What is ESPN Deportes?
What We Aren't...
…a translation of ESPN
…an adaptation of ESPN
…ESPN with subtitles
…ESPN with dubbed voices
…a Latin American channel fed to the U.S.
…a block of programming on ESPN
…a watered-down copy
…a lower priority
…an afterthought
What We Are...
The only 24/7 Spanish language network dedicated to 100% sports
programming. A multimedia brand that celebrates the Hispanic fan and the
sports they are passionate about; ESPN Deportes engages fans with
original content and top programming.
Quality Content for the Hispanic Sports Fan
• 70% original programming
• 8 of the top 10 sports on TV for Spanish speakers
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Mexican League Soccer
MLB
Action Sports
NFL
NASCAR
NBA
MLS
UEFA Champions League
• Award-winning studio shows
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SportsCenter
Perfiles
Cronometro
NFL Esta Noche
Beisbol Esta Noche
Why ESPN Deportes?
US Hispanics:
 are the largest ethnic minority in the country
– As of July 1, 2006, the estimated Hispanic population in the U.S. was 44.3 million,
constituting 15% of the nation’s total population. (This estimate does not include the 3.9
million residents of Puerto Rico.)
 are the fastest growing population
– The rate of growth for the U.S. Hispanic population is outpacing the general growth
rate by a ratio of nearly 5 to 1.
– By 2050, the U.S. Hispanic population will exceed 100 million, which means that
one in every four Americans will be Hispanic.
 have spending power
– By 2010, the U.S. will be home to 50 million Hispanics, who will command buying
power in excess of $1 trillion.
 Are younger than the general US population
– The median age of the U.S. Hispanic is 27, nearly 10 years younger than the
median age for the U.S. population. Almost 40 percent of Hispanics are under the
age of 18, and 65 percent are younger than 35 years of age.
– According to the 2005 U.S. Census, 88% of Hispanics under age 18 were born in
the U.S.
 represent approximately 13 million TV households
US Census 2000; U.S. Census Bureau, “Facts for Features, Hispanic Heritage Month 2007: Sept. 15 – Oct. 15,”; Pew Hispanic
Center; Hispanic Business Magazine “A bicultural Bias” Dec 2003.;
http://www.itiwnet.com/publications/WhitePapers/Hispanic%20Banking%20White%20Paper.pdf ; Selig Center’s Multicultural
Economy Report 2006
US Hispanics are more avid sports fans . . .
Hispanic Sports Fan Compared to the Non-Hispanic Sports Fan
32% of US Hispanics consider themselves to be Super Sports fans compared to 28% of the US non-Hispanic Sports fan
Source: ESPN Deportes Hispanic Sports Poll 2006
Hispanics are Loyal Sports Fans who spend time with
Spanish language TV
 84% of Spanish-speaking Hispanics consider themselves sports fans
 Twice as likely to be loyal to sporting event sponsors
 Hispanic males spend nearly one hour with ESPN media every day
 83% of Hispanics speak Spanish (which language do you prefer to speak at home)
 86% of Hispanics consider themselves Sports Fans, with 31% considering themselves
AVID (very interested) Sports Fans
 Hispanics spend more time with Spanish language TV than English language TV
They average 11 hours a week with Spanish language TV compared to 10 hours
with English language TV
 ESPN Deportes offers more of the Sports that they want in their language!
Source: Hispanic Sports Poll; Knowledge Networks/SRI ESPN All Day, Everyday, Fall 2006
Hispanics are Passionate About Sports and Seek
Quality Content on Multiple Platforms
Currently in approximately 6 million homes, our Spanish-language network boasts the greatest variety, best
talent and highest quality.
Programming
2010 South American World Cup Qualifiers
News and Information – Keeping Fans Current
NFL Semanal is weekly preview show discussing the coming weekend’s NFL action. Eduardo Varela presents the news and
stories, and analysts Raúl Allegre and Alvaro Martin provide expert opinions on all of the biggest stories in the NFL.
Fuera de Juego is a show which uses the top international football headlines of the day to spark opinionated discussions
designed to give insight and context to our viewers.
Fútbol Picante is a one-hour roundtable show focused on Mexican Soccer, which uses highlights and opinion discussions
designed to entertain, and inform our viewers. The show also seeks to bring the thoughts and views of the biggest names in
Mexican Soccer to viewers through interviews with players, coaches and other prominent figures in studio and on location.
Cronómetro is a weekly Spanish studio show that covers the 10 top sports topics of the week from around the world. At a
roundtable set, 3 analysts discuss and debate upcoming events and games. Each topic has a set time frame of 1:30 or 2 minutes.
A stopwatch is counting down the seconds before the next topic is tackled. This shows is driven by the opinion of each talent,
which makes Cronómetro one of our most controversial and dynamic shows.
