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
Like Never Before with SAP Cloud for Sales
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April 2014
New Cloud Marketing Programs for SAP Partners
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only 1

Agenda
SAP RUN Like Never Before with Cloud for Sales
SAP Cloud Content:
 Ready-to-go Campaigns
 Partner Web Feed Content
Questions and Answers
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only 2

SAP RUN Like Never Before with Partners

Ready to RUN for SAP Partners via Marketing Service Bureaus or SAP Virtual Agency:
SAP Business
All-in-One RDS
SAP Business
Intelligence NNN
SAP 360
Customer
SAP Afaria
SAP Business
One on HANA
New Campaigns
SAP Business One
(v9)
Coming Soon
Solutions for Big Data from SAP
SAP Real-Time Data
Platform
SAP Business
Suite on HANA
SAP Rapid
Deployment Solutions
SAP Mobile
(Lines of Business)
SAP Cloud for Sales
SAP Cloud for
Human Resources Predictive Analytics SAP BPC
Hybris Syclo SAP BCM
For internal SAP and partner use only 4 © 2014 SAP AG or an SAP affiliate company. All rights reserved.

(Example: RLNB Business Suite on HANA)
Business ‘Pain Point’ or
Line of Business set email; DM postcard; banners in
3 formats
– images and copy x 4 pain points
Industries images and copy x 5 industries
Web Pages
Landing; Registration and
Thank You
Event Kit
Poster; banner; online and offline invites
Offers x 3
Implementation
Guide
Social Media Kit
Teleguide
•
•
•
Modular approach:
Ready-to-go with Cloud for Sales and Cloud for HR content
Available for Co-Marketing or Partner-led use
100% MDF reimbursement applies
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only 5

SAP RUN Like Never Before with Partners

SAP RUN Like Never Before - SAP Cloud for Sales
Campaign Summary
PROGRAM/THEME
Objectives
Market & Customer
Segment
Target Titles
Solution
High-level Message
Pain Points
Industry Segment
SAP Cloud for Sales Contacts Cheryl Hamer-Liles, Siegmar Beier
Demand generation, creating leads in Net New and Installed base
SME companies
 Revenue: €50 million to €500 million in revenue

Employees: up to 1,000
Key decision makers within sales : CSO, Sales VP, Sales Directors
SAP Cloud for Sales
•
Optimize your sales performance with SAP.
•
Capturing new accounts
• Increase sales effectiveness
• Increase existing account penetration
• Optimise lead generation
• Reduce sales cycle time
Consumer Packaged Goods; Professional Services; Manufacturing; High Tech; Cross industry - generic
Tactics
Offers



Online: eDM, flash banners
Print: Direct Mail
Other: Social Media Kit, Telemarketing Guide, Event Kit (Invite, landing page, registration page, thank you page, posters)
Seven Must Haves for Sales Effectiveness Guide
CSO Insights 5 Challenges for Better Sales Infographic
Rieber customer story – elevating sales and delighting customers
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only 7

SAP RUN Like Never Before - SAP Cloud for Sales
5 Business Pain Point versions
Example: “Optimize leads faster” version
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only 8

SAP RUN Like Never Before - SAP Cloud for Sales
Campaign focus – Business Pain Points & Headlines
 Capturing new accounts
OPEN new doors with enhanced sales tools
 Increase sales effectiveness
VIEW your customers more clearly
 Increase existing account penetration
EXPAND your customer base and grow your business
 Optimise lead generation
DRIVE leads faster
 Reduce sales cycle time
SPEED up your sales cycle
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
 Generic
For internal SAP and partner use only 9

SAP RUN Like Never Before - SAP Cloud for Sales
5 Industry-specific versions
Example: Direct Mail Postcard – Professional Services version
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
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SAP RUN Like Never Before - SAP Cloud for Sales
Campaign Focus: Industry images & headline
SUPERCHARGE your sales team to work smarter
 Consumer Packaged Goods
 Professional Services
 Manufacturing
 High Tech
 Cross industry - generic
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only 11

SAP RUN Like Never Before - SAP Cloud for Sales
Online Assets
Online (Co-Marketing via MSB)
Co-branded, 100% MDF for all tactics
•
•
Online (Self-service via Virtual Agency)
Partner-led “Light“ version, free of charge
100% MDF for tactics eg TM
Landing Page, EDM
Flash Banners (in different sizes)
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
•
Additional materials:
Telemarketing Guide, Social Media Kit
For internal SAP and partner use only 12

