Summer 2015 1 About This Toolkit This grassroots toolkit is intended to aide you in your advocacy and communications outreach to elected officials. Advocacy [from the Latin AD VOCATE, which means to speak on behalf of] rests solidly at the core of our democracy. It is so important, the authors of the U.S. Constitution included it in the First Amendment: “… the right of the people peaceably to assemble, and to petition the government for a redress of grievances.” Often, nonprofits think their ability to advocate is limited due to their unique tax status. While there are specific guidelines on how nonprofits can and cannot advocate – particularly around direct lobbying – there are a wide range of tactics and strategies available to raise awareness of key issues and concerns in a way that furthers your organization’s mission. The NIB Public Policy & Advocacy Team’s goal is to help you achieve your mission by providing support as you engage lawmakers and raise awareness of the AbilityOne® Program and the barriers that keep people who are blind from gaining successful employment. This toolkit focuses on grassroots advocacy and outreach to elected officials in Congress and their staffs. It provides a guide for successful advocacy and includes various sample communications for your use. The partnership between NIB, NAEPB and our associated agencies is the most effective way to deliver our priority messages. Working together, we can create greater awareness of the valuable efforts we are all making in support of people who are blind, and help bring about positive changes in policy where necessary. If you have any questions about this toolkit or need assistance with any advocacy efforts, please do not hesitate to contact any member of NIB’s Public Policy Team. Our contact information is included at the bottom of the next page. Sincerely, NIB Public Policy Team 2 Table of Contents Initiating a Congressional Visit to Your Agency………..……………………………………….4 Sample Member Invitation Letter.………….………………………………………………………6 Sample Office Call Script……….…………………………………………………………………...7 Sample Email to Scheduler……………….………………………………………………………...8 Planning a Successful Visit…..……………………………………………………………………..9 Sample Media Advisory…………….……………………………………………………………….10 Sample Member Thank You Letter………………………….…………………………………....12 Sample Staffer Thank You Email…………………………………….………...………………….13 Ways to Continue Advocacy Year Round……………………………………………………….14 Frequently Asked Questions……………………………………………………………………….15 APPENDIX: National Industries for the Blind 2015 Overview………………………….……………………17 How to Become an AbilityOne® Champion.……………………………………………………..18 AbilityOne® Champions Currently in Office...…………………………………………………..19 Using SKILCRAFT® Creates Jobs………………………………………………………………...21 Social Media Basics…………………………………………………………………………….……22 Social Media and the 2015 NIB/NAEPB Grassroots Forum ………………………………….23 Understanding Congressional Committees……………………………………………………..26 2015 Congressional Calendar….…………………………………………………………………..27 If you have any questions regarding how to use this toolkit, please contact: Rick Webster, Vice President of Public Policy, 703-310-0365, rwebster@nib.org Tony Stephens, Public Policy & Advocacy Manager, 703-310-0473, astephens@nib.org Darren Wyatt, Program Advocacy Specialist, 703-310-0455, dwyatt@nib.org 3 Initiating a Congressional Visit to Your Agency Step 1: Identify your members of Congress. You should target at least three – your Representative in the House and your two Senators. You can identify your Representative by going to www.house.gov and entering your address. You can identify your Senators by going to http://www.senate.gov and selecting your state. Or call the NIB Public Policy team and we’ll be glad to help. If you have operations in more than one district, you should reach out to all relevant members. Step 2: Compose a letter to the member (see the Sample Member Invitation Letter on page 6). Personalize it as much as possible (e.g., reference a visit to DC office). Mail the letter to the member’s district office (if you need help with this, call someone from the NIB Public Policy team). Step 3: Call and/or email an appropriate staff person to invite the member. If you know or have met a staffer in the office, reach out to that person first. Tell the staffer that you would like to set up a time for the member to visit your agency and that you have already sent a letter to the district office. Then ask for the name and contact information for the scheduler. If you don’t know anyone in the office, look up the office phone number in your Congressional directory or at the websites listed in Step 1 and call the main number for the DC office. Tell the person answering that you would like contact information for the scheduler to inquire about a meeting/facility visit in the district. You should then either be connected to the district office or to the scheduler in the DC office, depending on how the office staff is structured. Each Congressional office is a little different. Step 4: Contact the scheduler by phone or email depending on what contact information is provided. If both are provided, do both. Call first (see the Sample Office Call Script on page 7) and follow up with an email (see the Sample Email to Scheduler on page 8). In your email, make sure to copy the staffer you originally reached out to, and let the scheduler know you have sent a request