OUTLOOK
$2.221M vs. $3.042M
NCM Confidential
2013
2014
2015
Sep
2388
8178
10687
Oct
4296
7096
6657
Cumulative
6684
15274
17344
Nov
4265
11473
6814
Cumulative
10949
26747
24158
Dec
5343
5773
5360
Cumulative
16292
32520
29518
Jan
Cumulative
18495
34787
7665
40185
3807
33325
Jan 14th
EXPOSURE
• FX
• Budget built with a CAD $1.1 to $1US; now $1.2
• Estimation of full exposure $ 42K
• Elites ~ $ 20K
• Medals ~$10K
• US Media ~$7K
• Bags ~$5K
• Bib market; if registration drags on we are exposed to $50K planned revenue from
bib market
• Monitoring Charity Bibs vs consumption and adjusting caps
NCM Confidential
OTHER
• Insurance renewed inc. $2M D&O
• New Hire
• JD drafted & under review by team
• Stirred on discussion on ‘reset RO’ by the team and how we integrate
• Events inc Event Strategy
• Promotion
• Communication
• Further discussion next week but team feels we should all be aligned before
we hire, small delay
• Richmond – numbers ~350 (down). Competition & timing plus ‘stale??’
• Goodwill reconfirmation – NCC and City Hall meetings
NCM Confidential
RUN OTTAWA ORGANIZATION
FUNCTIONAL
BOARD
President & RD
Admin
(John Halvorsen)
(TBD)
Race Director &
Event Operations
(Joe DuVall)
EXPO Cord
[contract]
(Jim Robinson)
Media and
Marketing Director
(Susan Marsh)
Event & Membership
Director
(Al Macartney)
Vanessa
Race Coordinator
Assistant contract]
Dave Morrow
Membership & Events
Coordinator
(TBD)
Halogen
Fuse
Contractors
•
•
•
•
Expo Planning
Vendor booking
Expo Suppliers
ORW and ARMY
RUN
•
•
•
•
RD events
Contractors & Suppliers
Volunteer Race
Committees
Public Agencies & Permits
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•
•
•
•
•
Marketing & PR mgmt
Agency mgmt
VIP Services
Media relations
Web & Social media
•
•
•
•
•
Special Events
Volunteers
Members / Services /
Communications
Sponsors & Partners
Charities/Charity Program
R U N O T TAWA M E M B E R S H I P AN D E V E N T S C O O R D I N ATO R
The Membership and Event Coordinator will be responsible for working on establishing and managing the membership component
of Run Ottawa encompassing activities and communications for Run Ottawa members. The position will also encompass
developing and organizing activities/communications targeted at enhancing the influence of Run Ottawa outside of the
membership.
Summary: The Membership and Event Coordinator will be responsible for organizing, managing and promoting Run Ottawa events,
activities and communications servicing both members and the local running community.
________________________________________
Main duties
Participation and Event Coordinator perform some or all of the following duties:
•Complete a full and complete audit of the current Membership Database.
•Maintain and update membership and participant database.
•Working with the Run Ottawa Team, the M&EC will establish a new membership plan based on tangible benefits and
incentives.
•Develop and promote established running events targeted at members and non-members with the goals of servicing existing
members, attracting new members and to influence the running community in general.
•Develop and organize social events/participation runs for members and non-members.
•Develop and organize run-hosting opportunities with Run Ottawa partners, e.g. Ottawa Congress Centre, Tourism Ottawa and
other large organizations that host major conferences in the city.
•Develop and manage a membership reward program for Run Ottawa volunteers.
•Develop an Awards Program for Run Ottawa events
•Manage website communication members & nonmembers on activities offered in partnership with the Media/Marketing
director
•Establish and manage social media platforms for Run Ottawa in real time. e.g. Twitter and Facebook with support from Event
Manager and Marketing Director.
•Provide full and complete post event reports to the Run Ottawa team after each and every RO event and activity.
NCM Confidential
EVENT STRATEGY SUMMARY
Richmond
Status
Objective
Modifications
ORW
Canada Day
Family Fun,
Community
2nd Priority,
Run, Size Limit, Primary Target Has Position
Winter
Event
(Canada)
target 2K
runner, enable
charity and
Target = selling Sell out / keep community
out
size
involvement
No Frills 10M
Limited
particpation,
really just
another low
cost event.
Cool distance
Cookie Run
Good partners,
for kids/girls
Makes money,
good
participation
Sat 5Ks
Outreach
Events
Lots of Fun,
low cost
Current 600
runners, try to Focus is FUN
reach 1000
Beaver Chase
Traditional 4
race series
with 20-60
runners
Outreach
event
Trail Runs
City Hall Runs
new 3 series
last year, about
30 runners
Outreach
event
Great outreach
and member
initiative
Outreach
event
Lots of races with similar
format, consolodate and make
more fun
NCC issue
KILL
replaced with Glendon
5Ks, City Hall stepping down
Continue work Runs, Trail
Leverage
Change venue,
Name Change
with BNS &
Series
GirlGuide
Consider small
maybe not all
Tough / Winter
QCHF
consider
relationship
fee for non
Combine into 3 BC + 2 Trail timed, but fun
Attract
Focus as family adding
Embrace more members, be
Runs
w/swag at
younger
Always look to fun event
distance
in RO
flaxible with
Intent is to have series,
lunch
runners
enchance
ex. Milk to go elsewhere
promotion
distances
consider members only results downtown
All events target (1)runners to become ORW paricipants, (2) RO members, (3) as well as participants in other RO events
All events have minimal common promotion, communcations, branding etc (RUN Ottawa)
Look for ways to highlight and value memberships in events (Top RO runner, RO runner closest to the random 'ideal' time etc)
To be continued
NCM Confidential