MSc01-ID E2011 Studievejledning Study Board for Architecture and Design Department of Architecture, Design and Media Technology Østerågade 6 - 9000 Aalborg, Denmark Studievejledning MSc01-ID E2011 List of Content List of Content ......................................................................................................................................... 2 1 Welcome to students, supervisors and lecturers ............................................................................ 3 2 The modular construction of the Semester .....................................Error! Bookmark not defined. 3 The modular execution of the Semester .........................................Error! Bookmark not defined. 4 Semester Calendar 2011 ................................................................................................................ 6 5 List of Contacts................................................................................Error! Bookmark not defined. 6 Project module 1: Scandinavian Design .........................................Error! Bookmark not defined. 7 6.1 Formalities ...............................................................................Error! Bookmark not defined. 6.2 Literature .................................................................................Error! Bookmark not defined. 6.3 Submission ..............................................................................Error! Bookmark not defined. 6.4 Assessment .............................................................................Error! Bookmark not defined. 6.5 Note .........................................................................................Error! Bookmark not defined. 6.6 Project Description: Scandinavian Design ..............................Error! Bookmark not defined. 6.7 Project Related Instructions ....................................................Error! Bookmark not defined. Course module 1: Production and Economy ................................................................................ 14 7.1 8 Course module 2: Designing the Value ..........................................Error! Bookmark not defined. 8.1 9 Course Descriptions .............................................................................................................. 16 Course Descriptions ................................................................Error! Bookmark not defined. Course module 3: Constructing the Detail ......................................Error! Bookmark not defined. 9.1 10 Course Descriptions ................................................................Error! Bookmark not defined. Free Study Activities and Study Trips .........................................Error! Bookmark not defined. 10.1 11 Free Study Activity 1: IFA elektronikmesse – Excursion ........Error! Bookmark not defined. Enclosures...................................................................................Error! Bookmark not defined. 11.1 Enclosure 1: Plagiarism and correct referencing ....................Error! Bookmark not defined. 11.2 Enclosure 2: Rules concerning written work ...........................Error! Bookmark not defined. 11.3 Enclosure 3: Guidelines for difficulties in cooperation ............Error! Bookmark not defined. 11.4 Enclosure 4: Re-examinations ................................................Error! Bookmark not defined. 11.5 Enclosure 5: Generel submission requirements .....................Error! Bookmark not defined. 11.6 Enclosure 6: Evaluation formats .............................................Error! Bookmark not defined. 2 Studievejledning MSc01-ID E2011 1 Welcome to students, supervisors and lecturers Welcome to 1st semester! This Study Guide is valid for the 1st semester in the Industrial Design M.Sc. program at Architecture and Design. It is preconditioned that this guide is read before or immediately after the opening of the semester by all involved students, supervisors and lecturers. The Study Guide is a supplement and elaboration of the existing curriculum’s specifications concerning the project module and the course modules. The Study Guide is a support for students, supervisors, and lecturers in relation to the planning and implementation of the project work and the individual course. The Study Guide elaborates the learning goals that are established in the curriculum related to the project module. Practical rules concerning plagiarism, exclusion of group members- re-examination and general requirements for assignment submission are placed at the end of this document as appendixes. Enjoy! Best regards, Kaare Eriksen, Semester Coordinator 3 Studievejledning MSc01-ID E2011 2 The modular construction of the Semester This semester focuses on Scandinavian Design and the challenges thereby. The semester consists of a project module (15 ECTS) and three course modules (3 x 5 ECTS). The work load for one semester is 30 ETCS corresponding 900 hours of study work for each student. The semester is conducted qua a series of project- and course modules further described in this document. The work load may vary throughout the semester and in the individual project- and course modules. It is the semester coordinator’s responsibility in cooperation with the steering committee to assure the total work load does not exceed 900 hours. Please note, free study activities are offered as a supplement to each student and does not take part of the approved curriculum. The semester consists of four modules that will be examined individually. The course modules are principally independent but together they establish a significant foundation for the semester. The planning of the semester aims to support the progression of the project module in the course modules. Project module 1: Scandinavian Design Error! Reference ource not found. Course module 2: Course module 3: Designing the Value Constructing the Detail 15 ECTS 5 ETCS 5 ETCS 5 ETCS 7-point marking scale 7-point marking scale 7-point marking scale Pass/Fail Further information at page 10 Further information at page Error! Bookmark not defined. Further information at page 21 Further information at page 29 Henceforth, course module 1 will be named PE, course module 2 DV, course module 3 CD and project module 1 SD. 4 Studievejledning MSc01-ID E2011 3 The modular execution of the Semester The activities of the semester will be prosecuted according to a separate schedule with more detailed dates than the schedule draft underneath: September 36 37 38 October 39 40 41 42 November 43 44 45 Project module 1: Scandinavian Design W 46 47 December 48 49 M 50 51 January 52 S 1 2 A A 3 4 5 Error! Reference source not ound. S A Course module 2: Designing the Value W W S Course module 3: Constructing the Detail W S 46 47 A ST 36 37 38 39 40 41 42 43 44 45 48 49 50 51 52 1 2 3 4 W: Workshop M: Midterm review S: Submission A: Assessment Modular work load for the student. Total for a semester are 900 hours: Error! Reference 5 Lectures xx lectures (2* 45 ource not found. ETCS min + 40 of 150 individual study) hours Teoretical assignments Preparation Workshop xx days ( xx hours of workshop + xx hours individual study and design) Course module 2: Designing the Value Course module 3: Constructing the Detail 5 ETCS 150 hours 5 ETCS 150 hours Project work Total Lectures Teoretical assignments Preparation Workshop Excurtion Project work Total Lectures Teoretical assignments Preparation 5 xx lectures (2* 45 min + 40 of individual study) Seminar xx days (36 hours of workshop + 10 hours individual study and design) xx lectures (2* 45 min + 40 of individual study) xx lectures (2* 45 min + 40 of individual study) xx h xx min xx h xx xx h xx min xx h xx xx h xx min xx h xx min 5 Studievejledning MSc01-ID E2011 Workshop Project module 1: Scandinavian Design 4 15 ETCS 450 hours Excurtion Project work Total Lectures Teoretical assignments Preparation Workshop Excurtion Project work Total xx days (28 hours of workshop + 10 hours individual study and design) xx h xx xx lectures (2*45 min + 40 min of individual study) xx h xx h xx Semester Calendar 2011 Subject to changes. Always check the semester calendar online. Minutes are required from all meetings in the steering group. A student (typically the deputy chairman) takes minutes the semester coordinator approves them before sending to the semester secretary and Study Board for Architecture and Design (adstudyboard@create.aau.dk). Date Subject, deadline, etc. Room 03.august 2011 Steering Committee Meeting – Review of evaluation and planning of the semester Ø 215 01. sep. Semesterstart – in Copenhagen: setting up and garding the CODE exhibition at BC Copenhagen 08. sep. kl. 13:0015:00 Forming project groups for the semester project 13.sept Group meeting with students and supervisors on the semester aim, content and flow 15.nov Statusseminar 1.-6.sept Excursion to Copenhagen: studying scandinavian design at exhibitions and companies. 12.sept Visiting the collaborative partner: Hagens Fjedre, 29-30/9 & 10/11 & 24/11 Handing in course module material and/or examination in course modules 6 Copenhagen Hagensvej 13, Støvring Upload to Semester secretary Studievejledning MSc01-ID E2011 19/12 Handing in the Project report material Semester Secretary room 214 3.januar 2012 Steering committee meeting and semester evaluation Probably room 220 9.