I see it first on…
Media Clip
Removed for smaller
file size
Who is FTV?
F.TV is the only 24/7 Fashion,
beauty and style television
station worldwide.
F.TV is independent since it‘s
inception in 1997. It has
established itself as the TV
authority for lifestyle, trends
and fashion styling.
Global Symbol:
F.TV is recognised as a global symbol
for the newest designer trends, the
lifestyle of fashion professionals and
the glamour of models.
(Fashion TV is an integral part of the fashion
landscape – The Face UK 03 / 04)
F.TV is one of the 10 best
distributed channels worldwide
(Top 5 outside USA).
Global Reach
F.TV is fast and informative
and at the same time
glamorous and sexy.
132 million households =
approx. 500 million
viewers in over 130
countries on 5 continents.
FTV Mission Statement
TO BE AHEAD OF THE REST
Fashion TV is the first global media to deliver
the latest fashion trends, models, events, news
and gossip.
F is First in information – when it happens,
where it happens.
TO INNOVATE
Fashion TV’s cutting edge programming,
creative distribution and broadcasting
technologies produce a fashion coverage of the
highest quality.
F is First to audiences all over the world.
TO ENTERTAIN
Fashion TV ‘s unique mix of Fashion and music
gives viewers a VIP seat at the best Shows in
the world.
F is First in Fashion
The Brand
F is for FASHION
F is for FIRST in Fashion
Spot is for the spotlight on
the worlds catwalks
Diamond is the most valuable and
exclusive object. It represents
glamour, beauty, luxury and
eternity. Diamonds are a girls best
friend.
The Fashion TV brand mirrors our exclusivity and actuality, our focus on contemporary
style and the glamorous world we cover. To our customers it symbolises the value at
whose base Fashion TV acts as a fundament.
Program
Based on Fashion Shows
All programs are produced by FTV
and provide endorsement & placement
opportunities
Magazines
Fashion Weeks
Milan, New York, London, Paris, Madrid, Shanghai etc.
Swim & Beach wear
Lingerie
World Fashion
Thematic Programs
Seasonal
Les Créateurs
Haute Couture
Designers at Work
Designers Talk
Other programs
Flashback
Shoot Me!!!
Models
Micro reality series
Models Talks
Happy Birthday
Model Awards
Awards for pro.
Photographers
Models
NEW FTV SPY
FTV Party
Best Parties, Best Clubs,
Worldwide
Stars & Cars
Formula 1 – VIP backstage
Stars & Style
Celebrity Lifestyle
Fairs / Exhibitions
Cannes Festival, Carnival
Rio…
Film & Fashion
movie launches, fashion on
the silver screen.
Hair & Make up
Catwalk trends, advice etc
Midnight Hot
Distribution
North America
5 million
Europe
40 million
Asia & Middle East
76 million
South America
7,5 million
Africa
2 million
Australia & NZ
1.5 million
Africa
10 Million
Total: 132 Million Households = approx. 500 Million viewers
31 Satellites
2000 Cable Systems
And…
FTV is the best distributed channel in public places:
1st in Clubs, Bars and Restaurants
1st in Gyms and Health clubs
1st in Hair and Beauty Salons
1st in Fashion & Cosmetic Boutiques
Also in Airports, Train stations, City Screens etc…
Total over 100 000 public places
+ High Recall: According to EMS 20%
regularly in public places.
recall viewing FTV
Who views FTV?
Quantity & Segmentation
F.TV is watched in over 130 million households in 130 countries 
Market size is approx. 500 Million viewers.
A minimum of 30 million viewers are reached per week.
(50 million after three weeks, 80 million in six weeks).
Core viewers are 18-45 years old and are members of both
genders and of high socio-economic classes.
F.TV Positioning
Viewer Profile
(based on results of the 2003 EMS survay)
FTV viewers are more affluent, better educated and
older then MTV viewers.
FTV viewers are younger then CNN viewers but fall
into similarly high income brackets.
A majority of FTV viewers are between 18-45 years
old – early adopters, opinion leaders and high earners.
FTV Viewers are on average younger then Sport
channel viewers and have a higher spending power.
