IT BUISINESS PLAN
BORDEAUX WINEBANK
Confidential, July 2011
BORDEAUX WINEBANK IT SITUATION
IN WINE BUSINESS
Bordeaux Winebank tries to offer more than other
BWB INNOVATIVE
COMPANY
negociants of the “place of Bordeaux”. Our
innovative program increases a lot and we have
BWB needs:
-
information
now built several tools:
- Website (MaxBordeaux, BordeauxProvenance,
BWB – 150 unique visit per day)
- Mobile app (BWB, MaxBordeaux, Wine Gallery,
more than 500 download)
- Social network (Facebook, Twitter, Linkedin,
Youtube…)
- Five star provenance Traceability with secure
authentication
An ERP system to mutualize our
-
Web marketing: websites and mobile app
-
AT&T traceability as the central info of our
business model
BWB Information System needs to be the
structure of all the tools we have to go further into
the transparency of our business.
We have to set up a solution to offer to our
customers to be able to trace the bottle from the
chateau to his hands because even if other are
But now, wine business is talking more and more
talking about it, we are the only one who are able
about provenance and new actor like “enoteca”
to offer it.
are promoting provenance of their wine. So we
have to keep the lead and to offer more to our
customers.
2
The new centerpiece of our system: SAP
Retail
Mobile
Production
SAP
Negoce
3
Web
The future of web communication: Content Flow
As we use more and more web technologies, BWB’s Information
System needs to mutualize resources.
For a simple use of web, we already use xml files, which are only
semantic.
Then the service (website, mobile, SAP) has just to read it and to
adapt to a graphical template.
With such system, we will have the same content flow for all our
services to reduce costs and to centralize data.
In the future, for any new type of device or technology, we will only
have to adapt the content with a graphic part.
Technological plan: separate standardized Content flow and
graphical template to increase durability of our System
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From our system to customers: mutualized content and processes
BWB
Ressources
Web
Services
Customers
Web
SAP
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Server
Mobility
Futur
devices
How to Follow Five star provenance life of each bottle
2 tools can do the traceability of each bottle: SAP and AT&T
SAP
• Purchase - Stock
SAP will manage all bottle information and AT&T will identify
and send sale info.
We will put a scanner machine in each retail and a second
scan will be done when the bottle will be sold.
SAP
AT&T
• Send to subsidaries
• Shipment - First scan activation
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AT&T
SAP
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• Sale - Second scan
• End of Five Star
Info will be send to SAP with Web service. So without linking
each cash register in each retail with SAP, we will be able to
follow each bottle from our stock to final customer.
Authentication by customer: Cases and bottles
Scan your case to add wine to your cellar and access château info
Available on:
-
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AppStore (iPhone, iPad1 and iPad2)
Android Market (tablet and mobile)
Future Five Star Stickers for bottle: secure the entire capsule
Five star Provenance Cases are opened once:
-
We checked if wine and label quality is perfect
Bottle becomes Five Star Provenance with its sticker
We close the case and link together Five Star Provenance Sticker with the four Five Star Provenance
Seal of the case.
We produce the certificate of provenance for each case with all unique numbers synchronized
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On the fly Website creation
Website
Web services -> SAP
Stock (SAP)
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CRM (SAP)
Local back
office
Local
Database
Outsourcing Costs:
SAP program with CEREALOG:
90 000 (+ 135 euros per month per license)
Web services (partner to define):
75 000 (+ 4000 per year for maintenance)
Traceability with AT&T:
80 000 (+ 2000 per year for maintenance)
Total Cost: 245 000 and 6 000 per year for maintenance
Internal Costs:
Creation of an BWB Group IT Department:
New Position: Head Office of the IT Department with rented business car for outsourcing meeting and a business phone
Hiring of a Developer for web marketing, internal development and maintenance
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Control of at,
each
bottlein,
with
Five star provenance and we make it profitable by giving info to final customers
Advantages:
Keep the lead for all our wine info and web strategy
Less cost for local website creation
Less cost for updating chateau and wine information
Less cost for website updates
Global package for all retail: BWB stock access, website and mobile application with SAP synchronization
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BALANCE FOR 300 EUROS PER MONTHS FOR EACH RETAIL (5 per year)
500000
450000
400000
350000
300000
Cost
250000
Gain
200000
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150000
100000
50000
0
2011
11
2012
2013
2014
2015
2016
2017
BWB Exchange: The future of Wine Exchange
BWB Stock
"Place de
Bordeaux"
Prices
Tasting
notes
Château
Prices
BWB Sales
12
BWB
Social
Network
Auction
prices
BWB
Exchange
Retail
price
BWB Social Network: Build for Wine and food lovers
BWB Social Network:
-
Twitter
-
Google+
BWB
Social
Network
Linkedin
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-
Facebook
Take picture of bottle you’re drinking
Make comments and add a tasting note
Connect with all your existing social
network (Twitter, Facebook, Google+,
Linkedin)
Meet people who love the same taste as
you
Broadcast automatic the same info on
other social networks
Increase BWB web marketing
Follow wine lovers
Linked to BWB Exchange
New Bordeaux Winebank Website :
Bring all info and services together
BORDEAUX WINEBANK WEBSITE
Sales
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Group info
Private
customer
Services
Premier
Club
BWB
Exchange
BWB Social
Network
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