NOTEBOOK – The 50s Boom & The Swinging 60s 14/07/2012 Name: Class: 9/10 Standard History Topic title: Topic 8: The 50s Boom & The Swinging 60s Year / term: Term 3, 2012 File location: Year X School Work /History /50s 60s Topic Wiki: https://wiki.gosford.spcc.nsw.edu.au/groups/910history/ 1 Contents 2 Introduction 3 Assessment 4 1950s Fact Finding Mission 5 Baby Boomers 6 New Generations New Trends 7 1950s Technology 8 Skills Workshop SEEE 9 Source Work 10 Optional Activities #1 11 60s Character Profiles 12 Rebellion & Revolution 13 Optional Activities #2 14 1960s Case Studies in Pop Culture and Sport 15 The British Invasion 16 Source Analysis Jean Shrimpton 17 Research 18 In-class End of Topic Quiz 19 Optional Activities #3 2 Introduction 14/07/2012 1:23:00 PM You are members of Heritage Preservation Team tasked with capturing the experiences of past generations in a meaningful way for future generations. In this instance, the youthful experiences of the Baby Boomers who are now at the point of retirement. As part of this job, you will interview persons born in the 1950s to capture a picture of youth culture in 1960s Australia. The Baby Boomers Baby boomers were born after … between the years of … and … most are now at the point of life where be people … 3 Assessment 14/07/2012 1:23:00 PM Standard Version of Task (see your teacher about the adjusted version) Topic: Task: Weighting: Australia in the 1960s Research Task 25% Due Date: Task (Scenario) You are an employee of the Heritage Department of Gosford City Council. The Councillors have become aware that the “Baby Boomer” generation is about to pass into retirement and have requested exhibits showing the life stories of individual “Baby Boomers”. You have been asked to work on an exhibit suitable for a youth venue. You will need to interview a “Baby Boomer” about their experiences in the 1960s and put an interesting 600-800 word display together that highlights the influences on young people (such as on the person interviewed) in the 60s (with particular emphasis on how pop-culture influenced the person you have interviewed). Step by Step Instructions 1. 2. 3. 4. 5. 6. 7. At home: Find a suitable person born between 1945 – 1959 At home: Conduct an interview, questions could include: What was your favourite item of clothing? What music did you listen to? What was your main form of entertainment? What do you think had the greatest influence on you at the time? The pop-culture of which country do you was more influential, Britain or America? At school: Create a Personality Profile Card for the person you interviewed At school: Research 2-4 items of 60s pop-culture named by your person, such as; Fashion e.g. tie dye clothing Music e.g. The Beatles Entertainment or Sport e.g. Black and White TV At school: Write a Bibliography At home: Create your Display (600 – 800 words, see below) At school: Hand in everything to the Curriculum Office Presentation Format 1. Personality Profile Card (45 - 65 words): Small card (or in the Display), showing; a. Name of person interviewed b. Birth year c. Photo d. Brief answers to 4 – 6 questions e.g. Favourite Band: Beatles 2. Bibliography: with at least 3 sources of information that you found & used (but not your textbook). 3. Display with 600 – 800 written or spoken words on how the 60s shaped the Baby Boomers, in ONE of the following formats: a. Artefact Display – 3 or 4 artefacts from the time with a card of information on each item b. Poster c. Audio Visual Presentation (using your MacBook) – should include you speaking (rather than text on the screen). Note that this is not a recording of your interview but may include brief excerpts from it. d. Web Page – this will need to be hosted on a College Wiki page and a printout handed in. Marking Criteria Outcomes to be assessed: 5.1 explains social, political and cultural developments and evaluates their impact on Australian life. 5.2 assesses the impact of international events and relationships on Australia’s history 5.4 sequences major historical events to show an understanding of continuity, change and causation 5.5 identifies, comprehends and evaluates historical sources 5.6 uses sources appropriately in an historical enquiry 5.7 explains different contexts, perspectives and interpretations of the past. The Personality Profile Card (Outcomes 5.4, 5.7) Is used to assess your ability to: Select a person in the appropriate time frame Ask thoughtful questions about events, experiences and events in the appropriate time frame And capture a person’s recollections of the past 3 marks All required details provided, namely; 45-65 words including name, birth year, photo and responses to suitable questions 2 marks Most of the required details provided Little of none of the required details provided 0–1 mark The Bibliography (Outcomes 5.5, 5.6) Is used to assess your ability to: Find your own sources of historical information Find sources of information that are specific to Australia Find sources of information that are specific to pop-culture topics chosen Find accurate and authoritative sources of information Avoid basic search engines and online encyclopaedias Locate details of author, publisher / website owner, title and publication / creation date 5 marks References at least 3 accurate, authoritative and highly relevant sources. Provides detailed bibliographical information (may have minor errors) 3-4 marks References at least 3 accurate, authoritative and generally relevant sources. Provides useful bibliographical information (may have minor errors) 0–2 marks Limited, highly inaccurate or unsatisfactory attempt The Display (Outcomes 5.1, 5.2 & 5.7) Is used to assess your ability to: Write in YOUR OWN WORDS THINK DEEPLY about the topic Connect the experiences of the person you interviewed to other “Baby Boomers” Explain the influences of 1960s pop-culture on Australian “Baby Boomers” 16-17 Information is expressed very clearly with appropriate terminology in students’ own words marks Specific and detailed information relevant to Australia provided (A) Answer demonstrates an excellent understanding of the topics chosen Answer successfully relates the experiences to both the person interviewed and the Baby Boomer generation 13-15 Information is expressed clearly with appropriate terminology in students’ own words marks Detailed information relevant to Australia provided (B) Answer demonstrates a very good understanding of the topics chosen Answer successfully relates the experiences to both the person interviewed and the Baby Boomer generation 10-12 Information is expressed in students’ own words marks Detailed information provided (C) Answer demonstrates a good understanding of the topics chosen Answer successfully relates the experiences to the Baby Boomer generation 7-9 marks (D) Information is mostly expressed in students’ own words Answer demonstrates understanding of the topics chosen Answer discusses the experiences of the Baby Boomer generation 0–6 marks Limited, highly inaccurate or unsatisfactory attempt (E) TOTAL MARK ………. /25 4 1950s Fact Finding Mission 14/07/2012 1:23:00 PM Handwriting Alternative: Answer the questions in your exercise book, under the heading “1950s and 60s Fact Finding Mission” MISSION BRIEFING: Find dates for the following events and add them in order to the table below. 