Communication, Collaboration, Consensus
Contents
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Need Assessment
Current Concerns
Proposal Overview
Benefits
Rationale
Approach
Appendices
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Preliminary
Connected Vehicle Trade Association
Major Stakeholder Groups
Stakeholder Map
Services, Dues and Membership
Point of Contact
2004 © Connected Vehicle Trade
Association™
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Need Assessment
• The three major US DOT initiatives (Vehicle Infrastructure Integration,
Integrated Vehicle Based Safety Systems & Cooperative Intersection Collision
Avoidance Systems) have focused their attention on limited set of direct
participants
• All of these initiatives will ultimately depend on the support and
involvement of a wide cross-section of stakeholders
• There is a need to engage and properly focus these other
stakeholders in a productive and manageable way
• Europe and Asia have similar initiatives, and this organization
should evolve to support their needs as:
– Automakers, Telecoms, infrastructure communications and computation
interests are global
– Common solutions reduce development and deployment costs
– Leveraging resources, harmonizing standards, and communicating
equally will advance the solutions in an efficient and productive manner.
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Current Concerns
• Without a central forum to become informed, provide
input and review, these stakeholders will create an
unmanageable proliferation of relationships for the DOT
and automakers
• Without a means to coordinate these other affected
companies, buy-in will be difficult and the solutions will
not be robust
• Companies important to these efforts will engage in
distracting and counter-productive activities unless they
are engaged directly
• Satellite, cellular and other wireless technologies
(WiFi/WiMax) should be considered in this environment
for the commercial implementations beyond DSRC the
efforts
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Critical Success Factors
• Need to engage all stakeholders
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Validate approach by those who will build it
Validate use cases by those who will use it
Validate feasibility by those who will pay for it
Validate assumptions about behavior of all
stakeholders
• Assure that all assumed behaviors are “natural”
• Avoid counter productive behaviors from excluded
stakeholders
• Avoid the insinuation of limiting proprietary solutions
• Ensure that all affected parties have a voice
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2004 © Connected Vehicle Trade
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How do we assure this?
– Car makers and Governments are well organized
• Federal government has the FHWA, US DOT and JPO.
Soon it will form the Research & Innovative Technology
Administration (RITA), reorganizing several functions into one
cohesive agency
• State Governments have the American Association of State
Highway and Transportation Officials (AASHTO)
• Automakers have formed the VII Consortium to begin
consensing on architectures, standards and common
concerns.
– To date, all other stakeholders have no organization
to legitimize their participation, validate other’s
assumptions about them, and advance their positions
• Need a way to assure this large community is engaged in the
process without creating chaos
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Proposal Overview
• Create an industry forum to:
– Provide a formal structure and process for engaging,
communicating, and coalescing input
– Create a manageable environment for interaction with
public sector and automaker participants
– Provide a pre-competitive, collaborative environment
for non-automaker, non-public sector stakeholders to
ensure that all industries move forward with a
consensed vision
– Provide a migration path for forum members to
participate in implementation and deployment:
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Benefits
• Get the stakeholders involved in a structured
and productive manner
• Obtain the insight of stakeholders to craft a
realizable and economically viable approach
• Achieve ownership in the solution by providing a
formalized way to participate and a voice in the
process
• Avoid independent, counter-productive initiatives
and behaviors
• Opportunity to increase business contacts and
opportunities across the telematics landscape
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Connected Vehicle Trade Association
• An international, non-profit trade association is being
formed to advance the interests of the non-automaker,
non-government stakeholders
• Shared Vision MOUs are being developed with the
automakers, standards and ITS organizations globally
• An interim board is being established with primary
stakeholders and industry leaders from each domain
• The Trade Association will have independent
governance with responsibility for administering the
operations as a non-profit business league
• The TA will open for membership following a June, 2005
workshop in Detroit
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CVTA Charter
• The Connected Vehicle Trade Association will
endeavor to be recognized as the voice of the
stakeholder industries in the connected vehicle
envirnment
• The TA must ensure that all stakeholders:
– Have a means of developing consensus within their
domains,
– Have regular, facilitated access to the government
bodies, automaker organizations and other domains
– Are assured that no single private interest influences
the direction or intent
• Act to advance the interests of the member
industries as a non-profit business league
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Vision and Mission
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Our Vision is to Create:
A vibrant economy surrounding the products and services that arise when
