Blue Sky Storm
for Broadband Solutions
The Marshes
Feb 26 2003
4pm to 7pm
brought to you by Brain Storm Associates
Objective of the Event
Highlight Ottawa as a home of world class
broadband technology companies.
Discuss the challenges for:
 Broadband industry growth
 Ottawa companies’ growth
Brain Storm suggestions for action or
improvement
Agenda
4:00-4:30 Networking
4:30-4:35
4:35-4:40
4:40-4:50
4:50-5:05
5:05-5:35
Welcome
Hugh Dysart - Moderator
Introduction Laura Lea Macaulay, Brain Storm Associates
Keynote talk Ibrahim Gedeon, Nortel Networks
Ottawa 20/20 Rob Mackay, City of Ottawa
Panelists positions: “What Broadband means to my
Company”
5:35-6:20 Panelist / Audience Discussion
led by Dr. Timothy Lethbridge, University of Ottawa
6:20-6:30 Recap of the event
Laura Lea Macaulay
(Door prize draw)
6:30-7:00 Networking and meeting the panel
Laura Lea Macaulay
Founder & Managing Director
Brain Storm Associates
Ibrahim Gedeon
Senior Vice-President
Nortel Networks
Rob Mackay
Manager, Business Facilitation
City of Ottawa
Broadband Plan
A Supporting Plan to the Economic Strategy
Ottawa - Innovation Capital
February 26, 2003
Blue Sky Storm Conference
for Broadband Solutions
Broadband Defined
Broadband
Plan
High-capacity, two-way link between end user
and the network capable of supporting full-motion
video applications
With current technologies, this requires a
minimum transmission rate of 1.5 Mb per second
By comparison, a “dial-up” connection through a
standard 56 kb modem is 30 times slower
Broadband connections are “always on” and do
not tie up the phone line
Local examples are Bell Sympatico High Speed,
Rogers Hi-speed Internet, and Storm Internet’s
wireless service
Transmission Methods
Five main telecommunication transmission
technologies used for residential customers:
Broadband
Plan
• Digital Subscriber Line (DSL) – uses existing
copper telephone wires (e.g. Bell Sympatico)
• Cable – uses same cables as cable TV service with a
special modem (e.g. Rogers Hi-Speed)
• Wireless – uses locally placed antennae (e.g. Storm)
• Fibre optic cable and optical networks – usually
used in combination with DSL or wireless to the
end user
• Direct to Home Satellite
No single technology is “best”
for all areas and applications
Need for Broadband
Broadband
Plan
• Expand the City’s innovation economy by connecting
businesses, organizations and people cost effectively
through broadband infrastructure and services
• Attract and retain investment and talent
• Develop and access innovative online healthcare,
education, government and commercial services
• Enable productive tele-working from home
• Foster economic development outside the urban core
Companies look on the availability of
broadband facilities as a critical factor in
choosing a location
A Collaborative Process
Broadband
Plan
Plan is the result of extensive research and consultation
with community:
•
Steering committee
•
Stakeholder meetings and focus groups including TOP,
Chambers of Commerce, carriers, developers, MUSH sector,
rural community, and the community at large
•
Well-attended launch of draft plan in November’02
•
Ottawa 20/20 workshops
•
Community workshop February 22
Broadband Plan:
Background
Broadband
Plan
Vision resulting from community consultation,
Oct. 2001:
“Ottawa will be a world leader in the provision of
affordable, high quality, equitable broadband
access to all its citizens.
Ottawa’s new broadband network will form an
integral part of the infrastructure of the City and
will be rapidly deployed, competitive, cost
effective, scaleable for future growth and
compatible with existing and emerging provincial
and national high-speed networks.”
Current Situation
Broadband
Plan
Over 24,000 households, mostly in rural Ottawa,
cannot get broadband service with the exception of
relatively high cost satellite connectivity.
Broadband Plan: Strategic
Priorities
Broadband
Plan
Listed in order of priority, with the target of
achieving the Vision within five years:
1. Overall leadership
2. Filling the infrastructure gaps
3. Applications and users
4. Broadband for new development
5. Broadband for existing areas of the City
Priority #1:
Overall Leadership
Broadband
Plan
• Establish a new Telecommunications
Infrastructure position that will provide overall
leadership and coordination in the execution of
the Broadband Plan
• Establish a new Telecommunications Advisory
Board
• Monitor and update the Broadband Plan
Priority #2:
Filling the Infrastructure Gaps
Broadband
Plan
• Provide resources necessary to sustain ORCnet’s
broadband program in rural Ottawa
• Upgrade where necessary existing rural towers and
lease them to private sector telecommunication
carriers at reasonable rates
• Test and pilot new technologies to extend
broadband coverage
Priority #3:
Applications and Users
Broadband
Plan
• Coordinate the development of advanced
broadband applications for the MUSH sector
• Set up demonstration sites for high speed
applications and technology
Priority #4:
Broadband for New Development
Broadband
Plan
• Undertake a business case analysis for provisioning
all new development in the municipality with
broadband services. This analysis should be
undertaken with the various stakeholders groups
(telecommunication carriers, developers and
builders, etc)
Priority #5:
Broadband for existing areas
of the City
Broadband
Plan
• Evaluate new techniques for installing telecom
networks in existing areas of the community. Where
appropriate, new non-disruptive methods of
installation should be encouraged through City
policies thereby reducing street excavations in
existing areas.
Panelist Presentations
Why the panel?

Cross section of Ottawa companies
“What Broadband means to our Company”

Diverse perspectives - Dialogue
 Summary of Views
 Discussion questions
The Panelists
Dave Dobbin
Executive VP
Mark Feeley
VP System Development
Chris Hardy
VP Network Engineering
Jeff McNamee VP Business Development
David Cuddy
CTO
Lutful Khan
CEO
Panelist / Audience
Discussion
Planned questions alternating with audience
questions
Audience participation is expected !
Please identify yourself and say who the
question is posed to
Tim Lethbridge – panel moderator
Associate Professor
School of Information Technology & Engineering
University of Ottawa
Panelist discussion questions - 1
What will pull broadband demand
 i.e.
“killer apps” ?
How can we make of broadband a
business enabler ?
What should be the government’s role ?
What are the barriers to adoption of
broadband ?

What do consumers and businesses want ?

Panelist discussion questions - 2
How could we take better advantage of
Ottawa assets ?
What technologies will predominate ?
What are the key directions we should take
to maximize success ?
How can we foster a “corporate cooperation culture” ?

Partnering, networking ?
– What about “buy Canadian” ?
Recap of Key Ideas Raised
Help ourselves and help our own
Door Prizes
Wrap Up
Meet the Panelists
Please provide your feedback on the
cards or via email to:
clientrep@brainstormassociates.com