1. End of World War II 2. Olympics in Melbourne 3. First TV transmission in Australia 4. The “Summer of Love” 5. Start of construction of the Snowy Mountains Hydro Scheme 6. Man first stepped on the Moon YEAR EVENT 1945 1949 1956 1956 1967 1969 Find definitions for the following. Generation Snowy Mountains Hydro Electricity Plant Baby Boomers Pop Culture British Invasion Space Race Beatlemania 5 Baby Boomers 14/07/2012 1:23:00 PM Baby Boomers - 1950s and 1960s The major Super-powers in WWII were ____________, __________, _________, _____________. WWII ended in ___________. Australians celebrated in the streets of Sydney. As Australian troops returned from war, more babies were born, and the population increased dramatically. More than four million Australians were born between 1946-1961. The babies born during this period are referred to as ___________________________. The period immediately after the end of WWII was known as the ___________________ period, because Australians were rebuilding their way of life. In 1949, ________________________ was elected as Prime Minister, and Australians were looking forward to ________________, affordable housing, and _______________. The focus on child-rearing strengthened the idea that a woman’s role was with the______________________ while men were the breadwinners who went to work. The sex roles were reinforced through advertisements that depicted women cooking, working in the home and caring for their babies. Newspapers and magazines emphasized the ______________________________ and idealized the vision of a family life. The government encouraged women to have large families. The _____________ rate was very low – in 1950 there were ______________ compared to only 7428 divorces. The prosperity of the 1950s led to a belief that Australia was the ____________________ 1945, America, Sir Robert Menzies, virtues of motherhood, “The Baby Boomer Generation”, home and family, 75 000 marriages, employment, England, reconstruction, Germany, Soviet Union, ‘Lucky Country’, prosperity, divorce The 1950s was a Conservative Era compared to the Liberal Era of the 1960s. Conservative: (defn.) ___________________________________________________________ ___________________________________________________________ ____________________________________ Liberal: (defn.) ___________________________________________________________ ___________________________________________________________ __________________________________ 6 Generations 14/07/2012 1:23:00 PM Definitions Find the definitions below online OR listen to you teacher and place definitions below. Baby Boomers: … Generation X: … Generation Y: … Bubble Wrap Generation: … Your teacher will list some behaviours and attitudes on the board. Put them in the correct column below. Baby Boomers Gen X Gen Y Extension Task Below New Generations, New Trends A Paper on educating, and managing the new generations by Mark McCrindle Generational studies are a relatively new phenomenon. A generation ago our society was based on a hierarchical structure and so older people were managers and leaders in the head office while younger people were likely to be trainees, and workers in the field. This physical structure meant that different age groups rarely mingled in the workplace and there was little need of social research focussing on youth. Further, young people had little spending power and even less influence over their parents’ spending so market research was not conducted with young people. Not so today. Baby Boomers were the first teenagers to be marketed to, and they created a consumer-driven youth culture. However the marketing targeting today’s youth is far more intense and it begins at a much earlier age. Not only are these young people streetwise consumers, but also over the last few years they have emerged from the education system and are now employees, managers, clients, and competitors. Therefore it is imperative for anyone involved in business today to understand the new generations. Our research shows the biggest divide facing our society is not a gender divide, racial divide, income or technology divide but it is the generational divide. For those of us involved in engaging young people it must be remembered that the gap between us and them is constantly growing: school leavers are always aged 16-18 but we are getting older, so we must work harder to understand them and so remain relevant. For managers, this clash of cultures and values is seen in organisations across the nation. Here are some typical comments we hear: What Boomers are saying: “They have no work ethic” “Because I said so- that’s why!” “We tried that in 1982” “Thankyou?!