Pink
(A Whole New Mind)
&
Florida
(The Rise of the Creative Class)
&
Littky
(The Big Picture)
&
Enriquez
(As the Future Catches You)
Prepared by Tom Peters/12.01.2004
Dan
Pink
“The era of ‘left brain’
dominance—and the
Information Age it engendered—
Is giving way to a new world in
which ‘right brain’ qualities—
inventiveness, empathy,
meaning—will govern.” —Dan Pink, A
Whole New Mind
“The past few decades have belonged to a certain kind
of person with a certain kind of mind—computer
programmers who could crank code, lawyers who
could craft contracts, MBAs who could crunch
numbers. But the keys to the kingdom are changing
hands. The future belongs to a very different kind of
person with a very different kind of mind—creators
and empathizers, pattern recognizers and meaning
makers. These people—artists, inventors, designers,
storytellers, caregivers, consolers, big picture
thinkers—will now reap society’s richest rewards and
share its greatest joys.” —Dan Pink, A Whole New Mind
L-Directed Thinking: sequential,
literal, functional, textual,
analytic
to
R-Directed Thinking:
simultaneous, metaphorical,
aesthetic, contextual, synthetic
Source: Dan Pink/A Whole New Mind
“Left-brain style thinking used to be the
driver, and right-brain style thinking the
passenger. Now R-Directed Thinking is
suddenly grabbing the wheel, stepping on
the gas, and determining where we’re
going and how we’re going to get there. LDirected aptitudes—the kind measured by
the SAT and employed by CPAs—are still
necessary. But they’re no longer
sufficient.” —Dan Pink, A Whole New Mind
The Big Three Drivers of Change
Abundance
Asia
Automation
Source: Dan Pink, A Whole New Mind
“But abundance has also produced an
ironic result: The very triumph of LDirected Thinking has lessened its
significance. The prosperity it has
unleashed has placed a premium on
things that appeal to less rational,
more R-Directed sensibilities—beauty,
spirituality, emotion.” —Dan Pink,
A Whole New Mind
India
350,000 engineering grads per year
>50% F500 outsource software work to
India
GE: 48% of software developed in India
(Sign in GE India office: “Trespassers will be recruited”)
Source: Dan Pink, A Whole New Mind
Software’s Enormous Inroads
Docs
Lawyers
Accountants
Source: Dan Pink, A Whole New Mind
Agriculture Age (farmers)
Industrial Age (factory workers)
Information Age (knowledge workers)
Conceptual Age (creators and
empathizers)
Source: Dan Pink, A Whole New Mind
“The MFA is
the new
MBA.”
—Dan Pink, A Whole New
Mind
“What does this mean for you and me? How can
we prepare for the conceptual age? On one
level, the answer is straightforward. In a world
tossed by Abundance, Asia and Automation, in a
which L-Directed Thinking remains necessary
but no longer sufficient, we must become
proficient in R-Directed Thinking and master
aptitudes that are ‘high concept’ and ‘high
touch.’ But on another level, that answer is
inadequate. What exactly are we supposed to
do?” —Dan Pink, A Whole New Mind
Design.
Story.
Symphony.
Empathy.
Play.
Source: Dan Pink, A Whole New Mind
Not just function, but also … DESIGN.
Not just argument, but also … STORY.
Not just focus, but also … SYMPHONY.
Not just logic, but also … EMPATHY.
Not just seriousness, but also … PLAY.
Source: Dan Pink, A Whole New Mind
Richard
Florida
“Human creativity
is the ultimate
economic
resource.”
—Richard Florida,
The Rise of the Creative Class
Creativity Index:
The 3 T’s
Technology
(HT Index/firms & $$$,
Innovation Index/patent growth)
Talent
(% with bachelors degrees+)
Tolerance
(Melting Pot Index/foreigners,
Bohemian Index/artists et al., Gay Index/rel. #s)
Source: Richard Florida, The Rise of the Creative Class
U.S. Historical Strength:
Invest in Creativity
*Foster new industries
*Free & open society
*Investment higher ed, R & D, culture
*Immigrants (# 1!)
Source: Richard Florida, The Rise of the Creative Class
Models Of EcDev
*Firm-driven (attract firms)
*Social Capital (trust & communityconnectedness)
*Human Capital (# educated people)
*Creative Capital (RF)
Source: Richard Florida, The Rise of the Creative Class
CI/Top10*: Austin, SF, Seattle,
Boston, Raleigh-Durham, Portland,
Minneapolis, WashingtonBaltimore, Sacramento, Denver
CI/Bottom10: Detroit, Norfolk, Cleveland, Milwaukee, Grand Rapids,
Memphis, Jacksonville, Greensboro, New Orleans, Buffalo, Louisville
*Metro > 1M (49 total)
Source: Richard Florida, The Rise of the Creative Class
“The Creative
Age is a wideopen game.”