-13.januar 2012 Examination period for Project module 7 Studievejledning MSc01-ID E2011 5 List of Contacts Function Person Email Semester coordinator Lektor, Kaare Eriksen eriksen@create.aau.dk Semester secretary Kristina Wagner Røjen kwro@create.aau.dk ECTS Koordinator Email 15 Lektor, Kaare Eriksen eriksen@create.aau.dk Project module 1: Scandinavian Design Vejledere Faglige kompetencer Kaare Eriksen http://personprofil.aau.dk/profil/101896 eriksen@create.aau.dk Lektor Finn K.Schou, AD:MT, AAU http://personprofil.aau.dk/103602 fsch@create.aau.dk Lektor Karl Brian Nielsen, Dept 9, AAU http://personprofil.aau.dk/101075 kbn@m-tech.aau.dk ECTS Kursusholdere Email 5 Lektor Poul Kyvsgaard, CIP, AAU (koordin) kyvs@production.aau.dk Lektor Finn K.Schou, AD:MT, AAU fsch@create.aau.dk Lektor Karl Brian Nielsen, Dept 9, AAU kbn@m-tech.aau.dk ECTS Kursusholdere Email 5 Adjunkt Louise Møller Nielsen, AD:MT,AAU (koordin) lmni@create.aau.dk Lektor Poul Kyvsgaard, CIP, AAU kyvs@production.aau.dk Lektor Finn Kehlet Schou, AD:MT, AAU fsch@create.aau.dk ECTS Kursusholdere Email 5 Lektor Kaare Eriksen, AD:MT, AAU (koordin) eriksen@create.aau.dk Error! Reference ource not found. Course module 2: Designing the Value Course module 3: Constructing the Detail Professor Marianne Stokholm, AD:MT, ms@create.aau.dk 8 Studievejledning MSc01-ID E2011 AAU Lektor Karl Brian Nielsen, Dept 9, AAU kbn@m-tech.aau.dk stme@teknologisk.dk stme@teknologisk.dk Flemming Christiansen, SP Extern (fc@sp-moulding.dk) 9 Studievejledning MSc01-ID E2011 6 Project module 1: Scandinavian Design 15 ETCS Skandinavisk Design Scandinavian Design is the theme of the semester and through the courses and projects the students are getting closer to understanding the qualities of Danish design and how to design products for a Danish company with an international market. The semester is also focusing on ways to ensure that a company can strenghten its value chain and strategic potential by new products that are well designed, technologically up to date and connected to the company values and the needs of the user. 6.1 Formalia Studieordning s. 56 Prerequisites A BSc degree (Bachelor) i Architecture and Design or similar Objective The aim of the project is to enable students to work professionally in a design process in collaboration with a client (company) to achieve a professional design proposal in coherence with predefined targets and criteria. Students who complete the module: Knowledge Must be able to explain and argue for the chosen production methods and tools in relation to the manufacturer’s market position, culture and capabilities Must be able to account for the main experiments, tests, proposals and evaluations affecting the decision-making in the design process Must be able to account for the main critical issues in the design proposal and the appropriate course of action to amend these Must be able to account for the scientific validity of test, investigations and other type of data used in the design process Skills Must be able to identify relevant research and communicate the product context and target group of a chosen subject Must be able to create a design brief stating the objectives of the design proposal Must be able to transfer and translate knowledge elicited from the users to visions, specifications and revisions before and during the development process Must be able to estimate market potential, retail price point and determine the target cost of production per unit Must be able to research, explain and evaluate the main technology used in the product design or manufacturing process in the project Must be able to utilise the relevant 2 and 3 dimensional analogue and digital tools to generate design proposals depending on the specific focus at a given time throughout the design process Competencies Must be able to generate an innovative product proposal and be able to design and detail central components, estimate market potential and production costs for a given number of units and present them in a manner that enables a client to decide whether or not to go forward with the proposal Must be able to design an innovative product that integrates aesthetical 10 Studievejledning MSc01-ID E2011 considerations with form and functional aspects that appeal to the target group. The student must also be able to ensure that construction and production costs do not exceed the specified price and that the product’s appearance, market position and overall presentation are in keeping with the company brand. 6.2 Litteratur Primary Literature Dansk Design – english edition, Thomas Dickson, (Gyldendal 2006) Murdoch Books – fås hos Amazon, pg.6-555 Secondary Literature Chosen project reports A&D/ID 2002-2011, recommended at module start 6.3 Submission Requirements Each group is to hand in a Project Report (in xx samples) consisting of 2 parts: A Process Report and a Product Report for a description of the project and results. The Process Report The Process report outlines the project objectives, the prioritization, the project work flow and processes and the reflections upon the methods and theories used. It also describes the calculations and data from surveys and experiments and reflect their influence on the concrete project and processes as a whole. Relevant information can be attached as data sheets to the process report. Max 60 pages excl attachments. The Product Report The Product Report gives a presentation of the product proposal concerning aesthetics, usability and construction and gives relevant information on the product’s context and details. The Product Report or parts of it must be presented in the form of a prospect to simulate the basis material to convince a relevant company or investor group about the strength of the product and concept proposal. Product Report max 25 pages excl. technical drawings. The content of the Process and Product Report will be discussed at a joint meeting with the students and supervisors of the semester in the start of the semester. Relevant models concerning the construction, functionality, aesthetics and use should be present at the final project presentation and examination. At the examination the project group should also bring a project poster (size A0 – portrait format) mounted on foam-board. The poster should illustrate the project idea and results so that the primary qualities are understandable in an appealing way by hanging on public display at annual study exhibition or similar. Right after finishing the examination of the last member of the group the poster should be handed over to the semester secretary or main supervisor. The poster must show the following data: Name of group, group members and supervisors Year Semester Project Title Synopsis Summary of project min. 300 words Illustrations Specific dates for handing in reports are mentioned in chapter 4 11 Studievejledning MSc01-ID E2011 Evaluation format C – Project module with external examination The module is assessed by an oral assessment based on written material, typically a jointly prepared (or in exceptional cases, prepared by the individual student) project module report (containing the report/analyses/posters/drawings/models or similar). It is further presumed that the student has regularly and actively participated in evaluation seminars and the like. The module is assessed with external examination. The written material for submission is submitted in physical form to the semester secretary. The project is concluded with a project closing of max. 45 min. It is a precondition for participation in the examination that students have participated in the project closing. The entire project is presented with equal participation of all the group members. The starting point for the examination is the project report and the project closing presentation, cf. Examination Policies and Procedures: http://www.teknat.aau.dk/digitalAssets/18/18291_eksamensordning-_engelsk.pdf) The allotted time for assessment is in practice 20-30 min. per examinee depending on group sizes, as there must be time for voting. The starting point of the exam is the evaluation criteria as they appear in the curriculum and this study guide. The assessment is based on a combined evaluation of the report and the oral performance. Examiner and external examiner are involved in the assessment along with the examinee. Grading is according to the 7-point marking scale. 6.4 Note 6.5 Projektbeskrivelse: Titel Indhold og tema The projekt module ’Scandinavian Design’ intends to train professional collaboration through the establishment of a practical design project for a scandinavian company, where each project group simulates the work of a design studio and external consultant for the client company. In the autumn 2011 we will collaborate with the company ’Hagens Fjedre’ in Støvring, south of Aalborg. Hagens Fjedre is a sub deliverer in springs and associated products and services for manufacturers and retailers within a wide range of product categories. Each Project Group will select a product category, make a design brief and design a product line to support Hagens’ position as an important link in the value chain. The product line should be developed on the basis of concept development, studies, modeling, tests and sketching with relevant medias and methods. The group’s choice of category and concept should be decided in consultation with the supervisor to ensure that the product provides adequate engineering and design challenges. The relation to the chosen market should be considered and proposals for value chains and business models according to Oestwalds Strategy Canvas. Digital visualization and similar relevant media should be used to document significant solutions to technical problems in construction, such as joints or functional problems. Materials and process choices and aesthetic/semiotic dispositions should 12 Studievejledning MSc01-ID E2011 be described and argued. The project group should carry out analysis and optimization of production costs for at least one significant component, and the project report should have a separate section which describes a technological problem that the group has specifically chosen to solve. Instruction The Project module is started up already in the beginning of the semester immediately