SAP RUN Like Never Before - SAP Cloud for Sales
Print Assets
Event Kit
• Poster, Roll Up Banner
• Invitation templates (Print, Online)
Print Assets
Postcard: •
•
Co-branded
100% MDF for all tactics
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only 13

SAP RUN Like Never Before - SAP Cloud for Sales
Campaign Offers
Offer 1. SAP Guide
7 Must haves to improve sales effectiveness.
Offer 2. CSO Insight
Infographic: 5 challenges
Offer 3. Customer Story
Customer Success:
Rieber Kitchen Company
‘’Elevating sales effectiveness and delighting customers with SAP.’’
3 Campaign Offers +/or Partner can add an alternative offer
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only 14

Ready to go on SAP Virtual Agency

SAP Cloud Campaigns on SAP Virtual Agency
Campaign Name
SuccessFactors HCM Suite
SuccessFactors HCM Event-in-a-Box
SuccessFactors Employee Central
SuccessFactors Recruiting
SuccessFactors Workforce Analytics
SuccessFactors Talent Solution
SuccessFactors Performance and Goals
SuccessFactors Learning
2013 Business ByDesign Manufacturing
2013 CRM upsell campaign with Cloud for Sales
Campaign Link https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000074 https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=2484 https://www.sapvirtualagency.com/orgs/Initiative.aspx?id=1000000115 https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000071 https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000026 https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000156 https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000158 https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000112 https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=2408 https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000046
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only 16

Campaign Name
2013 ProServ Best Practices Webinar Series Replay
2013 SAP ByD Profitability non-industry specific campaign
2013 SAP ByDesign Competitive Campaign
2013 SAP GB Subsidiary Campaign
Behind the Numbers - ByD Analytics Campaign 2013
SAP Cloud for Sales Campaign 2013
SAP Cloud for Social Engagement 2013 Campaign
SAP Cross Cloud 2013 Campaign
Campaign Link https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000110 https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=2420 https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000023 https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=2308 https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000076 https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=2434 https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000119 https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000119
Cloud Go Guides for Customers and Travel & Expenses https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000176
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only 17

Cloud Content for Web Syndication

What is SAP Partner Web Feed?
SAP Partner Web Feed is a FREE program designed to keep your website updated with the latest
SAP Cloud content.
The SAP Partner Web Feed will help you:
 Bring fresh SAP Cloud content to your website automatically
 Generate leads through gated assets like: white papers, ROI calculators, videos, etc.
 Give prospects, customers, and employees fast access to the latest SAP Cloud product information and resources
… with just an easy, one-time set up!
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only 19

Value Proposition and Benefits
SAP Partner Web Feed is a easy to use, valuable addition to your website.
 Easy to set up
 Content is Search Engine Optimized
 Demand generation tool that will bring customers to you website
 Content that updates automatically
 Key Benefits
– Lead generation: White paper and video assets turn anonymous visitors into leads
– Customized content: Your SAP Cloud content will feature only the products you sell
– Customer retention: Keep potential customers on your website
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only 20

Content Features
 Content Features
 Select from 16 product content options
 SAP BusinessObjects BI OnDemand
 SAP BusinessObjects BI, Edge edition
 SAP Business One
 SAP Business All-in-One
 SAP Crystal solutions
 SAP Afaria
 SAP Lumira
 SAP Business Suite powered by HANA
 SAP Business ByDesign
 SAP Cloud for Customers
 SAP Cloud for Travel & Expense
 SAP Cloud for Social Engagement
 SuccessFactors HCM Suite
 SAP IQ
 SAP ASE
 SAP HANA
 SAP Business Planning and Consolidation – Coming April 27 th
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only 21

Setting-up your SAP Partner Web Feed
 Syndicating Content is as easy as 1 – 2 – 3!
1.
Create a blank web page on your site
2.
Insert just a few lines of syndication code into your site’s HTML
3.
Content syndicates immediately and automatically
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only 22

Manage your SAP Partner Web Feed
 Program Management Features
 SharedVue technical assistance is available anytime for help with implementation or best practices
 Multiple implementation options to work with any kind of website

Tools to track page hits and visitor activity on your SAP Partner Web Feed pages
 Start Syndicating Now: http://SAP.sharedvue.net/partner
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only 23

Contact information:
Siegmar Beier
SAP Cloud Marketing
Phone: +49 160 90821490
Email: siegmar.beier@sap.com
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only 24