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Are you apart of my linked in
Network?
• A winner is someone who recognizes his Godgiven talents, works his tail off to develop them
into skills, and uses these skills to accomplish his
goals. - Larry Bird
• Action is the foundational key to all successes. Pablo Picasso
• Anytime you see someone more successful than
you are, they are doing something you're not. Malcolm X
• Discouragement and failure are two of the
surest stepping stones to success. - Dale
Carnegie
Successful Personal Training
• Being successful at anything means aligning yourself
with successful principles.
• Don’t try to reinvent the wheel
• There are two ways to learn
• I have had many coaches and mentors
• Brian Devlin- taught me a couple of major lesson’s
• Bedrios Keullian- taught me a couple major lesson’s
• The goal of this course is to teach you how to begin
growing and developing your own successful personal
training business
• Like Bedrios said the most important thing is
being excellent
• Being your best self- Self actualization
• 1st and foremost this is business
• The first rule of business is that you are here
to make money
• It is not wrong to make money doing what you
love
• Where do you start?
• You must start with defining your clientele
Who’s your market?
Different Target Markets
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Athletes
Obese
Baby boomers
Kids
Athletes
Stay at home mom’s
Pregnant ladies
Rehab
Bodybuilders
Weight-loss
People who want to change
My target Market
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Personal training market is 35-65 yrs
My group training market is 27-50 yrs
My gym membership is 14-75 yrs
My pt and group membership is mostly female
Professionals and stay at home moms
I’m not as certain about my gym membership
statistics yet
• Currently in the process of segmenting my list to
address my specific markets more appropriately
Why do they come to you?
Why do they come to you?
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Results
Motivation/support/accountability
Friendship/relationship
Insecure/intimidated/fearful
Knowledge/information
Form and technique
All the answers…
My program overview
What do they get when they come?
• How will you deliver the results?
• What is it that creates change in your body?
Workout Variables
Frequency
Intensity
Duration
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Canadian Researchers at Queen’s University tested a workout using finishers against long
cardio.(Reference: Appl Physiol Nutr Metab. 2012 Sep 20)
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Group A did 30 minutes of treadmill running at 85% max heart rate
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Group B did 8 rounds of 20 seconds of a single exercise (burpees, jumping jacks, mountain climbers
or squat thrusts) with 10 seconds of rest between rounds.
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Group C did nothing (they were the non-training control group)
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The results were shocking…
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Both training groups (A and B) increased their aerobic fitness levels by the SAME amount (7-8%).
Yes, group B did only 4 minutes of work and it was just as effective as 30 minutes of cardio.
However, the people in Group B had MORE benefits…
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They also increased their muscular endurance in common exercises like chest presses, leg
extensions, and push-ups.
Plus, this intense finishers style of training used by Group B also resulted in greater overall workout
enjoyment.
The Canadian Scientists concluded that this finishers style of training will boost cardiovascular
fitness just as well as cardio while giving you BETTER improvements in muscular endurance.
In JUST 4 minutes.
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In a study from the University of Bath in England found that adding a single spurt of sprinting for
thirty seconds while pedaling on a stationary bike generated a six fold increase in HGH levels which
peaked 2 hrs after the exercise. One recent study comparing active men looked at the HGH
response comparing 30 minutes high intensity running vs. strength training. Doing squats doubled
HGH levels compared with running.
Physical Limitations of your body
The sprinter vs. The Marathoner
Results vs. Baby sitter job
• Intensity creates change but your intensity must
be appropriate to your client
• A pro trainer needs to adjust intensity to be ideal
for their client
• You deliver the intensity of the workout with your
programming and presence
• Adjust your interval length
• You bring the energy
• You project the energy
• Your voice is important
Essential Elements of a successful
workout
Paul Chek- Primal Movements
Squat
Lunge
Deadlift/Bend
Push
Pull
Rotate
Jump/run
Living the Life of Balance
Walking the Walk
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Who worked out this week?
Who’s on track with their food?
Who eats meat?
Are there any vegans?
What have you done for your mind this week?
What have you done for your spirit?
Why are you here?
Why are you doing what you’re doing?
Do it for the love
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The greatest gift is a portion of thyself. - Ralph Waldo Emerson
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It can be extremely profitable if you want it to be..
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It can be a terrific part-time profession for the rest of your lives.
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It is a fantastic career!
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The best way to find yourself is to lose yourself in the service of others. - Gandhi
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You get to be an inspiration for people..
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You get to change people’s lives
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The miracle is this - the more we share, the more we have. - Leonard Nimoy
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We live in a cause effect world. What you put out into the world will be reciprocated back to you.
Be a Professional
• A professional trainer leads by
example. “walk the walk”
•Committed to living their best life
• Committed to supporting their client
to live their best life
•Makes the clients time about them
•Keep your client accountable
•Challenge your client
•Know when to be gentle
•Passionate about fitness
•Don’t sleep with your clients
Client Contact
Intro. Consultation
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Be on time
Build a relationship immediately
Relate to customer
Put yourself in their shoes
Get them to fill out a questionnaire
Get some goals committed to paper
The initial consult
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Keep the conversation about the client
Ask them their goals
Include some education. Discuss the aging process!