letter to the district office. Propose several dates that would work for your agency, but try to be as flexible as possible. The best time is usually during the district/state work period or on a Monday or Friday (see the Congressional Calendar on page 25). Step 5: Once you have settled on a date with the scheduler, announce the visit to your agency employees to generate excitement, but also caution that it is not unusual for a member’s schedule to change and affect the visit. And don’t forget to notify NIB. Step 6: If you plan to invite the press, please refer to the Sample Media Advisory on page 10. Be sure to coordinate any media efforts with the member’s press secretary. Step 7: Plan your visit (see Planning a Successful Visit on page 9). Make sure to contact the scheduler a few days before to confirm that the visit is still on as planned. Provide the scheduler an itinerary and list of attendees (agency leadership), as well as directions. Step 8: Host the visit! 4 Step 9: Follow up with a thank you letter (see the Sample Thank You Letter on page 12) to the member at his or her district office and thank you emails (see the Sample Thank You email on page 13) to the scheduler and any staffer you coordinated with or who attended the tour. Send the letter within three business days. Step 10: Remain in contact. Send copies of newsletters, annual reports or articles about jobs created in the district. See page 14 for more ideas on how to continue your advocacy throughout the year. 5 Sample Member Invitation Letter (Put on your agency letterhead) Date The Honorable [Insert member name] United States Representative (or Senator) District Office Address City, State, Zip Dear Representative (or Senator) ______: On behalf of [Agency Name], it is our pleasure to invite you to tour our facility at [Address] and meet with our employees. As you may know, seven out of 10 working age Americans who are blind are not employed. [Agency Name] is one of 95 associated nonprofit agencies across the nation that provide people who are blind with employment, job training and rehabilitative services. We are proud of our XXX years of serving people who are blind or have other disabilities in [Insert State]. Our purpose is to positively change people’s attitudes about blindness, while employing over XXX associates at our XXX different facilities. On your tour, you will see first-hand the impact the AbilityOne® Program has on the lives of our employees who are blind. Nationwide, more than 47,000 people who are blind or have significant disabilities provide services and products through the AbilityOne Program. Every AbilityOne purchase creates jobs for these constituents and sustains their economic independence. We look forward to hosting you and your staff at our facilities during an upcoming district/state work period. We know your presence will mean a lot to our employees. If you or your staff have any questions, please do not hesitate to contact [Insert Appropriate Contact]. Thank you for considering this invitation. We hope you can visit us soon. Sincerely, Name of CEO Title, Agency cc: Any appropriate personal office and/or committee staff member 6 Sample Office Call Script Hello. My name is XXX and I’m calling from the [Agency Name] in [City]. I would like to invite the Congressman/woman to visit our facility. Will you please put me in contact with your scheduler? If you are given an email address, see attached email script. If you are connected to the scheduler, introduce yourself again and proceed as follows: Our agency has submitted an official invitation letter to the district office and wanted to follow up with you. [Again, add any relevant personal connections]. I would be happy to provide you with a brief background on our organization if you like. If yes, then proceed as follows: Seven out of 10 working age Americans who are blind are not employed. [Agency Name] is one of 95 associated nonprofit agencies across the nation that provide people who are blind with employment, job training and rehabilitative services. We have been serving the state of XXX for XXX years. Our purpose is to positively change people’s attitudes about blindness, while employing over XXX associates at our XXX different facilities. On the tour, [Insert member’s name] will see first-hand the impact the AbilityOne® Program has on the lives of our employees who are blind. We would appreciate it if you can let us know a few days that might work with his/her schedule. I look forward to hearing back from you with those dates and please let me know if you have any questions in the meantime. [Provide your contact information.] Thank you for your time. 7 Sample Email to Scheduler Dear [Insert scheduler’s name] It is my pleasure to invite [Insert member’s name] to tour [Agency Name] at [Address]. We have submitted an official letter to the district office and wanted to follow up with you. Please let me take the opportunity to provide you a brief background on our organization. Seven out of 10 working age Americans who are blind are not employed. [Agency Name] is one of 95 associated nonprofit agencies across the nation that provide people who are blind with employment, job training and rehabilitative services. We are proud of our XXX years of serving people who are blind or have other disabilities in [Insert State]. Our purpose is to positively change people’s attitudes about