Bridging the Generation Gap: A Live Focus Group of Millennials
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Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 1 973-596-3208 American Dental Education Association Allied Dental Program Director’s Conference June 13, 2010: Bridging the Generation Gap: A Live Focus Group 10:00am – 11:45am Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States License. Powerpoint (Revised 6/08/2010) available at: http://library1.njit.edu/staff-folders/sweeney/ Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 973-596-3208 Millennial True – False Question Quiz Raise your hand if true. 1. Millennials’ favorite music is Hip Hop / Rap. True or False PowerPoint at: http://library1.njit.edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States License. Copyright 2010 Richard Sweeney 2 Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 973-596-3208 Millennial True – False Question Quiz Raise your hand if true. 1. Millennials’ favorite music is Hip Hop / Rap. False Millennials don’t have a generational music. PowerPoint at: http://library1.njit.edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States License. Copyright 2010 Richard Sweeney 3 Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 973-596-3208 This PowerPoint can be downloaded at the URL printed at the top of your handouts: http://library1.njit.edu/staff-folders/sweeney/ At the bottom of the web page. Copyright 2010 Richard Sweeney 4 Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 5 973-596-3208 Today’s Agenda 1. 35 minutes - What does the research say about the Millennials? The Millennial panelists will not be present. 2. 55 minutes- I will conduct a live Millennial focus group of local students. Audience will be able to ask questions during the last 15 minutes. Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 6 973-596-3208 “They’re variously called the Internet Generation, Echo Boomers, the Boomlet, Nexters, Generation Y, the Nintendo Generation, the Digital Generation, and, in Canada, the Sunshine Generation. But several thousand of them sent suggestions about what they want to be called to Peter Jennings at abcnews.com, and “Millennials” was the clear winner.” http://www.generationsatwork.com/articles/millenials.htm Claire Raines Associates Managing Millennials 2002 Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 7 973-596-3208 “The manic commercialization of Internet content arguably began with the initial public offering of Netscape in August 1995.” p. 1379 Today’s typical college freshman was only 4 years old in 1995. Mowery, David C. and Timothy Simcoe. “Is the Internet a US invention?— an economic and technological history of computer networking?”. Research Policy. 31:8-9 (2002) p1369-1387. Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 8 973-596-3208 Generations Birth Years Ages in 2010 GI Generation 1901 - 1924 86 - Silent Generation 1925 - 1945 65 – 85 Baby Boomers 1946 - 1964 46 – 64 Generation X 1965 - 1978* 32 – 45 Millennials 1979* - 1994 16 - 31 *Experts differ on beginning date of Millennial generation : 1974-1984 Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 9 973-596-3208 MILLENNIAL PANELS over 60 Millennial panels 8 to 14 Millennials each Canada, Egypt, Guatemala Over 24 US States: Arizona, California, Colorado, Connecticut, Florida, Georgia, Kansas, Louisiana, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Jersey, New Mexico, New York, Ohio, Pennsylvania, Rhode Island, Tennessee, Texas, Washington D.C, and Wisconsin. Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 973-596-3208 Are Millennials different from prior generations at the same age? Copyright 2010 Richard Sweeney 10 Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 11 973-596-3208 U.S. Births in Thousands Boomers Generation X Millennials 5,000 1946 19 Years 4,500 1965 14 Years 1978 1979 16 Years 1977 Avg. 3,993 1994 1994 2000 1982 Avg. 3,832 3,415 Avg. 3,415 3,415 3,500 Births 3,415 3,000 2,500 Years Huge Generation Copyright 2010 Richard Sweeney 19 94 19 92 19 90 19 88 19 86 19 84 19 82 19 80 19 78 19 76 19 74 19 72 19 70 19 68 19 66 19 64 19 62 19 60 19 58 19 56 19 54 19 52 19 50 19 48 2,000 19 46 Births in 1,000s 4,000 1964 All Boomers 56% of Millennials Bridging the Generation Gap: A Millennial Focus Group in 12 sweeney@njit.edu Still in Richard Sweeney Workforce Workforce 973-596-3208 Born 1979-1994 U.S. Births in Thousands Born 1954-1964 old Boomers Generation X@ 23 yrs Millennials 65 yrs & younger 5,000 1946 4,500 1965 14 Years 1978 1979 16 Years 1977 Avg. 3,993 1994 1994 2000 1982 Avg. 3,832 3,415 Avg. 3,415 3,415 3,500 Births 3,415 3,000 Workforce 2010 2,500 Years Huge Generation Copyright 2010 Richard Sweeney 19 94 19 92 19 90 19 88 19 86 19 84 19 82 19 80 19 78 19 76 19 74 19 72 19 70 19 68 19 66 19 64 19 62 19 60 19 58 19 56 19 54 19 52 19 50 19 48 2,000 19 46 Births in 1,000s 4,000 1964 19 Years 20% Boomers Boomers Still in A Millennial AllFocus Millennials in Bridging the Generation Gap: Group Retired Workforce sweeney@njit.edu Workforce Richard Sweeney 973-596-3208 Born 1946-1951 66 yrs & older 13 Born 1952-1964 Born 1979-1994 U.S. Births in Thousands 65 yrs & youngerGeneration X@ 23 yrs old Boomers Millennials 5,000 1946 4,500 1965 14 Years 1978 1979 16 Years 1977 Avg. 3,993 1994 1994 2000 1982 Avg. 3,832 3,415 Avg. 3,415 3,415 3,500 Births 3,415 3,000 Workforce 2017 2,500 Years Huge Generation Copyright 2010 Richard Sweeney 19 94 19 92 19 90 19 88 19 86 19 84 19 82 19 80 19 78 19 76 19 74 19 72 19 70 19 68 19 66 19 64 19 62 19 60 19 58 19 56 19 54 19 52 19 50 19 48 2,000 19 46 Births in 1,000s 4,000 1964 19 Years Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 14 973-596-3208 U.S. Births in Thousands Boomers Generation X Millennials 5,000 4,500 3,500 3,000 1994 1994 2000 Births Birth rate in 1990 was the peak. 2,500 Years Copyright 2010 Richard Sweeney 19 94 19 92 19 90 19 88 19 86 19 84 19 82 19 80 19 78 19 76 19 74 19 72 19 70 19 68 19 66 19 64 19 62 19 60 19 58 19 56 19 54 19 52 19 50 19 48 2,000 19 46 Births in 1,000s 4,000 From 2009 forward, the 1946 1964 1965 1978 1979 16 Years 19 Yearsnumber of 14 Years 1977 1982 Millennials who Avg. 3,993 are turning 18 Avg. 3,832 3,415 will begin to 3,415 Avg. 3,415 decline each 3,415 year. Millennials In 16In Bridging the Generation Gap: A Millennial FocusMillennials Group Not 16 Workforce 973-596-3208 Workforce Richard Sweeney College Board Born 1979Born 1986-1994 U.S. Births in Thousands Data from Web 1985 Under 23 yrs old Boomers Generation X Millennials 23 yrs & older sweeney@njit.edu 5,000 1946 4,500 1965 14 Years 1978 1979 16 Years 1977 2008 1994 1994 2000 1982 Avg. 3,993 Avg. 3,832 3,415 Avg. 3,415 3,415 3,500 Births 3,415 3,000 Workforce 2008 2,500 Years Huge Generation Copyright 2010 Richard Sweeney 19 94 19 92 19 90 19 88 19 86 19 84 19 82 19 80 19 78 19 76 19 74 19 72 19 70 19 68 19 66 19 64 19 62 19 60 19 58 19 56 19 54 19 52 19 50 19 48 2,000 19 46 Births in 1,000s 4,000 1964 19 Years Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 2008 Copyright 2010 Richard Sweeney 973-596-3208 College Board Data from Web 17 Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 2008 Copyright 2010 Richard Sweeney 973-596-3208 College Board Data from Web 18 Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 2008 Copyright 2010 Richard Sweeney 973-596-3208 College Board Data from Web 22 22 Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 973-596-3208 Millennial True – False Question Quiz Raise your hand if true. 1. Millennials’ favorite music is Hip Hop / Rap. True or False PowerPoint at: http://library1.njit.edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States License. Copyright 2010 Richard Sweeney 23 Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 24 973-596-3208 Millennial True – False Question Quiz Raise your hand if true. 2. Over 80% of Millennials volunteered in the last year. True or False PowerPoint at: http://library1.njit.edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States License. Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 25 973-596-3208 Millennial True – False Question Quiz Raise your hand if true. 3. In the 2008 presidential election, Millennials were the only age group that grew as a percentage of the total electorate. True or False PowerPoint at: http://library1.njit.edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States License. Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 26 973-596-3208 Millennial True – False Question Quiz Raise your hand if true. 4. Millennials strongly prefer experiential, “hands-on” learning. True or False PowerPoint at: http://library1.njit.edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States License. Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 27 973-596-3208 Millennial True – False Question Quiz Raise your hand if true. 5. Millennials invest 50 percent more time with usergenerated content (Blogs, wikis, YouTube, etc.) than the average user. True or False PowerPoint at: http://library1.njit.edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States License. Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 973-596-3208 Millennial True – False Question Quiz Raise your hand if true. 6. Millennials rely primarily on the internet for their news. True or False PowerPoint at: http://library1.njit.edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States License. Copyright 2010 Richard Sweeney 28 Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 973-596-3208 Millennial True – False Question Quiz Raise your hand if true. 7. 