TOMMASO – IL PRAGMATICO
14.02.2003
TOMMASO-IL PRAGMATICO
“In my office I am completely
connected. We have an internal
network that works very well; I
can book a phone call, use
teleconferencing or even
videoconferencing. I have a
dedicated Reuters terminal, a
financial network, the Internet
and our Intranet. I use all these
services for my work and I also
read a series of newspapers and
magazines. But these are only
work instruments for me. When I
go back home from work, I relax
and watch TV. I very rarely use
the telephone, only if I have to.”
TOMMASO-IL PRAGMATICO
MOTIVATIONS: SELF
Tommaso is 53 years old. He is a banking executive
and lives with his family in a big house in the
countryside.
Althought he works in town, he prefers to live in
the small village where he’s born. He has many
memories and affections connected to this place,
as well as his most important friends. Everything
needed can be reached with a short drive.
Therefore, Tommaso takes the train every day to
work in town and comes back in the evining around
dinner time. His job is very challenging and full of
responsibilities, but Tommaso doesn’t consider
himself a stressed person. He wakes up full of
expectations every morning and trusts thatl he will
accomplish some new objective during the day. In
the evening, when he enter the house, he leaves
work behind and relaxes in the company of his
family.
For Tommaso the weekend is even more full of
activities. He wakes up very early and goes hunting
or biking, takes care of the vegetable garden and
of his dogs, goes to the beach or to the mountains
with his wife. In short, he never lingers.
TOMMASO-IL PRAGMATICO
MOTIVATIONS: FAMILY
MOTIVATIONS: COMMUNITY
Tommaso’s family is an enlarged one, with several
generations living under the same roof. Besides his
wife and his two sons, his old parents also live in
the house. Tommaso tries to make them feel
active and useful. Everyone in the house have
things to take care of, and engage in family life in
some way. His sons, both university students, still
need Tommaso’s support, and even if he can’t
influence them too much, he is actively dedicated
in helping them be succesfull.
His wide social network helps him to pursue a
broad range interests, both related to work and
private life. If he needs some information, he
alway knows someone to ask, if he needs to buy
something, he knows the the best place to
contact, if he wants to go biking, he always finds a
friend to go with.
MOTIVATIONS: FRIENDS
In his free time there are many opportunities to
meet friends. Every year Tommaso goes skiing with
his collegues for a week, and on Saturdays he goes
hunting with his local friends. On free evenings he
oranises dinners with his wife and often they go for
holidays with other couples. Even in the small
village where they have a holiday house, Tommaso
knows many people and has found good
companions to go sailing with.
TOMMASO-IL PRAGMATICO
MOTIVATIONS: WORLD
Tommaso’s work requires him to be very aware of
events in the world, because all types of news
have some kind of economical implication.
Tommaso reads three or four newspapers on a
daily basis, including two specialised in finance.
News have a very different impact on him then on
a regular reader. Often Tommaso knows things that
are not made public in the press and he can easily
recognise when information has been manipulated.
Unfortunately this happens quite often. Even when
he reads the newspaper at home, for his personal
interest, Tommaso cannot avoid to consider the
implications of the events for his company.
He also regularly buys some general cultural
magazines, but only for cultural content, because
he is more informed than these magazine about
political news
In his office Tommaso has access to a great
quantity of news in real time; he receives press
releases on a dedicated terminal, he constantly
accesses a financial network and he’s always
connected to Internet.
TOMMASO-IL PRAGMATICO
“The telephone is very useful
for my parents. On a piece of
paper, I have written the most
important numbers that they
might need to call.”
TOMMASO-IL PRAGMATICO
MOTIVATIONS: MEDIA/DIMMITUTTO
The mobile phone became a new information
channel for Tommaso when he subscribed to a
service that sends him SMS’s with a selection of
ANSA press releases. Usually, Tommaso browses
through them on his way back home on the train,
since he uses other sources at work. In any case,
he accumulates them without reading them.
The telephone is generally a work instrument for
Tommaso; in the office he spends a third of the
day on the phone. Every phone is connected to an
internal network and can access a wide range of
services, form call booking to videoconferencing.
Tommaso finds this system much more efficient
and versatile than the services offered by public
companies.
When he comes back home he’s so fed up with the
telephone that he only uses it when it’s necessary,
mainly to call his sons when they are out. Usually
he uses the fixed line because the mobile is paid
by the company and he doesn’t want to take
advantage of it. The home telephone is also an
essential aid for his old parents. When they are
alone at home it their only way to communicate
with their family and with the external world.
Tommaso prepared a piece of paper for them with
all the most important numbers written in big
letters.
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