blindness, while employing over XXX associates at our XXX different facilities. On the tour, [Insert member’s name] will see first-hand the impact the AbilityOne® Program has on the lives of our employees who are blind. We would appreciate you letting us know a few days that might work with his/her schedule. I look forward to working with you and please let me know if you have any questions. Sincerely, Name Title, Agency 8 Planning a Successful Visit Do Your Research – Learn about the member before he/she arrives. Find out his/her background and areas of interest, recent voting history and what legislation is important to him/her. Most of this information can be found on the member’s website (go to www.house.gov or www.senate.gov to learn more). See Understanding Congressional Committees on page 26 to find out about committees relevant to our cause. The more informed you are, the more personal connections you can make and the more memorable you will be! Get Your Employees Excited – The member will sense whether people at the agency are excited to have him/her there. You should schedule time during the visit to have the member speak to all of the employees. They love the opportunity to speak to their constituents. Communicate Your Message – Seventy percent of working age people who are blind are not employed. Strong congressional support is necessary to enforce AbilityOne Program requirements. These are facts your Congressional representatives need to know. Also tell them what is special about your agency and how you’re working to combat these challenges. Ask for Something – If the member is not currently an AbilityOne® Champion, ask him/her to become one, and go over the steps with the member and the staffer. Signing and sending a letter of support or making a statement in the Congressional Record is a great opportunity for the member to show support for our community and take another step toward becoming a Champion. See page 18 for AbilityOne Champion criteria. 9 Sample Media Advisory [PLACE YOUR LOGO HERE] MEDIA ADVISORY Contact: Name Title Agency Name Phone Email For Immediate Release DATE XX, 2015 Congressman/Senator [Name] to Visit [Insert Name of Associated Agency] Sen./Rep. [XYZ] to meet with employees who are blind and learn how National Industries for the Blind and [Name of Associated Agency] create meaningful employment opportunities [CITY, STATE] — [Name of agency] will host [Congressman/Senator] [Name] for an open house and tour of its [manufacturing] facilities. For more than [XX] years, [agency name] has provided meaningful employment and training opportunities for people who are blind in the [insert name of the town] community. Today, [name of agency] employs [insert number] people who are blind. What: [Agency name] will host [Congressman/Senator] [Name] for a tour of its [manufacturing facility and/or state-of-the-art service center]. [Rep. XYZ] will experience firsthand the [insert language about the product and/or service offerings at the associated agency]. Who: [Using official titles, list the names of the members of Congress, public officials and/or senior leaders participating in the event.] When: [Insert date] Tour will begin at [insert time], followed by a media Q&A Where: [Agency name] [Full address and any specific instructions about where to enter] 10 Media: To register to attend this event, please contact [name] at [phone] or [email]. [Agency name] is one of 95 nonprofit agencies associated with National Industries for the Blind (NIB) that produces SKILCRAFT® products and provides services for federal and military customers through the AbilityOne® Program. For the fourth year in a row,, NIB associated agencies across the country are hosting elected officials during the month of August to see first-hand the impact the AbilityOne® Program has on the lives of our employees who are blind. About [Agency name] [Insert standard language used to describe the agency.] About National Industries for the Blind For more than 76 years, National Industries for the Blind (NIB) has been focused on enhancing the opportunities for economic and personal independence of people who are blind, primarily through creating, sustaining and improving employment. NIB and its nationwide network of 95 associated nonprofit agencies serve as the largest employer for people who are blind through the sale of SKILCRAFT® and other products and services available through the AbilityOne Program, established by the Javits-Wagner-O'Day Act. For more information about NIB, visit www.NIB.org. 11 Sample Member Thank You Letter (Put on your agency letterhead) [Insert Date] Date The Honorable [Insert member name] United States Representative [or Senator) District Office Address City, State, Zip Dear Representative (or Senator) ______, On behalf of [Agency Name], I write to thank you for taking the time to visit our facility and learn more about the employment issues facing people who are blind. We appreciate the support you demonstrated and hope that you will join us in positively changing people’s attitudes about blindness. Our XXX employees are committed to providing services to people who are blind or have other disabilities in [Insert State]. On your tour, you were able to see first-hand the impact the AbilityOne® Program has on the lives of our employees who are blind. With seven out of 10 working age Americans who are blind unemployed, our agency