- your wage is your thankyou!” “A pay rise?! At his age I was just grateful to have a job!” “When I was your age…” “You’ve got to learn to pay your dues…” “Work on it over the weekend if you have to, but just get it done” “I don’t have time to be polite!” What Generation X and Y are saying: “I’ve got a degree- yet they get me to run their errands all day” “I’m sick of being micro managed- why can’t they just trust us” “I only get feedback if I make a mistake” “A bit of recognition can’t be that difficult” “The uniforms are so ugly” “They are so self-righteous about their generation and what it has achieved” “They don’t keep up with the times” “If you want loyalty, go get yourself a dog” “I have a new rule: I won’t work back. I have a life!” Whether it is a misunderstanding of Xers by Boomers, or stereotyping of Builders by Generation Y the generational divide is causing problems, yet it can be overcome. Let’s begin by defining these generations: Description of population) Seniors 5% Builders 15% Boomers 25% Generation X 26% Generation Y 28% Born Before 1925 Age 78+ 1926–1945 58 – 77 1946–1964 39 – 57 1965–1981 22 – 38 1982–2000 3 – 21 Generation Z 2001+ 1% (Figures from the ABS Yearbook 2002)i (% <3 Generation X has been synonymous with twenty-somethings since the name was first coined by Douglas Coupland in 1991ii. However many Xers are now in their 30’s and when researching youth, the focus is now more on Generation Y, who are school age children and teenagers. While there are six generations alive today, there are a number of reasons why we will focus on the emerging generations: Enormous: While the common misconception is that the Baby Boomers are the largest generation ever, the population table above shows that each new generation is larger. So with Xers making up over one quarter of the population, and with Generation Y even larger again, these generations of young people make up more than half of Australia’s total population. Education: With high school retention rates hovering around 70%iii, and with the majority of school graduates going on to further study, we now have the most educated generation ever. Of even more relevance to marketers is the technological and consumer education this empowered generation possesses. They are streetwise, and savvy consumers with high expectations and little brand or company loyalty. Therefore a deeper level of understanding of their needs and values, and greater sophistication in engaging them must be utilised if they are to be reached. Hype won’t cut it with the informed youth of today. Earnings: Over the last decade Generation X has moved out of school and tertiary education and into the labour force. In fact this is the generation of workers with 83.6% representation in the labour force compared to 63% of the general populationiv . They are joined by 200,000 Generation Y school leavers each year. As the boomers are easing out of the workforce and leadership roles, Gen X, and now Gen Y are easing in. Therefore these are the ones that managers and leaders need to understand as they are the ones primarily being managed and lead. Extrapolation: It is self evident that the young people of today will shape the consumer and business landscape of tomorrow. The values and character they form now will change little in the years ahead. Generational research shows that spending patterns, attitudes, and communication styles change little from those set during one’s formative years. So why are young people today so different from the rest of the population? Age: Obviously the age or life-stage of this generation makes them unique to other cohorts. Being young they have different priorities to older generations. They generally have no financial commitments, thus over 70% of their income is spent arbitrarily, with the majority going on entertainment, travel, and food. They have different recreational pursuits to other generations with their top 3 spare time activities being: “go to a party” (74%); “listen to the radio” (74%); and “go to a movie” (72%)v. The point is that people operate in different ways because of their age. However age is not the sole reason for generational behaviours otherwise teenagers today would be indistinguishable from teenagers of a generation ago. Yet this is clearly not the case, and it is because lifestage is just one of three broad factors that differentiate the generations. Conditions: The current economic, social, and political conditions which we all live under actually further divide the generations. The same conditions act upon people of different ages in different waysvi. Take text messaging on mobile phones as an example: the technology is available to all, however 74% of messages are sent by Generation Y’svii and so they are developing the new text language (eg “CU L8R” for “see you later”). Experiences: Experiences that occur during the formative childhood and teenage years also create and define differences between the generations. These social markers create the paradigms through which the world is viewed and decisions are made. Baby Boomers were influenced by the advent of the TV, Rock and Roll, the Cold War, Vietnam War, the threat of nuclear war, and the decimal currency. Xers saw in the Personal Computer, AIDS, single parent families, the growth in multiculturalism, and the downsizing of companies. Generation Y’s have lived through the age of the internet, cable television, globalisation, and environmentalism. Such shared experiences during one’s youth unite and shape a generation. There is an ancient saying that bears much truth: “People resemble the times more than they resemble their own parents”. What shapes their attitudes? Peers: While the Builders’ Generation are most influenced by authority figures and Boomers make decisions based on data and facts, post-modern youth are more likely to make a decision based on the influence of their own peers. Our research has further confirmed that the biggest factor determining the choice a teenager will make is the experiences of their core group of 3 to 8 friends. Rather than making independent decisions based on core values, they live in a culture encouraging them to embrace community values, and to reach consensus. Pragmatism: It is understandable that young people today are less idealistic than generations past due in part to the media and pop culture that fills their life. The most popular song of the 1940’s was Bing Crosby’s “White Christmas” (1942), for the 50’s it was “Rock around the Clock” (Bill Haley and his Comets, 1955), and the 60’s it was the Beatles’ “I want to hold your hand” (1963)viii. A quick listen to the music of choice for Generation Y reveals what different times they live in. Much is made of the dark lyrics of Eminem and Marilyn Manson, but these are just public examples of the popular and pervasive genre. The influence of music is second only to the influence of TV and movies in Gen Y culture. George Barna has found that when teenagers were asked, “What/who has a lot of influence on your thinking and behaviour?” one quarter of the influence on their lives is from TV and moviesix. Teenagers are now spending more time watching TV today compared to four years ago, up from 2 hours 16 minutes per day to 2 hours and 20 minutes, a growth of 3.6%. In addition to the growing internet and video games use, they are