Jeff Nevid,
St. John’s University
To contact for copy of
PPT: jeffnevid@gmail.com
©
2011
Jeffrey S. Nevid
All Rights Reserved.
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•Source: Black Hills State University

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To determine what our students are learning.
Are our students acquiring the knowledge and skills we expect to impart to them?
To improve learning.
Knowledge from course assessments can inform how we teach and how we help our students acquire the knowledge we expect them to acquire.
To meet accreditation standards . Course assessments provide data we can provide to accrediting bodies, such as state education departments, regional accrediting agencies, and professional organizations such as APA.
– We live in an age of accountability in which regular assessment of learning outcomes is an important tool in the accreditation process.

1. Engage student interest
2. Encode important information
3. Elaborate meaning
4. Evaluate progress
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 Make it interesting
– Bring in personal examples, stories, anecdotes, teasers, to pique interest
 For every concept, give an example
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Think “concept, example, concept example”
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(Cognitive domain: original and revised)
Source: Edtechvision.org (left), http://newadventuresatwilkes.blogspot.com/2010/05/digitallearners-real-learning.html (right)

 Source: Royal Fireworks Press

Find the Verbs that Match Your Learning Goals

 Source: Center for Teaching and Learning, Brigham Young University

Bloom’s Taxonomy: Original and Revised
Source: Anderson & Krathwohl, 2001

Revised Bloom Taxonomy
The Cognitive Process Dimension
The Knowledge Dimension
Remember Understand Apply Analyze Evaluate Create
Factual Knowledge List Summarize Classify Order Rank Combine
Conceptual Knowledge Describe Interpret Experiment Explain Assess Plan
Procedural Knowledge Tabulate Predict Calculate Differentiate Conclude Compose
Meta-Cognitive Knowledge Appropriate Use Execute Construct Achieve Action Actualize
Copyright (c) 2005 Extended Campus -- Oregon State Source:
University http://oregonstate.edu/instruct/coursedev/models/id/taxonomy/#table Designer/Developer - Dianna Fisher

Approved by APA Council, August 2006
 The Guidelines for the Undergraduate Psychology Major provides details for 10 suggested goals and related learning outcomes for the psychology major, grouped into two major categories:
 I. Knowledge, Skills, and Values Consistent with the Science and
Application of Psychology
 II. Knowledge, Skills, and Values Consistent With Liberal Education
That Are Further Developed in Psychology
 Each of these categories contains five goals:

 I. Knowledge, Skills, and Values Consistent with the Science and
Application of Psychology
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Goal 1: Knowledge Base of Psychology
Students will demonstrate familiarity with the major concepts, theoretical perspectives, empirical findings, and historical trends in psychology.
Goal 2: Research Methods in Psychology
Students will understand and apply basic research methods in psychology, including research design, data analysis, and interpretation.
Goal 3: Critical Thinking Skills in Psychology
Students will respect and use critical and creative thinking, skeptical inquiry, and, when possible, the scientific approach to solve problems related to behavior and mental processes.
Goal 4: Application of Psychology
Students will understand and apply psychological principles to personal, social, and organizational issues.
Goal 5: Values in Psychology

 II. Knowledge, Skills, and Values Consistent With Liberal Education That
Are Further Developed in Psychology
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Goal 6: Information and Technological Literacy
Students will demonstrate information competence and the ability to use computers and other technology for many purposes.
Goal 7: Communication Skills
Students will be able to communicate effectively in a variety of formats.
Goal 8: Sociocultural and International Awareness
Students will recognize, understand, and respect the complexity of sociocultural and international diversity.
Goal 9: Personal Development
Students will develop insight into their own and others’ behavior and mental processes and apply effective strategies for self ‐ management and self ‐ improvement.
Goal 10: Career Planning and Development

Bloom’s Taxonomy
Identify.
. key figures in psychology, parts of the nervous system, etc.
D efine or Describe
. . . key concepts, key features of psychological theories, etc.
E valuate or Explain.
. . underlying processes and mechanisms of behavior and mental processes.
A pply. . .
psychological concepts to real-world examples.
To learn how to apply the IDEA Model in class, contact me at: jeffnevid@gmail.com

The IDEA Model:
Mapping Acquired Skills to Learning Goals

APA Learning Goal 1.
Knowledge Base of Psychology: Memory
SubGoals
1. Demonstrate knowledge of processes and stages of memory
Learning Objectives
Describe the basic processes and stages of memory.
Describe the different types of long-term memory.
Keyed Test Items
1, 2, 3, 6, 7, 9, 11, 13
4, 10, 12, 14, 15
Explain the roles of the semantic network model and levelsof-processing theory in memory.
Explain the difference between maintenance rehearsal and elaborative rehearsal.
17, 18, 19, 20
23, 26, 28, 30
Apply constructionist theory to explain memory distortions.
37, 38, 41
Evaluate the reliability of eyewitness testimony.
45, 46, 47
49, 50, 51 Explain why the concept of recovered memory is controversial.
Describe the major theories and factors in forgetting.
57, 59, 61, 62, 63, 64, 66, 68 2. Demonstrate knowledge of theories of forgetting, methods of measuring memory, and types of amnesia
Identify different methods of measuring memory.
Describe the features of two major types of amnesia.
71, 72, 74
79, 80, 83,84