is dedicated to alleviating this problem by providing quality [products, services, xxx]. Every purchase through the AbilityOne Program creates jobs and sustains the economic independence of people who are blind or have significant disabilities. We really enjoyed hosting you and your staff, [Insert Names], at our facilities. Your visit meant so much to the employees. [Insert any personal details from the meeting, e.g. “We all enjoyed hearing your thoughts on the current state of disability policy” or “We hope your opportunity to participate in the production line gave you a real feel for what our employees’ do every day”, “We were so happy to hear that you are committed to being an AbilityOne Champion.”] If you or your staff members have any additional questions, please do not hesitate to contact [Insert Appropriate Contact]. Again, thank you for your leadership and tireless efforts in Washington, D.C. Please let us know if we can be a resource to you or your staff as you consider important issues that affect our industry. Sincerely, Name of CEO Title, Agency cc: Any appropriate personal and/or committee staff member 12 Sample Staffer Thank You Email Dear [Insert staffer’s name] On behalf of [Agency Name], thank you for taking the time to join [Insert Congressman/woman’s name] for a visit to our facility. We enjoyed having you both here to learn more about the employment issues facing people who are blind. As you can certainly tell, we are passionate about alleviating the unemployment problem and positively changing people’s attitudes about blindness. Our XXX number of employees are proud of the work we’re doing through the AbilityOne® Program. We would be happy to answer your questions or concerns at any time and look forward to working with you on this important issue. Here you should follow up on any details discussed during the visit – how to become an AbilityOne Champion; information on supportive small businesses in the area, etc. Thanks again for your time. Please feel free to contact me anytime. Sincerely, Name Title, Agency 13 Ways to Continue Advocacy Year Round Stay in touch. Add members to your mailing list for newsletters, press releases, and other communications and public announcements. Add a brief personal note to mailings that conveys how much you appreciate the legislator’s interest in your work. Use Social Media. See the social media section in this toolkit to set up a Facebook or Twitter account, then post and comment on your members’ sites. Get Involved. Participate in a town hall and give voice to your issues. Find Personal Connections. Does one of your board members, employees or volunteers have a connection to your elected officials or a staff member? Try to find and leverage existing relationships. Be a Resource. Share your knowledge and expertise with officials who are looking for innovative ways to serve their community. Once they see your agency’s value, they will begin reaching out to you. Politics is local. Visit your state legislators when you’re at the state Capitol and reach out to local officials as well. Communications to members from local officials can be especially helpful in supplementing your own advocacy efforts. Send thank-you notes apart from visits. Members like to be appreciated. Get into the habit of thanking them for any action that supports your agency’s interests. Also thank them in newsletter articles and letters to the editor. Informal personal connections. Encourage your staff, board and volunteers to introduce themselves to members at community events and public hearings, and chat about the good work you’re doing. These contacts serve as good reminders and make an impression. Celebrate. Involve members in celebrating your accomplishments. When you recognize a special donor, or hold a special event, invite your members using a plan similar to the one in this toolkit. If you send out a press advisory, enclose a copy with the invitation to legislators, press coverage increases their motivation to attend. Alert the Media. Get into the habit of sending press releases to local papers after events too. If members attended, be sure to mention that in the release, along with a photo. Be sure to print the photo in your newsletter too, and send a copy of the photo with your thankyou to each legislator who attended. 14 Frequently Asked Questions What if I don’t get a call back? Don’t be discouraged if you don’t get a call back on your first try. Members and their staff are very busy and get a lot of requests. Once you have submitted the official letters and emails, follow up occasionally and tell them you understand they’re busy and would love to schedule a visit when they get the time. Be persistent but not pushy. Can nonprofits lobby? If so, to what extent? Nonprofits have every right to advocate on behalf of policies they believe in. It is only when this advocacy deals with specific legislation that limits come into play. Public charities may engage in a limited amount of legislative lobbying under the "substantial part" test, based on certain facts and circumstances, such as the amount of time (by both paid and volunteer workers) and money devoted to lobbying by the organization. Participating in the activities outlined in this tool kit on an occasional basis will not come close to exceeding these limits. Can I give the member a gift? Members may accept virtually any gift valued