now approaching 4 hours screen time per dayx. The result is that young people are increasingly negative about their future. Generation Y are very aware of the youth unemployment rate which has been hovering close to 30% throughout their lives, and so they are pessimistic about their future and they have an increasingly short term focus. Our research shows that their top life expectation is to complete their education (94%) with not too many plans after this. Preference: For previous generations, the modernism mindset ruled and so people grew up believing that technology was good and to be trusted, medicine could overcome any problems humanity faced, and together we could create a great future. However in these post-modern times, technology is often not trusted let alone held up as the answer. AIDS and other pandemics continue to defy the experts, and the scientific method has given way to virtual reality. The concept of absolute and inherent truth has been banished as truth is deemed to be relative to one’s own background and understanding. The culture today asserts that any philosophy, religion, or practice is as valid as any other as long as it doesn’t hurt anyone else, and it is tolerant of the beliefs of others. By understanding what today’s youth most value, we can determine how to most effectively engage them. The core values of the Builders and Boomers generations included solid values such as a strong work ethic, respect for authority, loyalty and commitment, financial conservatism, long-term planning, and delayed gratification. Of course many chose to reject these values however they were still culturally dominant. The values in vogue today are drastically different: Relational Connection: Gen Y is seeking after more than just friendships. They want community: to be understood, accepted, respected, and included. Our research shows that while they spend most of their spare time with their peers, they often fail to experience real unconditional love, and connection when with them. Above all else, Generation Y wish for “a happy relationship” and “a loving family”xi. A stereotype is that this generation has no loyalty however they do demonstrate strong loyalty to their friends. They work hard to live up to what their peers expect of them, and their self-esteem often rests on how well regarded they are in their group or sub-culture. Bigger Meaning: This generation has observed their parents get the rewards of hard work: houses, cars, and material wealth. Gen Y has benefited from this being the most materially endowed, and entertained generation of teenagers ever. Yet they have seen the costs of their parents’ success in terms of broken marriages, absentee parenting, and an epidemic of stress related illnesses. For their part Gen Y have been left disillusioned with the materialism they have enjoyed and boredom remains a big problem for them (57% state that “never being bored” is of highest importance to themxii). Therefore they are looking for more than just continuing the consumerism experiment. Indeed when deciding to accept a job, salary ranks sixth in order of importance after training, management style, work flexibility, staff activities, and non-financial rewardsxiii. The young people of this generation do not live to work- but rather they work to live. A job merely provides the income to do what they want to do. They are on a search for fun, for quality friendships, for a fulfilling purpose, and for spiritual meaning (1 in 3 claim to regularly take part in a religious service of some sort). There are more voices than ever trying to win over a causeseeking generation. The anti-globalisation activists find willing participants amongst Generation Y who are reacting against the emptiness of materialism, and brand chasing they experienced. Whether it is environmentalism, social issues, human rights, or volunteering, young people are getting increasingly involved. In the words of the Body Shop in their activism newsletter Full Voice: “There is a growing sense of outrage among people of all ages. People are angry and they are showing it…tap into your passion and work to create change”xiv. Trusted Guidance: Our research shows that the third strongest felt need teenagers have is for guidance or direction in their life that is trustworthyxv. There is much advice on offer but not much of it is believed by this sceptical generation, and rightly so. By the age of 18, the average young person has viewed over 500,000 TV commercials, in addition to countless internet, radio, and outdoor ads, much of which is pure hype. Like the sign outside the Pharmacist reading “Ears pierced, while you wait”, or the supermarket aisle sign “Stock up and save. Limit of 1 per customer”, this generation is hammered with hype and has the hype radar up screening out most messages. However if our client has a message worth delivering, and they are authentic in their motives and style, it is possible to have a great impact. This generation wants guidance in the form of a navigator, not a street directory. Our society is full of proverbial street directories, which show the way to financial, relationship, or life success. However most Gen Y’s are unsure of where they are now, let alone where they are going, and so they are seeking specific direction from someone who knows them, their situation, and has even travelled that way themselves. They are looking for real life role models and mentors who not only know the way, but also go the way, and can show the way. So how can we best communicate with this very different generation? Our communication style is structured, they want freedom. We stress learning, they like experiencing. We react, they relate. We focus on the individual, while they are socially driven. Here are four essentials to consider when engaging youth today: Real: Not only must our communication style be credible, but we must be also. They don’t expect us to know all about their lifestyle, nor do they want us to embrace their culture. They are simply seeking understanding, and respect. If our communication has a hidden agenda, or we are less than transparent, it will be seen. This generation can sniff a phoney from a long distance. Raw: Today’s youth have access to the most advanced technology, movie special effects, and video games with which we can never compete. But the good news is that they are not impacted by slick presentations. They don’t want a rehearsed talk, or a