Determine a realistic time line
Discuss their past experiences
Ask them why they were unsuccessful before
They can’t be successful using an old method
If it hasn’t worked before it won’t work now
You need to do something different than you have done if
you want a different result
• Ask them if they are ready for change..
Most important Aspect of an Intro
• Why would you like to get into shape?
• What would it mean for you to get into shape?
• You need to get the prospect to initiate the
thoughts for success!
• New thoughts are required to create a new
outcome
• You need to create a bigger Y for the member
• You need to get a chance to wow them!
Essential Consult Education
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What is fat?
What is metabolism?
Metabolism and age?
Male female metabolism?
Why does your metabolism slow with age?
What is the biggest influence on your metabolism?
You need strength training to speed up metabolism
You need aerobics to get out there and burn up
calories
• You need nutritional balance to support
• Flexibility..
Assessment
Weight
Measurements
Body-fat and Strength testing?
The exercise system
Demo workouts
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Let’s get you out there and see if it’s a fit for you..
You must have a planned and organized workout system
Keep it basic
You must be able to jump it up for the advanced or drop it
down to the begginer
Make it polished
Push the client to their limit using as little as possible
This is your shot to really impress them
Make them feel terrific!
It must be fun they must feel a sense of success “They can
do it! ”
Start up workout
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Basic Elbow Plank- 30s
Elbow Plank with Alt. leg release- 30s
Elbow plank alt. Arm release- 30s
Single leg glut bridge- 30,30
Double leg glut bridge- 30s
Superman variations (erector work) -30,30,30
Side hold variations- 30,30,30
Body Weight Squats- 30s
Single leg Balance- 30s,30s
Alternate lunges (reverse, forward, walking)- 60s
Bear Crawls- 60s
Side lunges (stationary, alternate, or walking)- 60s
Abdominal drills
Plyo ( squat jump, bunny hop, single leg hop or jumping jack)- 30s
Crab position glute bridges
Lateral crawl push up
Mountain climbers
Swissball workout
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Alternate front kicks-30s
Straight leg back Alt Hip extention- 30,30
Single leg balance abduction- 30,30
Single leg hop- 30,30
Swissball walkout- 30s
Swissball overhead squats- 30s
Swissball tucks- 30-60s
Swissball Pikes (for a strong client)- 30s
Swissball overhead lunges(reverse,forward,walking)- 60s
Swissball Plank (alt. leg release option,high plank option) - 30s
Swissball pushup (hands on ball, hands on Floor)- 30s
Side lunges (stationary, alternate sides, walking)- 60s
Swissball balance Rows- 30,30
Swissball bench Press- 60s
Swissball glut bridges- 30s
Jumping jacks, swissball jumping jacks, swissball squat jumps- 30s
Medball workout
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Touch and Reach-30s
Toe and Reach- 30,30
Pendulum Swing- 30s
Medball Chops- 30s
Lunge and Press (reverse, forward, rocket)- 60s
Windmill- 30s
Bear crawls- 60s
Side lunges (Stationary, Alternate, Walking)- 60s
Single leg balance chop to toe and hop- 30s,30s
Medball pushups (push up roll or both hands on ball or stationary)- 30s
Medball Foot elevated Plank (single leg release)- 30-60s
Medball Squat Jumps- 30s
Jacknife Crunch- 30s or 15 reps
Heels to the ceiling- 30s or 10 reps /side
Little crunch- 30s
Single leg medball Glut bridge- 30,30
Double leg glute bridge-30s
Burpees (walking or jumping)- 30-60s
Medball mountain climbers
Flexibility
• Key stretches for the aging population
• Key stretches for common chronic pain
• Key yoga postures
Special Populations..
Bad Knees
• Stay off when clients are in pain. Don’t push clients through pain on their
knees
• Supported squats or lunges with the TRX
• Box squats or Swiss ball sit and stand
• Box step ups on a low box
• Drive heart rate with dead lifts
• Barbell or dumbbell Cleans, Snatches, Clean&Press, kettle bell swing
• Elevate heart rate with pushes, pulls and core work, dumbbell stretch
press
• Alternate leg dead lift and press
• Test single leg exercises
• Include flexibility, key yoga postures
• Recommend yoga
• Introduce them to the grid
Low Back Pain
• Don’t force client to push though pain
• Warm up all muscles around the hip girdle
entirely
• Hip flexors, Erectors, Glutes, Abs, hamstrings
• Bird dogs, erector work, watch abdominals, total
core strengthening without causing pain
• Focus on posture and breathing
• Include flexibility, key yoga postures
• Recommend include, demonstrate the grid
• Recommend yoga
Wrists, Elbows, Shoulders
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Provide handles for wrist support
Don’t push through pain
Avoid movements that cause pain
Always use light weights
Always include flexibility
Key yoga postures
Introduce the grid
Pregnant Ladies..