below $50, but are limited to less than $100 in gifts from any single source in a calendar year. Gifts having a value of less than $10 do not count toward the annual limit. Can I contribute to the member’s campaign? As an individual, you have the right to contribute up to $2,500 to each candidate or candidate committee per election. However, a personal contribution should not be made in conjunction with a visit or meeting. Are there any special considerations in an election year? 501(c)(3) nonprofit organizations are prohibited from endorsing candidates or otherwise participating in political campaign activities. It’s OK to thank legislators publicly, but carefully avoid any communication that appears to be urging folks to vote for—or against—them! Do the Congressional calendars ever deviate from the schedule? All the time! But the district work periods (i.e., recesses) focused around holidays and the extended recess in August are fairly firm. What if I’m asked a question I don’t know the answer to? Don’t worry – it happens all the time. Whatever you do, don’t make up an answer! Let the member know that you’re not sure, but will find out. Then do your research (or ask NIB) and follow up with the staff to provide an answer. Are there other awards or recognition I can give to a member? Sure. The AbilityOne® Champion award is reserved for members who have met the designated criteria, and we hope you will encourage your members to participate. However, if you would like to also create a special award from your agency, it would be appreciated. 15 APPENDIX 16 NATIONAL INDUSTRIES FOR THE BLIND 2015 OVERVIEW Mission To enhance the opportunities for economic and personal independence of people who are blind, primarily through creating, sustaining and improving employment. Overview NIB is the nation’s largest employment resource for people who are blind. NIB works with a nationwide network of associated nonprofit agencies to build careers for people who are blind in a variety of manufacturing and service delivery fields. While NIB has made great strides in advancing job opportunities for people who are blind, there is still much to accomplish, as 70 percent of working-age Americans who are blind are not employed. By the Numbers NIB has 95 associated nonprofit agencies located in 38 states and Washington D.C. NIB and its associated nonprofit agencies: Employed 5,602 people who are blind in FY2014 Employed 4,095 people who are blind in FY2014 as part of the AbilityOne® Program Created 395 new job opportunities for people who are blind in FY2014 Paid more than $106 million in wages and benefits for employees who are blind in FY2014 Paid an average hourly rate of $10.72 in FY2014 Offered rehabilitative services to 146,406 people who are blind nationwide in FY2014 Operate 152 Base Supply Center stores on military and federal government facilities Produce 7,000+ different products, including 5,000+ SKILCRAFT® products AbilityOne Program The AbilityOne Program is a federal purchasing program established in 1938 to create employment opportunities for people who are blind or have significant disabilities, through the provision of products and services to federal customers. The Javits-Wagner-O’Day Act is the authorizing legislation for the AbilityOne Program. Today, more than 45,000 people who are blind or have significant disabilities work as part of the AbilityOne Program. Employment and Cost Savings NIB encourages and rewards upward mobility and goes beyond the program’s mission by expanding employment options at all levels. Each year, hundreds of people who are blind receive professional training, increasing productivity and expanding job responsibilities, through NIB’s Business Leaders Program. When people who are blind have meaningful employment, they are able to get off the disability rolls and become tax paying citizens who contribute to their communities. 17 How to Become an AbilityOne Champion AbilityOne® Champions support the enhancement of opportunities for economic and personal independence of persons who are blind or have other significant disabilities. An AbilityOne Champion is an elected policymaker who has demonstrated a commitment to the AbilityOne® Program by supporting an associated agency in his or her district or state through congressional actions. The four criteria to become a Champion are: 1. Meeting with an AbilityOne nonprofit associated agency representative in your Washington, D.C., office. 2. Visiting an AbilityOne nonprofit agency employment location and meeting people who are blind or have other disabilities producing products or providing services for federal government customers. 3. Purchasing and using SKILCRAFT® and other products produced through the AbilityOne Program in your office(s). 