manufactured spiel. The more spontaneous and interactive we are, the less intimidated, and more open they will be. Relevant: Obviously what we are communicating has to fall within their area of interest. But the style, as well as the content of our message must be relevant to a generation who are visually educated and entertained. There is no point in giving music to a friend on a cassette tape if they only have a CD player, or on CD if they only use MP3. Similarly we must research in the most appropriate format for those we are reaching. So in understanding the communication styles of our target cohort we will be better equipped to reach them. Relational: There is an old and true saying in education circles: “They don’t care how much you know until they know how much you care!” Communicating to this generation requires more than just a great presentation and some hot stories, it needs openness, vulnerability, and genuine interest in those we are trying to reach, and above all else, understanding. The more relaxed the environment, and the more socially conducive to discussions; the better will be the quality of the learning. A Final Word: Whether we are involved in managing, educating, or marketing to the new generations, a quality outcome is dependent on our understanding of them. Once we have a foundational grasp of their characteristics, communication styles, and social attitudes, we will be well equipped to effectively reach this enormous and emerging generation. 7 1950s Technology 14/07/2012 1:23:00 PM Alternative Activity: Read pages 340-2 of text & questions on page 343 OR reading & questions on page 350 Text book reference: Chapter 8, pages 340 – 347, 350, 353 - 355 The Impact of 1950s Technology Insert the correct words (from the box) in the gaps below (in the passage). urban sprawl Drive Ins Ten Pin Bowling The Australian Dream radios British bottle shops World War II 1956 Americanised passenger planes labour saving devices records garages Housing At the end of ??, the return of thousands of men from war, the sudden increase in the number of marriages combined with a massive influx of immigrants from Europe led to a massive increase in the demand for housing. This strong desire for a home came to be called “??”. Due to war restrictions building was difficult, however, the development of fibro sheeting, gyprock and masonite as a new, cheap building materials led to a boom of construction. This led to “??” or the sudden growth of new suburbs. Home Appliances Now that the war was over, many factories needed to find peacetime products to build. As war time sacrifices were no longer needed, people now had the money to buy the latest products. People took great pride in filling their homes with the latest gadgets such as refrigerators, washing machines, food mixers, irons, ovens, lawn mowers. These new appliances were all “??” meaning that household chores required less effort and time. Entertainment The introduction of television in ?? led to more and more people staying home with family to watch. It also led to the decline of Australian radio shows. The massive influx of ?? and American shows began to change the way Australians spoke, dressed and what they listened to. British and American bands often appeared on television and quickly became popular here as well. Australian culture has since become increasingly ??. Other American trends like ?? alleys also became popular. Transport As with household gadgets, factories also began producing large numbers of cars that the average family could afford. This allowed people to live further away from city centres, to travel further to places like Jenolan Caves from Sydney. Houses were now built with bigger yards as people walked less, ?? were now a part of houses and streets became wider to accommodate vehicles. ??, drive through ?? and surfing trips became far more popular as people used their cars. Likewise, the development of large ?? led to a boom of interstate and overseas travel. Communications New communication technologies such as the development of small portable battery powered ?? and LP ?? led to an explosion of sales of music albums. As with television, Australia was flooded with American and British music. 8 SEEE Formula 14/07/2012 1:23:00 PM For Short Responses Statement in answer to the question Evidence supporting statement For Medium Length Responses Statement in answer to the question Evidence supporting statement Examples of statement in history Explanation of how question is answered For Extended Responses Intro with a Statement in answer to the question Paragraphs with Statement in answer to the question Evidence supporting statement Examples of statement in history Explanation of how question is answered Conclusion with Explanation of how question is answered 9 Source Analysis – Impact of Technology 14/07/2012 1:23:00 PM Mission Briefing: For each of the sources provided, answer the question: “What does this source show about the impact of technology on everyday life in 1950s Australia?” In your answer, for each source, remember to; State your point Provide evidence to support your point Explain how it answers the question Source A (Transport) State your point Popular destinations became very busy as cars were now cheap enough for most families to have one and they could all travel to these locations. Evidence to support Source A shows lots of cars parked at a popular picnic ground. Explain how it answers the question The amount of traffic and lack of parking as well as the number of people at the park shows that popular locations became busy with family day trippers. Source B (Communications) State your point Evidence to support Explain how it answers the question Source C (Home appliances) State your point Evidence to support Explain how it answers the question Source D (Entertainment) State your point Evidence to support Explain how it answers the question Photograph of Johnny O'Keefe compering his hit show on the ABC, Six O'Clock Rock Source E (Housing) State your point Evidence to support Explain how it answers the question 10 Optional Activities #1 14/07/2012 1:23:00 PM Literacy Options Read textbook pages 351 – 355 and take notes here. Listening & Interpersonal Options Pick a topic from the list below and in a group of 2-4, find out and list the relevant definitions, dates and facts. Give a definition for ... OR Find and list 10 facts about … Find out the year when Housing Fibro What were