Viewing habits
Duration
Location
19.6
13.84
Eurosport
9.33
MTV
7.66
FTV
16.92
MTV2
ITV New s
At
Home
80%
Fashion TVVs. MTV
Vs. Eurosport
Vs. ITV News
Vs. MTV 2
67 %
47 %
55 %
122 %
Out of
Home
20%
Source
EMS 2003
Viewing Time
Figures by MediaCabSat
2500
2000
Mon.
LAV
Mon.
SD
Week
LAD
-Fri.
Sun.
end
Figures by BARB
1500
1000
500
0
6H30
7H
8H 10H11H12H
13H14H
15H16H17H18H19H 20H21H
22H
23H
23H30
24H
Why communicate through FTV?
FTV is one of the world’s best distributed channels
FTV is the number one channel in public places
FTV is the gatekeeper to the fashion world
FTV in an image-effective communication channel
FTV endorses brands to transforms corporate communications
into fashion statements.
FTV sets consumer trends with the most sought after viewers.
Global Brands
Sagem, Coty, EMI, Toyota, France
Telecom, Audi, Swarovski, AlfaRomeo,
Jaguar, Bell & Ross, Chanel (Allure),
Giorgio Armani, Martini, Sony, Nissan,
Nokia, Sharp, Seat, Citroen, SPI
Stolichnaya, Siemens Xelibri, Chopard,
Kronembourg, Absolut Vodka, Moet &
Chandon, Piper Heidsieck, Lancome,
Shark, Hilton Hotels, Opel etc…
f.tv
Global Audience
E.g. Highlights in June
Fashion Weeks:
I see it
first on
FTV
-Paris
-Sao Paulo
-New York
-London
-Milan
Ways for co-operation
Classical advertising, banners, scroll text
Product placement
Event Sponsoring
Website Promotion
Loyalty program promotion
Global Multi-Channel Coherent Communication
Classical Adverts, Banners, Scroll texts
Global or regional broadcast is possible
Reach a globally unique target audience–FTV viewers are:
young – early attraction of long-time customers
well off – financially strong customers
style oriented – FTV viewers are opinion leaders
male and female
Price advantage:1 month on CNN (only ads)
=400 000€
1 month FTV (ads, web, banner)=100 000€
1 x 30 Sec. local UK (Carlton) = 34 000€
1 x 30 Sec. global FTV
= 2 400€
Audience per Spot
Off peak
Countries / Regions Number of Contacts
France
929
UK
1400
Europe
14,158
Asia
41,663
South Africa
4,500
America
6,172
Total Fashion TV minimum:
66,493 contacts per spot
Extrapolations from BARB and Media CabSat
Peak
Countries / Regions Number of Contacts
France
4180
UK
6300
Europe
63.711
Asia
187.500
South Africa
20.250
America
27.774
Total Fashion TV peak:
309,715 contacts per spot
Cumulative reach
Over 4 months ftv reaches up to 50 percent of its connected viewers.
Million
Vwrs.Hshlds. %
100%
450 118.8 90%
400 105.6 80%
350 92.4
70%
60%
300 79.2
250 66.0
50%
200 52.8
40%
30%
150 39.6
100 26.4
20%
10%
50
13.2
0
0%
0
132
Reach 50%
in 4Month
W
W1
2
W
3
W
W4
5
W
6
W
W7
8
W
W9
W1 0
1
W 1
1
W 2
W1 3
1
W 4
1
W 5
W1 6
1
W 7
1
W 8
W1 9
20
500
WEEKS
Time
Event sponsoring/Fashion party/ Fashion Bar
Local Presence
Direct customer contact
Event On-Air on FTV globally
VIP contact
PR opportunity
Partnership with international Fashion Bars
Website Promotion
FTV Online attracts 500 000 users per month
Average user reads 12 pages and stays for 11 minutes.
On average 16-21 Million impressions a month.
21 Million votes for 2003 Model awards.
Interlinking of Websites
Hotlinks
(e.g. Milan Fashion Week– Milan Models fly/drive/eat/drink/use…)
Internet banner
Product Placement / Endorsement
Fashion TV can place products in it’s productions 
show Models use a product or service etc…
Brands can become presenters of certain broadcasts,
i.e. FTV Fashion Weeks Italy presented by Alfa Romeo…
FTV can produce a Model calendars, shooting to be
broadcasted on FTV…
There are many possibilities of co-operation.
