MINISTRY OF FISHERIES AND AQUACULTURE
TERMS OF REFERENCE
Design, construction and maintenance of the Brazilian Pavilion
at Seafood Expo Global 2015
Introduction
1. The Ministry of Fisheries and
Aquaculture (MPA) and the Ministry of
External Relations (MRE) procure to
participate in major seafood international
trade fairs aiming to promote the Brazilian
seafood industry and to offer a showcase
for Brazilian producers and food
companies. Therefore MPA and MRE are
organizing the Brazilian Pavilion at
Seafood Expo Global 2015 (SEG 2015) to
be held in Brussels, Belgium, from 21th to
23th April 2015 and are thus placing this
bidding.
2. Bidders are invited to submit a proposal
for setting up the Brazilian Pavilion at
Seafood Expo Global 2015. The Brazilian
Embassy in Brussels will hold the bidding,
observing its regular criteria in selecting
suppliers.
Scope
3. Design of the Brazilian Pavilion at
Seafood Expo Global 2015.
4. Construction and decoration of the
Brazilian Pavilion at Seafood Expo Global
2015 on a turn-key basis. It includes, but
is not limited to:
 Construction of structural elements;
 Construction of facilities (i.e. electricity
wiring work, water and gas plumbing
work);
 Contracting of electricity, water and gas
supply;
 Fulfilling of the demands of the Seafood
Expo Global 2015, regarding the setting
up of the Brazilian Pavilion (e.g.
applications for floor work, electricity,
permission to use fire, etc.).
 Printing and placement of signage and
other graphics;
 Installation
of
equipments
and
appliances;
 Provision of furniture.
5. Maintenance and cleaning of the
Brazilian Pavilion during the Seafood
Expo Global 2015.
Design Guidelines and Specifications
6. The Brazilian Pavilion at SEG 2015 will
be located at Hall 11, Booths 2641 and
2751 of the Brussels Expo. In total, the
pavilion will have an area of 257 m²
(Annex 1).
7. The theme art for the pavilion must
follow the CMYK standard as describe in
Annex 7.
8. The green and yellow below must be
the main colors for the Pavilion:
Green (C=84, M=24, Y=100, K=9)
Yellow (C=0, M=10, Y=100, K=0).
9. Some pictures from the Brazilian
Pavilion at Seafood Expo Global 2014 are
available at:
https://drive.google.com/folderview?id=0B
6yGR0RaYfiqRWM2S0dGY2RoT0k&usp=
sharing
10. An initial concept designing was
carried out by MPA and MRE, which
established the basic layout for the
Brazilian Pavilion at SEG 2015 (Annex 2,
3, 4 and 5).
11. Bidders are requested to further
develop the initial conceptual scheme,
while observing the following design
goals:
 Explore the maximum height allowed by
the SEG 2015 regulations;
 Give visibility to the Brazilian Pavilion at
SEG 2015;
 Convey a character of lightness,
tidiness and warmth to the Brazilian
Pavilion;
 Give
preference
to
economical
construction choices.
12. The layout of the Brazilian Pavilion at
SEG
2015,
the
business
and
governmental sectors, should be in
accordance to Annex 2, 3, 4 and 5.
13. We stress the requirements above
might be subjected to adjustment
depending on the final list of enrolled
exhibitor companies.
14. The pavilion will be divided in two
sectors:
Business
(2641)
and
Governmental (2751).
15. Business Sector (Hall 11 – 2641)
15.1. The Business Sector will be place at
booth 2641 and hold the 12 boxes for the
Brazilian Exhibitors Companies and a
Kitchen with a Gourmet Area. (Annex 2
and 3)
 12
individual
company
boxes
(modules), each measuring 4m x 3.5m,
distributed in two rectangles of 12m x 7m;
 a rectangle kitchen and gourmet area,
8m x 7m;
 A ceiling (32m x 7m) should support a
specific structure containing the art of the
Brazilian Pavilion;
 Explore the maximum height allowed by
Diversified Communications (6 m).
