Eastman Kodak
A profile
Brief History
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1879 – Dry plate technology invented.
1884 – George Eastman –
Eastman Dry Plate and Film Co.
1884 - Negative paper invented.
1885 – First Transparent film.
1888 – First ‘Kodak’ camera – “you
push the button, we do the rest”
1891 – First Daylight loading camera.
1892 – Eastman Kodak formed.
1896 – Motion picture film, X-rays
1900 – Brownie Camera
Mission
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To be the world leader in imaging.
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Objectives:
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Move away from Film to Digital products
Increase market share
Reduce costs, inventory
Expand markets around the world
Business Units
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Consumer Digital Imaging Group (CDG),
Film, Photofinishing and Entertainment Group
(FPEG), and
Graphic Communications Group (GCG).
BCG Matrix
Financial Performance
2001
2000
1999
13,234
8,670
13,994
8,375
14,089
8,086
4,564
2,627
779
154
659
5,619
2,514
784
151
-44
6,003
2,701
817
145
350
Earnings from operations
Interest expense
Other income (charges)
345
219
-18
2,214
178
96
1,990
142
261
Earnings before income taxes
Provision for income taxes
108
32
2,132
725
2,109
717
76
1,407
1,392
0.26
4.62
4.38
Net sales
Cost of goods sold
Gross profit
Selling, general and administrative expenses
Research and development costs
Goodwill amortization
Restructuring costs (credits) and other
Net Earnings
Basic earnings per share
Quarterly Revenue
Eastman Kodak
Quarterly Revenue
4500
4000
3500
$ Million
3000
2500
2000
1500
1000
500
0
Quarterly Income
Eastman Kodak
Quarterly Net Income
800
600
400
$ Million
200
0
-200
-400
-600
-800
-1000
Competition:
Fuji Financial Performance?
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Graphs?
Marketshare
Film
 Down from near monopoly to about 70% in film.
 Competitors – Fuji, Agfa
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Digital Market Share?
SWOT
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Strengths
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Research division
Quality
Brand Recognition
Weaknesses
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Lumbering giant?
$144K per employee, vs. $385K at FUJI
SWOT (continued)
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Opportunities
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Digital imaging
Threats
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Competition in digital market
Economy
Terrorism – less tourism, less photography.
Community
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Minorities, homeless women, education
Recycling
Sponsorship of various projects – National
Geographic, etc.
Future Outlook ?