55% of Millennials voted for Obama. True or False PowerPoint at: http://library1.njit.edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States License. Copyright 2010 Richard Sweeney 29 Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 30 973-596-3208 Millennial True – False Question Quiz Raise your hand if true. 8. Millennials make over 25% more voice calls than 45 year-olds. True or False PowerPoint at: http://library1.njit.edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States License. Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 31 973-596-3208 Millennial True – False Question Quiz Raise your hand if true. 9. Millennials text message over 7 times more than they make voice calls. True or False PowerPoint at: http://library1.njit.edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States License. Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 32 973-596-3208 Millennial True – False Question Quiz Raise your hand if true. 10. Adults over 25 Twitter (Tweet) almost twice as much as those under 25. True or False PowerPoint at: http://library1.njit.edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States License. Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 33 973-596-3208 Millennial True – False Question Quiz Raise your hand if true. 11. Millennials show the smallest gap with the values of their parent’s generation compared to the past generations. True or False PowerPoint at: http://library1.njit.edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States License. Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 34 973-596-3208 Millennial True – False Question Quiz Raise your hand if true. 12. Millennials are more likely to give up Facebook for a week than e-mail for a week. True or False PowerPoint at: http://library1.njit.edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States License. Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 35 973-596-3208 Millennial True – False Question Quiz Raise your hand if true. 13. In the last few years, Millennials rate of reading of literature has increased by 9%. True or False PowerPoint at: http://library1.njit.edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States License. Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 36 973-596-3208 Millennial True – False Question Quiz Raise your hand if true. 14. Millennials prefer face-to-face instruction to online instruction. True or False PowerPoint at: http://library1.njit.edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States License. Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 37 973-596-3208 Millennial True – False Question Quiz Raise your hand if true. 15. About half of Millennials expect to spend no more than 1 to 3 years “paying their dues” in entry level jobs. True or False PowerPoint at: http://library1.njit.edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States License. Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 38 973-596-3208 “Using descriptors from the 16PF subscales, we found that Millennial students are more warm and outgoing (Warmth), more abstract than concrete (Reasoning), more adaptive and mature (Emotional Stability), more dutiful (Rule Consciousness), more socially bold and adventuresome (Social Boldness), more sensitive and sentimental (Sensitivity), more self-doubting and worried (Apprehension), more open to change and experimenting (Openness to Change), and more organized and self disciplined (Perfectionism) compared to Generation X medical students.” p. 574 Nichole J Borges et al. “Comparing Millennial and Generation X Medical Students at One Medical School. Academic Medicine; 81.6 (2006): 571-576 Research Studies Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 39 973-596-3208 “Furthermore, we found Millennial medical students to be less solitary and individualistic (Self Reliance) than their Generation X counterparts.” 574 Note: this study looked only at medical schools students: Generation X “Cuspars” Millennials born 1965 - 1980 born 1975 – 1980 (Gen X Subset) born 1981 - 1989 Nichole J Borges et al. “Comparing Millennial and Generation X Medical Students at One Medical School. Academic Medicine; 81.6 (2006): 571-576 Research Studies Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 40 973-596-3208 More Choices Selectivity Digital Natives Politically Engaged Workplace – More Training Personalization / Customization Gamers More Liberal Multitaskers Collaborative / Social Networking Practical / Achievement Oriented Social Involvement Merit Systems Flexibility / Convenience Impatient More Diverse Balanced Lives / / Inclusive Healthy Lifestyle Reading Pull, not Push Socially Bold Values Experiential / Interactive Media Consumers Patriotic / Civic Minded Nomadic Communication Expectations / More Friends 1.5 - 3 Years in Job Optimistic Credit –A Right? High Debt Millennial Characteristics Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 41 973-596-3208 More Choices Selectivity Digital Natives Politically Engaged Workplace – More Training Personalization / Customization Gamers More Liberal Multitaskers Collaborative / Social Networking Practical / Achievement Oriented Social Involvement Merit Systems Flexibility / Convenience Impatient More Diverse Balanced Lives / / Inclusive Healthy Lifestyle Reading Pull, not Push Socially Bold Values Experiential / Interactive Media Consumers Patriotic / Civic Minded Nomadic Communication Expectations / More Friends 1.5 - 3 Years in Job Optimistic Credit –A Right? High Debt Millennial Characteristics Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney More Choices Selectivity Digital Natives Personalization / Customization Gamers Collaborative / Social Networking Practical / Achievement Oriented Flexibility / Convenience Impatient Reading Pull, not Push Experiential / Interactive Media Consumers Nomadic Communication Expectations / Optimistic 42 973-596-3208 “We have no patience. The Gen Y consumer is brand-and–store loyal”, she said, “but the store must provide choices and have them in stock, or they will go elsewhere.” Lillo, Andrea. “Young consumers tell it 'straight' “ Home Textiles Today; High Point; May 27, 23.38 (2002): 6 More Choices Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 43 973-596-3208 “Trouble is, the world is full of too many choices [even the cereal aisle can "turn into a painful decision process"]…. And as Healy describes, they also have a lot more choices. This generation has the luxury of living with their parents until they get on their feet, can start their own company, and can take time to travel, notes Penelope Trunk, columnist, blogger, and author of Brazen Careerist [Warner Business Books, 2007].” p. 6 McCormack, Karyn. “Careers: The Goods on Generation Y”. Business Week Online, 25 June 2007: 6 More Choices Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 973-596-3208 “The secret to creating a thriving Long Tail business can be summarized in two imperatives 1. Make everything available 2. Help me find it.” p. 217 Anderson, Chris. The Long Tail: Why the Future of Business Is Selling Less of More. New York: Hyperion, 2006 More Choices Copyright 2010 Richard Sweeney 44 Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney More Choices Selectivity Digital Natives Personalization / Customization Gamers Collaborative / Social Networking Practical / Achievement Oriented Flexibility / Convenience Impatient Reading Pull, not Push Experiential / Interactive Media Consumers Nomadic Communication Expectations / Optimistic 45 973-596-3208 “Millennials aren't interested in the financial success that drove the boomers or the independence that has marked the Gen-Xers, but in careers that are personalized.” Sacks, Danielle. “SCENES from the culture clash”. Fast Company, 102 (2006) 72-77 Personalization - Customization Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney More Choices Selectivity Digital Natives Personalization / Customization Gamers Collaborative / Social Networking Practical / Achievement Oriented Flexibility / Convenience Impatient Reading Pull, not Push Experiential / Interactive Media Consumers Nomadic Communication Expectations / Optimistic 47 973-596-3208 “Because of their collaborative upbringing, law students of the Millennial generation thrive on interactive lessons.” p. 12 “Is Your Firm Ready to Make Learning High-Tech & Fun?” Compensation & Benefits for Law Offices; Aug2007, Vol. 7 Issue 8, p1-15, 5p Collaborative / Social Networking Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 49 973-596-3208 “Schools should also use digital technologies to encourage team-based learning. Digital Natives are proving, all the time, that they can build communities around ideas, good and bad. Pauley, John and Urs Gasser. Born Digital: Understanding the First Generation of Digital Natives. New York: Basic Books, 2008 Collaborative / Social Networking Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney More Choices Selectivity Digital Natives Personalization / Customization Gamers Collaborative / Social Networking Practical / Achievement Oriented Flexibility / Convenience Impatient Reading Pull, not Push Experiential / Interactive Media Consumers Nomadic Communication Expectations / Optimistic 53 973-596-3208 “Gens X and Y insist on the time to enjoy life and care for their families, and they demand the balance and flexibility to do so.” Molas, Sandra A. “Flexibility becoming the Norm in the Workplace: Is Your Firm Stretching to Meet the Demand?”