—Richard
Florida, The Rise of the Creative Class
“The Dawn of the Creative Age”
“There’s a whole new class of workers in the U.S. that’s 38million strong: the creative class. At its core are the scientists,
engineers, architects, designers, educators, artists, musicians
and entertainers whose economic function is to create new
ideas, new technology, or new content. Also included are the
creative professions of business and finance, law, healthcare
and related fields, in which knowledge workers engage in
complex problem solving that involves a great deal of
independent judgment. Today the creative sector of the U.S.
economy, broadly defined, employs more than 30% of the
workforce (more than all of manufacturing) and accounts for
more than half of all wage and salary income (some $2
trillion)—almost as much as the manufacturing and service
sectors together. Indeed, the United States has now entered
what I call the Creative Age.” —“America’s Looming Creativity Crisis”/
Richard Florida/ HBR/10.04
“The global talent pool and the high-end, high margin creative industries that
used to be the sole province of the U.S., and a critical source of its prosperity,
have begun to disperse around the globe. A host of countries—Ireland,
Finland, Canada, Australia, New Zealand, among them—are investing in higher
education, cultivating creative people, and churning out stellar products, from
Nokia phones to the Lord of the Rings movies.. Many of these countries have
learned from past U.S. success and are shoring up efforts to attract foreign
talent—including Americans. … The United States may well be the Goliath of
the twentieth century global economy, but it will take just half a dozen twentyfirst-century Davids to begin to wear it down. To
stay innovative,
America must continue to attract the world’s sharpest
minds. And to do that, it needs to invest in the further
development of its creative sector. Because wherever
creativity goes—and, by extension, wherever talent
goes—innovation and economic growth are sure to
follow.” —“America’s Looming Creativity Crisis”/Richard Florida/HBR/10.04
The Memphis Manifesto*: Building a Community of Ideas
1. Cultivate & reward creativity.
2. Invest in the creative ecosystem.
3. Embrace diversity.
4. Nurture the creatives.
5. Value risk-taking.
6. Be authentic (emphasize uniqueness)
7. Invest in and build on quality of place.
8. Remove barriers to creativity.
9. Take responsibility for change. Development as D.I.Y.
10. Ensure that every person, especially children, has the right
to creativity. Become a “Steward of creativity.”
*2003/The Creative 100/Memphis
Source: Richard Florida, The Rise of the Creative Class
Dennis
Littky
“Thousands of years of history suggest that the
schoolhouse as we know it is an absurd way to rear our
young; it’s contrary to everything we know about what
it is to be a human being. For example, we know that
doing and talking are what most successful people are
very good at—that’s where they truly show their stuff.
We know that reading and writing are important, but
also that these are things that only a small and
specialized group of people is primarily good at doing.
And yet we persist in a form of schooling that measures
our children’s ‘achievement’ largely in the latter terms,
not the former … and sometimes through written tests
alone.” —Deborah Meier, Foreword to Dennis Littky’s The Big Picture
The Real Goals of Education/Dennis Littky/The Big Picture
*Be lifelong learners
*Be passionate
*Be ready to take risks
*Be able to problem solve and think critically
*Be able to look at things differently
*Be able to work independently and with others
*Be creative
*Care and want to give back to their community
*Persevere
*Have integrity and self-respect
*Have moral courage
*Be able to use the world around them well
*Speak well, write well, read well, and work well with numbers
*AND TRULY ENJOY THEIR LIFE AND WORK
“What we want to see is
the child in pursuit of
knowledge, and not
knowledge in pursuit of
the child.” —George Bernard Shaw
“Teaching is
listening.
Learning is
talking.”
—Message painted on a Met
advisor’s truck by his students (from Dennis Littky, The Big Picture)
“We have plenty of
people who can teach
what they know, but
very few who can teach
their own capacity to
learn.”
—Joseph Hart, educator
“From the media, we hear these great tearjerker stories
of kids who succeeded despite the odds. But all of our
kids are facing the odds of an education system that is
all wrong. The odds are against them because the
system works against them instead of with them. … I
see it every day: kids who people have dismissed as
‘dumb in math’ or ‘uninterested in science’ or
‘nonreaders’ doing incredible things in these exact
same areas because they were (finally) allowed to start
with something they were already interested in. A 9thgrade kid who ‘hates science’ sees a movie about
freezing people, then decides to read a college biology
text on cryogenics, and then gives a presentation on it
that blows your socks off.” —Dennis Littky, The Big Picture
Juan
Enriquez
“WE ARE BEGINNING TO
ACQUIRE … DIRECT AND
DELIBERATE CONTROL …
OVER THE EVOLUTION
OF ALL LIFE FORMS …
ON THE PLANET.”