people's homes like in Pre-fabricated the 1950s? Beaufort House Hills Hoist Household The Victa lawnmower was What kind of household gadgets did Technology invented people own in the 1950s? The Mixmaster was invented Entertainment The first LP record produced What were the main forms of The first Australian Drive-In entertainment technology in the opened 1950s? The first Australian Ten-Pin bowling alley opened Transport The first jet plane was built What were the most popular cars, The first passenger jet plane planes and boats of the 1950s? took flight The first mass production of General Motors Holden cars The Pacific Highway was built Information The first Australian TV show What were the main forms of Technology was broadcast information technology in the The first portable transistor 1950s? radio was sold The cassette recorder was developed Kinaesthetic & ICT Options Get online and try to find dates for the following inventions Year Event Mixmaster invented & patented Jet propulsion in aircraft 1946 TAA (Trans-Australia Airlines) established First passenger jet plane First mass produced cars in Australia (Holden), Long playing (LP) records introduced 1949 Snowy Mountains Hydro Electricity project started Victa lawn mower developed First Drive-Ins appear in Australia First TV broadcasts in Australia (colour TV came in 1975) Completion of the Pacific Highway, portable transistor radios sold for first time First ten pin bowling alleys in Australia 1961 Invention of the contraceptive pill 1962 Pantyhose developed (nylon see through stockings) Cassette recorders invented 11 Character Profiles 14/07/2012 1:23:00 PM Baby Boomer Personality Jan Cummi ngs Baby Boomer Personality Born: 1951 Born: 1960 Drove: Volkswagon Beetle Drove: Volkswagon Beetle Listened to: Beatles & Listened to: Beatles Rolling Stones Liked to: go billy cart racing, Liked to: go to school Graeme build tree houses & light fire dances, the beach, go sailing, Evans crackers play hockey Loved his: black & white TV Loved her: “crystal radio set” Remembers: falling in love with her husband Wore: shorts with braces to church Remembers: 1970 celebrations of Captain Cook’s 1778 visit to Australia Baby Boomer Personality Baby Boomer Personality Lyn Mulholl Born: 1955 Drove: Morris Elite Adrian Lamroc Born: 1954 Rode in: Holden Premier, and Listened to: Beatles, Billy Thorpe & Johnny O’Keefe Liked to: going to the beach & listening to bands Loved her: portable hair dryer with shower cap, air hose & carry case Wore: mini skirts, hot pants, boots & crochet bikinis k Valiant, Ford Cortina Listened to: “Peter, Paul & Mary” Liked to: watching Hanna Barbara cartoons Loved his: TV remote (wired) Wore: orange shirt, bright blue flared pants Remembers: moon landing Baby Boomer Personality Judy Anasto poulos Born: 1951 Drove: Morris 1100 Listened to: Beatles & Bee Gees Liked to: go to pop concerts Loved her: TV Wore: red bell bottom Remembers: moon landing Baby Boomer Personality Gary Paget Born: 19th July 1951 Drove: Morris Mini Cooper Listened to: Elvis Presley, Beatles Liked to: Go to pop concerts & play sport Loved his: car, dog & galah trousers, white hippie shirt with flower pattern, red hair band Remembers: Beetles visit to Australia & anti Vietnam War protests Baby Boomer Personality Jane Evans Wore: bell bottom slacks & Safari Suits Remembers: the moon landing, JFK assassination and Vietnam war. Baby Boomer Personality Born: 1961 Lindsay Born: 1959 Drove: Holden Listened to: The Seekers Liked to: watch TV (in black & white) & play cards Loved her: new washing machine with wringer Wore: short blue & white checked dress Remembers: watching Neil O’Reilly Rode in: Volkswagon Beetle Listened to: Beatles, Led Zeppelin, The Hollies, Deep Purple Liked to: build forts, ride bike, let off fire crackers Loved his: parents stereo record player Wore: shorts, t-shirt & Armstrong walk on the moon Baby Boomer Personality Andrea Toemo e Born: 1950 Drove: Volkswagon Beetle Listened to: Norman Rowe, The Beatles, Billy Thorpe & the Aztecs Liked to: go to movies and dances Loved her: portable, battery operated transistor radio thongs Remembers: assassination of JFK Baby Boomer Personality Paul West Born: 1957 Rode in: EH Holden Listened to: Beatles Liked to: surf Loved his: cassette player Wore: blue suede shoes and purple jeans with bell bottoms and a super wide belt Wore: red knitted mini dress Remembers: assassination of US President JFK Baby Boomer Personality Remembers: migrating to Australian on board the ship “Fairstar” Baby Boomer Personality Dianne Born: 19... Robert Drove: Volkswagon Beetle Garred Drove: Morris Major Elite Listened to: Col Joye and the Joye Boys Liked to: go to the movies on a Saturday or a dance Loved her: hair dryer Wore: bell bottom pants and paisley top Remembers: getting Baker Born: 1951 (that caught fire twice) Listened to: The Monkeys & The Beatles Liked to: watch TV shows like Yogee Bear, What’s Up Boo Boo, Get Smart & cowboy westerns Wore: Wore jeans and desert boots married in 1968 Baby Boomer Personality Helen Lee Born: 1964 Drove: Holden FJ Austin Listened to: The Seekers Liked to: watch the old Batman TV show Loved her: Lego (new technology) and the fairy tale books out of the OMO packet Wore: Party frocks with nylon components Remembers: miniskirts and hydrangea hats Baby Boomer Personality Remembers: JFK assassination; West Indies tied test; Armstrong on moon Baby Boomer Personality Graeme Born: 1964 Dunn Rode in : Austin 1800 Listened to: Deep Purple, Mondo Rock Liked to: Progam his computer and build electronic devices. Loved his: System 80 computer (with 16k RAM) Wore: Flared jeans, long hair Remembers: Gough Whitlam’s dismissal Baby Boomer Personality Robin John Born: 1952 Rode in : green Mini Minor, boyfriend had a Torana GTR (very trendy) Listened to: Beatles and Herman’s Hermits Liked to watch: 'I dream of Jeanie' & 'The Mickey Mouse Club' Loved my: Transistor radio Wore: White flared hipster pants, midriff tops, mini skirts with platform shoes Remembers: JFK assassination, disappearance Union. Wore: Shorts and Bermuda Sox, Safari Suits Remembers: Conscription, of Harold Holt Cuban Missile Crisis. Baby Boomer Personality Anony mous Les Pearso n Born: 1947 Drove: Honda 90 step through scooter (Posties Bike) and VW 1200 Beetle Listened to: The Argonauts Club, Tarzan & Superman on radio, The Shadows, Col Joy & the Joy Boys, Normie Rowe, Buddy Holly. Liked to: Act in Gilbert and Sullivan