after the excursion to Copenhagen. We will start up by looking at a range of somewhat related study projects and try to set up the structure and principles for the project in a joint discussion involving students and supervisors. This discussion will take place after the visit to the collaborating enterprise where Hagens’ production is observed and the project’s focus deepened and clarified in the dialogue with the company staff. On this basis each group will make a design brief identifying the project assignment, direction and success criteria. The design process will stretch over several months interrupted by scheduled courses. Still we will try to keep some days open (typically Mondays) for project work. We also intend to set up some kind of digital blog that will enable project supervisors to follow each groups work and provide ongoing digital feedback to support regular meetings with supervisors and consultants. The company representative, Torben Shaltz from Hagens, has also offered supervision of each individual group following a schedule to be decided in the project start. We will furthermore set up at least one joint status seminar, where company representatives participate. Learning objectives/ Problem Based Project work See curriculum text in section 6.1 Methods The project will be based upon Project- and Problem Based principles supported by a range of course units that are examined independently. Since the admission criteria for the studies is a bachelor’s degree with both a technical and a design development-oriented profile, it is expected that the project groups will use methods from both areas. The semester also introduces a number of methods that are typically seen in corporate governance and the commercially oriented professions, and it is expected that the student groups themselves are able to select and apply methods appropriate for solving main- and subproblems they face in the attempt to design a product and it’s product platform. It is expected that students are able to apply a classical Scandinavian design methodological approach meaning continuous simultaneous handling of major and minor design aspects in relation to the context of use, aesthetics, function and production. It is expected that students are able to apply relevant engineering methods and models to develop and possibly optimize specific technical areas in relation to the project focus. Furthermore the students, studying at an academic institution, should reflect on their own efforts and results and hence contribute to the continuous development and sharing of knowledge through their specific experience. Most of the semester students are experienced in project group work, and it is expected that the students in the project flow will further develop such skills. But each individual student should also consider using this project to train and develop other skills that he/she needs to improve. Students who have not applied with a bachelor degree from AAU should participate in an introductory PBL course on 3th and 4th of September, and these students will be distributed evenly in the groups to ensure the best synergy through the semester. 13 Studievejledning MSc01-ID E2011 SD 1 Instruction Lecturer Content Literature SD2 Instruction Lecturer Content Lectures to support the Project The Scandinavian Design Semester Kaare Eriksen The lecture will present the aims and content of the semester. The lecture will also present the “Devil in the Detail” task to do in Copenhagen The lecture will take place in Copenhagen, preferably in a lecture room in central CPH. The Study Guide and curriculum for the semester Better Collaborative projects with the Industry, K.Eriksen, F.K.Schou & T.A.Jaeger Conference paper for International Conference on Engineering and Product Design Education, NTNU, Norway, 2010 Lectures to support the Project – lecture and visit at company Visit to Hagens Fjedre Kaare Eriksen Finn Schou Torben Schaltz, Hagens Fjedre The lecture will consist of an introduction to the company and a visit at the production facilities and showroom. The design brief will be discussed between the involved students, supervisors and company representatives. Literature Hagens Fjedre – company profile and the company website http://www.yourowndesigner.com/help-and-advice/how-to-write-an-effectivedesign-brief/ 7 Course module 1: Production and Economy 5 ETCS Produktion og økonomi Coordinator Associate Prof., Center for Industrial Production, AAU Poul Kyvsgaard Hansen 14 Studievejledning MSc01-ID E2011 Formalities Curriculum p. 54 Prerequisites A BSc degree (Bachelor) i Architecture and Design or similar. Objective The aim is to enable students to acquire a business perspective on design and production so that they are capable of creating a design which demonstrates an understanding of the relationship between markets, production costs, construction and the configurations of products (platforms/families). Students who complete the module: Knowledge Must have basic knowledge of the relationship between prices and features of the materials traditionally used in manufacturing Must have knowledge of the cost and effort involved in various ways of constructing, assembling and manufacturing products and product components Must be able to demonstrate knowledge of central theories and methods used in product families and product platforms Must have knowledge of the theories and methods of project management and of the financial aspects of product development (e.g. budgeting) Must have knowledge of basic technology and market scanning tools, basic methods for carrying out trend and competitor analysis and of the market-specific relation between cost of production and retail price point Skills Must be able to give a rough estimation of production costs of a given product Must be able to decide, argue and explain in detail the relationship between the design of the proposed method of construction, assembly and production and its market potential and price point. And subsequently account for the implications for these of any changes in design Competencies Must be able to argue for the relationship between retail price and expected sales (in units) of a given product. And from this specify the maximum acceptable production costs Must be able to design and construct a simple product within a given price point using specified materials, production methods/processes and assembly methods Submission Content Portfolio with individual reflections from lectures 1-9 (max 10 pages) A focused paper elaborated as a reflection of the 1-3 themes covered in the last three lectures 10-12 (min 4 pages). Date The material must be uploaded in one file at 10:00 the to the directory assigned by the semester secretary 15 Studievejledning MSc01-ID E2011 Assessment Evaluation format La – Course module, oral assessment The module is assessed with an oral assessment based on written material prepared by the individual student such as a portfolio presentation or a (possibly jointly prepared) project module report (containing the report/analyses/posters/drawings/models or similar). It is further presumed that the student has regularly and actively participated in evaluation seminars. Oral assessment with aid and without preparation time. The module is assessed by internal assessment. The written material for submission must be digitally uploaded to the directory assigned by the semester secretary. Instruction Content The course consists of 12 lectures. The first 9 lectrues will present various engineering methods and tools. The last 3 lectures will be designed as workshops that mix the former methods and tools in various industrial cases. The last 3 lectures will cope with the manufacturing aspects in relation to product design. Estimation of costs, manufacturing process times, assembly etc. will be based on the approach of Boothroyd, which book Product Design for Manufacture and Assembly together with lecture notes will be the basis for the lectures. 7.1 Course Descriptions Note The literature and the exercise descriptions for the course will be beforehand distributed in pdf-format Course 1 Introduction Instruction Lecture with exercise Lecturer Associate. Prof., Center for Industrial Production, AAU Poul Kyvsgaard Hansen Content Setting the scene. The introductory lecture of the course will be focusing on defining the parameters that determine the cost and economy aspects of product development and production. The keywords are: cost, price, value, value chain, configuration Literature Course 2 Primary Literature Dahan & Hauser: Dispersed Product Development, Center for eBusiness at MIT, 2000. Cost in a narrow sense 16 Studievejledning MSc01-ID E2011 Instruction Lecture with exercise Lecturer Associate Prof., Center for Industrial Production, AAU Poul Kyvsgaard Hansen Content Literature Cost in a narrow sense is the basic cost that can be associated with a component. This cost is typically the cost that a company will estimate when evaluating design choices. The lecture will focus specifically on injection moulding and the goal is to qualify the participants to be able to estimate a cost for a given plastic component. Primary Literature Note: Calculation of Plastic Moulding Components Secondary Literature Excel Spread Sheet program to support parameter estimation Excel Spread Sheet program to support economical estimations Course 3 Price and value Instruction Lecture with exercise Lecturer Associate Prof., Center for Industrial Production, AAU Poul Kyvsgaard Hansen Content Literature Price and value is closely related. Price understood as the price a customer is willing to pay for a product or service and value understood as the perceived value of a given product or service. The value will often be related to a specific value chain and the lecture will