Multiple-Choice Quiz
Problemset
Title
Introductory
Text
Multiple-Choice Quiz
Question 1
Practitioners are expected to be ________ in their loyalties and equitable
in their actions.
Hint:
Type:
Multiple Choice
Feedback for See page 226.
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partisan
Correct
equitable
Incorrect
non-committal
Incorrect
guarded
Incorrect
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Question 2
In the hypothetical scenario "New Clients," Ms. Snyder must consider all
of the following EXCEPT whether taking the foreign government as a
client would
Type:
Multiple Choice Hint:
Feedback for See pages 227-228.
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Question 3
Type:
Multiple Choice
Answer
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be legal.
Correct
affect her firm's reputation in Washington.
Incorrect
fit her ethical frame of reference.
Incorrect
open her firm up to problems if the government
failed.
Incorrect
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In "New Clients Scenario 2," with what issue does Bill struggle when
considering taking the vineyard account?
Hint:
Feedback for See pages 228-229.
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if his personal values and loyalties would interfere
with his serving his agency and its client
Correct
if alcohol sales should be part of a community's
marketing strategy
Incorrect
if he could, in good conscience, market a product he Incorrect
knew to be inferior
if his boss was putting undue pressure on him to
accept an account with which he was not
comfortable
Question 4
Type:
Multiple Choice
Question 5
Incorrect
Who or what were Jack Abramoff and Michael Scanlon's firm's primary
clients?
Hint:
Feedback for See page 230.
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Answer
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American Indian tribes
Correct
casinos
Incorrect
charities and nonprofits
Incorrect
sports and entertainment venues
Incorrect
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In 2006, Jack Abramoff pleaded guilty to charges of
Hint:
Type:
Feedback for See page 230.
Multiple Choice
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fraud, tax evasion, and conspiracy.
Correct
"breaching the public trust."
Incorrect
fraud, sexual harassment, and money laundering.
Incorrect
obstruction of justice.
Question 6
Type:
Multiple Choice
Question 7
Type:
Multiple Choice
Incorrect
Who or what launched an investigation into Abramoff and Scanlon's
Indian lobbying efforts?
Hint:
Feedback for See page 230.
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Senator John McCain
Correct
Senator John Kerry
Incorrect
the Bureau of Indian Affairs
Incorrect
Representative Robert W. Ney
Incorrect
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Which of the following was NOT part of the new restrictions Congress
placed on lobbying in August 2007?
Hint:
Feedback for See page 230.
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Answer
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barring lawmakers' staff members from meeting
with lobbyists
Correct
barring lawmakers from accepting valuable gifts
from lobbyists
Incorrect
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barring lawmakers from accepting valuable trips or Incorrect
meals paid for by lobbyists
penalizing lobbyists who give valuable gifts
Question 8
Type:
Multiple Choice
Incorrect
What is the public relations practitioner's task when it comes to moral
values and advancing the interests of a client?
Hint:
Feedback for See page 231.
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to help clients and constituencies acknowledge and
pursue mutual obligations to the common good
Correct
to help clients and constituencies apply Kant's
categorical imperative in order to determine the
common good
Incorrect
to seek to walk the very fine line between the
client's interests and the practitioner's moral values
Incorrect
to seek to advance the client's interests with only
minimal "wandering" into morally questionable
territory
Incorrect
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Question 9
In May 2010, how much did the National Highway Traffic Safety
Administration (NHTSA) fine Toyota for its acceleration-related problems
and reactions to them?
Type:
Multiple Choice Hint:
Feedback for See page 231.
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Question 10
Type:
Multiple Choice
Answer
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$16.4 million, the largest fine possible
Correct
$4 million, the average fine for such a case
Incorrect
$1.3 million, the smallest fine possible
Incorrect
The NHTSA did not fine Toyota, since it had
complied with all recall requirements.
Incorrect
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What was at the heart of the problems with Toyota's accelerator-related
recalls?
Hint:
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that Toyota had not disclosed information quickly
enough
Correct
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that Toyota had not made an effort to determine the Incorrect
real cause of the problem
that Toyota was telling its European customers one Incorrect
story and its American customers another
that Toyota's "corporate culture" would not allow
all the details of the accelerator problem to be
disclosed
Question 11
Type:
Multiple Choice
Incorrect
What was problematic about the testing firm that Toyota hired to
investigate the accelerator problem?