Demo workouts
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Must be appropriate to the individuals level
Do not kill your clients
Building the relationship is the key
Empowering the client is the focus
If done well your demo sets up your sale
Did you like that?
Would you like to discuss a package?
Closing the Sale
• After a successful demonstration ask client
how they liked the workout?
• Ask them if they would like to see packages or
do this again
• Consider their financial resources and ethically
determine the best course of action for them
• Tell them what you would like to do or see
• Make a recommendation related to their goal
Bosu workout
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Alternate leg climb- 30-60s
Drive the back knee- 30s/leg
Over the tops- 30s
Over the top squats- 30s
Single leg Balance- 30s/leg
Elbow Plank- 30s
Single leg release- 15-30s/leg
Quick foot switch- 30-60s
Elbow plank arm release- 30s
Bosu Squats- 30s
Bosu Squat hops- 30s
Side hold upper body rotation- 30s
Side hold top leg raise- 30s
Alternate hand climb- 30s/hand
Suicide pushups- 30-60s
Bosu Crunch or situp- 30-60s
Single leg crunch- 30s/leg
Bosu crunch and Stand, Crunch n hop- 30-60s
Stationary Lunge- 30s/leg
Bird dog hold- 30s/Side
Over the top pushups- 30-60s
Dumbell Squat to press- 30s
Balance Rows- 30-60s
Dumbbell Workout
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Light dumbbell room walk shld press- 60s
Businessman Squats- Dumbells down squats(light warm up)- 30s
Full body front raise – 60s
Plank Pullbacks- 60s
Sumo Squats- 30-60s
Alternate single leg deadlift- 30s,30s
Single dumbbell Overhead clean- 30s,30s
Dumbell Bear Crawls- 60s
Alternate Lunges (reverse, forward, walking) – 60s
Burpee full body front raise – 60s
Rear delt flys- 30s
Side hold John Travolta- 30s,30s
Side lunges (stationary, Alternate, walking) -60s
Swissball bench press- 60s
Dumbell Rows- 30,30
Leg raises- 60s
Scissor kicks- 30s
Sit ups- 30s
Dumbell Squat thrust- 30s
Reverse lunge and curl or walking lunge n curl- 30-60s
Balance Tricep extentions- 10 reps/side
Barbell Workout
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Side steps- 30-60s
Burpees- 30s
Burpee pushups- 30s
Sumo Squats- 60s
Barbell Military- 30s
Table top do the dog- 30,30
Bent knee Plank heel to the ceiling- 30s,30s
Superman- 30s
Barbell Lunges (Reverse, Forward, Walking)- 30-60s
Barbell Rows- 60s
Leg Bicycle- 30s
Upright bicycle- 30s
Little situps- 30s
Barbell Squat to Press- 30s
Barbell deadlift uprights- 60s
Single leg Bear crawls- 30s,30s
Barbell lunge n Press (backward, forward)- 6-12 reps each way
Barbell Curls- 12-15 rpes
Barbell Alt. leg deadlifts- 60s
Crab position single leg glute bridge- 15 reps/side
Staying appropriate
• Have a body part split routine for that bodybuilder guy
3,4,5 day split routine.
• Have that full body strength template in your clip board
• The weakest clients may be fine with the exercise of the
first 3 routines just being recycled.
• Keep it appropriate. Don’t progress past the most basic
exercises if the client is extremely detrained.
• As you build more of a relationship with your client your
program can fall more into a maintenance pace
• Adjust the workout to suit the clients wishes more
• Reduce your expectations on the client
Discussing your typical clients profile
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Average client is inactive
Detrained and de-conditioned
Been out of fitness for 10+ years
Been sitting at a desk job or at a computer
Poor eating habits, poor digestion, poor elimination, poor nerve
innervation to core region
Been focused on building their careers and or their families
Not focused on themselves
Week across their upper back and neck
Tight across their chest
Tight hip flexors, tight hips, Tight It bands
Weak errectors, weak hamstrings, lower back issues
Your general on the spot workout should be focused on addressing these
issues
Building a workout from a template
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Using a system rather than just choosing an exercise
Build heat
Drive heart rate
Include intensity
Strengthen activate largest muscle groups
Get the job done ASAP
Create value for the customer
Quick results based PT
Don’t try to be too fancy especially not with beginers
Great resources to add workout spice- Brian Devlin,
web-sites, utube, facebook
My expectations of a Trainer
How much should you charge?
Training clients for Barter
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Train for referrals
Get what you are worth
Set a term for re-evaluation
If you would like to do some barter for me
that can be discussed
• I could use someone as a cleaner, potentially
to do desk time
Building your dream
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Begin with the end in mind
Your life goal/create a clear vision
Financial, family,
relationships, free time, opportunities
Overcoming your relationships with money
Self actualization
Changing yourself
Becoming a more successful person
Being able to create change in your world
Overcoming your issues, challenges, obsessions,
addictions
How do we create changes ourselves?
• Changing our worlds is the result of changing
our minds