be focusing on establishing a number of conceptual relationships between price, value, and value chains. Primary Literature Richard Normann and Rafael Ramírez: From Value Chain to Value Constallation: Designing Interactive Strategy, Harvard Business Review, July-August, 1993, 6775 Secondary Literature Poul Kyvsgaard Hansen: Valuechains in 3D, CIP, 2011 Course 4 Value and innovation Instruction Lecture with exercise Lecturer Associate Prof., Center for Industrial Production, AAU Poul Kyvsgaard Hansen Content Creating value is a design parameter that is determined by an organization’s innovation capability. The lecture will focus on innovation focus and innovation capability and will introduce a comprehensive concept that enable an organization 17 Studievejledning MSc01-ID E2011 to focus innovation efforts. Literature Primary Literature David Francis and John Bessant: Targeting innovation and implications for capability development, Technovision, Spring 2004, p 171-183 W. Chan Kim and Renée Mauborgne: Blue Ocean Strategy, Harvard Business Review, October 2004, p 76-84 Course 5 System approach and system analysis Instruction Lecture with exercise Lecturer Associate Prof., Center for Industrial Production, AAU Poul Kyvsgaard Hansen Content Literature System approach and system analysis can be seen as fundamental disciplines in various engineering fields. Each field tend to have their own perception of a system approach. In this lecture the focus will be on approaches from the production and product development field. Primary Literature Jens Ove Riis: Models for Company Development, Doctoral Dissertation, Center for Industrial Production, Aalborg University, 2009, page 25-57 Secondary Literature Günter Ropohl: Philosophy of Socio-Technical Systems, PHIL & TECH 4:3 Spring 1999. Course 6 Parameter analysis Instruction Lecture with exercise Lecturer Associate Prof., Center for Industrial Production, AAU Poul Kyvsgaard Hansen Content Literature Every product or service will have parameters that determines the functionality and efficiency in use. Furthermore, these focused parameters determine the competitiveness in a given marked. This lecture builds on lecture 4 and lecture 5. The lecture will focus on the analysis and choice of parameters for given products and services on given markets. Primary Literature Dahan & Hauser: Dispersed Product Development, Center for eBusiness at MIT, 2000. Secondary Literature Excel Spread Sheet programmes to support parameter analysis. Course 7 Product architectures and modularization 18 Studievejledning MSc01-ID E2011 Instruction Lecture with exercise Lecturer Associate Prof., Center for Industrial Production, AAU Poul Kyvsgaard Hansen Content Literature The product architecture can be defined as the overall structure of a product or a product family. In many cases the product architecture has been defined in partly unconscious ways and thereby created limitations in the ways the product or service can be customized or developed further. The lecture will focus on various ways of determining, analysing and communication a specific product architecture. Primary Literature Karl Ulrich: The role of product architecture in the manufacturing firm, Research Policy (24), 1995, p 419-440 Secondary Literature Various industrial cases Course 8 Modular platforms Instruction Lecture with exercise Lecturer Associate Prof., Center for Industrial Production, AAU Poul Kyvsgaard Hansen Content Literature Modular platforms is derived from modular architectures. However, platforms tends to be a broader concept that cover both manufacturing, sales and marketing. The lecture will present several different ways of defining platforms. Primary Literature Ron Sanchez: Modular architectures in the marketing process, Journal of Marketing, Vol. 63, 1999, p 92-111 Secondary Literature Various industrial cases. Course 9 Applied platforms and modular architectures Instruction Lecture with exercise Lecturer Associate Prof., Center for Industrial Production, AAU Poul Kyvsgaard Hansen Content Literature Charles Fine: Clockspeed-based strategies for supply chain design, Production and Operations Management, Vol 9, No. 3, 2000, p 213-221 19 Studievejledning MSc01-ID E2011 Course 10 Product Design and Cost – Product Functionality – lecture 1 Instruction Lecture with exercises Lecturer Prof. Karl Brian Nielsen,Department of Production, AAU Content How to decompose products for understanding functionality and estimation of costs. Literature Primary Literature Boothroyd, lecture notes, Ullrich & Eppinger Secondary Literature Course 11 Instruction Content Lecturer Literature Course 12 Product Design and Cost – Product Value - lecture 2 Lecture with exercises Systematic approach to the re-design of product for higher value and lower costs. Prof. Karl Brian Nielsen,Department of Production, AAU Primary Literature Boothroyd, lecture notes, Ullrich & Eppinger Product Design and Cost – Manufacturing Realization Instruction Lecturer Content Literature Course 13 Prof. Karl Brian Nielsen,Department of Production, AAU How to come from product design to running manufacturing and business realization Primary Literature Boothroyd, lecture notes, Ullrich & Eppinger Time-to-marked: Standard vs. Customized components. Instruction Lecturer Ass. Professor Finn Schou, Dept 7, AAU More than 80% of all design is based on re-design. This lecture (with Content 20 Studievejledning MSc01-ID E2011 exercises) focuses on exploring and exploiting standard components that enables fast and financially sound product development. Literature Primary Literature ROBERTSON, D. & ULRICH, K. 1998. Planning for Product Platforms. SLOAN MANAGEMENT REVIEW, 39, 13. ULRICH, K. T. & EPPINGER, S. D. 2004. Product design and development, Boston, Mass., Irwin McGraw-Hill, pp. 20-21, 216 - 218 Secondary Literature 8 Course module 2: Designing the Value 5 ETCS Design af værdien Koordinator Louise Møller Nielsen, Assistant Professor, Department of Architecture, Design & Media Technology Formalia Studieordning s. 53 Prerequisites A BSc degree (Bachelor) in Architecture and Design or similar Objective The aim is to familiarise students working professionally in the Scandinavian context with the theories, tools and methods required for the pre-product development phase in which the focus is on what to design and why in terms of specifying both product and target group. Students who complete the module: Knowledge Must have knowledge of the history and culture of Scandinavian design Must understand, and be able to describe and explain a range of useroriented methods, which are applied to establish the basis of projects and to verify and test assumptions made during the design process Must understand and be able to explain ways of segmenting and profiling users from both user-centred design and marketing perspectives Must be able to account for the type of knowledge created by using various user- and market-oriented research methods Must have extensive knowledge of the design process and be able to explain the various approaches and phases of the design process Must have knowledge of how to define the value base and business proposition of a given design concept Skills Must be able to apply user and market research and segmentation methods to establish specifications and success criteria Must be able to describe product specifications, practical and theoretical market positioning and presentation as part of the branding and communication of the product 21 Studievejledning MSc01-ID E2011 Must be able to rapidly conceptualise and roughly sketch a product on the basis of a set of defined values, including the principles which lie behind its aesthetic expression, use and construction Competencies Must have the ability to select and apply appropriate user-centred design and market research methods depending on the type of knowledge required for the design of a product Must be able to define a clear value basis and business case for a product to be developed, and to position and present the product accordingly Literature Primær litteratur Sanders L (2006) Design Research in 2006 Design Research Quarterly Vol.1, No. 1, p. 1-8 Munnecke M & Van der Lugt R (2006) Bottom-up strategies in consumer- led markets. Second international Seville seminar on Future-Orient ed Technology analysis: Impact if FTA approaches on policy and decision making. Seville: September 28-29 Page 85+93 in "Value and Vision-based methodology in Integrated Design",Tollestrup, 2004, Ph.D Thesis, AAU. Osterwalder A (2009) Business Model Generation, Self Published, ISBN: 978-2-8399-0580-0, pp 14-51+128-195, LIEBERMAN, M. B. & MONTGOMERY, D. B. 1988. First-Mover Advantages. Strategic Management Journal, 9, 41-58. SCHOU, F. K. 2007. Towards Digital Integration: Platform Thinking in the Fashion Business. In: HÖRLESBERGER, M., EL-NAWAWI, M. & KHALIL, T. (eds.) Challenges in the Management of New Technologies. Singapore: World Scientific Publishing Co. Pte. Ltd. Sekundær litteratur Cooper R & Evans M (2006). Breaking from Tradition: Market Research, Consumer Needs, and Design Futures Design Management Review Vol. 17, p. 6876 Chapter 4 in "Staging for creative collaboration", Lerdahl, 2001, Ph.D Thesis, NTNU. Osterwalder A (2009) Business Model Generation, Self Published, ISBN: 978-2-8399-0580-0, pp 52-119 The books below are for inspiration - they do not have to be read from cover to cover! Rosted J, Lau T, Høgenhaven C & Johansen P (2007) Concept design – how to solve complex challenges of our time FORA: Copenhagen, Denmark (available at: http://www.ebst.dk/file/7661/conceptdesign.pdf) Kim, W. Chan, and Mauborgne, Renee. Blue Ocean Strategy. How to Create Uncontested Market Space and Make Competition Irrelevant. Boston: Harvard Business School Press. 2005. 