. Pennsylvania CPA Journal; Fall 2006, Vol. 77 Issue 3, p28-30, 3p Flexibility / Convenience Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 54 973-596-3208 • 18% Mainly flexible office hours • 66% Regular office hours with some flexibility • 16% Mainly regular work hours Do you think your office hours will be mainly flexible hours / mainly regular office hours / regular office hours with some flexibility? PricewaterhouseCoopers surveyed a total of 4271 graduates internationally about their expectations of work.” George, Lianne. “Managing tomorrow’s people: Millennials at work: Perspectives from a new generation”. PricewaterhouseCoopers. (2008) 48-49 Flexibility / Convenience Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 973-596-3208 “They want a great deal of flexibility without commitment. They like to switch.” p. 12 Cameron, Alan. “Maxing with the Millennials” GPS World; December 2007, Vol. 18 Issue 12, p10-12 Flexibility / Convenience Copyright 2010 Richard Sweeney 55 Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney More Choices Selectivity Digital Natives Personalization / Customization Gamers Collaborative / Social Networking Practical / Achievement Oriented Flexibility / Convenience Impatient Reading Pull, not Push Experiential / Interactive Media Consumers Nomadic Communication Expectations / Optimistic 56 973-596-3208 “In short, the future of the U.S. News industry is seriously threatened by the seemingly irrevocable move by young people away from traditional sources of news.” Merrril Brown, “Abandoning the News.” Carnegie Reporter 3.2 (Spring 2005) Reading Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 57 973-596-3208 “Over the past 20 years, young adults (18-34) have declined from being those most likely to read literature to those least likely (with the exception of those 65 and older. The rate of decline for the youngest adults, aged 18 to 24 was 55 percent greater than the total adult population.” Hill, XXXXXXXXXXXXXXXXXXXXXXXXXXX Kelly. “Reading at Risk; A Survey of Literary Reading in America” Foreman, Joel. “Next-Generation Educational Technology National for the Arts Research Division Report, 46 (June 2004) Versus Endowment the Lecture.” Reading Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 59 973-596-3208 “For the first time in the history of the survey - conducted five times since 1982 - the overall rate at which adults read literature (novels and short stories, plays, or poems) rose by seven percent.” Young adults show the most rapid increases in literary reading. Since 2002, 18-24 year olds have seen the biggest increase (nine percent) in literary reading, and the most rapid rate of increase (21 percent). This jump reversed a 20 percent rate of decline in the 2002 survey, the steepest rate of decline since the NEA survey began.” XXXXXXXXXXXXXXXXXXXXXXXXXXX Foreman, Joel. “Next-Generation Technology National Endowment for the Arts. 2008Educational Survey of Public Participation in the Arts:the Research Report #49 (November, 2009) Versus Lecture.” http://www.nea.gov/research/2008-SPPA.pdf Reading Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney More Choices Selectivity Digital Natives Personalization / Customization Gamers Collaborative / Social Networking Practical / Achievement Oriented Flexibility / Convenience Impatient Reading Pull, not Push Experiential / Interactive Media Consumers Nomadic Communication Expectations / Optimistic 60 973-596-3208 “The sensory mode the majority of students preferred to receive information was kinesthetic, the hands on approach to learning.” Meehan-Andrews, Terri A. . “Teaching mode efficiency and learning preferences of first year nursing students”. Nurse Education Today. 29:1 (2009) 24-32 Experiential / Interactive Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 62 973-596-3208 “Integrating virtual pedagogies (Internet and interactive simulations) to support the venerable faceto-face classroom not only helps to tailor our teaching styles to our students’ learning styles, it also broadens the boundaries of our “teaching space” Brower (2003) and Simonson, Schlosser and Hanson (1999) suggest that we can enhance the learning experience if we can produce a “touch effect” with technology— creating the sense of personal involvement and interaction via technology. p. 75 Proserpio, Luigi; Gioia, Dennis A. “Teaching the Virtual Generation”. Academy of Management Learning & Education, 6:1 (2007), p69-80, Experiential / Interactive Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 63 973-596-3208 “The least boring teaching methods were found to be seminars, practical sessions, and group discussions. In other words, tech-free classrooms were the most engaging.” …[April issue of British Educational Research Journal] His philosophy is that the information delivery common in today’s classroom lectures should be recorded and delivered to students as podcasts or online videos before classroom sessions. To make sure that students tune in, he gives them short online multiple choice tests.” p. A13 Young, Jeffrey R. “ ‘Teach Naked’ Effort Strips Computers from Classrooms”. Chronicle of Higher Education , LV:42 (2009), A13-80, Experiential / Interactive Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 64 973-596-3208 “We highlight three features associated with effective learning that have implications for teaching the virtual generation: (1) active involvement by students in the learning process, (2) facilitative social settings, and (3) problem based focus. (Alavi, 1994; Alavia, Wheeler, & Valacich, 1995; Johnson and Johnson, 1975). p. 74 Proserpio, Luigi; Gioia, Dennis A. “Teaching the Virtual Generation”. Academy of Management Learning & Education, 6:1 (2007), p69-80, Experiential / Interactive Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 66 973-596-3208 “The average college class has minimal interaction; estimates are that students ask 0.1 question per hour and that faculty ask 0.3. By contrast, students in tutored sessions ask 20-30 questions, and tutors ask more than 100. In computer based instruction, the number of questions posed to students per hour ranges from 160 to 800.” p. 70 Diana Oblinger VP, Educause Diana XXXXXXXXXXXXXXXXXXXXXXXXXXX G. Oblinger, “Learners, Learning and Technology”, Educause Foreman, Joel. “Next-Generation Educational Technology Review September/October 2005 66-75 Versus 40.5 the Lecture.” Experiential / Interactive Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 69 973-596-3208 “Interaction and a sense of community are the key requests of those born digital when it comes to online learning, as surveys indicate.” p. 248 [citing Joel Hartman, Patsy Moskal, and Chuck Dziuban,”Preparing the Academy of Today for the Learner of Tomorrow”. In Diana G. Oblinger and james L. Oblinger, ed.s Educating the Net Gegeneration (Boulder: Educause, 2005), pp. 6.6-6.10 Pauley, John and Urs Gasser. Born Digital: Understanding the First Generation of Digital Natives. New York: Basic Books, 2008 Experiential / Interactive Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 72 973-596-3208 “The ideal learning situation: “ 1…customized to the very specific needs of the p.X individual. 2…provides students with immediate feedback. 3...is constructive ..to explore learning environments (preferably multi sensorial)... 4…motivates students to persist far in excess of any externally imposed requirements. Experiential 5…builds enduring conceptual structures.” p.14 Foreman, Joel. “Next-Generation Educational Technology Versus the XXXXXXXXXXXXXXXXXXXXXXXXXXX Lecture.” Educause Review. 38.4 (2003) 12-22 ` Experiential / Interactive Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney More Choices Selectivity Digital Natives Personalization / Customization Gamers Collaborative / Social Networking Practical / Achievement Oriented Flexibility / Convenience Impatient Reading Pull, not Push Experiential / Interactive Media Consumers Nomadic Communication Expectations / Optimistic 75 973-596-3208 “Time, location, and interaction are the critical components of mobile usage for millennials.” p. 10 Cameron, Alan. “Maxing with the Millennials” GPS World; December 2007, Vol. 18 Issue 12, p10-12 Nomadic / Mobile Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney Ages “Average Monthly <12 Calls Made/Received and Text Messages 13-17 Sent/Received per US 18-24 Mobile Phone 25-34 Subscriber, by Age, 35-44 Q2 2008” 45-54 A few months later Nielsen 55-64 raised the tally to 2,272 65texts per month. 