It is in Fashion TV‘s interest to provide the best
possible solution for your marketing
communication needs.
The following concepts represent Fashion TV‘s
suggestions for beginning business relations.
Of course we remain open to any suggestions…
ON - GROUND
ON - LINE
PLACEMENT
ON - AIR
THE CAMPAIGN
Gets differentiation
through cooperating with a
partner who knows
the importance of
being“l’original”
Uses a global language of
Fashion and quality Music,
that appeals to consumers
when they buy, where they
buy.
Achieves
maximum impact
250 Million
Viewers can be
reached in
4 Month.
WE
24/7
WORK
MAKE GLOBAL TV WORK FOR YOU
EVERY HOUR EVERY DAY
(by opting for one of the following packages)
FTV Diamond Sponsorship
 present XXX to our viewers at least once an hour, 24 /7, On-Air, On-Ground and On–Line.
Get maximum impact with a 4 month campaign – reach a maximum of 250 Million viewers
as the exclusive sponsor in your category.
For the cost of 500 000€ XXX receives:
- Endorsement: FTV will endorse your brand with banners and on-screen logo during suitable broadcasts
Minimum exposure 12x7 sec. banners every day
- Product Placement: a) FTV will show your product being used by models in fashionweeks, FTV beach, Awards…
Minimum exposure 10 x 3 min. clips (3 placements per clip). Each clip gets 60 exposures over 4 month
total 600 exposures.
b) FTV will show your product being used by models in their daily life in programs like A day in
the life of…
Minimum exposure 10 x 3 min. clips (3 placements per clip). Each clip gets 60 exposures over 4 month
total 600 exposures.
- Event Sponsorship: FTV will associate your brand with events on the ground
FTV will broadcast 4 x 1 Minute Clips of XXX Events (Provided by XXX) 30 exposures per clip
over 4 month total 120 exposures.
XXX will be included in 6 FTV Parties and appears in on ground activity and promotion. Also XXX
will be included with 3 placements in each 1min. Party clip. 30 broadcasts per clip = total of 120
exposures.
- Classical Advertising: Show your adverts on FTV
Minimum exposure 12 x 20 sec. advert every day
- Website Promotion: Be present on FTV online with banners, hotlinks and downloads of “your broadcasts”.
XXX will be promoted for 4 month on 10% of the area on FTV, Model Awards and Fmen websites
who will be interlinked with the XXX website. Estimated impressions 20 millions equivalent to 4
million visitors
FTV Platinum Sponsorship
 present XXX to our viewers at least once an hour, 24 /7, On-Air, On-Ground and On–Line.
Get impact with a 4 month campaign – reach approx. 180 Million viewers.
For the cost of 250 000€ XXX receives:
- Endorsement: FTV will endorse your brand with banners and on-screen logo during suitable broadcasts
Minimum exposure 9x5 sec. banners every day
- Event Sponsorship: FTV will associate your brand with events on the ground
FTV will broadcast 4 x 1 Minute Clips of XXX Events (Provided by XXX) 30 exposures per clip
over 4 month total 120 exposures.
- Classical Advertising: Show your adverts on FTV
Minimum exposure 12 x 20 sec. advert every day
- Website Promotion: Be present on FTV online with banners, hotlinks and downloads of “your broadcasts”.
XXX will be promoted for 4 month on 10% of the area on FTV, Model Awards and Fmen websites
who will be interlinked with the XXX website. Estimated impressions 20 millions equivalent to 4
million visitors
YOU
FTV
Viewers
Message
Channel
Relevance
Backstage
Front stage
Value
Benefit
Image
Reach
Economic
For your questions
kindly contact
Yaron M. Jakubowicz, MSc (LSE)
Marketing & Brand Manager
fashion tv
10/12 rue Hamelin
75016 Paris, France
Tel.: +33 (0)1 45 05 45 45
Fax.: +33 (0)1 45 05 45 44
E-Mail: Yaron@ftv.com

APPENDIX
EMS 2003
“The European Media & Marketing Survey
(EMS) is the industry standard.
EMS collects detailed information on the
behaviour of 40 million upmarket
Europeans across 16 countries.
