Karen’s
TOP 10
Web 2.0 Tools
…For Promoting Programs & Services
#10
EXAMPLES

Conestoga Valley High School

Hannah Walden
The UPSIDE
This REALLY is where students
hang out online
You can embed a Facebook feed
onto your homepage
Groups offer the ability for you to
have followers and avoid friends
With the appropriate timing, your
post may be a very useful resource
The
DOWNSIDE
Not easy to gather followers
If blocked, must populate all
information from home (make
sure you get approval to host a
page)
Students may feel as if you are
going to see all of their feeds
Turning down friend requests
may hurt feelings.
ADDITIONAL RESOURCES


Difference Between Facebook Pages and Groups
Facebook Privacy: 10 Settings Every User Needs
to Know
#9
EXAMPLES


Our middle school librarian developed a
searchable link to book trailers! It is a fun way
for students to find additional books that they
would like to read. I wanted to do a link to Ellie's
trailers and send them to her to add on but have
since decided to do my own due to age
appropriateness. Go Ellie! for the awesome idea
and the beautiful website!
Teacher Librarian Ning
The UPSIDE
Publishers are coming out with a
ton of really beautifully produced
book trailers and author interviews
and posting them onto youtube
Nice tool to embed into your
lessons and have students use!
You can embed a Book Trailer and
Author Interviews link onto your
homepage
You can put the videos onto your
school announcements to promote
literacy and excitement about
reading.
The
DOWNSIDE
Student developed trailers often
infringe copyright – you must be
cautious to follow copyright
guidelines
Sometimes trailers give away
too much information.
ADDITIONAL RESOURCES


We often ask ourselves when we use images, audio, or
video that belong to someone else if we are breaking
copyright. If the way we are using it transforms the
original product into something new, we probably are
not breaking copyright. This is called transformative
use. Linked here is a really useful tool in helping you
to determine if your product aligns with copyright
allowances:
http://copyrightconfusion.wikispaces.com/Reasoning
http://copyrightfriendly.wikispaces.com/
this page lists multiple links for free pictures
and sounds
#8
EXAMPLES

Best Teen Books (Group)

Goodreads Authors
The UPSIDE
SO Much FUN– share books that
you are reading, recently bought,
etc. with your friends and students.
Nice tool to embed into your
lessons and have students use!
The
DOWNSIDE
You can embed a Goodreads feed
onto your homepage
There are competitors – other
people may be on Shelfari, etc.
and they do not align.
Aligns with Twitter and Facebook
Not overwhelming
ADDITIONAL RESOURCES

Goodreads Q&A with Authors
#7
EXAMPLES
Post Lesson Survey
 Library Reservation Survey
 Interlibrary Loan Request
 Professional Development article request
 Book Purchase request
 Wiki Communication and Reflection Form

The UPSIDE
Create surveys or forms for your
students and teachers to use as
needed and keep posted on your
webpage.
There are many free platforms to
achieve this – I use SchoolWires
because it is our web software but
you can use Survey Monkey,
Google Docs, etc.
Great for both long term and short
term survey needs.
Google Docs allows you to embed
your survey.
The
DOWNSIDE
Sometimes the analysis
capabilities vary and it can be
frustrating to sort groups of
data, etc.
Sometimes while a site is free,
additional features require a
paid upgrade.
ADDITIONAL RESOURCES


How to Supercharge Your Social Media Presence
With Online Surveys
Articles about creating online surveys
#6
EXAMPLES

Nineteen Minutes Glog

Career Research Project Glog

Student created vocabulary Glog

Lesson Plan for Literary Glogs
The UPSIDE
Compile all of your resource links
for any one project into a visual
pathfinder/portal for easy remote
access for both students or staff
(great resource for professional
development)
Embeddable into a Glog onto a
webpage or into a wiki
Great way to differentiate
instruction. Have students create
their own Glog to compile
information on one specific concept
or unit.
Promote your new books using a
Glog
The
DOWNSIDE
The design can look elementary
and ultimately make the content
seem more elementary than it
may be – be sure to make the
appearance of the website align
with the age group the content
is directed towards.
The glog is only as good as the
content – make sure to ask
students to produce quality
work in addition to creating a
quality design
ADDITIONAL RESOURCES

Helpful Tip: to link text, you will need to upload
text to a source such as Google Docs or
docstoc.com to obtain a URL. With the ability to
link student created text, the depth of a Glog can
become surprisingly educational.
#5
EXAMPLES
PALibrarians Wiki
 Teacher Librarian Wiki
 Kindle Wiki
 Copyright Friendly Wiki
 PA Virtual Conference on Cyber and Blended
programs
 CFF BootCamp Wiki
 http://webtools4u2use.wikispaces.com/

The UPSIDE
Great PLN – share ideas, develop
content together.
Nice tool to embed into your
lessons and have students begin to
understand the power of content
and information development
It can be great to develop a wiki
with a specific focus (Kindle wiki,
Scarlet Letter wiki)
The
DOWNSIDE
Sometimes every wiki looks the
same – it is difficult to make
yours unique
If a lot of content is populating
the pages, it gets REALLY
overwhelming to perform
separate searches – a Google
Custom Search might be a
better way to aggregate a
search.
ADDITIONAL RESOURCES