the vehicle can interact with the external environment
Increased opportunity and an enhanced ability for participants to access
opportunities in the Connected Vehicle space
Solid architectural and implementation consensus across all elements of the
public and private Connected Vehicle value chain
Our Mission is to:
Promote and educate the industry relative to the value of Connected Vehicle
services and the adoption of feasible technical and organizational
approaches
Provide means to link industry participants to foster business development
and technical exchange
Facilitate consensus among all connected vehicle industry participants
Support creation and execution of Connected Vehicle concept and
deployment projects
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Objectives
• Facilitate the engagement, collaboration and consensus
building required to leverage resources, refine
technological approaches, improve safe vehicle
operation and advance business opportunities
• Provide a robust and useful means of testing, evaluating,
and demonstrating the enabling technologies, and
provide a unified and trusted voice to communicate this
information equitably and universally
• Participate in industry activities as ambassadors to
promote Connected Vehicle concept and market
• Provide web based registry and program support for
industry, organizational and governmental participants
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2004 © Connected Vehicle Trade
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CVTA Functions
• Provide direct access to information about the design, development
and deployment plans
• Establish Industry Focus Groups for each domain
– Determine feasibility and risk assessment of plans
– Establish structured meetings to discuss with other domains,
automakers and public entities
• Develop demonstration and validation efforts as appropriate, as well
as templates for pre-deployment tests
• Provide a forum for standards and specifying organizations to
consense with industry to consense on and endorse new standards
development activities
• Provide a web based registry for products, services and index of
member capabilities
• Provide collaborative online tools to advance both the development
of the architecture and members business
• Establish a patent pool, if desired, to manage Intellectual Property
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2004 © Connected Vehicle Trade
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Rationale
• The DOT initiatives need the buy-in of the full spectrum
of stakeholders responsible for realization of the
envisioned systems
• A non-profit trade association is the obvious focal point
for coordinating industry around DOT initiatives.
– This approach allows each stakeholder group to engage a wider
audience
– An industry forum focused on each industry sector will provide
means to advance each groups consensed position
• The trade association can similarly engage collateral
beneficiaries (insurers, legal firms, civil response forces,
etc.) to provide a framework for discussion of policy
issues concerning Safety, Security, Privacy and Liability
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Association™
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Appendices
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Major Stakeholder Groups
Stakeholder map
Services, Dues and Membership
Current Status
Point of Contact
Preliminary
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Association™
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Major Stakeholder Groups
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Telematics companies
Telecommunications
Automotive suppliers (Tier 1, 2 and 3)
Computer Infrastructure companies
– Software
– Hardware
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Communication Infrastructure Companies
– Equipment/Component Manufacturers
– Network Services
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Information Service Companies
– Application Service providers
– Content providers
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Physical Services Companies (Roadside Responders & Operators)
System Integrators, Infrastructure A&E firms
Collateral Stakeholders
– Legal Companies
– Financial institutions
– Insurance companies
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2004 © Connected Vehicle Trade
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Stakeholders Map
It is the domain overlaps
that are important to the
operational environment of
the VII
Communications
Vehicle
Comm
Vehicle
Infra-Comm
VII
In-Vehicle
Systems
Infrastructure
Servers &
Backhaul
Applications
Every domain overlaps
with every other domain in
one, two and three areas
of congruence
These sub-domains have
additional public and
private entities that are not
presently engaged in the
process.
Without involvement of all
the stakeholders we will
be unable to develop a
sustainable plan.
Copyright 2004 Connected Vehicle Trade Association
Services, Dues and Membership
• In consideration of member dues, the Connected Vehicle
Trade Association would provide:
– Independent governance and operations
– Workshops, conferences and joint reviews
– IT services for online collaborations and data
repository
• Trade Association Membership dues will be:
– Corporate member - $6,000 per annum
– Public Entity member - $1,200 per annum
– Standards/Educational organization - $600 per annum
• Trade Association would be open to any company, public
or private entity, except automakers.
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2004 © Connected Vehicle Trade
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Scott McCormick
Chairman and President
Connected Vehicle Trade Association
51037 Weston Drive
Plymouth, Michigan 48170
BUS: +1-734-354-0546
FAX: +1-734-446-0326
Cell: +1-734-730-8665
sjm@connectedvehicle.org
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