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Executive Summary
1. Kayla Williams and Ben Dahill
2. The Mission of Between 2 Slices is to provide good and
healthy sandwiches to our customers, satisfying their
needs and expectations while carrying out good
customer service.
3. $189,000, 1,350 Sq. ft., Restaurant-Free standing
building, .31Acre lot.
4. Working class people who need good food during/
after work. Families with or without children. Fans of
sandwiches.
5. Current Opportunity- The position of our store will
have good opportunity because it’s in the flow where a
lot of people travel through and there aren’t many
sandwich shops near.
6. Projection of Business Future - Expand into a bigger
company and possibly have many franchises around
the world
Marketing Strategy
1. Product/Service- Sandwiches
2. Make a local television ad, billboard, Ad in the sales papers,
and a company car with the logo on it.
3. Pricing Strategy- Based on the cost of the food supplies,
many sandwiches would be priced based on the cost. If a
person would want to have a custom made sandwich the
different ingredients would have their separate cost. Will
still compete with the competition but also enough to
benefit.
Operations Plan
1. 1507 North Main St. Anderson, SC, 29621
2. Operation- The customer will come in and order the
sandwich and the employee will make the sandwich and the
cashier will ring up the price and the customer will pay.
IV.
3. Employees- 7 employees that work in different shifts.
4. The owner needs a business Permit/Licenses
5. Insurance- Nationwide
 Property Insurance
 Business Income Coverage
 Bodily Injury Insurance
 Equipment Breakdown Insurance
 Medical Payment Insurance
 Food Contamination Coverage
 Spoilage Coverage
 Business Auto Coverage
 Workers Compensation Insurance
Financial Plan
 Combo meals include drink and chips:
a. $6.50 Square sandwiches
b. $4.50 Triangle sandwiches
c. $6.75 6” subs comes with 2 meats, 2 ingredients, and
cheese
d. $7.75 12” Subs comes with 2 meats, 2 ingredients, and
cheese
e. $8.00 Special- Meatball, House ( 3 meats, lettuce, oil,
herbs, and cheese)
 Single sandwich:
a. $4.00 Square sandwiches
b. $2.50 Triangle sandwiches
c. $4.50 6” subs comes with 2 meats, 2 ingredients, and
cheese
d. $6.25 12” Subs comes with 2 meats, 2 ingredients, and
cheese
e. $7.00 Special- Meatball, House ( 3 meats, lettuce, oil,
herbs, and cheese)
*Types of Breads: white/wheat/Italian/potato/herb and cheese
Drinks
o Large Drinks $1.25
o Medium Drinks $1.00
o Small Drinks $0.75
Chips
$0.75 - $1.25
Fruit *Price varies depending on season
$0.75-$2.00
 Catering
a. 10 mini sandwiches, 10 chips, fruit platter $10, $8, $5
b. 20 mini sandwiches, 20 chips, large fruit platter $7.50,
$12, $8
2. Competition
 Subway
 Scholtzsky’s Deli
 Panera Bread
 Firehouse Subs