EMS 2003 is based on over 27,000
interviews.”
Influential Opinion Leader
BBC World
26,6%
Bloombe rg TV
25,7%
CNBC
24,9%
CNN Int'l
24,6%
Fashion TV
24,6%
M TV
23,2%
EuroNe ws
21,1%
Eurosport
20,5%
Av e rage
19,2%
0%
5%
10%
15%
20%
25%
30%
Frequent Int'l Business Activities
BBC World
7,2%
Bloomberg TV
6,7%
Fashion TV
6,6%
CNBC
6,2%
CNN Int'l
6,0%
MTV
5,4%
EuroNews
4,9%
Eurosport
4,5%
Average
4,0%
0%
2%
4%
6%
8%
Managers & Higher
Bloomberg TV
31,0%
BBC World
27,2%
CNBC
27,0%
CNN Int'l
26,4%
M TV
26,0%
Fashion TV
23,1%
Eurosport
23,0%
EuroNews
21,9%
Average
20,4%
0%
5%
10%
15%
20%
25%
30%
35%
Decision Makers
BBC World
36,1%
Bloomberg TV
35,0%
CNBC
34,7%
CNN Int'l
33,9%
M TV
28,9%
EuroNews
28,3%
Eurosport
27,4%
Fashion TV
27,3%
Average
24,0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Top Int'l Decision Makers
BBC World
16,8%
Bloomberg TV
15,8%
CNN Int'l
15,6%
CNBC
15,6%
M TV
13,6%
EuroNews
12,7%
Eurosport
12,3%
Fashion TV
11,4%
Average
10,7%
0%
5%
10%
15%
20%
EMS Business
Bloomberg TV
12,7%
BBC World
11,6%
CNBC
10,8%
CNN Int'l
10,7%
Fashion TV
10,2%
M TV
8,9%
EuroNews
8,7%
Eurosport
8,3%
Average
7,2%
0%
2%
4%
6%
8%
10%
12%
14%
High Net Worth Individuals
Bloomberg TV
10,9%
CNBC
8,9%
BBC World
7,9%
CNN Int'l
7,4%
Fashion TV
6,1%
EuroNews
5,9%
Eurosport
5,7%
M TV
5,5%
Average
5,2%
0%
2%
4%
6%
8%
10%
12%
International Air Travel
Any
BBC World
32,4%
CNBC
30,3%
Bloomberg TV
29,6%
CNN Int'l
28,1%
Fashion TV
27,7%
MTV
25,5%
EuroNews
25,0%
Eurosport
23,0%
Average
20,9%
0%
5%
10%
15%
20%
25%
30%
35%
International Air Travel
3+ trips
BBC World
29,9%
CNBC
28,4%
Bloomberg TV
26,9%
Fashion TV
26,2%
CNN Int'l
24,3%
MTV
22,5%
EuroNews
21,5%
Eurosport
19,1%
Average
18,4%
0%
5%
10%
15%
20%
25%
30%
35%
International Air Travel
6+ trips
BBC World
12,2%
CNBC
12,0%
Fashion TV
10,9%
Bloomberg TV
10,7%
CNN Int'l
9,5%
MTV
8,2%
EuroNews
7,9%
Eurosport
7,0%
Average
6,2%
0%
2%
4%
6%
8%
10%
12%
14%
First/Business in Europe
BBC World
15,8%
Bloomberg TV
13,6%
CNBC
13,4%
CNN Int'l
13,0%
EuroNews
12,4%
MTV
12,0%
Eurosport
11,7%
Fashion TV
10,7%
Average
9,9%
0%
5%
10%
15%
20%
First/Business ex Europe
BBC World
13,6%
Bloomberg TV
12,4%
CNBC
12,3%
CNN Int'l
11,5%
Fashion TV
11,0%
EuroNews
10,7%
MTV
10,0%
Eurosport
9,4%
Average
8,2%
0%
5%
10%
15%
Long Haul Air Trips
Any
Fashion TV
37,8%
Bloomberg TV
37,0%
CNBC
36,1%
BBC World
34,3%
CNN Int'l
34,1%
MTV
32,1%
EuroNews
31,8%
Eurosport
29,0%
Average
27,6%
0%
10%
20%
30%