76 973-596-3208 Calls Texts Ratio 137 425 3.1 231 1742 7.5 265 790 2.9 239 331 1.4 223 236 1.0 193 128 .7 145 38 .3 99 14 .1 eMarketer Inc. “Why Talk When You Can Text?” September 22, 2008 http://www.emarketer.com/Articles/Print.aspx?id=1006604&src=print_article_graybar_article&xsrc=print1_ articlex Nomadic / Mobile Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 77 973-596-3208 2000 Ages Calls Texts Ratio 1800 <12 425 3.1 13-17 231 1742 7.5 18-24 265 Calls 790 2.9 Texts 25-34 239 331 1.4 35-44 223 236 1.0 45-54 193 128 .7 55-64 145 38 .3 65- 14 .1 1600 1400 1200 1000 800 600 137 400 200 0 <12 13-17 18-24 25-34 35-44 45-54 55-64 65- 99 eMarketer Inc. “Why Talk When You Can Text?” September 22, 2008 http://www.emarketer.com/Articles/Print.aspx?id=1006604&src=print_article_graybar_article&xsrc=print1_ articlex Nomadic / Mobile Copyright 2010 Richard Sweeney 78 Bridging Bridgingthe theGeneration GenerationGap: Gap:AAMillennial Live Millennial FocusFocus GroupGroup sweeney@njit.edu sweeney@njit.edu Richard Richard Sweeney Sweeney 973-596-3208 973-596-3208 Least Likely to Give Up for Week Ages Calls Texts <12 137 Ratio 425 3.1 13-17 231 1742 7.5 18-24 265 E-Mail 2.9 790 25-34 239 331 1.4 35-44 223 236 1.0 45-54 193 128 .7 14 .1 55-64 145 65- 99 Texting Social 38 .3 Networking eMarketer Inc. “Gen Y Holds Tight to E-Mail and Texting November 4, 2009 http://www.emarketer.com/Article.aspx?R=1007361 Nomadic Nomadic/ /Mobile Mobile Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 79 973-596-3208 “The next time they face a twenty-something who doesn't look them in the eye, who slouches and sighs for no apparent reason, who seems distracted and unaware of the rising frustration of the other people in the room, and who turns aside to answer a text message with glee and facility, they shouldn't think, "What a rude kid." Instead, they should show a little compassion and, perhaps, seize on a teachable moment. "Ah," they might think instead, "another texter who doesn't realize that he is communicating, right now, with every glance and movement —and that we're reading him all too well." Bauerlein, Mark. “Why Gen-Y Johnny Can’t Read Nonverbal Cues”. Wall Street Journal August 28, 2009 Accessed on June 4, 2010 http://online.wsj.com/article/SB10001424052970203863204574348493483201758.html Nomadic / Mobile Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 80 973-596-3208 “Fully 72% of all teens – or 88% of teen cell phone users — are text-messagers. That is a sharp rise from the 51% of teens who were texters in 2006. More than half of teens (54%) are daily texters…. p. 2 “Half of teens send 50 or more text messages a day, or 1,500 texts a month, and one in three send more than 100 texts a day, or more than 3,000 texts a month.” p. 2 Lenhart, XXXXXXXXXXXXXXXXXXXXXXXXXXX Amanda, Rich Ling, Scott Campbell, Kristen Purcell. “Teens and Mobile Phones”. Pew Internet & American Life Project 4/20/2010 Accessed at http://www.pewinternet.org/~/media//Files/Reports/2010/PIP-Teens-and-Mobile2010.pdf 6/4/2010 Nomadic / Mobile Copyright 2010 Richard Sweeney 81 Bridging Understanding the Generation & Engaging Gap: A Millennial the Millennial Focus Generation Group sweeney@njit.edu sweeney@njit.edu Richard Richard Sweeney Sweeney 973-596-3208 973-596-3208 “For example, more than 90 percent of popular Twitter client Tweetdeck’s audience is over 25. Furthermore, Twitter.com’s reach is 6.6 percent for kids, teens and young adults, whereas it is 12.1 percent for those over 25; implying that adults are trying Twitter at nearly double the rate. Martin, David & Sue MacDonald. “Teens Don’t Tweet; Twitter’s Growth Not Fueled By Youth” Nielsen News, Online And Mobile . ” July 30, 2009 http://blog.nielsen.com/nielsenwire/online_mobile/teens-dont-tweet-twittersgrowth-not-fueled-by-youth/ Nomadic / Mobile Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney More Choices Selectivity Digital Natives Personalization / Customization Gamers Collaborative / Social Networking Practical / Achievement Oriented Flexibility / Convenience Impatient Reading Pull, not Push Experiential / Interactive Media Consumers Nomadic Communication Expectations / Optimistic 82 973-596-3208 “Technology is a huge force in shaping the way Millennials consume as well as "commune" with media.” p. 11 Mumford, David E. “Make a Connection With Tech-Savvy Millennials”. Television Week; 11/13/2006, Vol. 25 Issue 43, p11-11 Digital Natives Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 973-596-3208 “And we will never understand or use the technology in precisely the same way as the Natives do.” This distinction is critical in education, because we are currently in a time where all our students are DIGITAL NATIVES, yet the bulk of our educators, teachers, administrators and curriculum developers are Digital Immigrants.” p. 3 Prensky, Marc. “Use Their Tools! Speak Their Language!” Marc XXXXXXXXXXXXXXXXXXXXXXXXXXX Prensky. March 2004. http://www.marcprensky.com/writing/PrenskyUse_Their_Tools_Speak_Their_Language.pdf Digital Natives Copyright 2010 Richard Sweeney 83 Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 84 973-596-3208 “The most important thing that schools can do is not to use technology in the curriculum more, but to use it more effectively. We ought to experiment with ways in which technology ought to be part of the everyday curricula in schools—but only where it belongs.”p. 247 Pauley, John and Urs Gasser. Born Digital: Understanding the First Generation of Digital Natives. New York: Basic Books, 2008 Digital Natives Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 86 973-596-3208 “While most respondents are enthusiastic IT users and use it to support many aspects of their academic lives, most prefer only a ‘moderate’ amount of IT in their courses (59.3 percent)”. p. 13 Salaway, XXXXXXXXXXXXXXXXXXXXXXXXXXX Gail et al. ECAR Study of Undergraduate and Foreman, Joel. “Next-Generation EducationalStudents Technology Information Versus the Technology, Lecture.” 2007 Boulder, Colorado: EDUCAUSE Center for Applied Research, 2007 (www.educause.edu/ecar) Digital Natives Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 89 973-596-3208 “Again this year, they overwhelming (85.1 percent) favor e-mail for official college and university communications”. p. 12-13` Salaway, XXXXXXXXXXXXXXXXXXXXXXXXXXX Gail et al. ECAR Study of Undergraduate and Foreman, Joel. “Next-Generation EducationalStudents Technology Information Versus the Technology, Lecture.” 2007 Boulder, Colorado: EDUCAUSE Center for Applied Research, 2007 (www.educause.edu/ecar) Digital Natives Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney More Choices Selectivity Digital Natives Personalization / Customization Gamers Collaborative / Social Networking Practical / Achievement Oriented Flexibility / Convenience Impatient Reading Pull, not Push Experiential / Interactive Media Consumers Nomadic Communication Expectations / Optimistic 90 973-596-3208 “ ‘The most important things to remember are: multi-player, creative, challenging, and competitive.’ -a high school student” p. 1 Prensky, Marc. “Use Their Tools! Speak Their Language!” Marc Prensky. March 2004. http://www.marcprensky.com/writin g/PrenskyUse_Their_Tools_Speak_Their_Lan guage.pdf Gamers Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 973-596-3208 “So we now have a generation of students that is better at taking in information and making decisions quickly, better at multitasking and parallel processing; a generation that thinks graphically rather than textually, assumes connectivity, and is accustomed to seeing the world through a lens of games and play.” p. 3 Prensky, Marc. “Use Their Tools! Speak Their Language!” Marc XXXXXXXXXXXXXXXXXXXXXXXXXXX Prensky. March 2004. http://www.marcprensky.com/writing/PrenskyUse_Their_Tools_Speak_Their_Language.pdf Gamers Copyright 2010 Richard Sweeney 91 Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 93 973-596-3208 “How hard this new cohort works, how they try to compete, how they fit into teams. How they take risks – all are different in statistically verifiable ways. And those differences are driven by one central factor: growing up with video games.” p. 2 Beck, John C., and Mitchell Wade. Got Game: How the Gamer Generation is Reshaping Business Forever. Boston: Harvard Business School Press, 2004. Gamers Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 973-596-3208 “The important thing for business professionals to know about games isn’t whether someone plays them now, but whether he or she grew up playing them.” p. 25 Beck, John C., and Mitchell Wade. Got Game: How the Gamer XXXXXXXXXXXXXXXXXXXXXXXXXXX Generation is Reshaping Business Forever. Boston: Harvard Business School Press, 2004. Gamers Copyright 2010 Richard Sweeney 94 Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney More Choices Selectivity Digital Natives Personalization / Customization Gamers Collaborative / Social Networking Practical / Achievement Oriented Flexibility / Convenience Impatient Reading Pull, not Push Experiential / Interactive Media Consumers Nomadic Communication Expectations / Optimistic 96 973-596-3208 “In teams, Nexters can be very effective, but they want a strong leader for guidance and well defined goals, she says.” [Loyalty Factor President Dianne Durkin] p.18 Marshall, Jeffrey. “Managing Different Generations at Work”. Financial Executive. July/Aug 2004 20:5 1p. Practical / Achievement Oriented Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 97 973-596-3208 “Gen Y employees are goal-oriented and have high expectations of themselves. They’re highperformers, competitive, and seek tasks with tight deadlines that reward and acknowledge their efforts. They take ownership of their work, value individualized goal setting, and seek new skills.” p. 1 Understand Gen Y Employees”. Credit Union Magazine; April 2006 72:6 p.70 Practical / Achievement Oriented Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney More Choices Selectivity Digital Natives Personalization / Customization Gamers Collaborative / Social Networking Practical / Achievement Oriented Flexibility / Convenience Impatient Reading Pull, not Push Experiential / Interactive Media Consumers Nomadic Communication Expectations / Optimistic 98 973-596-3208 “For these new 20something workers, the line between work and home doesn't really exist. They just want to spend their time in meaningful and useful ways, no matter where they are.” p57 Trunk, Penelope. “What Gen Y Really Wants.” Time South Pacific (Australia/New Zealand edition); 7/16/2007 Issue 27, p57-57, 1p Impatient Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 99 973-596-3208 “Theirs is, however, essentially a culture that also emphasizes immediacy (24/7 information availability), curiosity, and intellectual openness (Tapscott, 1998). p. 72 Proserpio, Luigi; Gioia, Dennis A. “Teaching the Virtual Generation”. Academy of