4. Supporting the AbilityOne Program through one of the following “on the record” communications: a. Letter of support b. Press conference statement c. Congressional record statement d. Introduction of the AbilityOne Program to a federal agency e. Sponsorship of legislation supporting the AbilityOne Program f. Statement of support through official social media channels 18 Alabama Rep. Mo Brooks Rep. Mike Rogers Alaska Rep. Don Young Arizona Rep. Paul Gosar Rep. Raul Grijalva Rep. Matt Salmon Rep. Kyrsten Sinema Arkansas Sen. John Boozman Rep. Steve Womack California Sen. Dianne Feinstein Rep. Judy Chu Rep. Susan Davis Rep. Sam Farr Rep. Doris Matsui Rep. Tom McClintock Rep. Adam Schiff Rep. Mike Thompson Rep. Juan Vargas Colorado Rep. Diana DeGette District of Columbia Rep. Eleanor Holmes Norton Georgia Sen. Johnny Isakson Rep. Sanford Bishop, Jr. Rep. Henry Johnson, Jr. Rep. John Lewis Rep. Tom Price Rep. Austin Scott Rep. David Scott Rep. Lynn Westmoreland Rep. Rob Woodall Kansas Sen. Jerry Moran Sen. Pat Roberts Rep. Lynn Jenkins Rep. Kevin Yoder Kentucky Rep. Harold Rogers Guam Rep. Madeleine Bordallo Louisiana Sen. David Vitter Rep. John Fleming Rep. Cedric Richmond Hawaii Sen. Mazie K. Hirono Maine Sen. Susan Collins Illinois Sen. Richard Durbin Sen. Mark Kirk Rep. Danny Davis Rep. Rodney Davis Rep. Janice Schakowsky Maryland Sen. Benjamin Cardin Sen. Barbara Mikulski Rep. Steny Hoyer Rep. C.A. "Dutch" Ruppersberger Indiana Rep. Susan Brooks Rep. Larry Bucshon Rep. Andre Carson Rep. Luke Messer Rep. Todd Rokita Rep. Todd Young Massachusetts Sen. Edward Markey Rep. Michael Capuano Rep. William Keating Rep. Stephen Lynch Rep. James McGovern Iowa Sen. Chuck Grassley Rep. Dave Loebsack Florida Sen. Bill Nelson Rep. Jeff Miller Rep. Daniel Webster Rep. Ted Yoho 19 Michigan Sen. Debbie Stabenow Rep. Dan Benishek Rep. Fred Upton Minnesota Rep. Betty McCollum Rep. Collin C. Peterson Ohio Rep. Steve Chabot Rep. Tim Ryan Mississippi Sen. Thad Cochran Sen. Roger Wicker Rep. Gregg Harper Rep. Bennie G. Thompson Oklahoma Sen. Jim Inhofe Sen. James Lankford Rep. Tom Cole Missouri Rep. William Lacy Clay, Jr. Rep. Emanuel Cleaver, II Rep. Sam Graves Nebraska Rep. Brad Ashford Pennsylvania Rep. Tom Marino Rep. Patrick Meehan Rep. Joseph Pitts Rhode Island Sen. Sheldon Whitehouse Rep. David Cicilline Rep. James Langevin Nevada Sen. Dean Heller Sen. Harry Reid Rep. Joe Heck Rep. Dina Titus South Dakota Sen. Tim Johnson Sen. John Thune Rep. Kristi Noem New Mexico Sen. Martin Heinrich Tennessee Rep. Phil Roe New York Sen. Charles Schumer Rep. Richard Hanna Rep. Jerrold Nadler Rep. Louise Slaughter Rep. Paul D. Tonko Texas Sen. John Cornyn Rep. Michael Conaway Rep. Henry Cuellar Rep. Blake Farenthold Rep. Louie Gohmert Rep. Kay Granger Rep. Eddie Bernice Johnson Rep. Pete Sessions Rep. Lamar Smith Rep. William "Mac" Thornberry North Carolina Sen. Richard Burr Rep. G.K. Butterfield Rep. Virginia Foxx Rep. Walter Jones Rep. Patrick McHenry Rep. Mark Meadows Rep. David Price 20 Utah Sen. Orrin Hatch Rep. Rob Bishop Rep. Jason Chaffetz Virginia Rep. Gerry Connolly Rep. Randy Forbes Rep. Robert Hurt Rep. Robert C. Scott Rep. Rob Wittman Washington Sen. Maria Cantwell Sen. Patty Murray Rep. Rick Larsen Rep. Jim McDermott Rep. Cathy McMorris Rodgers Rep. Adam Smith Wisconsin Rep. Glenn Grothman Rep. Gwen Moore Rep. James Sensenbrenner Use SKILCRAFT Office Supplies in Your Congressional Office Every Purchase Creates Jobs Thank you for supporting the AbilityOne® Program! SKILCRAFT® and other products in the AbilityOne Program fulfill the sourcing provisions of the Javits-Wagner-O’Day Act, the authorizing legislation for the AbilityOne Program. By supporting our partnership, you are helping provide meaningful job opportunities and increased independence to more than 47,000 people who are blind or have significant disabilities. SKILCRAFT and other products produced through the AbilityOne Program are available by visiting your stationery supply store, through GSA Advantage (www.GSAAdvantage.gov) and at AbilityOne.com. Stationery Supply Store Shopping at your stationery supply store in the House or Senate may be the quickest way to buy SKILCRAFT or other AbilityOne products. If your stationery store does not carry the items you need, follow these simple steps: House of Representatives Stationery Supply Store Provide your AbilityOne order to your respective state office coordinator, located at the First Call Office. The office coordinator will purchase the products through OfficeMax (an AbilityOne authorized distributor). Senate Stationery Supply Store SKILCRAFT and other AbilityOne products can be found in the “George Allen” catalog. Simply contact Tony Super, manager of the stationery supply store, and he’ll place your order through George Allen and Associates (an AbilityOne authorized distributor). GSA Global Supply and AbilityOne authorized commercial distributors AbilityOne and SKILCRAFT products are available through GSA Global Supply and more than 400 authorized commercial distributors. NOTE: Most of these commercial distributors carry various socio-economic status designations including small business, disabled veteran-owned business, etc. When shopping at GSA Advantage online, look for the AbilityOne logo or “AbilityOne,” “NIB” or “SKILCRAFT” in the product name or description. The AbilityOne logo assures you are buying an AbilityOne item through an authorized distributor and creating jobs for people who are blind or have significant disabilities. Shopping on AbilityOne.com A complete list of SKILCRAFT items sold through the AbilityOne Program, including selected commercial items, is located at www.AbilityOne.com. If you have questions regarding the AbilityOne Program or a specific product, contact the AbilityOne Customer Service team at 1-800-433-2304 or customer_service@nib.org. 21 Social Media Basics NIB encourages its associated agencies to reach out to congressional leaders and spread the word about our mission. Social media is one way to build new relationships and stay