MARKETING 3013-ON THE WEB-HONORS
SPRING 2013
Instructor: Dr. Gail Hudson, Professor of Marketing
Office: BU 403 Phone: 972-3430 (O)
FAX: 870-972-3833 E-mail: ghud@astate.edu
OFFICE HOURS: BY APPOINTMENT
READ THE GETTING STARTED IN MKTG 3013 FIRST, THEN THE SYLLABUS
Read the syllabus CAREFULLY BEFORE you begin this class.
All of the RULES and INSTRUCTIONS are contained here:
PREREQUISITES:
If you are a College of Business major you must have completed 54 semester hours prior to this semester. Failure to comply
with this prerequisite will cause you to lose upper level credit for this course. Additionally, College of Business majors must have
completed ENG 1003 and 1013, MATH 2143, ACCT 2003 and 2013, ECON 2313 and 2323, and Econ 2113, in addition to having a degree
plan on file with an advisor. Once Blackboard is open, please complete the prerequisite verification form posted in the documents
section of BB. ALL MAJORS SHOULD COMPLETE THIS FORM. Please give me permission (FERPA) to post your grades on line as well.
TEXTBOOK:
MARKETING (with Connect Marketing package-an access code to electronic materials on the web) by Grewal and
Levy, 3rd edition, McGraw Hill, ISBN: 9780077863869. The access code can be purchased on line so you do not have to
purchase it with your textbook. OR you can purchase an e-book with an access code; this is your choice. If you have a
delay getting your textbook, a 21 day free trial access will allow you to use the e-book and login to Connect until you
get your books so that you do not miss any of your assignment due dates. This means that there is NO EXCUSE for
missing assignments because of having no textbook. Other needed resources include: Reliable Internet service, a
working e-mail account, understanding of Blackboard Learn and Word. I will communicate with you via blackboard, so
make sure that you have set up your BB account using an e-mail address that you check REGULARLY. Not reading your
e-mail is not an excuse for missing assignments or announcements that I send to you. Please complete the on line
permission form which allows me to post your grades in the Blackboard grade book. The form is available in the
documents section of BB. Please complete the form and submit to me in the assignment.
COURSE MATERIALS WEBSITE (Connect Marketing):
You can now access connect materials through blackboard, go to course tools, click on McGraw Hill link and then click on the course
address. This is the site that you access using the code that you purchased with your textbook. If you did not purchase an
access code, you will be able to buy one on line at this same site. Please note that I have organized your assignments in
weekly folders in blackboard. Once you have registered in Connect, if you enter connect through the blackboard
folders, you will always know what is due that week!! You also have the option of buying an e-book with the code and
simply not purchasing a hard copy. Your weekly quizzes, homework assignments and narrated power point slides (library
tab) are all available at this site. You will need to access it for most of your semester assignments. Additional materials
are available in Course Documents and Discussion Board in Blackboard. You can also go directly to the connect site:
http://connect.mcgraw-hill.com/class/g_hudson_spring_2013_on_line
Course Objectives:
By the completion of this course the student should, at minimum, be able to:
1.
Demonstrate an understanding of key terminology and frameworks in marketing. (Business Knowledge)
2.
Demonstrate the ability to apply marketing tools for analyzing customers, competition as well as for assessing the firms’
internal strengths and weaknesses. (Critical Thinking & Business Knowledge, Written Communication)
3.
Demonstrate an understanding of how marketing contributes to achieving the strategic objectives of the firm. (Business
Knowledge)
4.
Demonstrate the ability to incorporate ethical decision making strategies to day to day managerial decisions. (Ethics, Critical
Thinking & Business Knowledge)
GRADING:
Quizzes (19) @ 15 points each
(34.5%)
285
Each quiz will be a series of multiple choice questions based on your textbook and study materials. To take the quiz you must be on the
Connect Marketing (CM) website above (course materials website). These assignments are TIMED and you may take them ONCE.
Make sure that you are PREPARED BEFORE YOU BEGIN. You receive ONE MINUTE per question. The score will be one point per
question.