Beisbol Esta Noche - Each Sunday night during the Major League Baseball season, Luis Alfredo Alvarez and former MLB AllStar Carlos Baerga, wrap-up all of the day’s early action, and provide analysis and perspective of the biggest stories in the
baseball world. Interviews and features with Latino players help differentiate this show from its domestic counterpart, Baseball
Tonight.
SportsCenter - This nightly show recaps the most important sporting events of the day. SportsCenter includes highlights, special
interviews with players, coaches, and officials. SportsCenter brings you all of the top sports stories of the day from on and off the
field.
RPM Semenal is a weekly studio show covering motor sports from around the world, with a special emphasis on Latin America.
The show provides in-depth analysis of races and previews of upcoming races. RPM is packed with features on drivers, technical
issues and current trends in auto racing.
Soccer Coverage Scores Big with Fans Year-Round
FUTBOL PICANTE is a one-hour roundtable show focused on Mexican Soccer, which uses highlights and opinion discussions
designed to entertain, and inform our viewers. The show also seeks to bring the thoughts and views of the biggest names in
Mexican Soccer to viewers through interviews with players, coaches and other prominent figures in studio and on location.
MEXICAN LEAGUE
ESPN Deportes will air LIVE Mexican League Soccer games every matchdate over the Apertura and Clausura seasons, totaling
34 games. In the Apertura (August – November) there will be 11 primetime Friday games, two primetime Wednesday games and
four games on Saturday afternoon. The Friday game is the only game played that day, and both the Wednesday and Friday
games will most likely air ONLY on Deportes in the US.
2008 EURO CUP
First played in 1958, The UEFA European Football Championship is now a global television event — second only to the FIFA
World Cup. Competition is among Europe’s national teams (field up to 48). The 2008 Euro will take place from June 7 – 29 and all
games will air on ESPN Deportes the exclusive Spanish carrier.
UEFA CHAMPIONS LEAGUE
UEFA (Union of European Football Associations) is the governing body for Soccer throughout Europe. The Champions League is
the most prestigious club championship on the continent, only 32 top-ranked teams across all the biggest European Leagues
qualify. ESPN Deportes will air over 90 leagues games (60 exclusive) and is the exclusive Spanish carrier.
UEFA Champions League Magazine is a weekly half-hour program provided by UEFA and UEFA Champions League
Highlights, a one-hour program following each round that will be produced by ESPN and hosted by Jose Hernandez with the best
highlights from the match-day.
MAJOR LEAGUE SOCCER
The premiere pro soccer league in the US comes to ESPN Deportes. During the regular season ESPN Deportes will air a
Thursday night game of the week. This game will air exclusively in Spanish on ESPN Deportes and simulcast with ESPN2.
FUERA DE JUEGO is a show which uses the top international football headlines of the day to spark opinionated discussions
designed to give insight and context to our viewers.
Baseball Coverage – A Homerun All Year Long
LIGA VENEZOLANA DE BEISBOL
The Liga Venezolana de Béisbol is the highest level of baseball in Venezuela. The league houses eight teams in two divisions
(East & West) which play 62 games from October to December. The Venezuelan champion moves on to the Caribbean World
Series to face the champions of the baseball leagues of the Dominican Republic, Puerto Rico and Mexico.
LIGA DOMINICA DE BEISBOL
The Liga Dominicana de Béisbol is a winter baseball league consisting of six baseball teams spread across the Dominican
Republic. The league consists of many Major League Baseball players and is played with teams from Mexico, Venezuela, and
Puerto Rico.
LIGA MEXICANA DEL PACIFICO
The Mexican Pacific League is Mexico's most important baseball league. The eight-team league's regular season runs from
October to December and is followed by a playoff series in January to determine the league champion. The league's winner takes
part in the Caribbean Series each year.
BEISBOL ESTA NOCHE
Each Sunday night during the Major League Baseball season, Luis Alfredo Alvarez and former MLB All-Star Carlos Baerga, wrapup all of the day’s early action, and provide analysis and perspective of the biggest stories in the baseball world. Interviews and
features with Latino players help differentiate this show from its domestic counterpart, Baseball Tonight.
MAJOR LEAGUE BASEBALL
Simulcast of ESPN’s exclusive Sunday night game. ESPN Deportes’ Candy Maldonado and Ernesto Jerez cover the play by play.
Major Pro Sports all in Spanish
Monday Night Football: August - December
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•
The only network to have national rights to Spanish language telecast
4 Pre-season and 17 regular season games
National Basketball Association: October - May