22 Studievejledning MSc01-ID E2011 Submission Krav Each student must hand-in 3 A3 posters Poster no. 1 must show the result from the workshop: Vision-based methodology (Course 2+3). Poster no. 2 must show the result from the workshop: Generating Business Models (Course 8-10) Poster no. 3 must show the result from the workshop: Evaluating and managing business models (Course 12) Omfang Hand- in: A digital version (pdf.) oploaded to the semester secretary Exam: 2 set (2 x 3 posters) printed, which the student bring to the exam Dato 14:00 (2 p.m.) 29th of september 2011 Opload at: \\create.aau.dk\Studies\master-1sem\ID\Autumn 2011\Hand-in Designing the value Assessment Instruction Content The module is assessed with an oral exam based on written material prepared by the individual student such as a portfolio presentation or a (possibly jointly prepared) project module report (containing the report/analyses/posters/drawings/models or similar). It is further presumed that the student has regularly and actively participated in evaluation seminars. 6 Lectures 1 Lecture & workshops 5 Workshops The course consist of 12 units – divided into three blocks. In the first 3 units some of the basic elements for designing the value are introduced. This includes a framework for user-and market research as well as the introduction to a methodology for creating value missions. The next 7 units focus on business model generation. In other words: transforming user/costumer insights into operational business models. The last 2 units focus on the strategic- and organizational environment around business models and the evaluation of business models. Each block consist of both lectures and workshops, and each block will be part of the evaluation. 8.1 Kursusbeskrivelser Note Course 1 Instruction Lecturer Designing the value – user and market research Lecture Louise Møller Nielsen, Assistant Professor, Department of Architecture, Design & Media Technology 23 Studievejledning MSc01-ID E2011 Content Literature The objective in this lecture is to introduce a framework for user- and market oriented methods. The framework shows the differences and overlaps of the two approaches - in terms of the knowledge they create and how they can be applied in the development of new offerings. The framework further shows why it is relevant to segment and profile users from both user-centred design and marketing perspectives. Furthermore, the lecture introduces participatory design, which is fundamental to the Scandinavian design tradition. Primary Literature Sanders L (2006) Design Research in 2006 Design Research Quarterly Vol.1, No. 1, p. 1-8 Munnecke M & Van der Lugt R (2006) Bottom-up strategies in consumer- led markets. Second international Seville seminar on Future-Orient ed Technology analysis: Impact if FTA approaches on policy and decision making. Seville: September 28-29 Secondary Literature Cooper R & Evans M (2006). Breaking from Tradition: Market Research, Consumer Needs, and Design Futures Design Management Review Vol. 17, p. 6876 Course 2 Instruction Lecturer Content Literature Introduction to Vision-based methodology and creating Value Mission Lecture & workshop Christian Tollestrup, Associate Professor, Department of Architecture, Design & Media Technology The objective of this lecture is to show a methodology creating a value mission for instance on the base of user and market research. The module introduces the Vision-based methodology, the underlying theory and cases of using the methodology. The main milestones of Value-mission and Interaction vision are explained. Start up on creating the content of a Value Mission. Exercises and facilitation on group level. Primary Literature Page 85+93 in "Value and Vision-based methodology in Integrated Design",Tollestrup, 2004, Ph.D Thesis, AAU. (recommended literature) Secondary Literature Chapter 4 in "Staging for creative collaboration", Lerdahl, 2001, Ph.D Thesis, NTNU. (optional literature) Course 3 Instruction Lecturer Concepts, Vertical movement and Alignment Workshop Christian Tollestrup, Associate Professor, 24 Studievejledning MSc01-ID E2011 Department of Architecture, Design & Media Technology Content Literature Generating product ideas, either derived from research, values or through random idea generating techniques. Deriving characteristics and qualities that would define the Interaction Vision of the product without describing features and functions. Exercise in aligning content on 4 levels of abstraction. Primary Literature Literature: 85, 87, 89, 91, 94, 96 and 97. in "Value and Vision-based methodology in Integrated Design",Tollestrup, 2004, Ph.D Thesis, AAU. (recommended literature) Course 4 Instruction Lecturer Content Literature Business Model Generation Lecture Louise Møller Nielsen, Assistant Professor, Department of Architecture, Design & Media Technology The objective of this lecture is to position the user research and value missions in the context of business models. The lecture introduces tools for hand-on bussiness model generation. This is done on the basis of Alexander Osterwalder’s business model generation canvas. The lecture also includes a number of business model cases, which underlines the use of the canvas. Primary Literature Osterwalder A (2009) Business Model Generation, Self Published, ISBN: 978-2-8399-0580-0, pp 14-51 Secondary Literature Osterwalder A (2009) Business Model Generation, Self Published, ISBN: 978-2-8399-0580-0, pp 52-119 Course 5 Instruction Lecturer Content Literature Business Models in Practice I Lecture Poul Kyvsgaard, Associate Professor, Center for Industrial production The objective of this lecture is to introduce business cases from small and medium size companies, and allow the student to analyze existing business models by using Osterwalder’s Business Model Generation Canvas. Primary Literature Osterwalder A (2009) Business Model Generation, Self Published, ISBN: 978-2-8399-0580-0, pp 14-51 25 Studievejledning MSc01-ID E2011 Secondary Literature Osterwalder A (2009) Business Model Generation, Self Published, ISBN: 978-2-8399-0580-0, pp 52-119 Course 6 Instruction Lecturer Content Literature How to survive on fast moving markets? Lecture Finn Schou, Associate Professor, Department of Architecture, Design & Media Technology This lecture gives practical examples on how companies within the fashion business (design of eyewear) use a variety of internal and external resources to adapt to extremely rapid moving markets Primary Literature LIEBERMAN, M. B. & MONTGOMERY, D. B. 1988. First-Mover Advantages. Strategic Management Journal, 9, 41-58. SCHOU, F. K. 2007. Towards Digital Integration: Platform Thinking in the Fashion Business. In: HÖRLESBERGER, M., EL-NAWAWI, M. & KHALIL, T. (eds.) Challenges in the Management of New Technologies. Singapore: World Scientific Publishing Co. Pte. Ltd. Course 7 Instruction Lecturer Content Literature The process of business model generation Lecture Louise Møller Nielsen, Assistant Professor, Department of Architecture, Design & Media Technology This lecture introduces and discusses different ways of generating business models, and compares the generation of business models with the process of designing products. Primary Literature Osterwalder A (2009) Business Model Generation, Self Published, ISBN: 978-2-8399-0580-0, pp 128-195 Secondary Literature Rosted J, Lau T, Høgenhaven C & Johansen P (2007) Concept design – how to solve complex challenges of our time FORA: Copenhagen, Denmark (available at: http://www.ebst.dk/file/7661/conceptdesign.pdf) - This book is inspiration - it does not have to be read from cover to cover! Course 8 Generating business models I 26 Studievejledning MSc01-ID E2011 Instruction Lecturer Content Literature Course 9 Instruction Lecturer Content Literature Course 10 Instruction Lecturer Content Workshop Louise Møller Nielsen, Assistant Professor, Department of Architecture, Design & Media Technology The workshop facilitates student generation of business models. It helps the students to follow the guidelines included in Osterwalder’s Business Model Generation methodology, as well as encourage the students to test different alternatives techniques from the design process – in the process of generating business models. This part of the workshop focuses on costumer insights and ideation. Primary Literature Osterwalder A (2009) Business Model Generation, Self Published, ISBN: 978-2-8399-0580-0, pp 126-145 Generating Business Models II Workshop Louise Møller Nielsen, Assistant Professor, Department of Architecture, Design & Media Technology The workshop facilitates student generation of business models. It helps the students to follow the guidelines included in Osterwalder’s Business Model Generation methodology as well as encourage the students to test different alternatives techniques from the design process – in the process of generating business models. This part of the workshop focuses on visual thinking and prototyping. Primary Literature Osterwalder A (2009) Business Model Generation, Self Published, ISBN: 978-2-8399-0580-0, pp 146-169 Generating Business Models III Workshop Louise Møller Nielsen, Assistant Professor, Department of Architecture, Design & Media Technology The workshop facilitates student generation of business models. It helps the students to follow the guidelines included in Osterwalder’s Business Model Generation methodology as well as encourage the students to test different 27 Studievejledning MSc01-ID E2011 alternatives techniques from the design process – in the process of generating business models. This part of the workshop focuses on storytelling and scenarios. Literature Course 11 Instruction Lecturer Content Literature Primary Literature Osterwalder A (2009) Business Model Generation, Self Published, ISBN: 978-2-8399-0580-0, pp 170-199 Strategy – and the organisational environment surrounding business models Lecture Louise Møller Nielsen, Assistant Professor, Department of Architecture, Design & Media Technology The lecture introduces the strategic issues and environment surrounding business models. The lecture provides insights in how to evaluate and manage business models, as well as understanding the business model in strategic perspectives such as ‘blue ocean’. Primary Literature Osterwalder A (2009) Business Model Generation, Self Published, ISBN: 978-2-8399-0580-0, pp 200-243 Secondary Literature Kim, W. Chan, and Mauborgne, Renee. Blue Ocean Strategy. How to Create Uncontested Market Space and Make Competition Irrelevant. Boston: Harvard Business School Press. 