Homework Assignments (19) @ 10 points each (28.2%)
190
This component of your grade will be made up of 19 assignments all of which are applications of some concept or concepts from the
chapter. These are not timed and you have 3 attempts. The highest grade will be recorded. The questions will require you to APPLY
the concepts from the chapter. If you haven’t read the chapter you will not be able to apply your knowledge to the task. “Shoot from
the hip” responses will not get you many points. The purpose is APPLICATION!!
Comprehensive Final Exam
(22.3%)
150
At the end of the course you will complete a comprehensive final exam which will be made up of 50 questions over the 19 chapters in
the textbook. These questions will be like the ones included in your quizzes. It will be posted in the assignment section of
Blackboard. A study guide will be available 1 week before the final exam.
Discussion: Discussion of course topics will take place in the blackboard discussion board. (14.9%)
100
Four times during the semester I will ask you to discuss some topic of interest. I expect that EVERYONE in class will have some
meaningful comments to make which demonstrate both their understanding of the discussion topic as well as familiarity with the
comments made by their classmates, I agree or I disagree is not “meaningful” and will not count towards your discussion grade. There
is a grading rubric posted in BB Course Documents which explains the grading process.
Application:
150
The student and the professor will develop and agree upon an applied project/written paper that uses the principles of marketing
learned in this class to an activity in which they are involved on campus or in a business setting.
Total Points
875
Grading Scale: Individual grades will be posted to each student’s blackboard account Use your ASU login to access blackboard learn.
You have already been added to the blackboard roster automatically. I will communicate with you when it is necessary so make sure
that you open and read your s-mail account. After each exam and as homework assignments are graded, you may login to this site and
view your scores. A standard 90-100=A, 80-89=B, 79-70=C; 69-60=D 59-below=F will be used. Your “weighted average” in blackboard
will reflect where you stand in this scale.
MAKE-UP WORK:
Students have 5-6 days to complete each set of assignments. Once the due date has past, the assignment is no longer available and
you will receive a 0. Because this is a web class, I have turned assignments on and off for a reason. You must keep up and read every
day. You CANNOT wait until the last week to try and do it all. We move at a steady pace and you are “on your own” to schedule how
you complete your class responsibilities. I have tried to give you enough time to allow for varying work schedules. Give yourself the
opportunity to get it done. DO NOT WAIT until 11 pm on the due date and then back yourself into a corner when some crisis occurs.
CHEATING:
Each student is expected to work independently on all exams and class assignments/homework. Each student is obligated to neither
participate in nor condone any dishonest activity. Cheating includes both giving and receiving assistance. Both parties are equally guilty
of dishonesty. Each student has an active, individual obligation NOT to give the appearance of cheating. Do not allow another student
to take advantage of you. Any dishonest activity discovered by the instructor will result, at a minimum, in a failing grade on that exam
or assignment for all parties. I will always be honest with you and I expect the same treatment. Homework assignments that appear to
contain "shared" answers will not be accepted and make-ups will not be allowed.
DISABILITY:
If you have a learning or physical disability that may affect your performance in this class, contact the Disabilities Center on campus and
bring the appropriate paperwork to me for assistance. If you have questions about these issues please see me.
PROCESS:
My expectation is that you will read each chapter carefully, read/listen to my power point lectures or sign on to
Connect Marketing and go to the Library tab, click on the relevant chapter and listen to the pre-made power point slides. After using
any and all of these materials, when you feel comfortable with the material, complete the applications assignment. This is not timed,
use your textbook, your notes and “apply” the concepts. This is your homework grade. You can take the homework assignment 3
times and use the best grade. Then complete the chapter quiz. You have 1 minute per question to complete the quiz. You must
complete it in one sitting and there are no “do overs”. Don’t take it until you are ready. This is your quiz grade. IF YOU HAVE CLASS
RELATED QUESTIONS, ADDRESS THEM IN BLACKBOARD IN THE DISCUSSION FORUM CALLED “ASK THE PROFESSOR” SO THAT OTHERS
MIGHT SEE IT AND MY RESPONSE. IF YOU HAVE MORE PERSONAL QUESTIONS, SEND ME AN E-MAIL
CLASS SCHEDULE:
The assignments have dates and times by which they are due. For each chapter you will have a timed quiz (1
minute per question) and an untimed applications-based homework assignment. You will have 6-7 days to complete each of these
components. Some weeks you will be responsible for two chapters, some weeks only one. We will complete all 19 chapters during the
semester. The clock next to the assignment indicates a timed assignment. Notice the due date for each assignment as well as the date
it becomes available for you to work on.