40%
Long Haul Air Trips
3+ trips
CNBC
9,1%
BBC World
8,7%
Fashion TV
8,6%
Bloomberg TV
8,3%
CNN Int'l
7,3%
EuroNews
6,5%
MTV
6,0%
Eurosport
5,3%
Average
4,8%
0%
2%
4%
6%
8%
10%
Int'l Business Air Trips
Any
BBC World
32,4%
CNBC
30,3%
Bloomberg TV
29,6%
CNN Int'l
28,1%
Fashion TV
27,7%
MTV
25,5%
EuroNews
25,0%
Eurosport
23,0%
Average
20,9%
0%
5%
10%
15%
20%
25%
30%
35%
Int'l Business Air Trips
3+ trips
BBC World
17,1%
CNBC
16,7%
Bloomberg TV
15,1%
Fashion TV
14,0%
CNN Int'l
13,6%
EuroNews
11,7%
MTV
11,7%
Eurosport
10,1%
Average
9,1%
0%
5%
10%
15%
20%
Int'l Business Air Trips
6+ trips
CNBC
9,3%
BBC World
9,1%
Bloomberg TV
8,3%
Fashion TV
7,8%
CNN Int'l
7,0%
MTV
6,1%
5,7%
EuroNews
Eurosport
5,1%
Average
4,4%
0%
2%
4%
6%
8%
10%
Int'l Private Air Trips
Any
CNBC
59,9%
Bloomberg TV
57,8%
Fashion TV
57,7%
57,4%
BBC World
CNN Int'l
57,0%
MTV
56,8%
EuroNews
52,4%
Eurosport
Average
45%
52,0%
50,0%
50%
55%
60%
65%
Int'l Private Air Trips
3+ trips
CNBC
13,9%
BBC World
13,8%
Fashion TV
12,7%
CNN Int'l
12,0%
Bloomberg TV
11,3%
EuroNews
11,2%
MTV
10,8%
Eurosport
9,8%
Average
9,2%
0%
5%
10%
15%
Int'l Private Air Trips
6+ trips
CNBC
9,3%
BBC World
9,1%
Bloomberg TV
8,3%
Fashion TV
7,8%
CNN Int'l
7,0%
MTV
6,1%
EuroNews
5,7%
Eurosport
5,1%
Average
4,4%
0%
2%
4%
6%
8%
10%
31+ Hotel Nights for Business
CNBC
8,1%
Bloomberg TV
7,6%
BBC World
6,9%
Fashion TV
6,9%
CNN Int'l
6,5%
EuroNews
6,4%
MTV
6,2%
Eurosport
5,5%
Average
4,7%
0%
2%
4%
6%
8%
10%
11+ Hotel Nights for Pleasure
40,9%
Fashion TV
39,9%
Bloomberg TV
39,4%
BBC World
39,4%
CNBC
39,3%
CNN Int'l
38,8%
MTV
37,7%
EuroNews
36,5%
Eurosport
34,7%
Average
30%
32%
34%
36%
38%
40%
42%
Alcohol
BBC World
40,8%
CNBC
39,9%
Bloomberg TV
39,6%
MTV
38,0%
CNN Int'l
37,5%
Fashion TV
37,4%
Eurosport
34,3%
EuroNews
33,5%
Average
32,4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Watches / Jewellery
8,4%
Bloomberg TV
CNBC
8,3%
CNN Int'l
7,6%
MTV
7,5%
BBC World
7,2%
Fashion TV
6,9%
6,6%
Eurosport
EuroNews
6,5%
Average
5,9%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
Perfume / Cosmetics
BBC World
39,8%
CNBC
39,6%
CNN Int'l
37,2%
Fashion TV
37,1%
MTV
36,8%
Bloomberg TV
36,0%
Eurosport
32,7%
EuroNews
32,3%
Average
30,9%
0%
10%
20%
30%
40%
50%
Cigarettes
Fashion TV
30,4%
Bloomberg TV
29,7%
CNBC
29,4%
MTV
28,9%
BBC World
28,8%
CNN Int'l
28,5%
Eurosport
26,7%
EuroNews
25,7%
Average
24,4%
0%
5%
10%
15%
20%
25%
30%
35%
Perfumes over 150 €
Bloomberg TV
13,0%
BBC World
