QuickTime™ and a
decompressor
are needed to see this picture.
A dominant leader in the televised
sales market.
The Birth of an Industry
Leader
QuickTime™ and a
decompressor
are needed to see this picture.
Second into the market
QuickTime™ and a
decompressor
are needed to see this picture.
Solid Core Values
QuickTime™ and a
decompressor
are needed to see this picture.
Experienced producers
QuickTime™ and a
decompressor
are needed to see this picture.
Superior customer service
Staying Ahead of the Curve
• iQVC
• Target Marketing
• Diversified product
offerings
• Unique product lines
QuickTime™ and a
decompressor
are needed to see this picture.
Industry Forces
•
•
•
•
Economic
Socio-cultural
Technological
Political and legal
Challenges
• Creating the perfect product mix
• Entering new markets
• Technology capitalization
References
•
Gudelunas, D. (2002). QVC: Television Retail & Ritual. Journal of American & Comparative Cultures,
Retrieved from Academic Search Premier database.
25(1/2), 105-118.
•
Hunger, J. D., & Wheelen, T. L. (2007). Essentials of Strategic Management. Upper Saddle River, NJ:
Pearson Prentice Hall.
•
Maffei, B. M., & Malone, J. C. (2006). Liberty Media Corporation 2005 Annual Report. Retrieved from
http://www.libertymedia.com/ir/pdfs/2006AnnualReport.PDF
•
Montalvo, D. (2008, June). External forces that affect success . Retrieved from
that-affect-success
•
Porter, M.E. (1979). How Competitive forces shape strategy. Harvard Business Review, March/April
•
QVC. (2008). Wikipedia. Retrieved (2010, January 27) from http://en.wikipedia.org/wiki/QVC
•
QVC Network. (1995). QVC.com: online shopping network. Retrieved from http://www.qvc.com/
•
Williamson, D. A. (1999, September 20). Home shopping master QVC struts its stuff online, too.
Academic Search Premier database.
•
(1994, September 29). QVC hits the road to seek items from entrepreneurs. Wall Street Journal - Eastern
Retrieved from Academic Search Premier database.
Edition, p. B7.
•
(2007, March). Profits Are Up At Starz and QVC. New York Times, p. 6. Retrieved from Academic Search
Premier database.
http://www.helium.com/items/164588-external-forces-
Advertising Age, 70(39), Retrieved from