87th
Dr. MCRHRDIAP
FOUNDATION COURSE
Book Review of
# 1 BESTSELLER
THREE MILLION COPIES SOLD
GOOD TO
GREAT
Author-Jim Collins
Presented by-Group No-13
Group Members (G-13)
1. Deepak Ranjan
2. Gyanendra Pratap Singh
3. Mahipal Singh
4. Monika Yadav
5. Uma Rani
6. Nidhi Sharma
7. Prabhat Chandra Bhaskar
8. RamBabu Vavilapalli
9. Sunil Kumar Gautam
10. Vaibhav Agarwal
Book at a Glance
• Author - Jim Collins
• Publisher- Harper Collins
• Pub Date - October
16,2001
• Media Type - Hard Cover
• No of pages - 300
• ISBN - 978-0-06-662099-2
• Prequel - Built To Last
Author at a Glance
• Former faculty of Stanford
University’s Graduate School of
Business.
• Recipient of Distinguished
Teaching Award 1992.
• Founder and currently working
at Management research
Laboratory, Colorado, U.S.A.
• Authored/co-authoredBuilt to Last
How the Mighty Fall
Great by choice
Beyond Entrepreneurship
Jim Collins
Quote…
“Good is
the enemy of Great.
And that is one of the key reasons why we have so little
that becomes great.
We don’t have great schools, principally because we
have good schools. We don’t have great
government, because we have good government.
Few people attain great lives, in large part because it is just
so easy to settle for a good life.
The vast majority of companies never become great,
precisely because the vast majority become quite good –
and that is their main problem.”
Purpose of the Book
To Find Out…
Why Some Companies
Make the Leap…
and Others Don’t
Can A Good
Company Become
a Great Company?
If Yes How?
Research Methodology
• Conducted by Author and 20 best graduate students
at the University of Colorado Graduate School of
Business, USA.
• Comparison between 11 Good To Great Comp. and
11 Direct Comparison & 6 Unsustained Comparison
Comp. (Out of 1435 Forbes-500 Comp.)
• Comparison Criterion-Leap from Good/Avg.
Performance to Great Performance in terms of
Cumulative Stock Returns and its sustainability.
• 15000 Hours of Work.
• Studying 6000 Articles & 2000 Interviews.
Why Some Companies Make the Leap…
and Others Don’t…
Good
Results
What is inside
the black
box?
Can Good become Great and How?
Key Research Findings
Level 5
Leadership
Disciplined people
Confront the
Brutal Facts
Culture of
Self-Discipline
Disciplined
Action
Technology
Accelerators
First Who…
then What?
Black
Box
Disciplined
thought
Hedgehog
Concept
Concept of Level Five Leader
Level 5
Personal Humility and
professional will
Level 4
Personal
humility
Effective
leader
Level 3
Level 5
leader
Competent
Manager
Level 2
Contributing
team member
Professional
will
Level 1
Highly capable
individual
People are not your most important asset. The
Right People are
First Who
?
First select
Right People
Then
What ?
Then choose
Best Path to
Greatness
•Put your Best People on your Biggest Opportunities &
not Biggest Problems
Hedgehog concept
The essence of greatness lies in SIMPLE IDEAS along three key dimensions:
Do What you are
passionate about.
Do what you are
best at.
Do what drives
your economic
engine.
Other findings…
• Confront the brutal facts yet never loose faith.
• A culture of self- discipline with an ethic of
entrepreneurship.
• Choose technology that fits hedgehog framework only
as an accelerator of momentum not its creator.
• Additive effect of many small initiatives.
Critical Analysis
Info Base
Appended
Corporate
Management
Research
A Pursuit of
Excellence
Real
Scientific
Methodology
Life
Experiences
Free from
Biases
Research Outcome
Guru Mantras for
Corporate
Management.
Personal
Motivation and
Inspiration
Concepts applicable
to Public
Organizations.
Author convinced
with the Findings
Practical
Solutions
Layout of the Book
Framework
Language
Style
• Well Structured in 9 Chapters
• Sequential Arrangement of Concepts
• Engaging and Lucid
• Motivating and Inspirational
• Scientific and Problem Solving
• Anecdotes and Examples
Lacunae in the Research
Comparison
Criteria
• Cumulative Stock return-Sole Criteria
• Employee Welfare & Social Impact ignored
Rhetoric
without Reality
• How to implement “First Who Then What”
• How to Board “Right People on Right Bus”
Contradictory
Public Interest
• Philip Morris –a tobacco seller– a great
Company
• Hedgehog Concept
Lacunae in the Research
Downfall of
Good To
Great Comp.
Old Wine in
New Bottle
• Circuit City (Bankrupt)
• Fannie Mae (Nationalized)
• Nucor (Revenue Crash)
• Gillette (No Longer Independent)
• Hedgehog Concept-Quality Circles
• Stop-Doing List-Sunset
Legislation,ZBB etc.
Conclusion
• Book fairly explains the transition from Good To
Great.
• Research findings are good guiding principles not
a panacea to creating great organizations.
• A must read for Corporates.
• A suggested reading for managers of any
organization.
•
Book’s Philosophy can be summed up in
Collin’s own words - “Greatness is not a function of
Circumstance…As it turns out,it is largely a matter of
Conscious Choice and Discipline…”