Management Learning & Education, 6:1 (2007), p69-80, Impatient Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 100 973-596-3208 “We want everything to be easy, and we want it now," said Katie Smith, a student at the University of Florida. "We have no patience.” p.6 Lillo, Andrea. “Young consumers tell it 'straight' “ Home Textiles Today; High Point; May 27, 23.38 (2002): 6 Impatient Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 101 973-596-3208 “Busy Around the Clock “Millennial teens may be America’s busiest people. Long gone are the days of Boomer kids being shooed outside to invent their own games – or of GenXer Kids being left “home alone” with a “selfcare” guide." p. 45 Howe, Neil and William Strauss. Millennials Go To College. Washington, DC: American Association of Collegiate Registrars, 2003. Impatient Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 102 973-596-3208 “ ‘Nothing infuriates us more than busywork,’ says 24-year-old Katie Day, an assistant editor at Berkley Publishing, a division of Penguin Group USA. Fearlessness ? "I don't have time to be intimidated," says Anna Stassen, a 26-year-old copywriter at the advertising agency Fallon Worldwide who treats her bosses like ‘the guys’." Sacks, Danielle. “SCENES from the culture clash”. Fast Company, 102 (2006) 72-77 Impatient Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu More Choices Selectivity Personalization / Customization Collaborative / Social Networking Flexibility / Convenience Reading Experiential / Interactive Nomadic Communication Richard Sweeney 103 973-596-3208 “…selling effectively to our New Millennial prospect requires that you become a Gamers non-stressful provider of information, because New Practical / Achievement Millennials are over-stressed Oriented and over-scheduled. You'll need to highlight peer-toImpatient peer testimonials, because Pull, not Push New Millennials seek that approval.” p. 9 Media Digital Natives Consumers Expectations / Optimistic Stein, Dave. “Selling Across Generation Gaps”. Sales & Marketing Management; Oct 2007, Vol. 159 Issue 8, p9-9, Pull, not Push Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 973-596-3208 “Word-of-mouth is a strong motivator with Millennials. According to the survey, word-of-mouth is the most common reason for Millennials to visit a Web site. A television ad was the second-most-common reason. ” Millennials claim to tell 17.7 people about things of interest to them. In the survey, the average respondent replied at a rate of 9.7, meaning Millennials spread wordof-mouth to 82 percent more people than the average respondent. p. 68 Dominiak, Mark. “'Millennials' Defying the Old Models. Find More Like This”. Television Week; 5/7/2007, Vol. 26 Issue 19, p68-68, 1p, 1c Pull, not Push Copyright 2010 Richard Sweeney 104 Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 105 973-596-3208 “In the inversion of power that has accompanied the user-driven web—individuals trusted more, institutions trusted less---the most effective messaging comes from peers. Nothing beats word of mouth, and as we’ve seen, the Web is the greatest word-of-mouth amplifier the world has ever seen. p. 229 Anderson, Chris. The Long Tail: Why the Future of Business Is Selling Less of More New York: Hyperion, 2006 Pull, not Push Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney More Choices Selectivity Digital Natives Personalization / Customization Gamers Collaborative / Social Networking Practical / Achievement Oriented Flexibility / Convenience Impatient Reading Pull, not Push Experiential / Interactive Media Consumers Nomadic Communication Expectations / Optimistic 106 973-596-3208 “Millennials, however, do not view the online space in any way, shape or form as a conventional media channel. …Millennials, therefore, invest 50 percent more time with user-generated content than the average user. ” p. 68 Dominiak, Mark. “'Millennials' Defying the Old Models. Find More Like This”. Television Week; 5/7/2007, Vol. 26 Issue 19, p68-68, 1p, 1c Media Consumers Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 107 973-596-3208 “[SUNY Fredonia Psychology] Students in the podcast condition had an average score of 71.24% (SD = 16.50%), whereas students in the lecture condition had an average score of 62.47% (SD = 17.03%). This result was surprising given the assumption that students who attend class and take notes normally score best on exams.” p. 621 McKinney, Dani; Jennifer L. Dyck, Elise S. Luber. “iTunes University and the classroom: Can podcasts replace Professors?. Computers & Education. 52:3 (2009) p617-623. Media Consumers Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 108 973-596-3208 “Students who took additional notes scored significantly higher, 76.23% (SD = 13.61%) than students who merely listened to the podcast but did not take additional notes, 62.08% ( SD = 17.93%). The mean of the students who merely listened to the podcast but did not take additional notes, was not significantly different than the in-class lecture students, t(42) = .06 p>.05.” p. 621 McKinney, Dani; Jennifer L. Dyck, Elise S. Luber. “iTunes University and the classroom: Can podcasts replace Professors?. Computers & Education. 52:3 (2009) p617-623. Media Consumers Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 109 973-596-3208 “The results of this study are in no way an indication that audio copies of lectures could or should replace actual professors, or even regular class attendance. The advantage the students in our study received was only when the student took notes as they would do during a lecture, and when they listened to a lecture more than once.” p. 622 McKinney, Dani; Jennifer L. Dyck, Elise S. Luber. “iTunes University and the classroom: Can podcasts replace Professors?. Computers & Education. 52:3 (2009) p617-623. Media Consumers Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 110 973-596-3208 “.. A recent Kaiser Family Foundation report, "Generation M: Media in the Lives of 8- to 18-YearOlds," found that students who use media the most also spend more time with family, friends, and other activities. That may explain the need to do many things at once.” p. 33 McHale, Tom. “Portrait of a Digital Native” Technology & Learning, 26.2 (2005) 33-34 Media Consumers Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 111 973-596-3208 “Because they are all about media, and boy, do they consume it. They use media differently than you or I, to paraphrase F. Scott Fitzgerald. They consume content in their own way.” p. 10 Cameron, Alan. “Maxing with the Millennials” GPS World; December 2007, Vol. 18 Issue 12, p10-12 Media Consumers Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 112 973-596-3208 “Media influences: Baby Boomers rely on traditional media such as television (50 percent boomers, 27 percent Generation Y) and newspapers (19 percent versus 6 percent), while Generation Y business owners rely on the Internet for news (31 percent versus 9 percent of Boomers).” p. 15 “Boomers vs. Gen Y”. Community Banker; Sep2007, Vol. 16 Issue 9, p15 Media Consumers Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 973-596-3208 “Mastery effort, intrinsic motivation, abstract reasoning, assessment focus and independent learning increase with age. However, the younger the students, the more likely they are to prefer working collaboratively and learn using visual formats rather than reading… “As people age they are likely to grow stronger as [sic] cognitive voyaging. Multimedia collaboration is more strongly associated with younger students.” Jeffrey, Lynn M. “Learning Orientations: Diversity in higher education”. Learning and Individual Differences. 9:4 (2008) 1-14 Doi: 10.1016/j.lindif.2008.09.004 Media Consumers Copyright 2010 Richard Sweeney 113 Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney e of Arabia The Great Escape Best War Movies 973-596-3208 Apocalypse Now nal Catch Me If You CanDir: Dir: Steven Frank Darabont Spielberg Minority Report m Hanks Actor: Tom Hanks Actor: Tom Hanks 114 Schindler’s List Artificial Intelligen Actor: Tom Hanks Actor: Tom Hanks You’ve Got Mail Away The The Green Mileonline Saving Private Toy Story 2 (1999) favorite Millennial environment, is virtual, (1998) ) (1999) Ryan (1998) Dir: Lee Unkrich interactive, multimedia, Rich,personalized, this is one Dir: Nora Ephron obert Zemeckis Dir: Frank Darabont Dir: Steven full motion, Starring: of my Starring: and sociallyTom networked. ng: Starring:customized, Spielberg Hanks Janet favorites. Tom Hanks, Hanks, Tom Hanks, Starring: Tim Allen Meg Ryan, Media Consumers n Hunt, Michael Clarke Duncan, Tom Hanks, Don Rickles Parker Posey, e Wildman,David Morse, Tom Sizemore, Jim Varney Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney More Choices Selectivity Digital Natives Personalization / Customization Gamers Collaborative / Social Networking Practical / Achievement Oriented Flexibility / Convenience Impatient Reading Pull, not Push Experiential / Interactive Media Consumers Nomadic Communication Expectations / Optimistic 115 973-596-3208 “.” “Overall, Millennials p. 42 appear less prickly and pessimistic than their predecessors, the Gen Xers, a group that numbers about 59 million and was born from 1965 to 1982.” Nichole J Borges et al. “Comparing Millennial and Generation X Medical Students at One Medical School. Academic Medicine; 81.6 (2006): 571-576 Expectations / Optimistic Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 116 973-596-3208 “74% of the students expect to be better off than their parents in terms of income and quality of life over their lifetime.” Ernst and Young, Canada. “Sixty-five Per Cent of College Students Think They Will Become Millionaires.” 