Discussion Board (inside Blackboard)
#1
Opens 02/04/13 8 am; closes 02/10/13 11:55 pm
#2
Opens 03/04/138 am; closes 03/10/13 11:55 pm
#3
Opens 04/08/13 8 am; closes 04/14/13 11:55 pm
#4
Opens 04/22/13 8 am; closes 04/28/13 11:55 pm
Due
Date
Becomes
Available
Chapter 1 Quiz
1/20/13
11:59pm
available
01/14/13
8:00am
Chapter 1 Application
01/20/13
11:59pm
available
01/14/13
8:00am
Chapter 2 Application
01/27/13
11:59pm
available
01/21/13
8:00am
Chapter 2 Quiz
01/27/13
11:59pm
available
01/21/13
8:00am
Chapter 3 Application
01/27/13
11:59pm
available
01/21/13
8:00am
Chapter 3 Quiz
01/27/13
11:59pm
available
01/21/13
8:00am
Chapter 4 Application
02/03/13
11:59pm
available
01/28/13
8:00am
Chapter 4 Quiz
02/03/13
11:59pm
available
01/28/13
8:00am
Chapter 5 Application
02/03/13
11:59pm
available
01/28/13
8:00am
Chapter 5 Quiz
02/03/13
11:59pm
available
01/28/13
8:00am
Chapter 6 Application
02/10/13
11:59pm
available
02/04/13
8:00am
Chapter 6 Quiz
02/10/13
11:59pm
available
02/04/13
8:00am
Chapter 7 Application
02/17/13
11:59pm
available
02/11/13
8:00am
Chapter 7 Quiz
02/17/13
11:59pm
available
02/11/13
8:00am
Chapter 8 Application
02/24/13
11:59pm
available
02/18/13
8:00am
Chapter 8 Quiz
02/24/13
11:59pm
available
02/18/13
8:00am
Chapter 9 Application
03/03/13
11:59pm
available
02/25/13
8:00am
Chapter 9 Quiz
03/03/13
11:59pm
available
03/04/13
8:00am
Chapter 10 Application
03/10/13
11:59pm
available
03/04/13
8:00am
Chapter 10 Quiz
03/10/13
11:59pm
available
03/04/13
8:00am
Chapter 11 Application
03/10/13
11:59pm
available
03/04/13
8:00am
Chapter 11 Quiz
03/10/13
11:59pm
available
03/04/13
8:00am
Chapter 12 Application
03/17/13
11:59pm
available
03/11/13
8:00am
Chapter 12 Quiz
03/17/13
11:59pm
available
03/11/13
8:00am
Chapter 13 Application
03/31/13
11:59pm
available
03/18/13
8:00am
Chapter 13 Quiz
03/31/13
11:59pm
available
03/18/13
8:00am
Chapter 14 Application
03/31/13
11:59pm
available
03/18/31
8:00am
Chapter 14 Quiz
03/31/13
11:59pm
available
03/18/13
8:00am
Chapter 15 Application
04/07/13
11:59pm
available
04/01/13
8:00am
Chapter 15 Quiz
04/07/13
11:59pm
available
04/01/13
8:00am
Chapter 16 Application
04/14/13
11:59pm
available
04/08/13
8:00am
Chapter 16 Quiz
04/14/13
11:59pm
available
04/08/13
8:00am
Chapter 17 Application
04/21/13
11:59pm
available
04/15/13
8:00am
Chapter 17 Quiz
04/21/13
11:59pm
available
04/15/13
8:00am
Chapter 18 Application
04/21/13
11:59pm
available
04/15/13
8:00am
Chapter 18 Quiz
04/21/13
11:59pm
available
04/15/13
8:00am
Chapter 19 Application
04/28/13
11:59pm
available
04/22/13
8:00am
Chapter 19 Quiz
04/28/13
11:59pm
available
04/22/13
8:00am