MSC in Strategic Marketing Management
MSc in Business - Major in
Marketing
Who am I?
• Even Lanseng (46 41 05 44)
• Associate dean specialization in marketing
• Siv. Øk (spesialisering i markedsføring)
• Dr. scient
What is expected of you
• Full time program
• Considerably higher working load than in bachelor
• Writing skills. Presentation skills.
– So, english is important – Frank Azevedo
• Mastering Excel, Qualtrics, statistical software such as JMP, SPSS, Lisrel etc.
• Each course has multiple types of exams
– oral presentations, assignments, term paper, written exam
– For example , “Strategic marketing issues ”
Fall
Mathematics
Brand management
1. Year
Spring
Research methodologymarketing
Multivariate statistics
Applied business ethics Service marketing
Microeconomics
Understanding the consumer
Marketing finance
Marketing research and multivariate analysis
Fall
2. Year
Spring
Strategic marketing issues
Minor/Free electives
Exchange
Double degree
Internship
Master thesis
Faculty you will meet
• Bendik
• Sangeeta
• Line
• Charles
• Alexander
• Klemens
• Rutger
• Auke
• Jon
• Mathilda
• Ragnhild
• Erik
• Even
• Peter
Thesis
• Topic and supervisor are decided in may second semester.
• You may write alone or with one other student
• Three broad areas
– CB
– Marketing management
– Modelling
Just, a very short list of possible topics
• Branding
• Advertising
• Service
• Retailing
• CSR – implicit attitudes
• Culture
• Technology
• Innovation, using communities to innovate products
• CB on Internet, does it differ from off-line CB
• International/global issues
• Unconscious choices
Course prerequisites
• E.g. Theories and methods in marketing communications:
• Prerequisite
– GRA 4145 Brand Management or equivalent from other leading programs.
The course can be taken in the same semester as GRA 6433 Theories and
Methods in Marketing Communications.