in contact with those who already support the AbilityOne® Program. This page covers the basics of using social media; see the following pages for specific information and examples of posts you can use during the Grassroots Forum. Engaging on social media: You can access your members’ social media pages via their websites. Lists of all Congressional Twitter handles and Facebook profiles are available at: o United States House of Representatives – Congress Social Media Wiki Resource o United States Senate – Congress Social Media Wiki Resource Follow your member of Congress on social media to facilitate engagement. Include pictures from your visit to make posts more personal. Encourage your social media followers to retweet and share your posts. Note: Including a period (.) at the very beginning of a tweet – before a Twitter handle – will ensure everyone on your timeline can access the tweet. Instructions for using social media channels: Facebook: http://www.wikihow.com/Use-Facebook LinkedIn: http://www.wikihow.com/Use-LinkedIn Twitter: http://www.wikihow.com/Use-Twitter Key terms: Hashtag: A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest. Hashtags also allow tweets to easily be aggregated into one Twitter feed. Retweet: To share or forward another Twitter user’s message. Status update: A message published by a Facebook user or fan page. Twitter handle: A user's "Twitter handle" is the username selected and preceded by the URL such as, http://twitter.com/username. Twitter feed: A live stream of tweets based on a designated keyword or hashtag. 22 Social Media and the 2015 NIB/NAEPB Grassroots Forum Social media can help amplify the 2015 NIB/NAEPB Grassroots Forum message by providing an additional opportunity to interact with congressional, state and local leaders to increase awareness of the AbilityOne® Program, NIB and its associated agencies, and our joint mission of creating U.S.-based jobs for people who are blind or visually impaired. During the NIB/NAEPB Grassroots Forum, associated agencies should actively engage their social media channels. These social media sources should complement one another by sharing consistent messages and links across all platforms, increasing the likelihood a key stakeholder will see the material and engage socially. While there are a vast number of social media opportunities, NIB and its associated agencies are focusing on three major social media channels – Facebook, Twitter and YouTube. NIB’s social media channels can be found at: Facebook: www.facebook.com/natindblind Twitter: @NatIndBlind http://twitter.com/natindblind YouTube: http://www.youtube.com/NatIndBlind1938 Below are some examples of ways to utilize your social media channels for outreach during the 2015 NIB/NAEPB Grassroots Forum. Facebook: Create a Facebook event in advance of any facility tour or activity your associated agency has planned. Use the Grassroots Forum hashtag #NIBGrassroots (all one word) in all Facebook posts related to the NIB Grassroots Forum. Post pictures throughout the event. Update your status with interesting event details before, during and after the event, such as: [Name of agency] is proud to be associated with NIB through the #AbilityOne program #NIBGrassroots We’re excited to partner with National Industries for the Blind and participate in today’s #NIBGrassroots visit with [insert local Congressman] Thanks [RepXYZ] for a great visit today to see firsthand how we provide career training & #jobs for people who are blind! #NIBGrassroots Upload images or a video post to your Facebook wall. Join with NIB by changing your “Cover Photo” for the week of the event (image to be released at a later date). Share posts from NIB or other associated agencies on your own page. 23 Use the Poll or Ask a Question feature for wall posts, such as: What percentage of working age people who are blind are not employed? (provide 4 options, one of which is correct) Help us change this statistic by reaching out to [insert local Congressman] and encouraging him/her to become an AbilityOne Champion! NIB and its associated agencies currently employ __________ people who are blind (provide 4 options, one of which is correct) Help us increase this number by speaking with [insert local Congressman] [Name of agency] specializes in manufacturing which item for the [U.S. Army]? (provide 4 options, one of which is correct) We supply more than [XXXXX] [helmet pads] to the U.S. warfighter every year! Visit our website [include link] to learn about the other missioncritical supplies we provide. Twitter: Use the Grassroots Forum hashtag #NIBGrassroots (all one word) in all Twitter postings related to the NIB Grassroots Forum. Follow fellow associated agencies and retweet their posts about the Grassroots Forum; you can search for these posts using the hashtag #NIBGrassroots. Research the congressional representative’s Twitter Handle (example: @NatIndBlind) and include him or her in all Twitter postings about the event. Tweet pictures from events and staff or employees with congressional and state leaders. Join NIB by updating your Twitter homepage background image for the week of the Event (image to be released at a later date) Sample Grassroots Forum Tweets (remember tweets can be no more than 140 characters): o Prior to meeting with an elected official: #NIBGrassroots kicks off 8/X. Learn about #AbilityOne and how you can help create jobs for people who are blind [insert link] .