12,8%
Fashion TV
12,6%
CNBC
12,3%
CNN Int'l
11,2%
EuroNews
11,0%
M TV
10,4%
Eurosport
10,0%
Average
9,1%
0%
2%
4%
6%
8%
10%
12%
14%
Cosmetics over 150 €
Fashion TV
9,8%
BBC World
7,7%
CNBC
7,7%
M TV
7,1%
CNN Int'l
7,0%
EuroNews
6,3%
Average
6,3%
Bloomberg TV
6,0%
Eurosport
6,0%
0%
2%
4%
6%
8%
10%
12%
Skin Care Products over 150 €
Fashion TV
11,4%
BBC World
11,4%
CNBC
10,2%
M TV
9,6%
Average
9,4%
CNN Int'l
9,3%
EuroNews
9,1%
Bloomberg TV
8,8%
Eurosport
8,6%
0
0,02
0,04
0,06
0,08
0,1
0,12
0,14
Desktop Computer
CNBC
16,6%
Fashion TV
15,7%
Bloomberg TV
15,2%
M TV
14,5%
CNN Int'l
14,4%
BBC World
14,3%
Average
14,2%
EuroNews
13,9%
Eurosport
13,8%
0%
5%
10%
15%
20%
Laptop Computer
Fashion TV
7,3%
Bloomberg TV
6,4%
CNN Int'l
6,4%
EuroNews
6,3%
CNBC
6,1%
M TV
6,0%
BBC World
5,8%
Average
5,7%
Eurosport
5,7%
0%
1%
2%
3%
4%
5%
6%
7%
8%
Palmtop Computer
Bloomberg TV
4,3%
Fashion TV
3,7%
CNBC
3,7%
BBC World
3,4%
EuroNews
3,1%
CNN Int'l
3,0%
M TV
2,8%
Eurosport
2,7%
Average
2,3%
0%
1%
2%
3%
4%
5%
Games Console
Bloombe rg TV
6,4%
CNBC
6,4%
BBC World
6,3%
6,2%
Fashion TV
EuroNe ws
5,9%
M TV
5,8%
5,6%
Eurosport
Av e rage
5,5%
CNN Int'l
5,5%
5%
5%
5%
6%
6%
6%
6%
6%
7%
TV Set
Fashion TV
13,8%
Bloomberg TV
13,3%
CNBC
13,1%
M TV
12,2%
EuroNews
11,8%
Eurosport
11,7%
CNN Int'l
11,6%
Average
11,0%
BBC World
10,8%
0%
5%
10%
15%
Watches over 750 €
Fashion TV
21,5%
CNBC
20,9%
Bloomberg TV
19,8%
BBC World
19,4%
EuroNews
18,4%
CNN Int'l
18,1%
M TV
16,7%
Eurosport
16,4%
Average
15,7%
0%
5%
10%
15%
20%
25%
Type of Car, Main or Second
Hatchback
MTV
39,2%
CNBC
38,4%
CNN Int'l
37,1%
Average
36,5%
Bloomberg TV
36,4%
BBC World
36,4%
35,9%
Eurosport
Fashion TV
33,7%
33,4%
EuroNews
30%
32%
34%
36%
38%
40%
Type of Car, Main or Second
Station Wagon/Estate Car
BBC World
23,4%
CNBC
23,2%
MTV
23,1%
Eurosport
23,0%
CNN Int'l
22,4%
Bloomberg TV
21,2%
EuroNews
20,9%
Average
20,8%
Fashion TV
17,6%
0%
5%
10%
15%
20%
25%
Type of Car, Main or Second Space
Cruiser
Bloomberg TV
11,5%
Fashion TV
10,9%
CNN Int'l
10,6%
MTV
10,5%
EuroNews
10,4%
BBC World
10,4%
Average
10,2%
Eurosport
10,2%
CNBC
9,3%
0%
2%
4%
6%
8%
10%
12%
14%
Type of Car, Main or Second
Saloon
EuroNews
54,3%
Fashion TV
53,8%
Average
51,1%
Bloomberg TV
51,0%
Eurosport
50,6%
CNN Int'l
50,5%
BBC World
50,5%
CNBC
49,1%
MTV
44%
47,5%
46%
48%
50%
52%
54%
56%
Type of Car, Main or Second
4x4
Fashion TV
8,7%
CNBC
6,4%
Bloomberg TV
6,3%
BBC World
6,2%
EuroNews
5,8%
CNN Int'l
5,6%
