The following questions can be answered preferably a few sentences for
each one:
1. What inspired you to pursue a career in advertising?
a. Going through college I began studying graphic design, but
quickly realized I wasn’t as much of an artist as I was business
structured. I still appreciate the creative side of things, but
found Advertising and account services a great mix of both
creative and business.
2. Describe your experience as an account executive?
a. My experience as an account executive has taught me a lot
about the details of creating an effective advertising strategy
that builds new business and grows a company as well as how
to communicate on multiple levels. I’ve experienced big and
small businesses and startup companies. I’ve also experienced
office structure and working in and out of the office or
sometimes on the road.
b. Outside of work, you also experience the fun perks such taking
clients golfing, traveling to fun locations for “work
conferences” or even getting a CBS suite at the stadium for a
Dallas Cowboys game because of how much business we do
with them. There are a lot of cool things to experience in this
industry.
3. What are some of the best skills and tools you’ve learned while
pursuing your career?
a. Communication, project management, organization, prioritizing
deadlines, multi-tasking, managing daily client needs,
advertising strategy, budgeting and sales. All these skills are
key in a good account executive.
4. What are some of your greatest accomplishments and satisfactions in
your work?
a. My most satisfying and greatest accomplishment as an AE at
Miller was being able to take one of my clients (a start-up app
company) and build them into a major competitor in the online
market of buying and selling goods consumer to consumer.
We’ve now successfully launched them in several different
markets across the county and have over 2.5 million downloads
and counting. It’s a great accomplishment of ours as an agency
and was great to be a part of their company from the ground up!
It’s called 5miles App. Tell your friends to download 
5. What are some of your greatest challenges in your work?
a. With balancing several clients on a daily basis, you have to be
very detail oriented and organized. Sometimes it’s easy for
things to fall through the cracks or miss deadlines if you’re not
paying attention to all the details.
6. What are the greatest changes that you predict in the future of
advertising and marketing communications?
a. How we target and speak to consumers. As the latest devices
and wearable technology evolve, I see advertisement shifting
toward live real-time interaction with consumers. Targeting
based on where we are, what we’re doing, who we’re with or
what we’ve been shopping for online. All these things effecting
what type of advertising we receive. There won’t be any more
blanket advertising where you hit everyone who watches a TV
show but may never buy your product. We’ll be able to target
only consumers our ads are relevant to and are knowingly in the
market for our products or services. That’s my guess, but is
already happing on some level with certain digital media.
7. How did you prepare yourself for the profession and how did you get
into it?
a. I prepared for the profession by Majoring in Mass
Communications in college. I got into advertising by simply
researching ad agencies in the DFW area and taking interviews
where I could get them and where I saw myself fitting in best.
8. What do your normal days look like? How does your work look like
in the whole picture of your agency?
a. My typical day consists of managing each of my client’s daily
marketing and advertising needs and facilitating all production
for media they advertise in. From TV/Radio to Eblasts, SEM,
Web Banners or SEO and more. Each of these media are
handled in a separate departments, and it is the AE’s job to
coordinate all the internal production to get each ad where it
needs to be. Rather that’s sending a TV or radio spot to a
station or communicating ideas and concepts to our designers
so they can create the best ad possible for our clients.
9. If you were to give any advice to future workers in the advertising
agency, what would you say?
a. Stay focused and organized, but have fun! Don’t sweat the
small stuff. Also, get to know your clients and build a
relationship with them outside of daily business. I find the
more you do that, the easier they are to work with and the more
you find yourself motivated to keep doing better for them and
driving them to success.
10.Where do you see yourself in the near future (next five years)?
a. I see myself still working in advertising and climbing the latter
of the ad agency structure. I’m currently an AE but look
forward advancing to Sr. AE and possibly Head of Accounts in
the future.
Seth Wilson
Account Services
Miller Ad Agency
2711 Valley View Lane
Dallas, Texas 75234
Phone: 972-243-2211
E-mail: swilson@milleradagency.com