15.2. The Business sector will cover an
area of 244m² (32m x 7m) and will have:
 244m² of raised technical floor of 8cm
to hide all technical cables and water
connections;
 244m² of vinyl with dark wood design
with a plastic protection during the
building-up;
 06 Entrances for wheel chair people;
 Light bridge 32m by 7m at 6m high with
halogen spots of 100 watts and HQI spots
of 400 watts for general lighting of the
stand;
 02 solid walls (A and B) of 3.5m by 2m
at the sides of the stand (Annex 2) where
will be place on both sides a digital printed
banner with the art of annex 8;
 A ceiling must explore the maximum
height authorized (6m) and follow the
instructions of the Annex 3; and use full
graphics applied with the art design
described in Annex 6.
15.3. Brazilian Exhibitors Boxes
 Each box will measure 4m x 3.5m;
 Each box will be equipped with:
o
01 Brochure Holder (Annex 12);
o
01 small cabinet with locker;
o
01 round conference table with 4
comfortable chairs;
o
01 waste basket;
o
02 electric sockets with universal
adapters;
o
01 Table flag of Brazil, with staff
(wood or steal) of 30cm high (Annex 11);
o
01 Back wall of 1.5m by 2.5m;
o
Some will be equipped with a
counter, with space for storage and
lockable, others with open freezers
(Annex 9). The MPA will decide that
later, after select the exhibitors;
o
The boxes will be separated by
solid walls of 1.5m by 2.5m and a
transparent claustra panel in natural
wood of 1,50 high. On each side of the
solid separation walls there will be a
poster (75cm by 90cm), the MPA will
sent the arts later;
o
Each company’s poster must be
illuminated from the inside;
o
A company logo of the exhibitor
must be hanging on wire (nylon).
15.4. Kitchen and Gourmet Area.
(Annex 10)
 Square shape 6m x 6m without
windows and low counters with lockable
doors;
 Low counters facing the aisles with a
table of 60cm in front.
 16 high stools, 8 on each side;
 Cabinets with lockable doors over the
whole kitchen where possible with a
countertop;
 Double sink with cold and hot water
connection;
 Hand washing basin with cold and hot
water connection;
 Antibacterial sanitation materials;
 01 Microwave;
 01 Chest Freezer of 480L;
 02 Bar Fridges of 140L;
 01 Ice machine;
 02 Electrical countertops fryers
 01 water fountain with cold and hot
water;
 water bottles (supplies for 3 days);
 Plastic cups for water fountain
(supplies for 3 days);
 vitro ceramic cooking plates and
electrical oven;
 set with basic kitchen ware;
 disposable eating utensils for food
sampling (supplies for 3 days);
 01 waste bin for kitchen use and
plastic bags for the whole show;
 01 waste bin for used plastic cups;
 02 large waste bins with plastic bags
for used sampling utensils;
 Dish washing supplies;
 Basic kitchenware (cutlery, cookware
…);
 08 electrical sockets with universal
adapters;
 01 air fryer;
 Extractor hood (following regulations
of the show organizer);
 Fire extinguisher (following regulations
of the show organizer);
 Fire blanket (following regulations of
the show organizer);
 Metal fire bin (following regulations of
the show organizer);
 The kitchen should look uncluttered
and professional;
 The water, electrical and gas
consumption should be included in the
bidder price estimation;
 02 Flat Televisions, 50’’ class, LED,
with USB doors, cables for image and
sound;
 01 DVD player linked with all TVs in a
way to play videos simultaneously.
16. Governmental Sector (Hall 11 –
2751)
16.1. The Governmental Sector will be
place at booth 2751. It will be a space
where the Brazilian Government officials
and
diplomats
will
meet
foreign
delegations and businessmen. (Annex 4
and 5)
 An institutional area (6.5m x 3m);
 A Conference Room (4.5m x 3m);
 A Storage room (3m x 1m).
 Explore the maximum height allowed by
Diversified Communications (5.7m).
16.2. The Governmental Sector will cover
an area of 33 m² (11m x 3m) and will
have:
 33 m² of raised technical floor of 8cm to
hide all technical cables connections;
 33 m² of vinyl with dark woo design with
a plastic protection during the building-up;
 01 Entrance for wheel chair people;
 Light bridge 11m by 3m at 6m high with
halogen spots of 100 watts and HQI spots
of 400 watts for general lighting of the
stand;
 A ceiling must explore the maximum
height authorized (6m) and follow the
instructions of the Annex 5; and use full
graphics applied with the art design
described in Annex 4.
