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Objectives
1. A definition of creativity and an awareness of its importance in
organizations
2. Insights about the three components that comprise creativity in individuals
3. Guidelines for how to increase creativity in organizations
4. A definition of innovation and an understanding of the relationship between
creativity and innovation
5. An awareness of the innovation process
6. An understanding of total quality as a base for spawning creative ideas
7. Insights about achieving quality and the quality improvement process
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Creativity
 Defining
Creativity
 Importance
 Creativity
of Creativity in Organizations
in Individuals
 Increasing
Creativity in Organizations
To encourage creativity in organizations, managers can . . .
. . . challenge workers
. . . challenge worker autonomy
. . . afford time for accomplishing work
. . . establish diverse work groups
. . . personally encourage workers
. . . establish systems support
. . . hire and retain creative people
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Creativity
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Creativity
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Creativity
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Innovation
 Defining
 Linking
 The
Innovation
Innovation and Creativity
Innovation Process
Step 1: Inventing
Technology ideas
 Product ideas
 Process ideas
 Management ideas

Step 2:Developing
Step 3: Diffusing
Step 4: Integrating
Step 5: Monitoring
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Innovation
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Innovation
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Catalyst for Creativity and Innovation:Total Quality Management
 Essentials
of Total Quality Management (TQM)
 Defining Total
 The
Quality Management
Importance of Quality

Positive Company Image

Lower Costs and Higher Market Share

Decreased Product Liability Costs
 Established
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Quality Awards
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Catalyst for Creativity and Innovation:Total Quality Management
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Catalyst for Creativity and Innovation:Total Quality Management
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Catalyst for Creativity and Innovation:Total Quality Management
 Essentials
 The

of Total Quality Management (TQM) (continued)
Quality Improvement Process
The Incremental Improvement Process
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Step 1: An area of improvement is chosen (improvement “theme”)

Step 2: Organize a quality improvement team if it hasn’t been done

Step 3: The team “benchmarks” the best performers

Step 4: Team analyses current performance to meet or beat benchmark

Step 5: Team performs a pilot study to test the selected remedies

Step 6: Management implements the improvements
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Catalyst for Creativity and Innovation:Total Quality Management
 Essentials
 The

of Total Quality Management (TQM) (continued)
Quality Improvement Process (continued)
Reengineering Improvements
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Principle 1: Organize around outcomes, not tasks

Principle 2: Have those who use the process output perform the process

Principle 3: Subsume information-processing work into the real work

Principle 4:Treat geographically dispersed resources as if centralized

Principle 5: Link parallel activities instead of integrating their results

Principle 6: Put decision point where work’s performed and build control

Principle 7: Capture information once and at the source
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Catalyst for Creativity and Innovation:Total Quality Management
 Creative
Ideas Based on TQM Expertise
 Possible
Creative Ideas Based on Crosby’s Work
 Possible
Creative Ideas Based on Deming’s Work
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Catalyst for Creativity and Innovation:Total Quality Management
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Catalyst for Creativity and Innovation:Total Quality Management
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Questions
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