Sponsorship Package
“WORLD’S FIRST MUSLIM SPELLING BEE TO
HELD IN CHICAGO, ILLINOIS IN 2013”
BE
The Second Edition of World’s First North American Muslim Spelling Bee
(USA & CANADA) will be held in the month of February, March, April and
May 2013 and will be open to Muslim children (ages between 8-14) .The
nationwide competition goal is to find nine spellers (Three winners from
three groups) from 12 metropolitan areas and create a platform for
participants to participate in other Spelling bee completion.
The first Annual North American Muslim Spelling Bee is a unique way of
targeting to the Muslim Americans. Two research studies conducted by JWT
& Ogilvy of WPP Group give key insights about Muslim Americans and
opportunity for marketers and advertisers. According to JWT 2007 study
titled “One of America’s “biggest hidden niche markets informs that the
American Muslim consumers are a neglected market but they offer a huge
potential for brands that are willing to connect with them and the other
research study by Ogilvy Noor research reveals that 86% of American Muslim
consumers believe that American companies “need to make more of an effort
to understand Muslim values,” but at exactly the same time they are feeling
largely ignored by American brands and companies, with 98% feeling that
American brands “don’t actively reach out to Muslim consumers.”
The other research study by Ogilvy 2010 titled ‘Brands, Islam and the New
Muslim Consumer’ the Muslim consumer is viewed as a critically important
segment for marketers, with the Halal segment alone worth US$2.1 trillion
and growing at US$500 billion annually.
www.muslimspellingbee.com
Hence, the Muslim Spelling Bee offers tremendous potential to the
advertisers and communicates their brands and relationships to Muslim
Audience, as the nature of the event is community based rather then
religious.
There is no other Muslim community event on a local, national and
international scale for brands to connect and communicate with the Muslim
target audience.
The Advertiser/ Sponsor can get advantage of advertisements, public
relations, media coverage, photo opportunities and television program.
Marketing & Promotional Opportunities:
1. One of its kind event or competition focused at Muslim Community
2. Twelve Metropolitan region in USA & Canada: Atlanta, Chicago,
Dallas, Houston, New Jersey, New York, Northern CaliforniaSacramento, Southern California -Los Angeles, Michigan, Tampa,
Toronto & Calgary.
3. Expected Participants at Regional competition: 100 and
Parents/Guardian/Family member: 300; Total: 400
4. Expected Participants at National competition: 108 and
Parents/Guardian/Family member: 200 approx. and Audience: 1000
approx. Total: 1140 approx.
5. Expected grand total of Participants, Parents/Guardian/Family
members, Audience: 5140.
6. Media opportunity as it is one of its kind event ever to be held for
Muslim community on a National and International level
www.muslimspellingbee.com
Highlights : Muslim Spelling Bee 2012 Competition
1. Nine metropolitan region in USA: Atlanta, Chicago, Dallas, Houston,
New Jersey, New York, Southern California –Orange County,
Michigan & Tampa.
2. Total number of Participants at nine regional competition: 340 and
Parents/Guardian/Family member: 2700; Total: 3040
3. Participants at the Final competition: 52 and
Parents/Guardian/Family member: 300 approx. and Audience: 150
approx. Total: 502.
4. Media sponsors in alphabetical order : Al Hikmat TV, Al Jumuah Magazine,
Asian Lite, Azizah Magazine, Desi Express, Dinar Standard, Dunya, Indian
Express USA, Indian Muslim Observer, In-focus California, Islamic Focus, South
Africa, Islamic Post, Lone Star Crescent, Muslim Coupon, Muslim Backyard,
Muslim Digest, My Education Key, My Halal Kitchen, News Pakistan, New York
Awam, Pakistan Chronicle & Pakistan Journal, Pakistan Post, Pakistan Times &
South Asian Gazette, Pakistan Express, Pakistan Voice, Radio Sargam/News
Pakistan, Radio Sohni Dharti, Sadaa-e-Pakistan, The Desi Times, Tribune Asia,
TV ONE GLOBAL, Urdu Times Chicago, Urdu Times, Ummah Design &
Ummah Linked.
