How does Samsung compete
with Cisco VoIP solutions?
Samsung’s OfficeServ IP
Enabled Digital Phone Systems
Digital Telephones
IP Telephones
IP Networking
Analog Phones
CTI
Centralized Switching
Let’s talk about the
competition.
Expensive
No Digital Phones
1 year warranty (some pieces only
get a 90 day warranty*)
No Native Paging
Network Switching
 *Additional Warranty available through SMARTnet®.
SMARTnet®
Cisco will offer a purchase of
additional support, called
SMARTnet, beginning at the time of
installation and renewing each
year, to provide varying levels of
coverage for operating system
software, technical assistance
center (TAC) support, parts
replacement, and onsite response.
Samsung Tech-Support
Most of the services provided by
SMARTnet® are currently provided
to the dealer by Samsung and
therefore not charged to the
customer.
Warranty
Samsung’s 5-year extended
warranty program is one of the
best in the Industry. The standard
two-year warranty is extended to
five-years and the coverage is also
extended to include lightning and
power surge.
Samsung Uses Centralized
Switching
iDCS
500 R2
Internet
Centralized Switching
Lower bandwidth requirements
Negligible impact on existing data
infrastructure
Cisco Uses Network Switching
Voice Mail
TI/PRI
Gateway
Call Mgr..
Analog
Sta.Gateway
Analog Trunk
Gateway
Network Switching
Much higher bandwidth
requirements
Change out of other network
equipment, i.e. hubs, switches,
routers can be predicted
All switching and call processing
are done over the data network,
adding a myriad of unnecessary
bandwidth issues.
IP Phone Licenses?
Cisco “YES”
Samsung “NO”
Cisco requires a license at
additional cost for the use of each
of their IP phone.
No Digital Phones
All Phones Are IP Phones.
Using the recommended G.711
(64k) CODEC means 90k – 140k
per phone call.
20 calls would use between
1.8megs and 2.8megs
Cisco IP phones do not keep a
local database
Database must be downloaded on
every power cycle
This strains your Data Network
Have you ever put Virus
Protection Software on a
Phone System?
Well if you are installing a Cisco
PBX you had better start.
Cisco runs on a collection of
Microsoft Servers and Cisco
switches.
This makes them susceptible to
viruses and hacker attempts.
Cisco’s Call Manager, the core
application, is based on Windows
2000 and Windows Clustering.
Not a very stable platform for a
telephony application that needs
99.999% reliability.
CODEC of Voicemail
IP Phones must be on the same
CODEC as the Voicemail.
Multiple CODEC’s not
supported.
 All the devices have to be on the same CODEC.
Cisco recommends running their IP
phones without compression (G.711)
when on the LAN because the
compressed calls are not high enough in
quality.
 Cisco’s Virtual Phone (IP softphone) only
supports G.711 (64kb) and cannot talk to other
phones programmed for other CODEC.
Centralized power is
achieved with proprietary
Cisco LAN switches.
So they can sell you more of their
core products.
Power Strips
Power strips - all of these devices
require their own power.
– T1/PRI gateway
– Analog trunk gateway
– Analog station gateway
– Call Manager server
What Cisco wants you to
believe
Open Standards Based Solution
Nice concept but there isn’t always a
single standard for every solution.
Here are a few of the standards.
– H.323
– SIP
– iNow
– MGCP
Which one will win out????
What Cisco wants you to
believe
Open Standards Based
Solution
Cisco supports Session Initiation
Protocol (SIP) in a number of
products, but it requires
implementation of their proprietary
“skinny” SIP protocol rather than
industry standard SIP.
What Cisco wants you to
believe
Open Standards Based
Solution
Cisco’s implementation of
Survivable remote site telephony
(SRST) is a redundancy protocol
that only works with Cisco voice
applications and not with others.
The system is based on H.323
and is not Internet ready
Cisco IP phones do not work with
NAT/PAT/Firewalls.
You cannot use your Cisco phone
at home with a cable modem or
DSL without a VPN or similar
network setup.
Cisco will be happy to sell you a
VPN router.
What the Experts are saying!
There is no one architecture (yet)
that can be called the standard for
a network phone system. The
important thing is to follow a
strategy that makes sense for your
business. Trashing your PBX and
going all IP immediately probably
isn’t it.
Bill Michael - Computer Telephony
What the Experts are saying!
The underlying assumption regarding
ToIP is that the LAN/WAN is always
available, with minimal downtime. This
is a very risky assumption, because no
LAN/WAN infrastructure is currently
designed to meet the 99.999%
reliability level of a PBX system.
Alan Sulkin - Telecom Industry Consultant
Power
 The iDCS 500 system was designed to provide
battery back-up at reasonable cost. The Cisco
AVVID requires expensive UPS systems for
Battery back up.
 Digital Key Telephones are powered by the
KSU and do not require expensive external
power supplies that are needed with IP
telephones.
 Overall, the iDCS digital Keysets and IP
Keysets are more functional than the Cisco IP
telephones. The more extensive LCD features
prompting with soft key operations on the iDCS
Keysets makes the iDCS 500 easier to use.
Samsung Way
The migratory approach is based
upon customer investment
protection. This protection also
extends to the existing data
network infrastructure the
customer currently has. It also
gives customers an opportunity to
experiment with IP technology and
learn the operational benefits as
well as the cost savings.
Samsung Way
Samsung is molding the system of
today into the converged system
that will be prevalent over the next
six to eight years. These
converged systems will offer
customers the flexibility, cost
savings, and most of all reliable
performance they have come to
expect out of a business telephone
system.
Conclusion:
Samsung has emerged over the
past five years as a predominate
player in both consumer
electronics and wireless handsets.
Over the next five years look for
Samsung to be a leader in the
business telecommunications
systems.
Conclusion:
We provide solutions today that
meet the needs of customers with
quality and at a reasonable cost,
but with evolving product strategy
you can count on Samsung to keep
moving in the right direction for
the future.