Average
5,4%
Eurosport
5,3%
MTV
5,1%
0%
2%
4%
6%
8%
10%
Type of Car, Main or Second
Coupé/Sports
Fashion TV
9,2%
7,8%
Bloomberg TV
CNBC
7,4%
EuroNews
6,5%
MTV
6,4%
BBC World
6,3%
Eurosport
6,1%
CNN Int'l
6,1%
Average
5,3%
0%
2%
4%
6%
8%
10%
Purchased Last Year:
Main or Second Car
Fashion TV
36,9%
Bloombe rg TV
34,9%
CNBC
34,5%
M TV
33,6%
EuroNe ws
33,5%
BBC World
32,6%
Eurosport
32,5%
CNN Int'l
32,4%
Av e rage
26%
30,8%
28%
30%
32%
34%
36%
38%
Number of Cars in Households:
None
Average
2,5%
MTV
2,4%
CNN Int'l
2,3%
EuroNews
2,2%
Eurosport
2,1%
BBC World
2,1%
Fashion TV
1,5%
CNBC
1,5%
Bloomberg TV
1,3%
0%
1%
1%
2%
2%
3%
3%
Number of Cars in Households: 1
BBC World
35,1%
Eurosport
34,7%
MTV
34,6%
Average
34,2%
CNBC
34,0%
CNN Int'l
33,3%
EuroNews
32,8%
Bloomberg TV
29,7%
Fashion TV
26,9%
0%
10%
20%
30%
40%
Number of Cars in Households: 2
Fashion TV
53,5%
Bloomberg TV
53,5%
EuroNews
50,4%
MTV
50,3%
CNN Int'l
50,1%
BBC World
49,5%
Average
49,4%
CNBC
49,2%
Eurosport
46%
49,0%
48%
50%
52%
54%
Number of Cars in Households: 3
Fashion TV
16,5%
14,6%
Bloomberg TV
CNBC
14,2%
13,6%
EuroNews
CNN Int'l
13,2%
Eurosport
13,0%
Average
12,6%
BBC World
12,1%
MTV
11,8%
0%
5%
10%
15%
20%
3+ Visits / Year
Fashion TV
53,0%
EuroNews
50,7%
CNN Int'l
48,5%
Bloomberg TV
48,3%
M TV
48,2%
Average
47,0%
CNBC
45,6%
BBC World
45,5%
Eurosport
40%
45,4%
42%
44%
46%
48%
50%
52%
54%
6+ Visits / Year
Fashion TV
30,1%
EuroNe ws
26,5%
Bloombe rg TV
25,0%
CNN Int'l
24,4%
CNBC
23,9%
M TV
23,8%
Av e rage
23,7%
BBC World
23,2%
Eurosport
21,5%
0%
5%
10%
15%
20%
25%
30%
35%
Heavy Users
66,4%
Fashion TV
64,3%
BBC World
CNBC
61,5%
CNN Int'l
60,2%
Bloombe rg TV
59,5%
M TV
59,5%
EuroNe ws
59,2%
Eurosport
57,6%
Av e rage
55,0%
0%
10%
20%
30%
40%
50%
60%
70%
Less Frequent Users
Average
27,5%
M TV
26,5%
Eurosport
26,4%
CNN Int'l
24,8%
EuroNews
24,1%
CNBC
23,9%
BBC World
21,9%
Fashion TV
18,0%
Bloomberg TV
16,3%
0%
5%
10%
15%
20%
25%
30%
Light Internet Usage
MTV
54,3%
BBC World
53,1%
Average
52,7%
CNN Int'l
52,6%
Eurosport
52,2%
CNBC
51,3%
Fashion TV
50,7%
EuroNews
50,3%
Bloomberg TV
48%
Light Usage: 5 hours or less a week
50,1%
49%
50%
51%
52%
53%
54%
55%
Medium Internet Usage
Fashion TV
19,1%
Bloomberg TV
18,9%
BBC World
17,7%
CNBC
17,4%
M TV
17,3%
CNN Int'l
17,1%
EuroNews
15,3%
Eurosport
14,7%
Average
13,1%
0%
Medium Usage: 6-10 hours a week
5%
10%
15%
20%
25%
Heavy Internet Usage
17,0%
Bloombe rg TV
15,0%
CNBC
14,0%
Fashion TV
13,7%