Examples of Coded Test Items in IDEA Model™
Module 1.1: Foundations of Modern Psychology
I dentify. . .
Wundt is to ______ as James is to ______.
A) structuralism; Gestalt
B) structuralism; functionalism
C) behaviorism; Gestalt
D) behaviorism; functionalism
E) functionalism; psychoanalysis
D efine or
D escribe. . .
Psychology is best described as a science that studies
A) The role of the mind in explaining behavior
B) How the mind controls our behavior
C) Observable behavior only
D) Mental processes only
E) Behavior and mental processes
E valuate or
E xplain . . . .
Psychology is a scientific discipline in that it focuses on
A) the pursuit of truth, not simply opinion.
B) testing opinions and assumptions in the light of evidence.
C) systematically building theories to explain phenomena.
D) behavioral, as opposed to mental, processes.
E) accumulated wisdom of scholars .
A pply . . .
Animal trainer Bob Jeffers uses rewards to teach his animals to perform circus tricks. Jeffers's techniques are based on principles from which school of psychology?
A) Behaviorism
B) Structuralism
C) Psychodynamic
D) Functionalism
E) Humanism

 Traditionally, pedagogical features in college textbooks development was driven by marketing concerns, not scientific research
 To date, little research has been conducted to evaluate effectiveness of pedagogical techniques used in class and psychology textbooks
 Textbook developers and instructors need to draw upon knowledge base in cognitive psychology

Textbook Modularization Study
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Participants
: 96 introductory psychology students
Design
: A randomized, counterbalanced design in which students read two text passages, one presented in a modularized format and the other presented in a narrative format.
Outcome measure
: A 20-item multiple choice quiz measuring content acquisition.
Student Preference Measure
: Students indicated which format they preferred overall and which presented information more clearly.
Results
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No overall differences in test performance between the modular and traditional formats among students not expressing a preference. But students who preferred the modular approach performed significantly better ( p < .05) better on the accompanying exam when they had read the material in their preferred format .
Take away message
: Students who prefer a particular approach are likely to become more engaged in reading the material, which might translate into improved acquisition and retention.
Citation: Nevid, J. S., & Carmony, T. M. (2002). Traditional versus modular format in presenting textual material in introductory psychology. Teaching of Psychology, 29, 237-238 .

 Key concepts , not just key terms, are signaled
(highlighted) in the margins of the text.
– Question : Does concept signaling help students encode and retain key concepts?
 Participants : 80 introductory psychology students
 Design : A randomized, counterbalanced design in which students read two text passages, one with concept signaling and the other without.
 Outcome measure : A 20-item multiple choice quiz measuring content acquisition.
 Major Findings : Students in the concept signaling condition performed significantly better on test items measuring knowledge of key concepts. No differences were found for non-signaled
(surrounding) material.
 Take-away message: Marginal inserts used as signaling devices may help address concerns that students often encode facts and definitions but have difficulty extracting key concepts from text material
Citation: Nevid, J. S., & Lampmann, J. L. (2003). Effects on content acquisition of signaling key concepts in text material Teaching of Psychology, 30, 227-229.

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 What is Mastery Quizzing?
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Ten, pre-post quizzes during the semester of specific concepts discussed during class
Students have two chances to get the right answer and earn credit toward final grade —at the very beginning of class and at the end
Mastery quizzing provides incentives for attendance, punctuality, and attention
 Participants: Introductory psychology class comprising 61 students, 44 women,
17 men, mostly freshmen
 Method: Analyzed student performance on course exams, disaggregated by signaled concepts (concepts tested in mastery quizzes), related concepts (other concepts discussed on mastery quiz days)), and non-signaled concepts (control concepts discussed on other days).

 Results :
– Students showed significant improvement in knowledge of mastery quiz content as assessed by pre-post lecture comparisons.
– Credits earned on mastery quizzes predicted performance on course examination questions measuring signaled concepts and other concepts from lectures on days mastery quizzes were administered, but not on unrelated concepts (control concepts)
 Take-Away Message:
– Mastery quizzing cues students to attend to important concepts discussed in class, and provides incentives for coming to class, coming on time, and paying attention .
Citation: Nevid, J. S., & Mahon, K. (2009). Mastery quizzing as a signaling device to cue attention to lecture material. Teaching of Psychology, 36, 1-4.

