






NEED
Food
Water
Clothes/shoes
Homes
Phones
Gas for cars
WANT
Accessories
Junk food we don’t
need (eating out)
Online shopping
Phone accessories
(besides chargers)
Going on trips






Go to grocery stores (food, water, etc.)
 Go to shopping stores
 Online shopping, get it a few days later






First, ask yourself, “do I really need this?” “what will it do
in the future for me?”
Look at the price – is there a sale? Do you have a
coupon?
Know exactly what to look for in the store, if they don’t
have it, try another store. You might be able to get it
cheaper as well.
If you’re not exactly sure what the store will have, look
on their website. It will save you time, and gas. If they
don’t have it in their store, and if you really want it,
make sure to buy it as fast as you can. You might get it
cheaper that way.
Open a bank account




http://www-rohan.sdsu.edu/~renglish/370/notes/chapt05/
consumer purchase decisions
https://www.bankofamerica.com/deposits/manage/pay-bycash-debit-or-credit.go cash or debit?
http://www.spidergroup.com/blog/2012/05/technology-apositive-or-negative-impact-on-society/ positive/negative
http://www.nolo.com/legal-encyclopedia/five-reasonsmake-large-down-payment.html large down payments





CASH

You can pay right off the
spot, wont have to make
up any money for it
Hard to make cash
Kind of a hard way to pay;
not everybody has cash

Think of this analogy:
Should I buy paper or
plastic bags? Should I use
paper or plastic money..


CREDIT CARD
A loan; whatever money
you loaned is the amount
of money you have to pay
back at the end of the
month
Easy to get a loan, easy to
pay
Most people use credit
cards for expensive stuff


DEBIT CARD
This is your own money on a
card; so its not a loan.
All forms of paying
 You have to go to a bank


DEFINITION of 'Annual Percentage Rate APR' The annual rate that is charged for
borrowing (or made by investing),
expressed as a single percentage
number that represents the actual yearly
cost of funds over the term of a loan. This
includes any fees or additional costs
associated with the transaction.

A type of payment made in cash during the
onset of the purchase of an expensive
good/service. The payment typically
represents only a percentage of the full
purchase price; in some cases it is not
refundable if the deal falls through. Financing
arrangements are made by the purchaser to
cover the remaining amount owed to the
seller. Making a down payment and then
paying the rest of the price through installments
is a method that makes expensive assets more
affordable for the typical person.

Technology has changed through out
the years. Now a days, you can text,
video chat, online shop, there’s so much
to do.. Back then there was writing a
letter, phone calls, and possible e-mail.


Mass media is a powerful technology that is designed to
disseminate information to millions of people, and as such it is
the primary tool of advertisers, marketers and promoters.
Print media has been used for hundreds of years to convince
people to purchase things. Before the days of computers,
television or radio, when print was the only form of widely
available media, print advertisements in the form of
billboards, flyers, and magazine and newspaper ads were the
only method of disseminating consumer information. In the
21st century, print media continues to play a major role in
influencing consumer decision making, although its influence
is waning in the face of widespread digital technologies.

The Internet is a new technology relative to print and
television, having only achieved widespread public usage in
the 1990s. Did you know that the internet is the biggest
technology impact? Despite its youth, however, the Internet
and other digital technologies are impacting the way
consumers make decisions and shop. Smart phones allow
shoppers to access the Internet while in stores and to find
information from objective sources about the products they
are considering buying.



Phones, iPads, computers – online shopping, reading, video
chatting, texting, watching movies, etc.
Television – commercials: to persuade people about their
stores/company’s/TV shows, etc. TV has a very big impact on
consumers, as well as their shopping decisions.
Radios – 106.1: plays today’s hits music, (so you might want to
buy it), plays ad’s, speaks celebrity news, or just news in
general

http://smallbusiness.chron.com/technolo
gy-affects-consumer-decisions10065.html media types