, Alberta
Web: www.choicesymposium.com
E-Mail: choicesymposium@gmail.com
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Xueming Luo
V.P. of Electronic Communications ISMS
Charles Gilliland Distinguished Chair Professor of Marketing
Professor of Strategy and Professor of MIS
Founder/Director of Global Center on Big Data and Mobile Analytics
www.fox.temple.edu/gbm
Fox School of Business, Temple University, Philadelphia, PA 19122
http://www.fox.temple.edu/mcm_people/xueming-luo/
http://ssrn.com/author=1051326