2005. This book is inspiration - it does not have to be read from cover to cover! Course 12 Instruction Lecturer Content Literature Evaluating and managing Business models Workshop Louise Møller Nielsen, Assistant Professor, Department of Architecture, Design & Media Technology The workshop give the students hands-on tools to evaluate the business models, they have generated/created in the previous workshops. Primary Literature Osterwalder A (2009) Business Model Generation, Self Published, ISBN: 978-2-8399-0580-0, pp 200-243 28 Studievejledning MSc01-ID E2011 9 Course module 3: Constructing the Detail 5 ETCS Konstruktion af detaljen Koordinator Formalia Studieordning s. 54 Lektor, Institut for Arkitektur, Design og Medieteknologi, Kaare Eriksen Prerequisites A BSc degree (Bachelor) i Architecture and Design or similar. Objective The aim is to enable students to acquire advanced skills in integrating aesthetics, form and construction in the design of products and product elements. Students who complete the module: Knowledge Must have knowledge of the main construction and production methods including the use of tools Must have knowledge of theories of semiotics and product semantics. Must be able to understand and explain aesthetics, semiotics and product semantics in relation to a product proposal Must have knowledge of the visual and technical communication required in a product development process Skills Must be able to communicate form, materials and construction in design proposals using both analogue and digital tools Must be able to design and give form to an object and account for the relation between product semiotics, intended expression and actual construction of a product (or part thereof) Must be able to construct physical models taking into account mechanical and structural issues related to function, durability and production Competencies Must be able integrate aspects of aesthetics, form and construction into the detailed design of a product Literature Primary Literature Angiv semesterrelevant litteratur. Primær litteratur er det obligatoriske. Husk at angive sidetal/kapitler. Ulrik & Eppinger: Product Design and Development samt Thomas Dickson: Dansk Design Submission Krav Hver studerende udarbejder en kursusrapport, der er opdelt i 2 dele på hver 4 A4-sider svarende til 1 sæt for hvert af de 2 kursustemaer. Disponeringen af kursusrapportens enkelte dele instrueres ved starten af hver del. Omfang Kursusrapporten uploades digitalt efter nærmere instruktion i kurset Dato 22.november 2011 ved semestersekretær. 29 Studievejledning MSc01-ID E2011 Assessment The module is passed with approval of the individual course report submitted and the student is examined on the basis of their ability to show ,explain and perspectivize the content in relation to the learning objectives of the semester. Instruction Content Generelt om kursets indhold Dette kursus har et så bredt fokus, at det også indholdsmæssigt når rundt om både teknisk/konstruktive og æstetiske elementer koblet med analyser af produktdesign i praksis og mindre øvelser. Kurset fokuserer især på de designmæssige udfordringer, der ligger i detaljens bearbejdning og samspillet med helheden. Kurset har groft set 2 hovedafsnit: 1. Danish Detail 2. Konstruktion – observation og simulering 1. Danish Detail afvikles som et 4 dages forløb, efter at de fleste studerende på de 2 første dage har opsat og deltaget i pasningen af A&D’s stand på CODE 2011 i Bella Centeret, København, hvor A&D-studerendes projekter udstilles den 1. og 2.september. De 2 dage er afsat til forelæsning på Dansk Design Center i København, og registreringer på udstillingen ”Denmark by Design”, samt besøg på designvirksomheder i hovedstaden med oplæg om temaet ”Devil in the Detail” og løsningen af opgaven i forbindelse hermed. De individuelle opgaver løses af de studerende på messen og ved de efterfølgende udstillings- og tegnestuebesøg, og de individuelle observationer samles til et ’Danish Detail’ – notat. Den tredje dag er afsat til selvstændigt arbejde med at færdiggøre ”Danish Detail”notater. Den 4.dag, som ligger 3 uger senere, gennemføres et heldagsworkshop, hvor holdets samlede observationer om konstruktive og æstetiske forhold diskuteres med faglig bistand af kursusholder/e 2. Konstruktion – observation og simulering I dette forløb arbejdes konkret med at simulere konstruktive forhold i forbindelse med plastkonstruktioner. Teori, metoder og redskaber for simulering med både digitale og fysiske modeller i forskellige skalaer præsenteres ,hvorefter de studerende observerer plastemner i mindre grupper og afprøver metoder for forbedring eller optimering af fysiske og konstruktive egenskaber. Afslutningvis skitseres muligt redesign af detalje fra plastemne eller dele heraf. 9.1 Note Course 1: CD1a & Cd1b Instruction Kursusbeskrivelser It is expected that all students participate in the excursion to Copenhagen ranging from sept 5st to september 6th. The students should arrange transportation and accomodation themselves or if possible as a joint initiative. Students who cannot take part in the excursion will be given a substitutional task with similar content and the same evaluation criteria. Semester intro, Devil in the Detail and Designvisits Project and semester introduction + intro to ‘Devil in the detail’ given by semester coordinator, Kaare Eriksen. Hereafter Industrial Designer, civ. Ing. Trine Steffensen from Fritz Hansen a/s will 30 Studievejledning MSc01-ID E2011 give lecture on designing details. We meet at: Republic of Fritz Hansen Showroom, Klubiensvej 24, Pakhus 48, DK 2100, Kbh Ø at 9:00 o’clock. Hereafter visits to design oriented companies in smaller groups Lecturer Content Literature Course Lektor Institut for Arkitektur, Design og Medieteknologi Kaare Eriksen Introduction to the course module and the exercises to do in Copenhagen Primary Literature: Instruction for the task “Devil in the Detail” 1Msc ID study guide Websites for companies to visit in lecture CD1b Danish Detail in Praxis and danish design culture 2 a & 2b Instruction Visiting DDC, Designmuseum Denmark and 2-3 danish companies that are designing and/or producing Danish design Lecturer Staff at DDC and Designmuseum Danmark Content Lecture on Danish Design Culture and how designers handle design and production in a Danish context Literature Primary Literature Introduction texts at www.designmuseum.dk Introduction text at http://www.ddc.dk/denmarkbydesign Secondary Literature Further reading at www.ddc.dk Course 3 Instruction Scandinavian Industrial design When design in Scandinavia entered the era of Industrial design it was still based on the craftsman` attention and care for materials, surfaces and details, building on values like honesty, simplicity and democracy. Along with the industrial era and emergence of new materials and production methods the designers became involved in design of products including new technology. This lecture will examine how design in Denmark managed the transition from Design to Industrial Design and present examples of focal points, products and details from the different Scandinavian countries. 31 Studievejledning MSc01-ID E2011 Lecturer Professor Marianne Stokholm, Dept 7, AAU Content Literature Primary Literature: Stokholm, M. (1984) Dansk Design Indeks: Perioden 1950-85 og ID priser 1965-85. English translation (12 pages) Herløv, E. (1954) Industriel Design. English translation (4 pages) Secondary Litteratur: Engholm, I. (2005) Dansk Design gennem i 200 år Engholm, I & Michelsen, A (1999) Designmaskinen Course 4 Instruction Lecturer Content Literature Devil in the Detail workshop Each student brings posters from ‘Devil in The Detail’ Marianne Stokholm Kaare Eriksen Analyzing and discussing project material from the task and registration in Copenhagen - Primary Literature Valtonen, Anna, 2005: “Six decades – and six different roles for the designer”, University of Art and Design Helsinki, 2005 Secondary Literature Rune Monôe: Ting till syns Course 5 Excursion: SP moulding and Dan-Hill Instruction Lecturer Content Literature Flemming Christiansen, SP Moulding Lectures and visits on making smart solutions in plastics Primary Literature Secondary Literature - Course 6 Catapult Design 32 Studievejledning MSc01-ID E2011 Instruction Lecturer Content Literature Course 7 Lektor Karl Brian Nielsen Institut for Mekanik og Produktion, Designing with springs- an introductory workshop Primary Literature Lecture notes Elasticitet, Energi og Finite Element 1 Instruction Lecturer Content Literature Karl Brian Nielsen Elementære metoder for ligningsopstilling og ligningsløsning appliceret på statiske og dynamiske systemer. Primary Literature Se primær litteratur for semestret. Denne lektion vil primært være repeterende men elementær af Kapitel 4 samt Kapitel 7 i Cook vil blive berørt. Secondary Literature Her angives øvrige kilder, undervisers publikationer mm. Course 8 Elasticitet, Energi og Finite Element 2 Instruction Lecturer Content Literature Course 9 Instruction Lecturer Karl Brian Nielsen Præsentation af redskaber og metoder for bedre