Underage Drinking
(Including Binge Drinking)
What Can We Do?
The St. Helena Case Study
Presentation to:
CDE Statewide Coordinator’s Meeting
Sacramento, California
Presented by:
Joel L. Phillips
Community Prevention Institute (CPI)
771 Oak Ave. Parkway, Suite 2, Folsom, California 95630
September 21-22, 2005
1
Overview
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Getting Started
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Getting the facts
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Dimensions of the problem
Resources
Developing the plan
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Leadership
Forming a team
Planning for meetings
Action plan (resources/timelines)
Case study – St. Helena
Other considerations
2
Why The Concern?

Nine teens die every day from alcohol related incidents.
(S.D. Youth council, 2004)
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Alcohol kills far more teens than all other drugs
combined (S.D. Youth Council)
Three leading causes of death for 15 to 24 year olds are
automobile crashes, homicides and suicides—alcohol is
the leading factor in all three (NIAAA 2003)
It has been estimated that over three million teenagers
are alcoholics. Several million more have a serious
drinking problem they cannot manage on their own
(NIAAA 2003)
3
Getting Started
Who needs to (can) be involved?

Planning Models
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Coordinator led
Team (school based)
Partnership (school/community)
4
Advantages/Disadvantages
Advantages
Coordinator led
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Team (school based)
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Coordinator
Teacher
Students
Community Partnership
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Coordinator
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Teachers
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Students
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Community
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Control
Buy-in
Understand school
environment
Spread work
Understand school
environment
Youth participation
Spread work
(delegate)
 Task completion more
likely
 Ownership Spread

Disadvantages
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More Work!
More Work!
More Work!
Logistics, getting team
together
Competing Time
Commitment
Organizational logistics
5
Start-Up Issues
Leadership
Roles and Responsibilities
Recruitment

Depends on Planning Model
Resources


Assistance
Funding
Timeline – 1 year effort minimum
6
Getting the Facts 1
Dimensions of the Problem
SOURCES

Survey Data
1.
2.
3.
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CHP
1.
2.

National Data (Household survey, MTF)
CSS (State)
CHKS – District/school specific
Drinking/driving – accidents
Drinking/driving – arrests
DOJ
1.
Adolescent arrests
7
Getting the Facts 1
Dimensions of the Problem
SOURCES continued
Profile your community
Present community data by demographics (age,
gender, ethnicity)
Compile information in easy to understand graphics
–- they are one of your marking tools.
8
Getting the Facts 2
Identifying Resources
WHAT KINDS OF RESOURCES
1.
People!

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Map the Environment
2.

Current programs – list out all
programs/resources that could be involved
Outside Support
3.

4.
What can they contribute?
Who can help?
Identify all individuals school/community
Technical assistance
Compile resource Inventory
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Develop and Implement the
Action Plan
Form a team
1.

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Determine type of team
Contact members
Collect and review ‘Facts’
2.
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Dimensions of the problem
Potential resources
Conduct Planning meetings
3.
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Introductory meeting
Tasking meeting
10
Develop and Implement the
Action Plan continued
Conduct additional data collection
4.
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Example: Youth led focus groups
Example: Social norm survey
Present Findings and Recommendations
5.
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Organize Presentation
Implementation
6.
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Identify work group areas (based on
recommendations)
Solicit additional volunteers
Develop process to monitor progress
11
St. Helena Case Study
Background Structure
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Youth Death (DUI)
Concerned Parents
Supervisor Involvement

Called a planning meeting
Meeting Structures (four types) took place
over 10 months.
12
Meetings Structure 1:
‘Matchstick’ Group

Membership

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5-6 people (met 2x)
Purpose
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Discussed various planning options
13
Meetings Structure 2:
‘Kindling’ Group
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Membership
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12-15 people (met 5x)
Purpose

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Review/Discussed next steps/stage
Set up Process for focus groups
Data Collection
DATA Collection
Process:
Youth
Groups
YouthLed
Led Focus
Focus Groups
14
Meetings Structure 3:
‘Bonfire’ Group

Membership
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Community – 60 plus (met once)
Purpose

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Review findings and recommendations
Community members joined one of the 6 work
groups
15
Meetings Structure 4:
Work Groups
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Membership

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4-6 per work group
Purpose

Implement recommendations
16
Youth Led Focus Groups
Process
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Recruitment (≈ 14 youths)
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Training (2 Sessions)
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Questions Developed by planning group
Youth Volunteers paid
Role played the questions
Focus Groups
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Five Youth-led Sessions
Approximately 60 participants
(all paid $10/$20)
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Report Prepared (CPI)
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Presentation to ‘Bonfire’ Community Meetings
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Questions . . .
Ten questions; in three sets
SET 1: How Youth spent their time when not in
school and percieved opportunities to be
involved
SET 2: Youth perceptions concerning adult support for
them in their communities (ie, do you
feel like adults in the community
encourages value and value you as part of
the community?)
SET 3: Role of alcohol and/or drugs in their life
18
Findings . . . . .
1.
2.
3.
4.
5.
6.
Alcohol use is common
Social acceptance of alcohol use by peers
Availability and access
Reasons to use – differentiated by intent
At risk behaviors—lack of concern re:
excessive drinking
Adult relationships with teen generally
positive
19
Framework for
Recommendations
1.
2.
3.
4.
5.
Must address issues raised by teens
Must be based on approaches
demonstrating prior success
Must be doable (low cost/minimum
resources)
Must include community members
Must involve youths and adults
20
Recommendations
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School Based
Risk Management
Availability and Access
Media
Community Development
Parent Education and Intervention
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Risk Management
Recommendations

SADD
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Parent/Child Pledges
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Harm Reduction Information on
Alcohol
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Availability
Recommendations
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Responsible Beverage Service Training
Enforcement
Compliance Checks
Social Host Ordinance
23
Media
Recommendations
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Media Advocacy

Awareness Campaigns
24
Community Development
and Youth Leadership
Youth Advisory Task Force
 Friday Night Live
 Community Development
Framework

25
Parent Education and
Intervention
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Parent Skills Training
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Brief Intervention Training
26
Lessons Learned . . . . .
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Payments important ($ minimal)
Youth prepared ‘notes’ were problematic
Planning/scheduling is critical
Recruitment


Diversity (age, student types)
Conclusion:

Youth led Focus Groups can be an
important way to gather
information and involve youth
27
Status


5 of 6 Work Groups meet every month (5-10
members)
Special Projects (recommendations) are being
pursued
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Youth media campaign
Brief Intervention
RBS
Place of last drink survey
Parents involvement—Family Resource Center
Implementation SADD
Interest in a SAP
28
Next Steps . . . .

CPI will work with up to FIVE
School Districts in developing /
Supporting an Underage Drinking
Planning Process
29