2001. Press Information Worldwide. 3/14/05. http://www.pressi.com/us/release/35870.html High Expectations Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 117 973-596-3208 “According to the National Association of Colleges and Employers, which every year surveys thousands of college graduates about their job prospects and work attitudes, fully 41 percent of job seekers this year turned down offers—the exact percentage that did so in 2007, when the economy was booming. And though less than a quarter of seniors who applied for work had postgraduate job offers in hand by late April (compared with 52% in 2007), many are still approaching work with attitudes suited for a fullemployment economy.” p. Warner, Judith. “The Why Worry Generation”. The NY Times Magazine. pMM11 (5/30/10). Expectations / Optimistic Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 118 973-596-3208 “ ‘They’re extraordinarily optimistic that life will work out for them,’ Arnett says. ‘Everybody thinks bright days are ahead and eventually they will find that terrific job.’ (Jeffrey Jensen Arnett, Clark University Professor) These emerging adults may be off-putting to a worried 40-something –their sense of entitlement and their lack of humility are somewhat hard to take—but they’re not necessarily maladapted.” p. Warner, Judith. “The Why Worry Generation”. The NY Times Magazine. pMM11 (5/30/10). Expectations / Optimistic Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 119 973-596-3208 More Choices Selectivity Digital Natives Politically Engaged Workplace – More Training Personalization / Customization Gamers More Liberal Multitaskers Collaborative / Social Networking Practical / Achievement Oriented Social Involvement Merit Systems Flexibility / Convenience Impatient More Diverse Balanced Lives / / Inclusive Healthy Lifestyle Reading Pull, not Push Socially Bold Values Experiential / Interactive Media Consumers Patriotic / Civic Minded Nomadic Communication Expectations / More Friends 1.5 - 3 Years in Job Optimistic Credit –A Right? High Debt Politically Engaged Copyright 2010 Richard Sweeney Bridging the Generation Gap:Millennial A Millennial Focus Group Understanding & Engaging Generation Students sweeney@njit.edu sweeney@njit.edu Richard Sweeney Richard Sweeney 973-596-3208 973-596-3208 Pryor, John H. et al. “2008 CIRP Freshmen Survey Report” UCLA The Higher Education Research Institute (HERI). http://www.gseis.ucla.edu/heri/ Politically Engaged Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 121 973-596-3208 Change in Percentage of Electorate Voting BUSH 2000 2004 2008 18-29 years old 17% 17% 18% 30-34 years old 29% 29% 29% 45-59 years old 30% 30% 30% 60 and older 24% 24% 23% Data Source: CNN http://observationalism.com/2008/11/09/selected-exitpoll-comparisons-2000-2004-2008/ http://www.cnn.com/ELECTION/2008/results/president/ Politically Engaged Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 122 973-596-3208 More Choices Selectivity Digital Natives Politically Engaged Workplace – More Training Personalization / Customization Gamers More Liberal Multitaskers Collaborative / Social Networking Practical / Achievement Oriented Social Involvement Merit Systems Flexibility / Convenience Impatient More Diverse Balanced Lives / / Inclusive Healthy Lifestyle Reading Pull, not Push Socially Bold Values Experiential / Interactive Media Consumers Patriotic / Civic Minded Nomadic Communication Expectations / More Friends 1.5 - 3 Years in Job Optimistic More Liberal Copyright 2010 Richard Sweeney Credit –A Right? High Debt Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 973-596-3208 “Some 30% of freshmen say they're liberals, compared with 21% in 1981. Popularity of the "liberal" label has increased for five consecutive years, Sax says. About 49% now are "middle-ofthe-road" and 21% "conservative" or "far right.” Elias, XXXXXXXXXXXXXXXXXXXXXXXXXXX Marilyn. “Boomer echo: CollegeEducational freshmen look liberal” USA Foreman, Joel. “Next-Generation Technology TODAY 28, 2002, Monday, FINAL EDITION VersusJanuary the Lecture.” More Liberal Copyright 2010 Richard Sweeney 123 Bridging the Generation Gap:Millennial A Millennial Focus Group Understanding & Engaging Generation Students sweeney@njit.edu sweeney@njit.edu Richard Sweeney Richard Sweeney 973-596-3208 973-596-3208 Pryor, John H. et al. “2008 CIPA Freshmen Survey Report” UCLA The Higher Education Research Institute (HERI). http://www.gseis.ucla.edu/heri/ More Liberal Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 125 973-596-3208 Candidates Voting by Age Groups 2000 Gore BUSH Bush 2004 2008 Kerry Bush Obama McCain 18-29 years old 48% 46% 54% 45% 65% 32% 30-34 years old 48% 49% 46% 53% 52% 46% 45-59 years old 48% 49% 48% 51% 49% 49% 60 and older 51% 47% 46% 54% 47% 51% “Election Results 2008; National Exit Polls Table”. New York Times. 5 Nov 2008 http://elections.nytimes.com/2008/results/president/national-exit-polls.html More Liberal Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 126 973-596-3208 “Only three conservative positions in this survey garnered agreement from at least 60 percent of Americans under 30 (compared to 14 progressive positions) and two of them were on economic and domestic policy.” p. 27 Free trade is good for America because it creates new markets for our goods and services and lowers costs for consumers (68%), Social Security should be reformed to allow workers to invest some of their contributions in individual accounts. (64%) America has taken too large a role in solving world problems and should focus more at home. (80%) Halpin, John Joel. & Karl “Next-Generation Agne. The Political Ideology of the Millennial Generation. XXXXXXXXXXXXXXXXXXXXXXXXXXX Foreman, Educational Technology May, 2009. Center for American Progress Versus the Lecture.” <http://www.americanprogress.org/issues/2009/05/pdf/political_ideology_youth.pdf> More Liberal Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 127 973-596-3208 More Choices Selectivity Digital Natives Politically Engaged Workplace – More Training Personalization / Customization Gamers More Liberal Multitaskers Collaborative / Social Networking Practical / Achievement Oriented Social Involvement Merit Systems Flexibility / Convenience Impatient More Diverse Balanced Lives / / Inclusive Healthy Lifestyle Reading Pull, not Push Socially Bold Values Experiential / Interactive Media Consumers Patriotic / Civic Minded Nomadic Communication Expectations / More Friends 1.5 - 3 Years in Job Optimistic Credit –A Right? High Debt Social Involvement Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 973-596-3208 81% have volunteered in the last year. “Nearly nine out of ten Millennials surveyed, ages 13 – 25, stated that they are likely or very likely to switch from one brand to another (price and quality being equal) if the second brand is associated with a good cause.” Faville, Kelly. “Cone 2006 Millennial Cause Study”. CAUSE Marketing Forum. www.causemarketingforum/page.asp?ID=473 Social Involvement Copyright 2010 Richard Sweeney 128 Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 129 973-596-3208 More Choices Selectivity Digital Natives Politically Engaged Workplace – More Training Personalization / Customization Gamers More Liberal Multitaskers Collaborative / Social Networking Practical / Achievement Oriented Social Involvement Merit Systems Flexibility / Convenience Impatient More Diverse Balanced Lives / / Inclusive Healthy Lifestyle Reading Pull, not Push Socially Bold Values Experiential / Interactive Media Consumers Patriotic / Civic Minded Nomadic Communication Expectations / More Friends 1.5 - 3 Years in Job Optimistic Credit –A Right? High Debt More Diverse / Inclusive Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 130 973-596-3208 “About a fifth of these echo boom children are the offspring of immigrants who arrived in the U.S. during the 1980s and who often had relatively large families. The ethnic profile created by these immigrant children is far different from the white and black 1950s and 1960s.” p. 4 Williamson, Christopher. The war of the ages; Planning 68.7 (2002): 4-9 More Diverse / Inclusive Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 131 973-596-3208 More Choices Selectivity Digital Natives Politically Engaged Workplace – More Training Personalization / Customization Gamers More Liberal Multitaskers Collaborative / Social Networking Practical / Achievement Oriented Social Involvement Merit Systems Flexibility / Convenience Impatient More Diverse Balanced Lives / / Inclusive Healthy Lifestyle Reading Pull, not Push Socially Bold Values Experiential / Interactive Media Consumers Patriotic / Civic Minded Nomadic Communication Expectations / More Friends 1.5 - 3 Years in Job Optimistic Socially Bold Copyright 2010 Richard Sweeney Credit –A Right? High Debt Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 132 973-596-3208 “And the Millennials feel perfectly comfortable talking back to their superiors.” p. 114 Burnett, Linda. “welcome millennials”. Contract, May 2006, 48.5, p114-114 Socially Bold Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 133 973-596-3208 More Choices Selectivity Digital Natives Politically Engaged Workplace – More Training Personalization / Customization Gamers More Liberal Multitaskers Collaborative / Social Networking Practical / Achievement Oriented Social Involvement Merit Systems Flexibility / Convenience Impatient More Diverse Balanced Lives / / Inclusive Healthy Lifestyle Reading Pull, not Push Socially Bold Values