STUDY DESIGN:
 Participants
: Two introductory psychology students at St. John’s University, comprising 144 students, 62 males and 82 female, mostly freshmen
 Method : Item analysis based on student performance on three non-cumulative multiple choice exams, with test items coded by type of acquired skill (Identify, Define or Describe, Apply, and Evaluate). Items drawn from textbook test-item file.
 Outcome measure : Student performance on each item type aggregated across the three exams.
 Interrater Reliability : 90% concordance in blind interrater agreement study based on random sample of 50% of test questions
 Item Analysis: Computation of item type difficulty level and discriminability

– Kuder-Richardson 20 coefficients:
 Range from .75 to .86 for item types (I, D, E, and A type questions), demonstrating adequate internal consistency for all item types
Also, intercorrelations among item types were high ( r s = .69 to .83), which is suggestive of an underlying factor of general cognitive ability

– Average difficulty levels for the four item types fell within a moderate range of difficulty (range = .53 to .64).
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Consistent with the Bloom taxonomy, “E” questions
(Evaluate or Explain) proved to be more difficult than “I
“(Identify), “D” (Define or Describe) , and “A“ (Apply) questions.
– Also consistent with Bloom taxonomy, A questions were more difficult than D questions.
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“I” questions were more difficult than “D” questions.

Item Type
0 0.2
0.4
Difficulty Level
0.6
0.8
Identify
Define/Describe
Evaluate/Explain
Apply

 The higher the discrimination index, the better the items are in discriminating between poorer and better students
> .20 for marginally good discriminability
>.30 for reasonably good discriminability
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“Evaluate” and “explain” questions were not only the most difficult items, but were also the best discriminating items:
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Highest item discrimination index overall (.33)
Highest percentage of items (61%) reaching .30 criterion of reasonably good discrimination

Item Type
0 0.1
0.2
0.3
Discrimination Index
0.4
Identify
Define/Describe
Evaluate/Explain
Apply

Item Type
Identify
Define/Describe
Evaluate/Explain
Apply
Item Difficulty
M
.60
.64
.53
.60
Item Discrimination Index
Item Type M SD
SD
.14
.15
.15
.12
Identify
Define/Describe
Evaluate/Explain
Apply
.29
.32
.33
.27
.17
.14
.15
.17
Note: Difficulty is based on the proportion of students answering items correctly, which is averaged by question type. The item discrimination index represents the difference between the proportion of students answering an item correctly in the top 27% of the class versus the bottom
27% of the class, averaged by question type.

 Summary:
 The action verbs used in the present study comprised skills relating to identifying, defining or describing, evaluating or explaining, and applying knowledge of basic concepts in psychology.
 Exam performance demonstrated that higher level cognitive skills represented by action verbs evaluating and explaining were the most difficult for students to acquire and also the best discriminating items.
 Take-Away Message:
– The IDEA model can seamlessly integrate APA learning goals with course examinations by first coding items to measure particular acquired skills consistent with learning objectives
– The IDEA Model also provides a heuristic framework for evaluating areas of relative strength and weakness in acquired skills in college coursework.
– Instructors may find it useful to generate data indicative of areas of relative skills deficiencies and then develop teaching strategies designed to strengthen these types of learning outcomes.

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Steps for Mapping Action Verbs to Learning Outcomes:
Determine the skill set you would like your students to acquire in a particular course
Select action verbs to measure those skills
Generate questions on course examinations keyed to these acquired skills or adapt textbook test-item files to measure these learning goals
Measure student progress toward acquiring these skills by evaluating outcomes on course examinations
Use course outcome data as a measure of student progress and as a template to identify areas requiring further improvement
Rinse and repeat each semester or academic year.

Sample References from the
St. John’s University Pedagogy Research Program
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Nevid, J. S., & Carmony, T. M (2002). Traditional versus modular format in presenting textual material in introductory psychology. Teaching of Psychology, 29, 237 – 238.
Nevid, J. S. (2003, September). Helping students get the point: Concept signaling as a
pedagogical aid. Paper presented at the conference, Taking Off: Best Practices in Teaching
Introductory Psychology, Atlanta, GA.
Nevid, J. S., & Lampmann, J. L. (2003). Effects on content acquisition of signaling key concepts in text material Teaching of Psychology, 30, 227-229
Nevid, J. S. (2004, January). Graphing psychology: The effective use of graphs and figures in
teaching introductory psychology. Invited address at the presented at the 26th Annual National
Institute on the Teaching of Psychology, St. Petersburg, FL.
Nevid, J. S. (2004, February). Evidence-based pedagogy: Using research to find new ways to
help students learn. Invited closing address presented at the 11th Midwest Institute for Students and Teachers of Psychology (MISTOP), Glen Ellyn, IL.
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Nevid, J. S., & Forlenza, N. (2005). Graphing psychology: An analysis of the most commonly used graphs in introductory textbooks. Teaching of Psychology, 32, 253-256.
Nevid, J. S. (2006, February). In pursuit of the “perfect lecture.” APS Observer, Teaching Tips,
Vol. 19(2).
Nevid, J. S., & Blitzer, J. R. (2006, August). Educational benefits of mastery quizzes as
signaling devices. Poster session presented at the annual meeting of the American sychological Association, New Orleans, LA.
Nevid, J. S., & Mahon, K. (2009). Mastery quizzing as a signaling device to cue attention to lecture material. Teaching of Psychology, 36, 29-32.
Nevid, J. S. (2009/2010, Winter). Reaching and teaching millennial students. Psychology
Teacher Network, 19 (4) pp. 1, 3, 4.
Nevid, J. S. (2011). Teaching the millennials. APS Observer, Teaching Tips, in press.

Please share with me your ideas about teaching psychology:
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