COURSE INFORMATON
Course Title
Code
NEW PRODUCT DESIGN AND INTRODUCTION
Semester L+P Hour Credits ECTS
MRKT 573
Prerequisites
-
Language of
Instruction
English
Course Level
Master's Degree (Second Cycle Programmes)
Course Type
Elective
3+0
3
6
Course Coordinator
Instructors
Assistants
-
Goals
The course aims to make students acquainted with concepts and
applications of innovation management and new product development
Basic fields of study are models of innovation, innovation diffusion,
process design, operations management, managing organizational
knowledge.
Content
Program
Learning
Outcomes
Learning Outcomes
1) Understands
development.
the
concept
of
new
product
Teaching
Methods
Assessment
Methods
1,2
A,C
1,2
A,C
1,9
A,C
1,9,12
A,C
1,3,12
A,C
1,2,3
A,C
1,2,4,6,9,10
2) Discusses how new product development creates
value for businesses.
3) Identifies the types of innovation.
4) Explains the new rules of knowledge management.
5) Debates how to manage product development
process.
6) Relates new product development to innovation
management.
1,2,4,6, 9,10
1,2,4,6, 9,10
1,2,4,6, 9,10
1,2,4,6, 9,10
1,2,4,6, 9,10
Teaching
Methods:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case
Study
Assessment
A: Testing, C: Homework
Methods:
COURSE CONTENT
Week Topics
Study Materials
1 Introduction: Innovation Management
2
3
Economics and Market Adoption
Managing Innovation Within Firms
4 Innovation and Operations Management
5 Managing Intellectual Property
6 Managing Organizational Knowledge
7
8
9
10
11
12
13
14
15
16
Midterm
Strategic Alliances and Networks
R&D Management
Managing R&D Projects
Open Innovation and Technology Transfer
Product and Brand Strategy
New Product Development
Packaging
Reassessment of the course
Final
RECOMMENDED SOURCES
Textbook

Innovation Management and New Product Development by Dr Paul
Trott, 5th ed., ISBN-13: 978-0273736561
Additional Resources
MATERIAL SHARING
Documents
Assignments
Exams
ASSESSMENT
IN-TERM STUDIES
NUMBER
PERCENTAGE
Attendance& Participation
20
Midterm
40
Assignments
40
Total
100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL
GRADE
40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE
60
Total
COURSE CATEGORY
100
Elective Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contribution
1 2 3 4 5
Students learn the essential body of knowledge in business management
1
(functions of management: organization theory: policy and strategy:
information, technology and operations management; human capital
X
management; accounting; finance; marketing; economics; and an integrated
perspective) and apply them in business life.
2
Students can apply business theories and methods by gaining expertise in at
least one of the areas; accounting and finance, management, marketing or
human resources management.
X
Students with their research methodologies knowledge can choose the
3
4
5
6
appropriate methods for data gathering and analyzing and can understand
and interpret the results, studies and reports.
Students gain the required qualifications to make strategic decisions and to
take the leader role.
X
Students have the tendency to take active role in team work and can
contribute to the team consciously.
Students can evaluate information coming from different disciplines, combine
those information and they have an interdisciplinary viewpoint.
X
Students have the responsibility and knowledge to conduct independent and
7
original studies both in business and academic arena.
Students can effectively written and orally communicate with others from
8
inside and outside the organization.
Students can follow the local and global business environment dynamics and
interpret them.
9
10 Students understand business ethics and social responsibility concepts
X
X
Students have required the English proficiency to follow the current events
11 and improvements in their professional area and to communicate their ideas
in international business arena.
12
Students should understand the importance of lifelong learning to maintain
personal and professional development.
Students can demonstrate that they have the commercial law knowledge
13 which is shaping the global business world and though these they have the
ability to reach a solution.
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Total
Duration
Workload
(Hour)
(Hour)
Course Duration (Including the exam week: 16x Total course
hours)
16
3
48
Hours for off-the-classroom study (Pre-study, practice)
16
10
160
Mid-terms
1
10
10
Assignments
6
10
60
Final examination
1
10
10
Total Work Load
288
Total Work Load / 25 (h)
11.52
ECTS Credit of the Course
12