Experiential / Interactive Media Consumers Patriotic / Civic Minded Nomadic Communication Expectations / More Friends 1.5 - 3 Years in Job Optimistic Credit –A Right? High Debt Patriotic / Civic Minded Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 134 973-596-3208 “Millennials want meaning. They've been called the next "greatest generation“ because they are civic and cause minded: 59 percent of them volunteer three and a half hours a week: 83 percent of incoming college freshmen volunteered in the past year; and 61 percent feel personally responsible for making the world better.” Butterfield, Bruce; Fox, Susan. “Preparing for the Millennial Tsunami”. Associations Now, May2007, 3.6: p11 Patriotic / Civic Minded Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 135 973-596-3208 More Choices Selectivity Digital Natives Politically Engaged Workplace – More Training Personalization / Customization Gamers More Liberal Multitaskers Collaborative / Social Networking Practical / Achievement Oriented Social Involvement Merit Systems Flexibility / Convenience Impatient More Diverse Balanced Lives / / Inclusive Healthy Lifestyle Reading Pull, not Push Socially Bold Values Experiential / Interactive Media Consumers Patriotic / Civic Minded Nomadic Communication Expectations / More Friends 1.5 - 3 Years in Job Optimistic More Friends Copyright 2010 Richard Sweeney Credit –A Right? High Debt Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 136 973-596-3208 “Gen Y knows that their ideal is to gain a greater work/life balance but is also keen to gain employability. To balance these preferences many actively seek an employer where they can be part of a team, have fun and make friends within the workplace.” p. 20 Drewery, Kelly, Ann Riley et al. Gen Up: How the four generations work. London, England: Penna. 2008 http://www.cipd.co.uk/subjects/dvsequl/general/_genup.htm More Friends Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 137 973-596-3208 More Choices Selectivity Digital Natives Politically Engaged Workplace – More Training Personalization / Customization Gamers More Liberal Multitaskers Collaborative / Social Networking Practical / Achievement Oriented Social Involvement Merit Systems Flexibility / Convenience Impatient More Diverse Balanced Lives / / Inclusive Healthy Lifestyle Reading Pull, not Push Socially Bold Values Experiential / Interactive Media Consumers Patriotic / Civic Minded Nomadic Communication Expectations / More Friends 1.5 - 3 Years in Job Optimistic Training Copyright 2010 Richard Sweeney Credit –A Right? High Debt Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 138 973-596-3208 “The Generation Y makes up 75% of the McDonalds workforce… A study conducted by the academic Adrian Furnham showed that 90% of McDonalds’ staff showed high levels of employee engagement. The key contributing factors in this high level of engagement among McDonalds employees were the opportunities for training and development offered by the organization.” p. 34 Drewery, Kelly, Ann Riley et al. Gen Up: How the four generations work. London, England: Penna. 2008 http://www.cipd.co.uk/subjects/dvsequl/general/_genup.htm Training Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 139 973-596-3208 More Choices Selectivity Digital Natives Politically Engaged Workplace – More Training Personalization / Customization Gamers More Liberal Multitaskers Collaborative / Social Networking Practical / Achievement Oriented Social Involvement Merit Systems Flexibility / Convenience Impatient More Diverse Balanced Lives / / Inclusive Healthy Lifestyle Reading Pull, not Push Socially Bold Values Experiential / Interactive Media Consumers Patriotic / Civic Minded Nomadic Communication Expectations / More Friends 1.5 - 3 Years in Job Optimistic Multitaskers Copyright 2010 Richard Sweeney Credit –A Right? High Debt Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 140 973-596-3208 “In Silicon Valley itself, as the Los Angeles Times reported last year, some companies have installed the "topless" meeting—in which not only laptops but iPhones and other tools are banned—to combat a new problem: "continuous partial attention." With a device close by, attendees at workplace meetings simply cannot keep their focus on the speaker… “Older employees might well accept such a ban, but younger ones might not understand it.” Bauerlein, Mark. “Why Gen-Y Johnny Can’t Read Nonverbal Cues”. Wall Street Journal August 28, 2009 Accessed on June 4, 2010 http://online.wsj.com/article/SB10001424052970203863204574348493483201758.html Experiential / Interactive Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 141 973-596-3208 “In a phrase, they are the multiplexed generation or Generation MUX… The members of Generation MUX have adapted to that digital flow. They multitask better than their predecessors did.” p. 42 Harney, Ken. “Generation MUX” Where will we find tomorrow’s best IT workers? . InfoWorld. 7/18/2005, Vol. 27 Issue 29, p42-42 Multitaskers Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 142 973-596-3208 “IM-ers are multi-taskers. 32% of IM users say they do other things on their computer such as browsing the web or playing games virtually every time they are instant messaging and another 29% are doing something else some of the time they are IM-ing. p. iv Shiu, XXXXXXXXXXXXXXXXXXXXXXXXXXX Eulynn and “Next-Generation Amanda Lenhart. “How AmericansTechnology use instant Foreman, Joel. Educational messaging”. Pew Internet and American Life Project 9/1/2004 Versus the Lecture.” http://www.pewinternet.org/PPF/r/133/report_display.asp Multitaskers Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 143 973-596-3208 “In a recent unpublished study, he and his colleagues found that chronic media multitaskers—people who spent several hours a day juggling multiple screen tasks— performed worse than otherwise similar peers on analytic questions drawn from the LSAT. He isn't sure which way the causation runs here: It might be that media multitaskers are hyperdistractible people who always would have done poorly on LSAT questions, even in the pre-Internet era. But he worries that media multitasking might actually be destroying students' capacity for reasoning. Glenn, David. “Divided Attention: In an age of classroom multitasking, scholars probe the nature of learning and memory” The Chronicle of Higher Education. 1/31/2010, Vol. 27 Issue 29, p42-42 Multitaskers Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 144 973-596-3208 "It's the way we've all come to be raised," says Fear, a senior at Hunterdon Central Regional High School in Flemington, New Jersey. She is a member of the National Honor Society, student leader of the local Amnesty International chapter, and president of the school's International Thespian Society. "There's a lot of work we're expected to do. You have to multitask to get everything done. ” McHale, Tom. “Portrait of a Digital Native” Technology & Learning, 26.2 (2005) 33-34 Multitaskers Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 145 973-596-3208 "Last week, researchers at Stanford University published a study showing that the most persistent multitaskers perform badly in a variety of tasks. They don’t focus as well as non-multitaskers. They’re more distractible. They’re weaker at shifting from one task to another and at organizing information. They are, as a matter of fact, worse at multitasking than people who don’t ordinarily multitask. ” Pennebaker, Ruth . “The Mediocre Multitasker”. 2009: WK5 Multitaskers Copyright 2010 Richard Sweeney NY Times, 30 Aug. Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 147 973-596-3208 More Choices Selectivity Digital Natives Politically Engaged Workplace – More Training Personalization / Customization Gamers More Liberal Multitaskers Collaborative / Social Networking Practical / Achievement Oriented Social Involvement Merit Systems Flexibility / Convenience Impatient More Diverse Balanced Lives / / Inclusive Healthy Lifestyle Reading Pull, not Push Socially Bold Values Experiential / Interactive Media Consumers Patriotic / Civic Minded Nomadic Communication Expectations / More Friends 1.5 - 3 Years in Job Optimistic Credit –A Right? High Debt Merit Systems Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 148 973-596-3208 “They believe passionately that merit rather than length of service should drive promotion, progression and the acquisition of responsibility. They argue their baby boomer managers should acknowledge their demonstration of competence more fulsomely.” p.17 Hutton, Will. “Wear Kid Gloves When Tackling Generation Y.” Personnel Today (2003): 17. Merit Systems Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 149 973-596-3208 “Gen Y’s relatively aggressive attitude to performance management may be a further source of conflict for Baby Boomers. While very few Boomers believe that underperformers should be fired, Gen Y is much less tolerant of underperformance. Nearly one in five Gen Y’s believe that the best solution for underperformance is for someone to be fired.” p. 27 Drewery, Kelly, Ann Riley et al. Gen Up: How the four generations work. London, England: Penna. 