Over 60 games throughout the regular season and
coverage through the NBA conference finals
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Original in-language production addressing the emerging Latino
interest in the NBA.
Major League Baseball: April - September
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Interviews, graphics and play-by-play in Spanish
2006 rights include Sunday, Monday and Wednesday night
games plus the Home Run Derby.
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In-language presentation of the professional sport played
by more Latinos than any other US sport.
SPRINT/Nationwide NASCAR Series: February - October
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Airing 16 races from the NASCAR Sprint circuit and also airing the entire
NASCAR Nationwide series
Note: Programming is subject to change.
UEFA Champions League: Sep – Dec

Premier Club Tournament in the world of
soccer.

32 team tournament to determine the top
club in Europe.

The Champions League Final each year
is considered the “Super Bowl" of Europe.

Over 94 Latin American players took part
in the UEFA Champions League this season.
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Spanish clubs have dominated the
UEFA Champions League in recent seasons.
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Over 90 total matches airing on Tuesdays
and Wednesdays with 64 matches will air
only on ESPN Deportes.
Note: Programming is subject to change
Appendix
How the Competition Stacks Up
Fox Sports en Español dedicates 71% of its total
hours to sports:
Fox Sports En Español
% Sports
Type
International Soccer
Sports News
Paid Programming
Sports Commentary
Boxing
Major League Soccer
36.3%
28.7%
28.2%
16.8%
4.4%
2.7%
Mexican League Soccer
Sports Anthology
2.6%
1.9%
Telefutura dedicates 7.6% of its annual
programming to sports:
Galavision dedicates 14.5% of its annual
programming to sports:
Galavision
Sports Commentary
Wrestling
Mexican League Soccer
3.8%
3.4%
2.1%
Soccer
1.8%
Boxing
1.5%
Sports News
1.5%
Univision dedicates 2.4% of its annual
programming to one sport:
Univision
% Sports
Telefutura
% Sports
Type
% Sports
Type
Type
Sports News
1.3%
Sports News
4.3%
Soccer
1.1%
Soccer
2.1%
Boxing
1.2%
ONLY SOCCER IS AIRED ON GOLTV, with 1,500 Live games from
15 leagues, tournaments and soccer circuits.
Hispanics are High-end Consumers of
Technology and Electronics
Hispanics have a greater
penetration of the more
technologically consumer
electronics such as flat
screen TVs, TiVo, satellite
TV and radio, iPod/MP3
players, videogame
systems and cell phones
with cameras. This trend
may be attributed to a high
incidence among Hispanics
of family-based
technological activities
such as playing
videogames, watching TV
together.
Synovate 2006 US Diversity Markets Report. Article: Hispanics outpace general market in entertainment and nextgeneration technological gadgets. Sep. 13, 2006
ESPN Deportes 2008 Programming Grid
January
February
March
April
May
June
July
August
September
October
November
December
31 07 14 21 28 04 11 18 25 04 11 18 25 01 08 15 22 29 06 13 20 27 03 10 17 24 01 08 15 22 29 05 12 19 26 02 09 16 23 30 07 14 21 28 04 11 18 25 02 09 16 23 30
Programming 2008
SPORTSCENTER
Basketball
NBA
Boxing
ESPN Boxeo Clásico
AIBA Championships
Soccer
Fuera De Juego Lunes
Fuera De Juego Viernes
Fútbol Picante
S. American World Cup Qual
Mexican League
2008 CONCACAF Olympic Qual
MLS
UEFA Euro 2008
UEFA Champions League
UEFA Champ. Highlights
UEFA Champ. League Wkly
Soccer Friendlies (8-12 total)
TBD
Tennis
Mexican Tennis Open
Australian Open
French Open
Wimbledon
Baseball
MLB
Beisbol Esta Noche
Liga Mexicana
Liga Dominicana
Dom Rep/PR All Star Game
TBD
Liga Mexicana del Pacifico
Liga Venezolana
Serie del Caribe
Football
NFL Semanal
NFL Esta Noche
ONEFA
NFL
Motor Sports
IRL
Nascar
RPM Semanal
Other Programming
ESPN Perfiles
Hazaña
Gravedad Zero
Cronometro
LPGA: Corona Open Highlights
PGA Master's
US Open Golf
Summer/Winter X Games
PRCA Rodeo
World Salsa Championships
Professional Domino
World Series of Domino
The ESPY's
World Series of Poker
ROS Programming
TBD
TBD
TBD
ROS Programming
Beach Soccer
Billiards
SportsCentury
News & Information
Support/Studio Programming
Original Productions
Deportes Exclusive Programming
Shared Programming w/ESPN
Delivery of Affiliate Assetts
TBD
TBD
TBD
Nationwide Platforms
ESPN Deportes Radio
ESPN Deportes La Revista