PALibrarians Wiki (wiki page)
#4
EXAMPLES
#tlchat
 #edchat
 #edtech

School Library Journal
 Gwyneth Jones
 Joyce Valenza


PSLA Conference:
The UPSIDE
Great PLN – share ideas, get help,
develop a really wide network that
you wouldn’t normally have.
You can embed a Twitter feed
onto your homepage
Nice tool to embed into your
lessons and have students use to
research professionals in varied
fields
Helps develop your library
personality: Are you going to post
book trailers, tutorials, blog posts,
etc.?
Can keep in tune with a conference
when you cannot be there in person
The
DOWNSIDE
Gets REALLY overwhelming
A lot of people post silly things –
you can stop following if
disappointed.
ADDITIONAL RESOURCES



Seven Reasons People Will Retweet You
Mary Schwander’s Twitter Page on the
PALibrarians wiki
Posting from Twitter to Facebook
#3
EDITED WIKIPEDIA DEFINITION

A webinar, short for Web-based Seminar, a
presentation, lecture, workshop or seminar that
is transmitted over the Web. It is typically oneway, from the speaker to the audience with
limited audience interaction, such as in a
webcast. A webinar can be collaborative and
include polling and question & answer sessions to
allow full participation between the audience and
the presenter.
EXAMPLES


Using Blogs to Explore Curriculum is my first
webinar. Find it by searching recordings, going
to April 20, login as guest:
http://elluminate.bucksiu.org/recordings.html
More webinars available searching archives and
live webinars are great to participate in. (see
additional resources slide for a video tutorial on
how to search archived webinars)
The UPSIDE
They are a really easy way to
present information about your
program (best practices) to others
in a remote professional
development setting
Multiple platforms are available,
many through your local IU (who
will also help you advertise the
session)
You can record the session for
anyone to access at a later time.
The
DOWNSIDE
Can be scary to go through the
technological learning curve, try
to attend and participate in live
webinars prior to presenting
your own.
ADDITIONAL RESOURCES:
HOW TO WATCH
PRERECORDED WEBINARS VIDEO
#2
EXAMPLES

Saddleback Library

McNeil Library

Tulsa Community College Library

PaliPirate411 (my library’s channel)
The UPSIDE
Offer students/staff remote
tutorials to get help from you when
you are not available
Great way to align library services
with cyber courses
You can upload screencasts which
model navigation
Helps develop your library
personality: Are you going to post
book trailers, tutorials, align with
guidance dept, etc.?
Nice security options (private or
public, remove commenting, etc.)
The
DOWNSIDE
Consider your content so that
fluff does not outweigh the
serious/helpful posts
If you post videos with poor
resolution or editing you may
impact the image of your library
program
ADDITIONAL RESOURCES
Bekci Kelly’s Screencast Page on the
PALibrarians Wiki
•
Khan Academy
#1
EXAMPLES

NeverEnding Search Blog (Joyce Valenza)

Connected Library (my blog)

The Daring Librarian (Gwyneth Jones)

The Unquiet Library
The UPSIDE
Great for: encouraging literacy,
publicizing new books and
databases, reviewing books and
technology.
Even if you don’t have followers, it
is a nice way to organize your path
and a wonderful platform to direct
students towards.
Great for aligning with curricular
goals/lessons
Multiple blog platforms, some
which align with Twitter and
Facebook
The
DOWNSIDE
It is difficult to get a following
As with any public commentary,
you need to always consider
content.
You can easily forget when and
where you posted – it might be
easier to transfer info to a wiki
versus search archives.
Requires a regular update
ADDITIONAL RESOURCES

PALibrarians wiki (blog page)

My blog webinar slideshare
RULES AND CONSIDERATIONS

Cross populate your content – post your book
reviews, tech reviews, programs and events, etc.
on your blog, your twitter, etc. (anywhere the
content fits) because different people read
different forums and you will publicize to a larger
number of people the more you cross populate.
RULES AND CONSIDERATIONS
Checklist for Web 2.0 content
Use this checklist to consider who you will direct
your info. towards, your privacy settings, etc.
RULES AND CONSIDERATIONS


Be aware of every piece of information you post
publicly. If you would share with an auditorium
full of students, teachers, parents, and
administrators, please share your best work.
With any of these tools, refer to your district
policy to align your practice with specific
permissions.
RULES AND CONSIDERATIONS

You are not married to any Web 2.0 promotional
tool, if you don’t like it or it doesn’t seem to be
working, then move on and strengthen different
promotional avenues.
RULES AND CONSIDERATIONS

Your program is special – grow and develop
naturally by being an integral part of your
student and teacher’s learning process and be
certain to share best practice with the library
community.
RELATED SESSIONS YOU MIGHT LIKE:

C9 Automating your School Calendar

D9 Google Forms @ your Library

E9 Survey Monkey
THANK YOU!
Good Luck using Web 2.0 tools to promote your
programs!
My contact info:
Karen Hornberger
khornberger@palisadessd.org
Twitter: @khornberger
Skype: karenrhornberger