mekanisk design. Evt. øvelser med FE med udgangspunkt i erfaringer fra igangværende projektarbejde (centreret omkring fjedre) Primary Literature Som 7 – måske med fokus på ikke linearitet/plasticitet FE-anvendelse og praktiske modelleringsaspekter 1 7 og 8 fortsat – fokus på FE-anvendelse og praktiske modelleringsaspekter. Karl Brian Nielsen Content 33 Studievejledning MSc01-ID E2011 Literature Course 10 Instruction Lecturer Primary Literature Cook, Ullrich & Eppinger, Mechanics of Materials (udvalgte opgaver). FE-anvendelse og praktiske modelleringsaspekter 2 Kursusgnag 9 fortsat Karl Brian Nielsen Content Literature Course 11 Design of spring based mechanisms Instruction Lecturer Content Karl Brian Nielsen Definition of exercise and starting design of spring based mechanism. Completion of the simulation project Handling of all exercise questions in Ullrich and Eppinger in relation to projects/mini project(simulation exercise) Literature Course 12 Instruction Lecturer Intellektuelle rettigheder samt kreativ udnyttelse af patentdatabaser lecture Steen Mansfeldt, Teknologisk Institut Content Intellektuelle rettigheder samt kreativ udnyttelse af patentdatabaser Literature Primary Literature: 34 Studievejledning MSc01-ID E2011 10 Bilag 10.1 Bilag 1: Plagiering og korrekte referencer Vigtige retningslinjer vedrørende plagiering og korrekte referencer. Brugen af Internettet gør det nemt at finde kilder og gode tekster, der beskriver spørgsmål, der er relevante for dit projekt. Desværre gør Internettet det også lettere at misbruge sådanne kilder, fordi alt kan kopieres ind i dine egne dokumenter. Dette er imidlertid ulovlig plagiering. Der tages stærkt afstand herfra, og det skal for enhver pris undgås. Det samme gælder selvfølgelig trykte kilder. I det hele taget skal du ikke bruge en anden forfatters vendinger, medmindre der er en særlig grund hertil. I sådanne tilfælde skal vendingerne markeres klart i rapporten ved at skrive dem med kursiv eller i anførselstegn kombineret med en henvisning til forfatteren. Hvis du undlader at gøre dette, er det plagiering. Også selv om du ikke havde til hensigt at snyde. Omskrivning af en forfatters arbejde skal forsynes med korrekt kildehenvisning. Det er ikke tilladt at præsentere en anden forfatters idé uden at referere til forfatteren. Hvis dette undlades, er det plagiering. Diagrammer, figurer, tabeller, fotos og andre grafiske repræsentationer, der er baseret på en kilde, skal forsynes med korrekte kildehenvisninger. Hvis dette undlades, er det plagiering. Dette gælder også, hvis du selv laver en genskabelse af den pågældende repræsentation. Vi har tilpasset en tommelfingerregel fra Oxford Universitet, der siger, at “hvis 6 eller flere på hinanden følgende ord er de samme som i kilden”, så skal de markeres som et citat som beskrevet ovenfor og klart forsynes med kildehenvisning. Desuden – igen inspireret af Oxford Universitet – ”skal færre end 6 ord også sættes i anførselstegn, når du låner en særlig træffende eller slående vending”. Hvis du anfører sådanne kildehenvisninger, viser det, du er en belæst studerende, der kender studiets fagområde. Plagiering er fuldstændig uacceptabelt og vil medføre afvisning af rapporten og bortvisning af den studerende fra Aalborg Universitet. Omfattende brug af korrekt refererede citater fra enkelte kilder – ~fra 1/3 side eller mere – med den begrundelse, at “de skriver det bedre, end vi kan” er ikke plagiering og derfor ikke ulovligt. Det er imidlertid et dårligt skøn og betragtes som dårligt studenterarbejde, hvilket giver et generelt dårligt indtryk. Omfattende brug af korrekt refererede citater fra enkelte kilder kan selvfølgelig være relevant under særlige omstændigheder, som fx hvis du ønsker at diskutere et EU-direktiv, hvor det kan være passende at anvende fx en hel side til den faktiske tekst. Der findes mange referencesystemer. Brug et system konsekvent gennem hele rapporten og gennem hele processen inklusive kladder. En sjusket referencemetodologi under forberedelsen af kladder vil give problemer, når du skal skrive den endelige rapport. Du vil sandsynligvis glemme, at dele af din tekst faktisk er citater – og disse dele vil blive betragtet som plagiering i den afleverede rapport. Aalborg Universitets bibliotek tilbyder studerende kursus i referencehåndtering i Refworks. Se nærmere herom på: 35 Studievejledning MSc01-ID E2011 http://www.aub.aau.dk/studerende/refworks/. Bruger du imidlertid ikke et referencehåndteringprogram, anbefaler vi dig at bruge Chicago-stilen (Harvards efterfølger), som du kan læse en nærmere beskrivelse af på: http://wwwlib.murdoch.edu.au/find/citation/chicago.html Hvis du er i tvivl, spørg din vejleder. 10.2 Bilag 2: Retningslinjer for samarbejdsvanskeligheder Samarbejdsvanskeligheder internt i projektgruppen Såfremt der opstår alvorlige samarbejdsvanskeligheder i en projektgruppe, skal Studienævnet for Arkitektur og Design efter en skriftlig anmodning fra gruppen eller fra en/flere studerende, ledsaget af en skriftlig udtalelse fra hovedvejlederen, vurdere, om der er grund til indgriben. Herunder i værste fald deling af projektgruppen eller udelukkelse af studerende fra projektgruppen. Anmodning om behandling af sådanne samarbejdsvanskeligheder skal være Studienævnet for Arkitektur og Design i hænde senest 1. december eller 1. maj. Samarbejdsvanskeligheder mellem projektgruppe og vejledere Såfremt der opstår alvorlige samarbejdsvanskeligheder mellem en projektgruppe og dens vejleder(e), skal Studienævnet for Arkitektur og Design efter skriftlig anmodning fra gruppen eller vejleder(e) søge sagen løst, herunder vurdere om der er grund til at fremskaffe en ny vejleder/nye vejledere til gruppen. Anmodning om behandling af sådanne samarbejdsvanskeligheder skal være Studienævnet for Arkitektur og Design i hænde senest 15. november eller 1. april. 10.3 Bilag 3: Reeksamen (se eksamensordning s. 19-23) http://www.tek-nat.aau.dk/digitalAssets/14/14648_eksamensordning201210.pdf 8. Reeksamination, omprøve og sygeeksamen Reeksamination37, omprøve38 og/eller sygeeksamen39 i en undervisningsaktivitet afholdes i tidsrummet mellem ordinære prøver for studerende, der har krav herpå i overensstemmelse med bestemmelserne i afsnit 8.2 eller 8.4. Sygeeksamen afholdes som regel samtidig med reeksamination. Såfremt den studerende ikke har bestået undervisningsaktiviteten efter den ordinære prøve eller den umiddelbart følgende reeksamination eller sygeeksamen, skal vedkommende følge undervisnings-aktiviteten på ny, under normale omstændigheder ved 3. prøveforsøg. I så tilfælde gælder de normale regler for prøveformen, og den studerende skal skriftligt tilmelde sig undervisningsaktiviteten via STADS Selvbetjening. Ved 3., 4. og 5. forsøg i interne prøver, der alene bedømmes af eksaminator, kan den studerende ved skriftlig henvendelse til studienævnet stille krav om, at der deltager en censor. Meddelelsen skal være modtaget af studienævnet senest 3 uger før prøvens afholdelse. 8.1. Antal prøveforsøg mv. En studerende har ret til i alt 3 prøveforsøg. Beståede prøver kan ikke tages om. En prøve der er bestået, skal dog tages om, såfremt det i studie-ordningen kræves, at to eller flere prøver, herunder den beståede, skal bestås i samme semester, og den studerende ikke har opnået dette. Består en prøve af flere delprøver, kan en ikke-bestået delprøve ikke tages om, såfremt den samlede prøve er bestået, og der ikke i studieordningen er fastsat en bestemt karakter for beståelse af delprøven. 36 Studievejledning MSc01-ID E2011 Studienævnet kan, efter ansøgning, tillade et 4. og 5. prøveforsøg, såfremt der foreligger usædvanlige forhold. I vurderingen af om der foreligger usædvanlige forhold, kan spørgsmålet om studieegnethed ikke indgå. Dekanen kan undtagelsesvis for studerende, der er tilmeldt en bachelor-, kandidateller masteruddannelse,40 og i øvrigt på samme vilkår som ovenfor anført, give dispensation til mere end fem prøveforsøg, Dette gælder specielt med henblik på den studerende der alene mangler at bestå en enkelt prøve for at have gennemført uddannelsen. Ansøgning herom indgives til Fakultetskontoret. For studerende, der er tilmeldt en professionsbachelor- eller diplomuddannelse,41 kan Undervisningsministeriet give dispensation til mere end fem eksamensforsøg, såfremt der foreligger usædvanlige forhold. Ansøgning herom indgives til Fakultetskontoret, der vil varetage den videre sagsbehandling. 8.2. Afholdelse af og deltagelse i reeksamination og sygeeksaminer Den studerende kan kun deltage i reeksamination, såfremt vedkommende i samme semester har deltaget42 i den ordinære prøve, eller hvis der foreligger en tilladelse fra studienævnet. Den studerende kan kun indstille sig til sygeeksamen, såfremt der er indgivet lægeattest i overensstemmelse med det i afsnit 8.3 anførte Reeksamination eller sygeeksamen afholdes kun, såfremt der er studerende, der i henhold til ovenstående har ret til at deltage i eksamen. Datoen for afholdelse af reeksamination og/eller sygeeksaminer samt sted og begyndelsestidspunkt for prøven meddeles i overensstemmelse med bestemmelserne i afsnit 1.1. Studerende, der har krav på at komme til reeksamination eller sygeeksamen skal have mulighed herfor inden for følgende frister: 1) Ved ordinære prøver afholdt i løbet af forårssemesteret (sommereksamen): Senest i august. 2) Ved ordinære prøver afholdt i løbet af efterårssemesteret (vintereksamen): Senest i februar. 