5. Booth Sponsors: Comcast, Helping Hand and Amana Mutual Funds
6. Prize Sponsors: Iqra Foundation, A1 Tax Consultants, My Halal Kitchen,
Dr. Syed Hammad Rizvi, MD Inc. and Al Jumuah Magazine
7. Competition recorded and aired on TV ONE Global.
About Muslim Spelling Bee:
The First Annual North American Muslim Spelling Bee concept is developed
by TMA Worldwide, a diversified media & marketing consultancy company.
The event offers an opportunity for Muslim children (ages between 8-14) to
participate in the Muslim Spelling Bee competition and develop skills to
participate in other competitions. The competition will be rolled into other
countries such as Canada, U.K, Australia & New Zealand, Middle East and
Far East and the winners from all these countries will participate in Global
Muslim Spelling Bee.
www.muslimspellingbee.com
Muslim Spelling Bee Sponsorship:
PLATINUM/EXCLUSIVE SPONSOR: Amount $20,000 with Official
recognition as the “Platinum/Exclusive” sponsor on all marketing collateral
materials (website, booklet, program guide and Posters, Fliers, Banners,
Print & AV Advertising and Online (Website & Social Media).Booth will be
provided at all regional competition and also at the final national
competition. The name/branding of the competition and the final trophies will
have a prefix of their brand /brand name. The representative of the company
will award the trophies to winners at the FINAL Event.
GOLD SPONSORS (TWO NOS): Amount $10,000 each with Official
recognition as the “GOLD/SUPPORTING SPONSORS” sponsor on all
marketing collateral materials (website, booklet, program guide and Posters,
Fliers, Banners, Print & AV Advertising and Online (Website & Social
Media). Booth will be provided at all regional competition and also at the
final national competition.
MEDIA SPONSORS: Free advertising space to be provided (to be discussed)
“MEDIA SPONSORS” sponsor on all marketing collateral materials (website,
booklet, program guide and Posters, Fliers, Banners, Print & AV Advertising
and Online (Website & Social Media).
PRIZE SPONSORS (THREE NOS): Amount $5,000 each with Official
recognition as the “PRIZE SPONSOR” sponsor on all marketing collateral
materials (website, booklet, program guide and Posters, Fliers, Banners,
Print & AV Advertising and Online (Website & Social Media). Booth will be
provided at all regional competition and also at the final national
competition.
TRAVEL & HOSPITALITY SPONSOR: Free tickets worth $ 15000, Free
Lodging & Boarding for 2 days worth $7,500 with Official recognition as the
“TRAVEL & HOSPITALTIY SPONSOR” sponsor on all marketing collateral
materials (website, booklet, program guide and Posters, Fliers, Banners,
Print & AV Advertising and Online (Website & Social Media).
www.muslimspellingbee.com
FOOD & REFRESHMENT SPONSOR (FINAL EVENT): Amount $5000 with
Official recognition as the “FOOD & REFRESHMENT SPONSOR” sponsor
on all marketing collateral materials (website, booklet, program guide and
Posters, Fliers, Banners, Print & AV Advertising and Online (Website &
Social Media). Booth will be provided at all regional competition and also at
the final national competition.
ATTENDEE WELCOME BAG SPONSOR (ALL EVENTS):Amount $ 3,000
Attendees will receive a COMPETITION BAG with Official recognition as the
“WELCOME GIFT SPONSOR” sponsor on all marketing collateral materials
(website, booklet, program guide and Posters, Fliers, Banners, Print & AV
Advertising and Online (Website & Social Media).Booth will be provided at
all regional competition and also at the final national competition.
BOOTHS SPACE (4 nos.) at the event (6 by 6 feet): Amount $ 500
For all Sponsorship enquiries please contact
Keith A Miller
Sponsorship & Marketing Manager
Email: mktg@muslimspellingbee.com
Phone: 773-536-9786
Cell: 773-546-9786
*Program, locations and dates subject to change
www.muslimspellingbee.com