Draft release – for immediate release
Dubai Gold & Jewellery Group is back with mega winning opportunities of 15 Kilos of gold
and up to AED 2 Million dirham cash prizes for Dubai Shopping Festival 2013
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13 kilos of gold up for grabs in daily, weekly raffle draws on purchase of gold and
jewellery worth AED 1500 or EXPO 2020 gold coin worth AED 800*
Additional 2 kilos of gold to be won in the form of 4 gram EXPO 2020 Dubai
Candidate City gold coins in the hourly SMS draws, 13 Draws to be held every hour
between 11 AM to 10. 15 PM
Instant cash prize up to AED 2 million in cash on purchase of diamonds, pearls and
watches
Wide spread Participation from jewellery retail outlets
Supported by four key sponsors- Joy Alukkas Jewellery, Malabar Gold, Meena
Jewellers, Sky Jewellery and three sponsors - Atlas Jewellery, Kanz Jewellers and
Chittillappilly Jewellers
December 30, 2012: Dubai Gold and Jewellery Group unveils details of its much awaited
Dubai Shopping Festival promotions, offering gold & diamond jewellery lovers with
unprecedented opportunities to win 13 kilos of gold in daily and weekly raffle draws, 500
gold coins in hourly SMS draws and instant cash prizes up to AED 2 million. The 32 days
mega campaign from Dubai Gold & Jewellery Group will offer jewellery lovers with
incredible 3 chances to win gold coin every hour through hourly SMS draws in addition to
kilos of gold to be won in daily and weekly mega raffle draws this DSF.
Over 100 jewellery retail outlets across Dubai will participate in the campaign that presents
customers a chance to win one gold coin every hour in the hourly SMS draw, 3 gold coins at
the end of the day (daily mega SMS draw) and 20 gold coins in final mega SMS draw in
addition to quarter kilo gold on the daily and 1 kilo gold each on 5 weekly raffle draws. To
take part in the fantastic winning spree, customers need to spend only AED 1500 on gold
jewellery purchases or AED 800 on the EXPO 2020 Dubai, Candidate City special edition gold
coin from any of the participating outlets.
In addition to the 15 kilos of gold on offer, there is also an opportunity to win up to two
million dirham in cash through a special ‘Scratch n Win’ promotion that is aimed at shoppers
of diamonds, pearls and watches. Anyone spending upto AED 1000 on diamond jewellery,
pearls or watches is entitled to one ‘Scratch nWin’ coupon with chances to win instant cash.
Dubai Gold & Jewellery Group has also launched a special edition 4 gram gold coin to
celebrate Dubai’s candidature status for the mostawaited EXPO 2020 bid.
Commenting on the mega DSF promotions by the Group, Sunny Chittilappilly, the chairman
of Dubai Gold & Jewellery Group said “This year we offer five exciting chances to win gold
during DSF, with 454 winners and gold to be won every hour through SMS draws in addition
to the daily and weekly raffle draws for quarter and 1 kg gold this year’s promotion is all set
to change the perspective on winning during DSF. DGJG is honoured to have launched the
EXPO 2020 Candidate City Dubai special edition gold coin in line with DSF to celebrate
Dubai’s candidature status for EXPO 2020 and as a gesture of support to the visionasry
leadership of Dubai. These finely crafted coins will resonate and promote awareness among
public on the bid process. With numerous chances to win, we are confident that this year’s
edition will be one of the most successful ever.”
Saeed Mohammad Mesam Al Falasi, Director, Strategic Alliances Division, Dubai Events and
Promotions Establishment, said: “The longstanding cooperation between the government
and private sector partners like the Dubai Gold and Jewellery Group has helped us together
build Dubai as the City of Gold, and it is also this mutual trust and collaboration that recently
led to Dubai being crowned as the ‘World Festival and Event City 2012’ by the International
Festivals and Events Association, the world’s leading trade association for events. The UAE is
currently bidding to host the World Expo 2020 in Dubai and it is indeed an excellent
initiative by the Dubai Gold and Jewellery Group to offer specially minted EXPO 2020 Dubai,
Candidate City Gold Coins during their DSF campaign”.
He added: “At the heart of DSF’s successful strategy is the element of winning and that too
in a way that changes a person’s life forever. As one of Dubai Events and Promotions
Establishment’s key raffle prize partners, the Dubai Gold and Jewellery Group, has once
again lived up to everyone’s expectations by organizing the daily Gold Mega Raffle during
DSF 2013. Not only is the Raffle rewarding and unbeatable but it also sets the right tone for
boosting retail sales during DSF, and truly showcasing “Dubai at its Best”.
Over the years, Dubai Gold & Jewellery Group has actively participated in Dubai
Government’s pioneering initiatives like Dubai Shopping Festival and Dubai Summer
Surprises to bring the best shopping offers to all and establish Dubai as the World’s
Shopping Destination.
Dubai is known for its variety of designs in gold jewellery and perfect collection of pearls
and diamonds. The emirate is known for its traditional Gold Souks and the best jewellery at
the world’s best prices. And during the Dubai Shopping Festival, the customers not only get
to buy their favourite pieces of jewellery at the best price, but grand opportunities to win
kilos of gold and instant cash prizes through the various promotional schemes that the
Dubai Gold and Jewellery Group lines up with.
Over the years, Dubai Gold & Jewellery Group has given away over 683 kgs of gold during
the various editions of Dubai Shopping Festival and Dubai Summer Surprises.
The key sponsors of the campaign are Joy Alukkas Jewellery, Malabar Gold, Meena
Jewellers, Sky Jewellery and sponsors Atlas Jewellery, Kanz Jewellers and Chittillappilly
Jewellers.
About Dubai Gold & Jewellery Group
Formed with the support of the Dubai Department of Economic Development in 1996, The
Dubai Gold & Jewellery Group (DGJG) is a non- profit trade group for the Dubai jewellery
industry with around 600 members representing all sectors of the trade, including bullion,
manufacturing, wholesale & retail. The Group has since then evolved into a prestigious
trade body committed to developing and sustaining Dubai’s status as the ‘City of Gold’ and
‘The Jewellery Destination of the World’.
DGJG works closely with Dubai Municipality to ensure that Dubai maintains its standards of
providing quality jewellery to its consumers. Internationally, the Group gives its members an
opportunity to exhibit their products through the ‘Dubai Pavilion’ which is hosted in leading
international jewellery exhibitions. It also organizes the City of Gold Conference which has
brought international attention on Dubai’s positioning as the City of Gold. DGJG further
represents the interests of the trade through liaising with government organizations. Its
Board of Directors includes representations from Dubai Central Labs (Dubai Municipality),
Dubai Events and Promotions Establishment which is part of the Department of Economic
Development.