MARKETING CONGRESS 2014
Pearl Continental Hotel, Lahore
08:00 – onwards
REGISTRATION
INAUGURAL SESSION
09:15 -
Recitation from the Holy Quran
National Anthem
Turning the Tide Documentary
Welcome Address
Syed Imran Hasan
Secretary General, MARCON 2014
MAP Overview
Syed Masood Hashmi
President, Marketing Association of Pakistan
Marcon 2014 Overview
Khaliq ur Rehman
Chairman, MARCON 2014
Keynote Address
Prof. Ahsan Iqbal
Federal Minister, Planning, Development & Reform.
Address by the Chief Guest
Mohammad Sarwar Chaudhry
Governor of the Punjab
10:45
TEA:
Courtesy: Medipak Limited
11:15
Keynote Address
Javed Jabbar
Chairman & CEO.,
JJ Media (Pvt.) Ltd.
FIRST SESSION
11:40
ADVERTISING & COMMUNICATION
Session Dedication:
-
Unilever Pakistan Ltd.
Session Chairman
-
Taher A. Khan
Chairman, Interflow Communications
“Communication Indian Ishtyle”.
Sumanto Chattopadhyay
Executive Creative Director South Asia
Ogilvy & Mather
“Hybrid in the new Age”.
Janice Tan
Regional Managing Partner,
APAC, IPC Mediabrands
OrientEdge UM, Singapore.
Wrap up by session Chairman
Q & A Session
12:45
LUNCH: Courtesy: Fauji Fertilizer Co. Ltd.
SECOND SESSION
1:45
SOCIAL MARKETING / ENTREPRENEURSHIP
Session Dedication
-
Teradata
Session Chairman
-
Mr. Haamid Jaffer
Chairman
Sulaimaniyh Trust, Karachi
“Philanthropy in sustainability
Conscious organization / Companies”.
Ali J. Siddiqui
Managing Partner
JS Private Equity
“Social opportunity to Fuel tomorrow’s
entrepreneurship”.
M. Aliuddin Ansari
President & CEO
Engro Corporation
“Marketing of social causes with TCF
as a case study”.
Ateed Riaz
Founder Director
The Citizen Foundation
Wrap up by session Chairman
Q & A Session
3:10
TEA : Courtesy: Mitchells Fruit Farms Ltd.
THIRD SESSION
3:30
MARKETING OF FILM & ENTERTAINMENT
Session Dedication:
-
The Jang Media Group
Session Chairman
-
Dr. Ehsan ul Haque
Professor Marketing
Lahore University of Management Sciences
“Film making & film Marketing”.
Samit Tandon
Founding Associate
Blue Lotus Advisory
Film as a medium”.
Shahzad Nawaz
CEO & Creative Director
Filmmaker Activist
“Women Entrepreneurship
in the media industry”
Sultana Siddiqui
President, Hum TV
Wrap up by session Chairman
Q & A Session
7:30
Dinner & Musical Program: Courtesy: Telenor Pakistan
United Industries Ltd.
MARCH 11, 2014
9:30
Turning the Tide Documentary
Keynote Address
“Science, Technology and Innovation
Imperatives for socio-economic
development”
Prof. Dr. Atta-ur-Rehman, NI, HI, SI, TI, FRS
President
Pakistan Academy of Sciences/
Former Federal Minister
Science & Technology
FOURTH SESSION
10:15
TURNING THE TIDE
Session Dedication:
-
Pakistan State Oil
Session Chairman:
-
Tariq Sayeed Saigol
Chairman,
Kohinoor Maple Leaf Group.
“Turning the tide”.
Musharaf Hai
Managing Director
L’Oreal Pakistan
Turning the tide at PSO.
Amjad Parvez Janjua
Managing Director
Pakistan State Oil
Wrap up by session Chairman
Q & A Session
11:25
TEA: Courtesy: Service Sales Corporation (Pvt.) Ltd.
FIFTH SESSION
11:45
BRANDING & MARKETING
Session Dedication:
-
Coca Cola Export Corporation
Session Chairman:
-
Sarmad A. Ali
Managing Director Marketing
The Jang Group
“Country branding same as.
product branding”
Khalid Alvi
CEO
F & N Associates, Malaysia
“Building brands the Unilever way”.
Asanga Ranasinghe
Vice President Marketing
Unilever Pakistan Ltd.
“Corporate branding leveraging value”. Asif Jooma
Chief Executive
ICI Pakistan Limited
Wrap up by session Chairman
Q & A Session
1:15
LUNCH: Courtesy: Meezan Bank Limited.
SIXTH SESSION
2:15
DIGITAL MEDIA MARKETING
Session Dedication
-
JS Bank
Session Chairman
-
Salim Ghauri
CEO, NetSol Technologies Inc
Six Pixels of separation of the
Digital life
Annurag Batra
Chairman and Editor-in-Chief
Exchange4media group
“Digital messaging - the changing
paradigm of marketing”.
Khuram Rahat
Managing Director
Teradata Pakistan, Afghanistan,
Bangladesh & Sri Lanka
Wrap up by session Chairman
Q & A Session
3:25
TEA: Courtesy: Millat Tractors Ltd.
CLOSING SESSION
3:45
Address by the Chief Guest
Imran Khan
Chairman,
Shaukat Khanum Cancer
Hospital & Research Center.
Distribution of Plaques
Vote of Thanks & Closing
Khaliq ur Rehman
Chairman, MARCON 2014