FAAFTABUL KARIM TANIM
20, Purana Paltan Line, Motijheel, Dhaka-1000
Cell : (+88) 01714 11 91 40, (+88) 01974 16 31 91
e-mail: tanim.karim@gmail.com/ tanimkarim@yahoo.com
AREAS OF EXPERIENCE
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Brand management
Event, activation & consumer engagement
Trade engagement
SUMMARY OF PROFESSIONAL QUALIFICATIONS
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Able to define and analyze business objectives based on the business need and develop strategic solutions by
implementation.
Performance-driven, focused and an insightful supervisor with a proven ability to achieve and exceed business
development in high-pressure environments.
PROFESSIONAL EXPERIENCE
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Brands served: British American Tobacco (John Player Gold Leaf and Benson & Hedges), ACI Logistics Limited
(Shwapno), Akij Foods & Beverage (Speed & Wild Brew), Lalmai Group (Arku Spices), Baby Nutrition Ltd. (Eldomilk),
Brac Dairy (Aarong Milk), KDS Steel (Murgi Marka Dhau Tin), Standard Chartered Bank, Proctor & Gamble (Pantene),
Emirates, The Daily Prothom Alo, Beximco Group (Independent News paper, Independent TV & GMG Airlines) and
City Cell.
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ACI Logistics Limited (Shwapno) | Manager, Communication, Events & Loyalty | February 2011 to till
now
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Roles & responsibilities
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Implementation of regular product offer, brand promotion and occasional events that include
planning in alignment with the core brand essence.
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Monitor and analyze outlet wise footfall data on a regular basis to review the performance against
commissioned costs for product offers & promotions.
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Analyze regular product offer performance and prepare report for the management.
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Manage external agencies to ensure the development of creative in line with the brief and
requirements.
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Supervision of production throughout the process of communication materials development
including the supplier management.
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Working closely with outlet operation and merchandising team to ensure the promotional
materials visibility during the promotions/campaigns.
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Assisting the outlet development team for improvement of outlet ambience on a continuous
basis.
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Monitor & analyze loyal customer data to understand their buying pattern to design different
program for retention
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Achievements
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67% footfall growth in comparison with the year 2010.
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6% constant footfall growth from January 2011 to October 2011.
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18% enhancement of customer database through scratch card program.
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Successful completion of weekly product offer communication activities both in store and mass
media without any failure.
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Grey Group | Account Manager | January 2007 to January 2011
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Roles & responsibilities
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Planning and implementation of campaigns for the concerned brands, which includes formulation of
communication strategy.
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Constantly monitoring sales data, share of voice, share of expenditure and market share (both
volume and value) of the concerned brands for the regional update for Grey Group regional offices,
at the same time for development of new business.
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Supervision of production process of advertisements and campaigns, which includes preparing
brief for the creative & media department.
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Design & implementation of trade engagement, event, activation and consumer engagement
activities for the concerned brands.
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Conducting market research for collecting consumer insights and pinpointing the target audience.
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Coordinating pitches for new business development.
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Projects handled
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Campaigns
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Arku Spices, Eldomilk, Speed Energy Drink, KY Steel Murgi Marka Dhautin, Prothom Alobodle jao bodle dao and apni shuru korun bakira thik e bolabe, City Cell Hello 123 and
Hello Tomake, Pantene Diamond offer, Chittagong World Trade Centre.
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Consumer engagement
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John Player Gold Leaf Destination X (image driven consumer engagement platform,
company reported to have 13% volume growth after the event).
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Nationwide promise collection program for Prothom Alo (7 kilometers area was covered
with the collected promise banners at Cox’s bazaar).
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Trade engagement
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Arku Spice “Arku Lal e lal challenge”.
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Event
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Pantene You Got the Look 2008.
TBWA\Benchmark | Account Manager | July 2005 to December 2006
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Roles & responsibilities
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Implementation of campaign strategy for the concerned brands
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Supervision and implementation of day to day job.
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Instigate creative briefs for the creative department.
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Supervision throughout the production process of advertisements and campaigns.
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Preparing budgets and estimates for the concerned brands for advertisements.
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Event management and execution, which includes arranging press conferences, product launch
conferences and mega brand events.
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Weekly status update for regional network.
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Achievements
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Successful completion of product campaign of Standard Chartered Bank Debit Card, Home Lone,
Car Lone, Credit Card.
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Successful completion of Standard Chartered & Financial Express Corporate Social Responsibility
Award 2006.
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Successful completion of re launching of Shark Energy Drink Sachet in Trade, ATL & BTL mediums.
Square InformatiX Limited | Executive, Corporate Sales & Marketing |October 2004 to June 2005.
Access Telecom Bd Limited | Sr. Customer Care Executive| April 2001 to September 2004.
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EDUCATIONAL INFORMATION
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PERSONAL INFORMATION
o Father’s Name & occupation
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Bachelors of Commerce: Group- Commerce. Institution- Dhaka City College. Board- Dhaka Board. Passing
Year: 1999
Higher Secondary Certificate: Group- Commerce. Institution- Dhaka City College. Board- Dhaka Board.
Passing Year: 1997.
Secondary School Certificate: Group- Science. Institution- Shere Bangla Nagar Govt. Boys High School.
Board- Dhaka Board. Passing Year: 1995
Mother’s Name & occupation
Permanent address
Date of birth
Nationality
Religion
Marital status
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Late AKM Afzal karim.
Production Manager, Development of film &
Publication (under ministry of information)
Mrs. Feroza Karim, Housewife.
20, Purana Paltan Line, Motijheel, Dhaka-1000
June 8, 1980.
Bangladeshi by birth.
Islam.
Married
REFERENCE
Gousul Alam Shaon
Mushfique Manzoor
Managing Director
Grey Advertising Bangladesh Ltd.
House: 6, Road: 127
Gulshan-1, Dhaka
T: (+8802) 8811541
M: + 8801730076000
Chief Marketing Officer
Mir Telecom
Red Crescent Borak Twoer- 2 (level- 7)
71- 72 Old Elephant Road, Eskaton Garden
T: + (+88-02) 9354812, 9354821
M: +88 01729072092