musicals, play Rugby Born: 1960 Rode in: Ford Fairlane and LTD cars Liked to: play board games, watch TV and going to the drive in with my family. Wore: maxi skirt (a skirt that went down to your ankles! Also a “choker “neck lace that fit snugly around the neck. Remembered: The First landing on the moon. Baby Boomer Personality Brian Rennie Born: 1956 Drove a: Mini Cooper S Listened to: Cat Stevens, Led Zeppelin, Hush, Liked Watching: F-Troop, My Favourite Martian, The Banana Splits, Mr Squiggle Wore: flares with paisley body shirt and beetle crusher shoes or a denim safari suit Remembers: the moon landing, JFK being shot, Vietnam war on TV, Tasmanian bush fires, Qantas’ first jumbo jet arriving, Baby Boomer Personality Anony mous Born: 1954 Baby Boomer Personality Rode in: Vanguard Spacemaker Liked to: Watch the Lucy Show on black and white TV (with blue cellophane over the the screen to reduce static, tie dye fabric, "hoola hoop", "pogo stick", Riding Graeme Born: 1960 Evans Drove: Volkswagon Beetle Listened to: Beatles Liked to: go billy cart racing, build tree houses & light fire crackers Loved his: black & white TV Wore: shorts with braces to my bike. Wore: bright green bell bottom trousers with a light paisley top and a chain belt church Remembers: 1970 celebrations of Captain Cook’s 1778 visit to Australia Remembered: "The Beatles" coming to Australia, Decimal Currency, moon landing, "hippy " culture, Vietnam protests Baby Boomer Personality JoAnne Birchill Baby Boomer Personality Born: 1961 Listened to: Johnny Cash Liked to watch: Skippy, Gilligan’s Island, I Dream of Jeannie Wore: White long socks, white skirt, crocheted bolero (hand made of course) and long white blouse Remembered: watching the moon landing, all the Year 5 and 6 classes watched it. Baby Boomer Personality Baby Boomer Personality Helen Pearso n Born: 1947 Drove: Volkswagon Beetle Listened to: The Seekers Liked to watch: Read, watch black and white T.V, study Wore: mini skirts, high heels and make up. Had a favourite “hot pink” pants suit Remembered: Listening to the moon landing in Papua New Guinea Baby Boomer Personality Debbie Rathbo rne Born: 1955 Car driven / ridden in: Holden Kingswood Listened to (favourite band / artist): Rod Stewart, All types Ballroom dance music Liked to: Ballroom dance Wore (outlandish clothes from the 50s or 60s): Over the knee white boots Remembers (from 50s or 60s): Decimal currency and Competition Ballroom Baby Boomer Personality Dancing 12 Rebellion and Revolution 14/07/2012 1:23:00 PM Alternative Activity: Text questions. Text book reference: Chapter 8, pages 356-357 Insert the correct words (from the box) in the gaps below (in the passage). music assassination sexual conservative trend vote Baby Boomers women’s Vietnam rock-n-roll Invasion nuclear unisex disappearance prosperity Stomp trends televisions pill The Baby Boomers By the 1960s, the mass of babies born after World War II (the “??”) were now reaching their teenage years. Unlike their parents, they were wealthy, well educated, had spare time and lived in a time of peace and ??. Rebellion Against Conservative Ideas A number of events took place in the early 60s that led the “Baby Boomers” to challenge the ?? ideas of their parents. The development of the contraceptive pill (to prevent women falling pregnant) in 1961 made the “?? revolution” possible and added strength to the feminist movement’s fight for ?? rights. The Cuban Missile Crisis of 1962 brought the world to the brink of ?? war and made people fearful that humanity could be destroyed at any moment. The ?? of US President John F. Kennedy, the ?? of Australian Prime Minister Harold Holt and the lies of President Johnston about the ?? War led people to be suspicious of governments. Furthermore, conscription in both Australia and the US of men considered old enough to kill but not old enough to ?? led to open hostility against the older generation. Revolution Teenage rebellion became the new “??” of the 1960s. Fashion rebelled against short hair, plain colours, distinct gender styles, suits, dresses and traditional materials. Instead long hair, bright paisley & tie dye patterns, “??” (no difference between males & females) designs, flares, bare feet, beads & mini-skirts became fashionable. Protest music emerged to replace “rebellious” ?? which had mutated into “pop music” suitable for television. Even coupled dancing went out of fashion and were replaced by dance crazes like “The ??” and “The Twist”. To try some of these yourself visit: www.sixtiescity.com/Culture/dance.shtm The British Invasion At the same time, there was an explosion of British ?? and fashion around the world. British songs dominated the charts of both Australia and the United States to such an extent that Americans referred to the situation as “The British ??”. The growing numbers of ??, record players and portable radios only spread British ?? further and faster. 13 Optional Activities #2 14/07/2012 1:23:00 PM Literacy Options Find out about the Woodstock Musical Festival (and one other) and make a page of notes Listening & Interpersonal Options Find at least 3 protest songs from the 1960s, read the lyrics as you listen to each, make a few notes about the musician and what was being protested against. Kinaesthetic & ICT Options Make a 1960s picture slide show on either: Fashion; Entertainment; Social/Political Events; Gender roles or Leisure time OR try the dance moves found at: www.sixtiescity.com/Culture/dance.shtm 14 1960s Pop Culture & Sport 14/07/2012 1:23:00 PM Handwriting Alternative: Answer the questions in your exercise book, under the heading “1960s Pop Culture and Sport” Text book reference: Chapter 8, pages 357 – 367 Read the following 5 case studies and answer the questions that follow. #1 Australia’s world domination of tennis Year & country of Australia 1961-1970 origin Description of the feature This was the “golden age” for Australian tennis. We had, what some argue were the two greatest players of all time; Rod Laver (winning Wimbledon eight times) & Margaret Court (winning Wimbledon in 1961, 1962, 1968 and 1969). Other world dominating Australians included Evonne Goolagong (who was Aboriginal and could not vote until 1967), Fred Stolle Neal Fraser and John Newcombe. How it fitted in with the 60s Australia became increasingly successful in sport in the 1950s and 1960s despite its small population. How it influenced Australians increasingly saw