Source: Juan Enriquez, As The Future Catches You
“In a couple of decades the world’s dominant language became
… strings of ones and zeroes.
Your world … and your language …
THE DOMINANT
LANGUAGE … AND
ECONOMIC DRIVER … OF
THIS CENTURY … IS GOING
TO BE … GENETICS.”
are about to change again.
Source: Juan Enriquez, As The Future Catches You
“Three quarters of the … FLAGS, BORDERS, ANTHEMS,
and MONIES represented at the United Nations today …
Did not exist 50 years ago.
States are falling apart at an unprecedented rate …
Because governments and citizens do not understand …
Why technology is relevant to their daily lives and …
How it changes their future.”
Source: Juan Enriquez/As the Future Catches You
“THE
FUTURE BELONGS TO … SMALL
POPULATIONS … WHO BUILD
EMPIRES OF THE MIND … AND WHO IGNORE
THE TEMPTATION OF—OR DO NOT HAVE THE
OPTION OF—EXPLOITING NATURAL RESOURCES.”
Source: Juan Enriquez/As the Future Catches You
“THE HEART OF CELERA … IS THE
WORLD’S LARGEST PRIVATE SUPERCOMPUTER …
FED 24 HOURS A DAY … BY SEQUENCING
ROBOTS … AND CREATED-PROGRAMMEDCONTROLLED … BY
A DOZEN GREAT
MINDS.”
Source: Juan Enriquez/As the Future Catches You
U.S. Patent Office/Patents Granted
1985
Venezuela
Argentina
Mexico
Brazil
South Korea
15 ……………
12 ……………
35 …………...
30 ……………
50 ……………
1998
29
46
77
88
3,362
Source: Juan Enriquez/As the Future Catches You
“The extraordinary Tech Revolution …
Is fed by a very few ZIP codes …
Generating New Empires …
(and new Ghettoes).”
Source: Juan Enriquez/As the Future Catches You
“Five states …
California, New York, Texas, New Jersey, and Illinois …
Generate 43 percent of all U.S. patents.
So even inside the United States research is concentrated …
Within a very few ZIP codes.
(33 percent of all U.S. patents come from 10 cities: San Jose,
greater Boston, Chicago, Minneapolis, Detroit, Philadelphia, New
York, Rochester, and San Francisco.)”
Source: Juan Enriquez/As the Future Catches You
“AS A DEVELOPING COUNTRY …
YOU CAN LOWER INFLATION …
REDUCE CORRUPTION …
CUT YOUR BUDGET …
PRIVATIZE …
AND STILL NOT GET RICH.
BECAUSE YOU ARE NOT GENERATING
KNOWLEDGE …
JUST PRODUCT.
(North America, Western Europe, and Japan generated 84 percent of all
scientific papers published during 1995.)”
Source: Juan Enriquez/As the Future Catches You
“Chile, often cited as the shining example of Latin American
economic reform …
Carefully followed the recommendations of the most orthodox
Ph.D.s in economics …
Nicknamed the “Chicago Boys” …
For a decade it’s economy grew spectacularly.
But even Chile may be headed toward a crash …
Because it took the inefficiency out of the Old Economy …
But failed to build a New Economy.”
Source: Juan Enriquez/As the Future Catches You
“IN SILICON VALLEY …
IF YOU ARE NOT STOLEN AWAY BY SOME COMPANY EVERY
FEW YEARS (OR MONTHS) …
YOU ARE NOT CONSIDERED A ‘HOT PROPERTY.’
STABILITY IS A
MARK OF
SHAME.”
Source: Juan Enriquez/As the Future Catches You
“On February 12, 2001, anyone with access to
the Internet …
Could suddenly look at a new atlas …
One containing
the whole human
genome.”
Source: Juan Enriquez, As The Future Catches You
“WHEN YOU ARE TRYING TO SPREAD AND SELL KNOWLEDGE
… KEEPING
SOMETHING ‘EXCLUSIVE’
AND ‘RARE’ OFTEN LEADS TO A LOSS OF
VALUE. WHAT MATTERS MOST IS THAT THE PURCHASER
BECOMES PART OF A NETWORK … AND THAT THE NETWORK
KEEPS GROWING.”
Source: Juan Enriquez/As the Future Catches You