Project Information Form & Creative Brief (PIF-CB)
Project Manager:
Secondary Project Manager:
CONTENTS
Event Information
Kick-Off Notes
Partners & Sponsors
Attendance
Location
Creative Direction
Speaker Information
Pricing Structure
Budget
Printed Deliverables
Registration & Email
Customer Service FAQ
Digital Assets
Additional Information
EVENT INFORMATION
Title:
Event Date:
Start & End Times:
Is event part of a larger effort?
homecoming, etc.
Type:
reception, lecture, etc.
Target Audience:
retirees? students? etc.
Detailed Description:
Why would people want to go?
Attendees Attire:
casual, festive, military dress
Name:
Contacts for
Additional Information:
Phone:
Email:
LOCATION
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Venue Name:
Address:
Directions:
Please copy and paste into the box.
Additional Location Description:
Parking Information:
BUDGET
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Marketing Collateral Budget:
If there is a specific breakdown,
please list it here:
Postage rate for print pieces:
nonprofit bulk, 1st class, etc.
KICK-OFF NOTES
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CREATIVE DIRECTION
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Keywords for Copy Direction:
List 3-5 words or phrases that describe the
tone and feel. Include required phrasing and
descriptive details (i.e. fastest-growing
community, sneak peek, 100th anniversary)
Keywords for Design Direction:
List 3-5 words that help describe the desired
look and feel for this project (i.e. festive,
patriotic, casual). Please include links or attach
examples of work that resembles the desired
direction and/or describe or attach the type
of preferred imagery.
Part of Larger Campaign,
Family, or Body of Work?
Provide link or file of relevant project for
reference. Please note what needs updating and
what shouldn’t change. (i.e. “want similar
carnival theme from last year but with
new images”).
PRINTED DELIVERABLES
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Item Name #1:
post card, folded invitation, poster, etc.
Description:
size, color, folding, stuffing, labeling, etc.
Estimated Quantity:
How will this be used?
Postage:
Mailed
UWAA Table Display
Stuffer
First-Class
Non-profit Bulk indicia required
Mailed
UWAA Table Display
First-Class
Non-profit Bulk indicia required
Mailed
UWAA Table Display
First-Class
Non-profit Bulk indicia required
Handout
Other:
Handout
Other:
Handout
Other:
Item Name #2:
post card, folded invitation, poster, etc.
Description:
size, color, folding, stuffing, labeling, etc.
Estimated Quantity:
How will this be used?
Postage:
Stuffer
Item Name #3:
post card, folded invitation, poster, etc.
Description:
size, color, folding, stuffing, labeling, etc.
Estimated Quantity:
How will this be used?
Postage:
DIGITAL ASSETS
Stuffer
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Digital assets will be determined by
Marketing Team at kick-off meeting:
Superhero
Email and Trumba 230 x 230+
Square for App: 180 x 180
FB Cover: 851 x 315
Social Media 960x960
ENews Image: 100 x 100
Other:
PARTNERS & SPONSORS
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Internal Partner Name:
Related Website URL:
Sponsors/External Partners:
Name:
Logo* submitted?
Y
N
Name:
Logo* submitted?
Y
N
Name:
Logo* submitted?
Y
N
*If logo will be used in a print piece, vector based .eps or Illustrator (.ai) files are required.
Please request updated logo(s) from sponsor, if applicable.
If applicable, please also upload Sponsor Fulfillment Information Form.
SPEAKER INFORMATION
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Name:
Title:
UW Graduation Year:
Biography:
Please copy and paste into box.
Photo of Speaker:
Is there a photo we can use?
Y
N
Has photo been submitted?
Y
N
Suggested photo standards: 300 dpi, minimum size 4x5 tiff or jpeg.
REGISTRATION & EMAIL
Registration Start Date:
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UWAA Members:
General:
Registration Close Date:
The date that tickets can no longer be sold.
Registration available at door?
Y
N
Initial Online Registration Limit:
If differing ticket types,
designate ticket type limits
Any specific registration questions?
Accounting Revenue Code:
Where should the money go?
Activity Code:
ELS12, MOM12, etc.
Message to appear if
event sells out:
This event is sold out. Thank you for your interest, and we look forward to
bringing you similar events in the future.
Please check box of preferred message.
Online registration has closed at this time. Tickets will be available for purchase at
the door 30 minutes prior to the beginning of the event.
Other (please list here):
Vanity URL needed?
Preferred Header Graphic?
regional, DOWS, etc.
Preferred graphic for body of
email, registration or landing page? (Y/N)
Y
N
Preferred Name if available: UWalum.com/
Y
N
Description of header graphic:
Y
N
Description of graphic:
ATTENDANCE
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Expected Attendance:
Minimum Attendance:
Maximum Attendance:
PRICING STRUCTURE
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General Admission:
UWAA Members:
Students:
Faculty:
Staff:
Others:
Group Rates:
What size group qualifies for discount?
Price increase after certain date?
If yes, please specify date and amount.
CUSTOMER SERVICE FAQ
How do I get my tickets?
will call, mail, pick up time
Any ticket restrictions?
age, no children, members only, 21 and over
Where do I check in?
What time do doors open?
What do I bring for check-in?
photo ID, confirmation email, membership card
Pay at door with cash or card?
How will I be seated?
open seating, assigned,
block based on time of ticket purchase
Can I find out my seat assignments?
Is food and drink provided or available?
Y
N
If yes, what is the date?
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buffet, food ticket, food stands
Will event be recorded?
How do I access recordings?
audio or visual
Is there a refund policy?
non-refundable event?
refunds available until certain date?
ADDITIONAL INFORMATION
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