@[RepXYZ] visit @[agencyXYZ] and see how we’re creating #jobs in your area #AbilityOne #NIBGrassroots Retweet to show support and encourage @[RepXYZ] to tour our facilities during #NIBGrassroots From #NIBPolicyForum in #DC to #NIBGrassroots in [insert home town], we support #AbilityOne and employment for people who are blind We’re excited to host @[RepXYZ] for a tour at our facility to help see how we create #jobs for people who are blind #NIBGrassroots Looking forward to @[RepXYZ]’s visit tomorrow to show him our facilities as part #NIBGrassroots 24 o During a meeting with a local elected official: o .@[RepXYZ] joins us today to tour our facility and see how we create jobs for people who are blind #NIBGrassroots .@[RepXYZ] talks with [insert employee name and title][insert picture] #NIBGrassroots Take a look behind the scenes of our tour with @[RepXYZ]. [Insert video/picture] #NIBGrassroots .@[RepXYZ] learns first-hand how #AbilityOne impacts people who are blind [insert picture] #NIBGrassroots After meeting with an elected official: A big thanks to @[RepXYZ] for attending @NatIndBlind’s #NIBGrassroots [insert group picture with Congressman] Exciting day [@agencyXYZ] with @[RepXYZ]! #NIBGrassroots .@[RepXYZ] thanks for making #NIBGrassroots a success! We hope you enjoyed your tour #NIBGrassroots is over, but you can learn more about how to support creation of jobs for people who are blind [insert link] YouTube: Post videos to your YouTube Channel, especially those created by NIB’s Advocates group. Share these posts on Facebook and Twitter to increase social buzz. 25 Understanding Congressional Committees A Congressional committee is a legislative sub-organization of the United States Congress. There are approximately 250 committees and subcommittees members of Congress may serve on, and each is responsible for a different function. To deal with its large volume and complex work, Congress distributes legislative, oversight and internal administrative tasks among these committees and subcommittees. The House of Representatives and Senate each have their own committees. The preliminary work involved in any piece of legislation starts in these committees and/or subcommittees. In these committees and subcommittees, members conduct hearings and debates, and draft and revise proposed legislation. Legislation officially introduced in the House of Representatives or Senate are “referred to committee” with major legislation usually referred to more than one committee or subcommittee. A bill (in the Senate) or resolution (in the House) must first be considered and approved by the appropriate committee or subcommittee before any debate over it happens in the full House of Representatives or Senate. All real legislative work originates in committees, which is what makes them so important. Each chamber has one committee that specifically oversees the AbilityOne® Program – the Senate Committee on Homeland Security and Governmental Affairs (Subcommittee on Federal Spending Oversight and Emergency Management) and the House Committee on Oversight and Government Reform (Subcommittee on Government Operations). The committees below are also important to the NIB mission. The Senate and House Armed Services Committees determine all policy for the Department of Defense. The Senate Health, Education, Labor and Pensions Committee has broad jurisdiction over health care, education, employment and retirement policies. The House Committee on Education and the Workforce covers a broad spectrum of education and workforce initiatives. The Senate and House Appropriations Committees write the legislation that allocates federal funds to the numerous government agencies, departments and organizations on an annual basis. The rosters of current committee members can be accessed at http://www.senate.gov/committees/membership.htm and http://www.house.gov/committees/ 26 2015 Congressional Calendar Senate 2015 published schedule January 6 Senate Convenes 2015 Holidays & Special Events January 1 New Year’s Day House 2015 published schedule House Recess = “District work period” January 6 House Convenes January 19 Martin Luther King Jr. Day February 16-20 State Work Period March 30- April 10 State Work Period February 12 February 16-20 House Recess Lincoln’s Birthday February 16 Presidents’ Day March 9 March 9-13 House Recess Daylight Savings Time begins (spring forward) April 5 April 6-10 House Recess Easter April 3 Passover begins at sundown May 25-29 State Work Period April 11 Passover ends at sundown May 25 May 4-8 House Recess Memorial Day May 25-29 House Recess June 14 June 29- July 3 House Recess Flag Day June 29- July 6 State Work Period July 4 Independence Day 27 August 10 – Sept 7 State Work Period October 12 – October 16 – State Work Period September 7 Labor Day August 3 - September 7 House Recess September 13 Rosh Hashanah begins at sundown September 21 – 25 House Recess October 1 October 13 – 16 House Recess November 9-13 House Recess November 23-27 – State Work Period December 21 – 31 – State Work Period October 12 Columbus Day November 23-27 House Recess November 11 Veteran’s Day observed November 26 Thanksgiving Day December 6 Hanukkah begins at sundown December 25 December 21-31 House Recess Christmas Day Schedules are always subject to change. For updates, visit http://thomas.loc.gov/home/schedules.html . 28