2008 http://www.cipd.co.uk/subjects/dvsequl/general/_genup.htm Merit Systems Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 150 973-596-3208 More Choices Selectivity Digital Natives Politically Engaged Workplace – More Training Personalization / Customization Gamers More Liberal Multitaskers Collaborative / Social Networking Practical / Achievement Oriented Social Involvement Merit Systems Flexibility / Convenience Impatient More Diverse Balanced Lives / / Inclusive Healthy Lifestyle Reading Pull, not Push Socially Bold Values Experiential / Interactive Media Consumers Patriotic / Civic Minded Nomadic Communication Expectations / More Friends 1.5 - 3 Years in Job Optimistic Balanced Lifestyles Copyright 2010 Richard Sweeney Credit –A Right? High Debt Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 151 973-596-3208 “According to research by Drake International on Gen Y, remuneration isn’t the only important consideration they weigh up when accepting a job. The key features that attract Gen Y are listed as professional growth, work-life balance, variety, social interaction, responsibility, and input, reward and recognition.” p.24 Twyford, Tee. “Generation Why?”. NZ Marketing Magazine October, 2007 26.19: p23-25 Balanced Lifestyles Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 152 973-596-3208 “73 percent worry about balancing professional and personal obligations.” p. 3 Robert XXXXXXXXXXXXXXXXXXXXXXXXXXX Half Joel. International. “What Millennials Want: How to Attract and Foreman, “Next-Generation Educational Technology Retain Employees.” Yahoo hotjobs. November 2008. VersusGen theYLecture.” http://www.hotjobsresources.com/pdfs/MillennialWorkers.pdf Balanced Lifestyles Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 153 973-596-3208 More Choices Selectivity Digital Natives Politically Engaged Workplace – More Training Personalization / Customization Gamers More Liberal Multitaskers Collaborative / Social Networking Practical / Achievement Oriented Social Involvement Merit Systems Flexibility / Convenience Impatient More Diverse Balanced Lives / / Inclusive Healthy Lifestyle Reading Pull, not Push Socially Bold Values Experiential / Interactive Media Consumers Patriotic / Civic Minded Nomadic Communication Expectations / More Friends 1.5 - 3 Years in Job Optimistic Values Copyright 2010 Richard Sweeney Credit –A Right? High Debt Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 154 973-596-3208 “The Millennial Generation, who turned 18 around the year 2000, show the smallest gap with the values of older generations than any teens have shown since the history of polling.” p.B8 Kleinfeld, Judith. “Millennials: our next great generation,” Anchorage Daily News (Alaska), January 30, 2004 Friday, FINAL EDITION, ALASKA; Pg. B8, 712 words, Values Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 155 973-596-3208 “Millennials: …identify with parent’s values and feel close to their parents”; Oblinger, Diana. “Understanding the New Student.” Educause Review, 38.3 (2003): 36-42. Values Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 156 973-596-3208 More Choices Selectivity Digital Natives Politically Engaged Workplace – More Training Personalization / Customization Gamers More Liberal Multitaskers Collaborative / Social Networking Practical / Achievement Oriented Social Involvement Merit Systems Flexibility / Convenience Impatient More Diverse Balanced Lives / / Inclusive Healthy Lifestyle Reading Pull, not Push Socially Bold Values Experiential / Interactive Media Consumers Patriotic / Civic Minded Nomadic Communication Expectations / More Friends 1.5 - 3 Years in Job Optimistic High Debt Copyright 2010 Richard Sweeney Credit –A Right? High Debt Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 157 973-596-3208 “They have been raised in an environment where credit seemed to be a right (versus a privilege)… • The median credit card debt of low and middle-income people ages 18 to 34 is $8,200 • The average college debt of recent grads is more than $20,000 and rising. • People between the ages of 25 and 34 make up 22.7% of all U.S. bankruptcies (but just 14% of the population at large.” The impact of today’s financial crisis on Generation Y. Albany, New York: Media Logic. 2008 http://www.mlinc.com/geny/impact.cfm?cid=gib03 High Debt Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 158 973-596-3208 “In November alone, 71,000 Canadians lost their jobs -- 27 per cent of the newly unemployed are people aged 24 and under -- and economists predict this is only a bellwether of worse to come. Suddenly, many of those retiring boomers can't afford to retire. Making matters worse, Millennials are saddled with more debt than any previous generation (an average of $5,631 per year in student debt alone, not to mention the load sitting on their credit cards, and what they're doling out in car payments). This recession is not what they signed up for. ” George, Lianne. “Dude, Where’s My Job?”. Maclean’s. 122:1 (2008) 48-49 High Debt Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 159 973-596-3208 More Choices Selectivity Digital Natives Politically Engaged Workplace – More Training Personalization / Customization Gamers More Liberal Multitaskers Collaborative / Social Networking Practical / Achievement Oriented Social Involvement Merit Systems Flexibility / Convenience Impatient More Diverse Balanced Lives / / Inclusive Healthy Lifestyle Reading Pull, not Push Socially Bold Values Experiential / Interactive Media Consumers Patriotic / Civic Minded Nomadic Communication Expectations / More Friends 1.5 - 3 Years in Job Optimistic Credit –A Right? High Debt Working Expectations Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 160 973-596-3208 “About half of respondents expect to spend no more than 1 or 2 years “paying their dues” in entry level jobs.” p. 7 Robert XXXXXXXXXXXXXXXXXXXXXXXXXXX Half Joel. International. “What Millennials Want: How to Attract and Foreman, “Next-Generation Educational Technology Retain Employees.” Yahoo hotjobs. November 2008. VersusGen theYLecture.” http://www.hotjobsresources.com/pdfs/MillennialWorkers.pdf Working Expectations Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 163 973-596-3208 “61% of CEO’s say they have difficulty recruiting and integrating younger workers.” PricewaterhouseCoopers surveyed a total of 4271 graduates internationally about their expectations of work.” George, Lianne. “Managing tomorrow’s people: Millennials at work: Perspectives from a new generation”. PricewaterhouseCoopers. (2008) 48-49 Managing Millennials Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 166 973-596-3208 More Choices Selectivity Digital Natives Politically Engaged Workplace – More Training Personalization / Customization Gamers More Liberal Multitaskers Collaborative / Social Networking Practical / Achievement Oriented Social Involvement Merit Systems Flexibility / Convenience Impatient More Diverse Balanced Lives / / Inclusive Healthy Lifestyle Reading Pull, not Push Socially Bold Values Experiential / Interactive Media Consumers Patriotic / Civic Minded Nomadic Communication Expectations / More Friends 1.5 - 3 Years in Job Optimistic Credit –A Right? High Debt Millennial Characteristics Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 973-596-3208 Thanks for your kind attention. • Powerpoint (available at: • http://library1.njit.edu/staff-folders/sweeney/ • Copyright 2010 Richard Sweeney 167 Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 188 973-596-3208 “Two proven innovation strategies are the common-course redesign strategy and the flex program and service redesign strategy. These strategies use IT innovatively to improve accountability-that is, to improve and account for institutional performance-whenever measurably improved academic results and reduced unit costs are simultaneous goals.” p. 79 Graves, XXXXXXXXXXXXXXXXXXXXXXXXXXX William. Institutional Performance through ITForeman, Joel. “Improving “Next-Generation Educational Technology Enabled Innovation”. Versus the Lecture.”EDUCAUSE Review Nov/Dec 2005: 79-98 Engagement & Productivity Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 973-596-3208 “With a few important [ IT ] exceptions, these investments did not directly seek to reduce longterm unit costs and/or dampen spiraling tuition increases and, not surprisingly, did not do so whether or not they used technology to enable innovation. As a result, these “innovations” did not increase productivity but instead either added to long-term operating expenditures or proved unsustainable after the loss of special funding. p. 84 Graves, XXXXXXXXXXXXXXXXXXXXXXXXXXX William. Institutional Performance through ITForeman, Joel. “Improving “Next-Generation Educational Technology Enabled Innovation”. Versus the Lecture.”EDUCAUSE Review Nov/Dec 2005: 79-98 Engagement & Productivity Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 973-596-3208 Learning Strategies for Millennials: 1. Increase teacher – student interaction; feedback 2. Engage students (motivation; involvement) 3. Accelerate student learning 4. Increase experiential learning (gaming; simulations, role playing) 5. Increase learning options 6. Increase peer-to-peer (collaboration) learning 7. Offer more “pull” web based learning options 8. Offer more interactive multimedia learning. Millennial Learning Strategies Copyright 2010 Richard Sweeney Bridging the Generation Gap: A Millennial Focus Group sweeney@njit.edu Richard Sweeney 973-596-3208 Examples: • Managing the Digital Enterprise (Rappa-North Carolina State) • Solar System Collaboratory (Colorado) • Virtual chemistry experiments (Davidson) • U.S. History Videos (History Channel) • BoilerCast (Purdue - podcasts, vcasts) • Game Based Learning Sites (Marc Prensky) • Math Emporium (Virginia Tech) • Building bridges (Civil Engineering-Nova) • Physics Tutorial Modules Andersen Center (RPI) • Collaborative Learning Table (RPI) • Immediate stock market quotes (Yahoo Finance) • SearchPath information literacy tutorial (Rutgers) Examples Copyright 2010 Richard Sweeney