8.3. Dokumenteret sygdom og sygeeksamen I tilfælde af sygdom skal uddannelsessekretæren kontaktes hurtigst muligt. Ved udeblivelse fra en prøve som følge af sygdom registreres den studerende som ”udeblevet”, medmindre der til uddannelsessekretæren afleveres en lægeattest der dokumenterer, at vedkommende var syg på tidspunktet for prøvens afholdelse. Det samme gælder, såfremt den studerende som følge af sygdom bliver nødt til at forlade eksamenslokalet under prøvens afholdelse. En lægeattest kan i almindelighed kun accepteres som dokumentation for gyldig grund til udeblivelse såfremt den studerende har konsulteret lægen på selve eksamensdagen. Eventuelle udgifter til indhentning af attesten afholdes af den studerende. Lægeattesten skal afleveres senest to uger efter prøvens afholdelse. Ved rettidig aflevering af lægeattesten registreres den udeblevne i stedet som ”syg”, og udeblivelsen tæller således ikke som et prøveforsøg. Sygeeksamen afholdes på de vilkår som gælder for reeksamination. 8.4. Omprøve Herved forstås en ekstraordinær (dvs. uden for de ordinære prøveterminer placeret) afholdelse af prøve i en undervisningsaktivitet, hvor afholdelsen er foranlediget af, at den studerende i forbindelse med en klage- eller ankesag er blevet tilbudt reeksamination, eller at prøven, i forbindelse med en klage- eller ankesag eller på grund af opståede mangler ved prøven, er blevet annulleret og der foranstaltes reeksamination. Såfremt en studerende ønsker at acceptere et tilbud om omprøve, skal vedkommende rette henvendelse til studienævnet inden udløbet af den frist der er fastsat i forbindelse med afgivelsen af tilbuddet. Fristen regnes fra det tidspunkt hvor den studerende har modtaget tilbuddet. Accepteres tilbuddet ikke rettidigt, bortfalder det. 37 Studievejledning MSc01-ID E2011 8.5. Reeksamination i projekter Reeksamination i et projekt kan foregå på én af følgende måder: a) Den studerende bedømmes efter tilsvarende regler som ved den forudgående afholdelse af prøve på grundlag af den oprindelige projektrapport. b) Den studerende afleverer inden udløbet af en med hovedvejlederen aftalt tidsfrist på ny en projektrapport der i forhold til den oprindelige rapport er revideret og/eller udbygget. Afleveringen sker ved, at den studerende fremsender det nye projektgrundlag til de involverede eksaminatorer, censorer samt eventuelle vejledere, der ikke er udpeget som bedømmere. Den studerende bedømmes efter tilsvarende regler som ved den forudgående afholdelse af prøve, men på basis af det nye projektgrundlag. c) Den studerende afleverer inden udløbet af en fastsat frist en projektrapport med et godkendt emne.44 På baggrund af det nye projektgrundlag afholdes prøve efter tilsvarende regler som ved den forudgående afholdelse af prøve. d) Den studerende kan deltage i undervisningsaktiviteten på ny og bedømmes herefter på baggrund af et nyt projekt. Skyldes behovet for reeksamination, at den studerende ikke har bestået prøven, skal der på hovedvejlederens foranledning og senest 8 dage efter prøvens afholdelse udarbejdes en kort, skriftlig redegørelse der tilsendes den studerende og studienævnet. Redegørelsen skal omfatte information om årsagen til, at den studerendes præstation ikke kunne anses for at opfylde projektets mål, samt en begrundet indstilling der angiver på hvilken af ovenstående måder, reeksamination bør foregå. I tilknytning hertil gives vejledning til den studerende om hvilke forbedringer der vil kunne føre til, at den studerende kan opfylde projektets mål. Studienævnet træffer beslutning om den måde hvorpå reeksaminationen skal foregå. Beslutningen træffes på baggrund af en evt. indstilling fra hovedvejlederen samt en udtalelse fra den studerende, der indhentes med et varsel på mindst én uge. For så vidt angår kandidatspecialer kan kun fremgangsmåde c) anvendes i overensstemmelse med rammestudieordningens bestemmelser herom.45 Tidspunktet for afholdelse af prøven fastlægges af studienævnet efter indstilling fra hovedvejlede-ren og den studerende med 4 ugers varsel. Fristen kan være kortere end 4 uger såfremt den studerende er indforstået hermed. Tilsvarende procedure anvendes ved eventuelle yderligere reeksaminationer. 8.6. Reeksamination i kurser Reeksamination i kurser afholdes normalt senest 8 arbejdsuger efter den ordinære prøve. Datoen for prøvens afholdelse meddeles de studerende i overensstemmelse med bestemmelserne i afsnit 1.1. Der skal ske en individuel og skriftlig tilmelding hos uddannelsessekretæren. Eksaminator kan beslutte, at reeksamination i kurser har en anden prøve- eller bedømmelsesform end den ordinære prøve. Vælges en anden prøve- eller bedømmelsesform, skal dette meddeles de studerende senest samtidig med meddelelse om datoen for prøvens afholdelse. Ved reeksamination i kurser deltager altid en censor. En studerende der anden gang skal have sin undervisningsdeltagelse bedømt, kan forlange at aflægge prøve i stedet. Undervisningsdeltagelse hvortil der knytter sig praktiske øvelser, kan dog ikke erstattes af en prøve. 10.4 Bilag 4: Generelle afleveringskrav (http://studieweb.aod.aau.dk/studieinfo/projektaflevering) 38 Studievejledning MSc01-ID E2011 Ved projektaflevering er der en række formelle afleveringskrav, man som studerende skal være opmærksom på. Herunder kan findes oplysninger om hvor mange eksemplarer af projektet, der skal afleveres, samt andre relevante oplysninger i forbindelse med projektaflevering. Studerende på studie- eller praktikophold skal henholde sig til kravene specificeret i deres forhåndsgodkendelse. Generelle afleveringskrav Studienævnets generelle afleveringskrav for projektmoduler er følgende: Rapporter: 1 rapport til hver hovedvejleder 1 rapport til hver bivejleder 1 rapport til hver censor 1 rapport til biblioteket (gælder ikke for afløsningsopgaver) • OBS: Alle rapporter SKAL indeholde et resumé. Hvis projektet skrives på dansk, skal resuméet være på engelsk. Hvis projektet skrives på engelsk er der valgfrihed. • Følgende oplysninger SKAL angives på FORSIDEN af alle rapporter: - Projekttitel - Semester - Studieretning - Gruppenummer - Årstal - Antal anslag - Evt. navne på gruppemedlemmerne - Evt. fortrolighedsangivelse - Eks: ”Diver, MSc2-ARK8, 2011” eller ”Flipside, BSc3-16, 2011” Tilkendegivelse til studienævnet om brug af projektmateriale til PR, udstillinger, mv. Sammen med projekterne afleveres en tilkendegivelse af, at projektet må benyttes af studienævnet i forbindelse med PR, udstillinger, osv. Formularen underskrives af alle medlemmer i gruppen. Formular - Dansk, Form - English Upload til det digitale projektbibliotek Inden aflevering af projektet uploades det til universitetets digitale projektbibliotek via hjemmesiden: http://projekter.aau.dk/projekter/. Login sker med STADS brugernavn og password. Når projektet er upload’et udskrives kvittering, som SKAL AFLEVERES SAMMEN MED PROJEKTET. I forbindelse med upload er det muligt at markere, om et projekt er fortroligt. Hvis projektet er fortroligt, vil det kun kunne tilgås af den/de person(er), der har adgang til den enkelte uddannelses arkiv. Markeres projektet ikke som fortroligt, vil det være synligt på projektbibliotekets hjemmeside: http://www.projekter.aau.dk umiddelbart efter eksamen. For upload og yderligere information om det digitale projektbibliotek se hjemmesiden: http://projekter.aau.dk/projekter/ Inddateringsformularen er (næsten) selvforklarende, dog er der et par steder, hvor det måske er nødvendigt med lidt forklaring. Det gælder følgende: • Der må ikke forekomme CPR-numre i de uploadede filer. • Fortrolighed: Du skal altid vælge om projektet skal være fortroligt eller offentligt tilgængeligt. • Rød stjerne: De rubrikker, der er markeret med en rød stjerne skal udfyldes. • Kontaktinformation: Her skrives én af forfatternes navn og e-mail-adresse. • Udgivende institution: Her skal man enten skrive ”Arkitektur & Design, Aalborg Universitet”, eller bare ”Aalborg Universitet”. 39 Studievejledning MSc01-ID E2011 • Udgivelsesår: Feltet er forudfyldt med det aktuelle år. Vær opmærksom på, omkring årsskiftet, på at rette til det faktiske årstal. • Emneord: Tilføjes ét ad gangen, ikke i en lang streng. • Filer: Det anbefales at benytte pdf-filer. Kvittering: Efter endt inddatering fremkommer en kvittering på skærmen, som du skal huske at printe og aflevere til din studiesekretær sammen med de trykte eksemplarer af din opgave. Det er vigtigt at printe kvitteringen straks efter endt inddatering, da den ikke kan genskabes, hvis du har været logget ud. Semesterevalueringsskema Samtidig med aflevering af projektet afleveres semesterevalueringsskema – skemaet SKAL afleveres i A3-format. I skal være opmærksomme på, at semesterevalueringsskemaet skal afleveres pr. gruppe, og at der skal afleveres et skema for hvert projektmodul og kursusmodul. Oplysningerne fra evalueringsskemaerne videregives først til vejlederne efter endt eksamen. Hvert projekt- og kursusmodul evalueres for sig. Evalueringsskema (print i A3!!!) Evaluation form (English) Afleveringskrav for efterårssemestre (BSc01, BSc03, BSc05, MSc01 og MSc03) Udstillingsplanche Efter endt eksamen afleveres 1 stk. A0-planche i højformat (841 x 1189 mm) til sekretæren med følgende indhold. • Navn • Semester • År • Projekttitel • Synopsis • Sammendrag af projektet. Min 300 ord. • Illustrationer Yderligere afleveringskrav – for BSc06 og MSc04 Projekttitel Samtidig med aflevering af projektet afleveres blanket med titel på projektet. Titlen SKAL oplyses på både dansk og engelsk – uanset hvilket sprog projektet er skrevet på. Titelblanket BSc6 Title form – MSc4 Udstillingsplanche – gælder kun afgangsprojekter på BSc6 og MSc4 Efter endt eksamen afleveres 1 stk. A0-planche i højformat (841 x 1189 mm) til sekretæren. Andre specifikke afleveringskrav Ud over ovenstående generelle afleveringskrav, kan der på de enkelte semestre være en række specifikke krav. Disse vil være angivet i studievejledningerne for de enkelte semestre og specialer. Label til CD'er Såfremt der af de semester-specifikke afleveringskrav fremgår, at der i forbindelse med projektaflevering og eksamen skal afleveres en CD, benyttes følgende label til mærkning heraf: Label - CD Bemærk, at eksamensresultater ikke kan indberettes før samtlige afleveringskrav er opfyldt. 40