BBC World
M TV
13,0%
CNN Int'l
12,6%
EuroNe ws
11,7%
Eurosport
10,3%
Av e rage
9,3%
0%
Heavy Usage: 11 hours or more a week
5%
10%
15%
20%
Beer
BBC World
33,3%
M TV
32,7%
Eurosport
32,6%
Bloomberg TV
32,6%
CNN Int'l
32,1%
CNBC
31,8%
Average
30,7%
EuroNews
30,1%
Fashion TV
26,4%
0
0,05
0,1
0,15
0,2
0,25
0,3
0,35
Wines / Champagne
CNN Int'l
45,2%
BBC World
43,8%
CNBC
43,8%
M TV
43,4%
Av e rage
43,3%
Bloombe rg TV
41,6%
41,4%
Eurosport
EuroNe ws
41,1%
Fashion TV
36%
39,2%
38%
40%
42%
44%
46%
Whiskey
Bloomberg TV
11,3%
CNBC
10,6%
M TV
10,4%
CNN Int'l
10,3%
Fashion TV
10,0%
Eurosport
9,8%
BBC World
9,7%
Average
9,1%
EuroNews
8,7%
0%
2%
4%
6%
8%
10%
12%
Owns Shares, Equities, Bonds
Bloombe rg TV
66,5%
CNBC
63,7%
BBC World
61,5%
CNN Int'l
60,7%
M TV
60,6%
Eurosport
60,5%
Fashion TV
60,1%
EuroNe ws
58,6%
Av e rage
52%
58,1%
54%
56%
58%
60%
62%
64%
66%
68%
Holds a Gold Credit Card
Bloombe rg TV
28,8%
CNBC
27,9%
Fashion TV
25,0%
BBC World
24,4%
CNN Int'l
24,3%
M TV
24,0%
Eurosport
23,1%
EuroNe ws
22,1%
Av e rage
21,2%
0%
5%
10%
15%
20%
25%
30%
35%
Arts Oriented
CNBC
32,1%
BBC World
30,3%
CNN Int'l
30,1%
Fashion TV
29,9%
EuroNews
28,9%
Average
28,4%
M TV
28,0%
Eurosport
27,2%
Bloomberg TV
25,9%
0%
5%
10%
15%
20%
25%
30%
35%
Arts oriented: people who have visited either a theatre, ballet/opera, concert or a
museum/Gallery, art exhibition at least 6 times in the past year.
Gender Repartition
Female
33%
Male
67%
Index vs. Average
Female
98
Male
101
Age Repartition
55+
8%
18-34
28%
50-54
14%
Index vs. Average
45-49
13%
40-44
15%
Universe: 18 & +
35-39
22%
18-34
200
35-39
136
40-44
113
45-49
98
50-54
109
55+
70
ESOMAR Social Class
A
29%
ABC
33%
AB
38%
Index vs. Average
A
93
AB
98
ABC
109
Weight of Internet Usage
Heavy
14%
Non users
16%
Medium
19%
Light
51%
Index vs. Average
Non Users
64
Light
97
Medium
145
Heavy
150
Mobile Phone Users
Non users
16%
less
frequent
users
18%
daily users
66%
Index vs. Average
Non Users
91
Less Frequent
Users
120
Heavy Users
65
Place of Viewing Fashion TV in the
last 30 days
out of
home
only
20%
at home
80%
Education
Below
degree
38%
Degree or
equ.
62%
Language Spoken
German
speaking
14%
French
speaking
33%
English
speaking
53%
Key Target Groups
30%
27%
25%
20%
15%
10%
10%
11%
EMS
Business
Top Int'l
Decision
Makers
6%
5%
0%
Hight Net
Worth
Individuals
Index vs. Average
High Net Worth Ind.
112
EMS Business
102
Top Int’l Decision Makers
138
Decision Makers
115
Decision
Makers