themselves as a “sporting nation”. Australian identity #2 Beatlemania and youth culture Year & country of origin Britain 1962 Description of the feature The Beatles were almost as famous for their hair which was longer than was usual for men. In Australia, a ‘Beatle haircut’ could lead to suspension or expulsion from school. ‘Beatlemania’, referred to describe the hysterical screaming of young girls wherever the Beatles went. How it fitted in with the 60s As a result of the Beatles many other British bands came to world attention, including their more rebellious rivals The Rolling Stones. This came to be known as the ‘British invasion’. How it influenced The Beatles caused chaos in Melbourne when they arrived Australian identity in 1964 (as seen in this picture or crowds waiting to see the group at Town Hall). British music and fashion became extremely popular with young Australians. Record companies, entertainers and other industries began to focus more on teenagers than on adults to make money. #3 Bob Dylan and protest music Year & country of origin From America, 1963 until early 1970s Description of the feature Was as much a poet as a musician whose songs were to be listened to rather than danced to. How it fitted in with the 60s Bob Dylan led a revival in “folk music” which was a reaction to the pop-music and commercialism of the 1950s and early 1960s music. His songs are said to have captured the mood of the time; “A Hard Rain’s A-Gonna Fall” – referred to the common fear of nuclear war “Hurricane” – protested against unfair treatment of African Americans and reflected common desire for radical social change “The Times They Are A-Changin’” – about how the Baby Boomers were changing the rules of society How it influenced Australian identity Bob Dylan’s songs encouraged Australians to think about issues and question rules about Aborigines and women as well as the Vietnam War. #4 Jean Shrimpton and the mini skirt scandal Year & country of origin From Britain in 1965 Description of the feature British model Jean Shrimpton caused a scandal when she attended the Melbourne Cup in 1965. She arrived without a hat, stockings or gloves which women were expected to wear in public. But the biggest issue people had was with her mini dress which that ended 10 centimetres above her knee. How it fitted in with the 60s Fashion in the 1960s was deliberately provocative and ‘rebelled’ against the conservative social values of the 1950s The introduction of the contraceptive pill and the growing sexualisation of society in the 1960s was seen in women’s clothing which became increasingly revealing How it influenced Australian identity Young Australian women were inspired by Jean to follow her lead and mini dresses and miniskirts were soon to be found throughout Australia. Conservative fashion died not long afterwards. #5 Hair and the sexual revolution Year & country of origin From the USA in 1969 Description of the feature This was a way popular “rock opera” (or musical) that was performed around the world, including Australia’s capital cities. It tells the story of a tribe of alternative lifestyle hippies from the “age of Aquarius” who fight against conscription and authority. How it fitted in with the 60s The musical was inspired by the counter-culture, pro-drug Hippie movement that originated in California during the late 1960s There were nude scenes and sexual references which were never acceptable in the conservative 1950s. It reflected how much the “sexual revolution” of the late 1960s had changed social attitudes. The long hair, sound track and psychedelic clothing reflected growing experimentation with drug. Drug use was not as widespread as today but far more public as the power of addiction and the serious health and psychological consequences were poorly understood at the time. Some of the songs from the musical came to be used as anthems for the anti-Vietnam War movement. How it influenced Australian identity The musical both promoted and reflected Hippy fashion, alternative lifestyle, sexual and drug experimentation in Australia. Questions to answer. 1. Which two countries had the greatest influence on Australia? 2. What were some of the ways teenagers ‘rebelled’ against the conservatism of the 1950s? 3. What was the biggest issued of the 1960s that people protested against? 4. Which of the above case studies do you think was most influential on Australian society? Why? 5. Which of the above case studies do you think was least influential on Australian society? Why not? 6. What do you believe was the biggest change in Australian society in the 1960 15 The British Invasion Music Fashion Television Film Share on screen (5 slides) 1-3 working together Quiz – 60s or NOT, British or NOT 14/07/2012 1:23:00 PM 16 Source Analysis Task 14/07/2012 1:23:00 PM Handwriting Alternative: Answer the questions in your exercise book, under the heading “1960s Fashion” Text book reference: Chapter 8, pages 357 - 359 Read text pages 357-8 under heading “Fashion” and complete questions on page 359 17 Research on assignment 14/07/2012 1:23:00 PM 18 In-class End of Topic Quiz http://www.quia.com/quiz/3595767.html 14/07/2012 1:23:00 PM 19 Optional Activities #13 14/07/2012 1:23:00 PM 7/14/2012 1:23:00 PM 7/14/2012 1:23:00 PM 7/14/2012 1:23:00 PM i ii The Australian Bureau of Statistics, Yearbook 2002 p 69 Douglas Coupland, Generation X: tales for an accelerated culture. St Martin’s Press, 1991 iii Australian Vice-Chancellors Committee Report, 2001 iv Australian Bureau of Statistics, Labour Force Australia, 1999 Australian Lifestyles Survey 2002, p2 viWalker-Smith, J. & Clurman, A. Rocking the Ages. Yankelovich Partners, 1997. vii Australian Leadership Foundation, SMS Research Study, December 2002. v viii Ash, R. The Top 10 of Everything. 1993, UK, Headline Books, p130. Barna Research Group Teenage Attitude Study, October 2001, www.barna.org ix x xi Australian Lifestyles Survey 2002, p2 Korn, N. Understanding Australian Teenagers Study 2000, p2. xii Australian Lifestyles Survey 2002, channel [V] p4 Manpower Inc Survey, Sydney Morning Herald 14 October 2000 xiv The Body Shop Full Voice Issue 4, August 2001 p16 xv The Australian Leadership Foundation Commissioned Research Project January xiii 2003 For further information contact: Mark McCrindle McCrindle Research Pty Ltd Suite 12, 1-7 Belmore Street North Parramatta NSW 2151 E: mark@markmccrindle.com M: 0411 5000 90 P: (02) 9890 5363 F: (02) 9890 5373