With 22 affiliate stations and growing, the
first Spanish 24-hour all sports radio
network in the U.S. is breaking new ground.

ESPN, Inc. in association with Editorial
Televisa, publishes a monthly Spanishlanguage edition of ESPN The Magazine.

Our flagship station KWKW 1330 AM in Los
Angeles has continuously topped the charts
in ‘Time Spend Listening’.

ESPN DEPORTES La Revista offers a mix
of original content targeted to the interest of
US Hispanics.

From Los Angeles, through Dallas, Phoenix
and to Fresno and West Palm, ESPN
DEPORTES Radio features top programming
properties such as EURO 2008, UEFA
Champions League, SuperLiga, MLB, MLS &
Copa America 2009.
ESPN Deportes Radio Markets
DMA H.Rk
Market
Station
Dial
% Hispanic
Coverage
Format
KWKW - AM
KWKU - AM
KUNX – AM
1330
1220
1400
18.8
ESPN Deportes
1
Los Angeles
6
Dallas- Fort Worth
KNIT – AM
1480
3.6
ESPN Deportes
9
Phoenix
KMIA – AM
700
2.7
ESPN Deportes
12
San Diego
XEBG – AM
1550
2.1
ESPN Deportes
13
Fresno-Visalia
KGST – AM
1600
2.1
ESPN Deportes
16
Albuquerque- Santa Fe
KBZU – AM
96.3
1.6
ESPN Deportes
19
Austin
KWNX – AM
1260
1
ESPN Deportes
21
Las Vegas
KENO – AM
1460
1
ESPN Deportes
25
Tucson
KTKT – AM
990
1
ESPN Deportes
28
Portland
KSZN – AM
1230
0.7
ESPN Deportes
29
Bakersfield
KWAC – AM
1490
0.7
ESPN Deportes
31
West Palm
WJNX – AM
1330
0.6
ESPN Deportes
47
Milwaukee
WAUK – AM
1510
0.4
ESPN Deportes
48
Amarillo
KZRK – AM
1550
0.3
ESPN Deportes
54
Wichita
KSMM – AM
1470
0.3
ESPN Deportes
68
Fort Smith, AR
KHGG – AM
1580
0.2
ESPN Deportes
108
Eugene
KLZS – AM
1450
0.1
ESPN Deportes
Nationwide Platforms
ESPN Deportes.com
ESPN Deportes Mobile
•
The #1 Spanish language sports site

Applications: DEPORTES Photo Gallery
photo viewer of sports and athletes.
•
The site welcomes over 700,000 US Hispanic
online uniques and offers highlights, video and
game integration opportunities

WAP/Wireless Web:
News, Scores, Standings, etc. of top sports
to the Spanish-speaking fan.
•
Spanish Preferred Hispanic visitors to
ESPNDeportes.com averaged 52.3 minutes

Mobile Radio:
90-second ESPN DEPORTES Radio clips,
distributed twice daily.

Mobile Video: Video-on-Demand clips
(1-2 minutes each) of ESPN DEPORTES
Programming.
Source: HitBox Enterprise and other HitBox Web audience analysis services