Name: _____________________________________________
Due Date: __________
Persuade Me to…
SOL 6.7 The student will write narration, description, exposition, and persuasion.
The purpose of persuasive writing is to convince others to purchase your product by using facts, examples, and reasons.
You can find examples of persuasive (argumentative) writing for you to analyze and help you create your magazine
advertisement or commercial such as: a letter to the editor of a newspaper, a magazine advertisement, internet/website
advertisements, radio commercials, and television commercials.
Be sure to research similar products and also research the need for your product in today’s society. If you use researched
information in your writing, you must include a properly-sourced (MLA format) bibliography.
Part One : Advertise you! (50 points)
Task: You will be creating a product to sell that will solve an everyday problem you have at home or at
school. Or develop a new product that will help your parents and family. Write a one-two paragraph letter to the
owner of the media source you would like to use to advertise your product: magazine editor, TV channel executives,
website domain owner. You are persuading them to accept your product to be advertised using their media outlet.
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To earn the most points (50) on this assignment, your writing will:
clearly identify the product and need (based on research) in your opening paragraph.
include at least three points, or claims, to support your product. (“Because it’s awesome,” is not a legitimate claim.)
be organized with well-written and varied sentences.
include clear, descriptive, and purposeful words.
contain few, if any, errors in punctuation, grammar, or spelling.
end with a strong conclusion restating your product need. (“…and that’s why we should have this product in our
home,” is an example of a weak conclusion.)
be generated from your completed graphic organizer for persuasive paragraph
Part Two : Sell you! (25 points)
Task: You will be creating a product to sell that will solve an everyday problem you have at home or at
school. Or develop a new product that will help your parents and family. Write a script for a TV/radio commercial or
develop a print ad to be featured in a magazine, newspaper, or website.
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To earn the most points (25) on this assignment, your advertisement will:
appeal to your audience (catchy slogan, phrases, and is creative)
contain few, if any, errors in punctuation, grammar, or spelling.
include clear, descriptive, and purposeful words for age appropriate perspective buyers
Print Advertisement (layout/design is colorful and appealing) or Commercial Script (setting, actors, and props are
described) must persuade, explain need for product, and attract targeted buyers
Part Three : Buy you! (25 points)
Task: You will be presenting your product idea and advertisement campaign to a room full of perspective
buyers (your classmates). Consider what persuades you to buy a product and use those same techniques during
your oral presentation.
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To earn the most points (25) on this assignment, your oral presentation will:
clearly persuade buyers to want and need this product through your oral presentation skills
include at least three points, or claims, to support your product. (“Because it’s awesome,” is not a legitimate claim.)
Persuasive Advertisement Writing Rubric
Product Need and
Research
(20 points)
__ /20
Reasons and
Supports
(20 points)
__ /20
Advertisement
Campaign
(25 points)
__ /25
Organization
(5 points)
__ /5
Word
Choice/Tone for
Target Audience
Oral Presentation
(20 points)
__ /20
Punctuation,
spelling, and
Grammar
(10 points)
__ /10
6th Grade Language Arts
4
Strongly and clearly
states product need.
Clearly identifies
background research
of similar products.
Three or more points
are made with good
support. It is evident
the writer put much
thought into this
assignment and
effectively persuades
buyers.
Advertisement is
creative, appealing,
and effectively
persuasive.
Well-written with varied
sentence structure.
3
Clearly states a personal
product need. Some
references to
background research
2
Product need is not
clearly stated. Little
or no research is
referred to.
1
Product need is not
easily understood.
Has no reference to
research.
Three or more points are
made with support, but
the arguments are
somewhat weak in
places. The writer does
not persuade completely.
Two points made;
shows some
preparation, but
weak arguments and
does not effectively
persuade.
Preparation is weak;
arguments are weak
or missing; and/or
less than two points
are made. Directions
are not followed.
Advertisement is
somewhat creative,
appealing, and
persuasive.
Sentence and paragraph
structure is generally
correct.
Advertisement is not
creative, appealing,
nor persuasive.
Choice of words that
are clear, descriptive,
and accurate.
Maintains consistent
persuasive tone
throughout and match
target audience.
Contains few, if any,
punctuation, spelling,
or grammatical errors.
Adequate choice of
words that are clear and
descriptive.
Demonstrates a
persuasive tone in parts.
Partially match target
audience.
Contains several errors
is punctuation, spelling,
or grammar that do not
interfere with meaning.
Advertisement is
lacking creativity,
appeal, and
persuasion.
Sentence and
paragraph structure
is weak and
confusing.
Choice of some
words that are clear
and descriptive.
Lacks consistent
tone for target
audience.
Contains many
punctuation, spelling,
and/or grammatical
errors that interfere
with meaning.
Contains many
punctuation, spelling,
and/or grammatical
errors; Meaning is
lost.
Name: ______________________________________
Little or no sentence
or paragraph
structure is evident.
Language and tone is
unclear and lacks
description target
audience is not
addressed.
Self-Assessment Grade: _____
Reflection:
______/ 100