 A Storage room (3m x 1m) with a
lockable door and 02 vertical storage
cabinet;
 All the walls must have the high of 2.8m
and will be fully cover by wallpapers;
 The arts for the wallpapers will be
sending by MPA later.
without previous authorization by the
Pavilion Organizers.
 The Pavilion organizers will provide the
artworks for the signage and graphics.
Such artworks will be based on the final
approved pavilion design and will follow
the measures informed by the building
company for each graphic;
Inaugural Plate
16.3. An institutional area with:
 02 tables, each with 04 comfortable
chairs;
 01 waste basket;
 02 electric sockets placed with
universal adapters;
 02 Brochure Holders (Annex 12);
 01 counter, with space for storage and
lockable;
 03 Table flag of Brazil, with staff (wood
or steal) of 30cm high (Annex 11);
 01 Flat Televisions, 50’’ class, LED,
with USB doors, cables for image and
sound;
 01 DVD player.
16.4. A Conference Room must be
separated from the institutional area by
walls made of glass and equipped with:
 01 oval conference table with 06
comfortable chairs;
 01 Table flag of Brazil, with staff (wood
or steal) of 30cm high (Annex 11);
 01 Medium storage cabinet to place a
TV on top;
 01 Flat Televisions, 50’’ class, LED,
with USB doors, cables for image and
sound;
 01 DVD player.
18. The Brazilian Pavilion will be officially
inaugurated by the representatives of
MPA and MRE. For this short ceremony,
the builder is requested to provide an
inaugural plate, made of aluminum, with
0,75m x 0,90m, craft with the art in annex
13. The location to fix it will be defined
later.
Construction deadline
19. Deadline for construction delivery is
the 20th of April, 18:00. By that time the
Brazilian Pavilion should be ready for to
the exhibitors.
Compliance
20. The selected company will ensure by
all means that the design, construction
and maintenance of the Brazilian Pavilion
at Seafood Expo Global 2015 comply with
the regulations issued by the Diversified
Business Communications and any
relevant
legislation
and
applicable
standards.
Proposal submission
17. Other requirements:
 A private Wi-Fi zone to cover both
sectors of the Brazilian Pavilion with a
speed of 100 megabits;
 Use LED lamps or others similar that
won’t generate heat to illuminate the
pavilion; The electricity consumption of the
Brazilian Pavilion should be included in
the bidder price estimation;
 No additional electrical equipment
should be provided to exhibitor companies
21. The proposals design must be in the
English or Portuguese. It need to be
clearly with all specifications of the
building materials (structural elements,
walls/partitions, coatings, cladding, etc). If
a modular stand system is to be
employed, it should be also specified in
the bidding design.
22. The submitted proposals should
include at least:
 Floor plan with 2D and 3D dimensions;
 Elevation drawings with dimensions;
 Rendered views.
ANNEX 1
LOCATION OF THE BRAZILIAN PAVILION AT SEG 2015
BRUSSELS EXPO - HALL 11
ANNEX 2
BUSINESS SECTOR
HALL 11 – 2641
ANNEX 3
BUSINESS SECTOR - CEILING
ANNEX 4
GOVERNMENTAL SECTOR
HALL 11 – 2751
ANNEX 5
GOVERNMENTAL SECTOR - CEILING
ANNEX 6
ART DESIGN FOR THE CEILING
ANNEX 7
CMYK
ANNEX 8
BUSINESS SECTOR - SIDE WALLS (A and B) ART DESIGN
ANNEX 9
OPEN FREEZERS
ANNEX 10
Kitchen and Gourmet Area
ANNEX 11
Table Flag
ANNEX 12
Brochure Holder
ANNEX 13
Inaugural Plate
REPÚBLICA FEDERATIVA DO BRASIL
PAVILHÃO BRASILEIRO
EUROPEAN SEAFOOD EXPO 2015
PRESIDENTE DA REPÚBLICA
DILMA VANA ROUSSEF
MINISTRO DA PESCA E AQUICULTURA
HELDER BARBALHO
MINISTRO DAS RELAÇÕES EXTERIORES
MAURO LUIZ VIEIRA