Hint:
Feedback for See page 232.
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The firm was not a testing firm at all but a cleverly Incorrect
disguised public relations firm who hired
subcontractor experts to submit "favorable" research
results.
The firm used "edited in" video of a tachometer to
"prove" a point about a different vehicle, which
certainly violates the testing requirements.
Incorrect
The firm was not recognized by Congress as an
official testing firm, which is similar to being an
expert witness, so their research was discarded.
Incorrect
None of these answers is correct.
Correct
Question 12
Which of the following was NOT among the four steps Toyota was taking
in response to complaints about accelerator problems, as spelled out in
numerous advertisements?
Type:
Multiple Choice Hint:
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Answer
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hiring an outside firm to independently evaluate the Correct
validity of any accelerator-related law suits
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sending letters to 4.5 million owners of recalled
Toyota models asking them to set up appointments
with Toyota dealers
Incorrect
extending the hours at dealerships to handle repairs Incorrect
more quickly
offering repair training to service personnel at
dealerships
Incorrect
Question 13
By what percentage did Toyota sales increase from February to March
2010 after Toyota announced the creation of a global quality-initiative
committee, offered zero-percent financing on many vehicles, and cut lease
Type:
Multiple Choice prices on others?
Hint:
Feedback for See page 233.
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Question 14
Type:
Multiple Choice
Answer
Graded As
70 percent
Correct
60 percent
Incorrect
50 percent
Incorrect
40 percent
Incorrect
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In examining the Toyota situation, a Kantian analysis and a utilitarian
analysis
Hint:
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Answer
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might lead to a similar recommended action.
Correct
would be like comparing "apples and oranges."
Incorrect
will result in two completely different
recommendations.
Incorrect
do not make as much sense as a Potter Box
analysis.
Incorrect
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Question 15
Type:
Multiple Choice
Question 16
What is the role of the philosophy of care and the respect for human
dignity in the film Thank You for Smoking?
Hint:
Feedback for See page 235.
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It is noticeably absent.
Correct
It is central to the plot.
Incorrect
It defines the reporter/girlfriend character.
Incorrect
It is embodied in the cowboy character.
Incorrect
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What is the central theme of Thank You for Smoking?
Hint:
Type:
Feedback for See page 235.
Multiple Choice
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Question 17
Type:
Multiple Choice
Answer
Graded
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that people should be free to make bad choices if
they want to
Correct
that one's actions impact other people, noticed or
not
Incorrect
that advertisers are all driven by economics and
nothing more
Incorrect
that complicity between advertisers, government
regulators, and others is a real threat to consumers
Incorrect
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What character or group of characters emerges as the only truly worthy
example of a public servant in Thank You for Smoking?
Hint:
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Answer
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the politicians
Incorrect
Question 18
Type:
Multiple Choice
the reporters
Incorrect
the industrialists
Incorrect
None; there is no "good" role model in the film.
Correct
What could have, and should have, been done differently to prevent the
horrible misinformation reported about the Sago Mine explosion in 2006?
Hint:
Feedback for See pages 235-236.
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The mining company could have had a dedicated
press officer.
Incorrect
The mining company could have created a secure
site for reporters to receive vetted information.
Incorrect
The mining company could have provided clear
avenues for information to be communicated to the
missing miners' families.
Incorrect
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The company could have, and should have, done all Correct
of these things, but did not.
Question 19
What was the only news outlet that corrected the misinformation about
Sago in a somewhat timely manner (as quickly as updated information was
available)?
Type:
Multiple Choice Hint:
Feedback for See page 236.
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Question 20
Answer
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CNN
Correct
The Washington Post
Incorrect
The New York Times
Incorrect
NBC
Incorrect
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How often did officials from the Mine Safety and Health Administration
and the state Office of Miners' Health, Safety and Training brief the
families of the miners while the Sago rescue mission was ongoing?
Type:
Hint:
Multiple Choice
Feedback for See page 236.
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Answer
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never
Correct
twice
Incorrect
once
Incorrect
A representative from both organizations was with
the families at the church, updating them as
information became available.
Incorrect
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