Dear Sir/Madam,
Subject: Call for Research Papers for “AIMA Journal of Management & Research”
“Re Conceptualising Marketing”
Background Theme
As per common wisdom Marketing is an applied discipline. It is about buying and selling. The concept of marketing
is neither complicated nor original. It originated in the USA in the 1950’s when it was taken up as a course in
universities. But the application of the concept is as old as trade.
There is no universally accepted definition of marketing, as it is more based on perception, attitude and creating
value. Therefore it may mean different to different people.
What Adam Smith (1776) wrote in his classic work “The Wealth of Nations” has given the essence of the central
guiding theme of the subject of marketing i.e. the keyword consumer which forms the basis of all modern concepts of
marketing.
Over the years marketing has been defined and redefined numerous times. New pillars of marketing has emerged,
key processes in marketing like – product management, customer relationship management and supply chain
management has reshaped the processes. New techniques to monitor the results and evaluate the variation and
correcting the process using technology are re conceptualising marketing. Some contemporary marketing practices
that were never envisaged a decade ago are now given results, while some foundation of marketing is still showing
relevance in the marketing.
AIMA aims to bring some of the brightest and radical marketing ideas in contemporary marketing along with
traditional theories of marketing which hold true even today. Some of the sub themes to develop paper are as below.
But note these are just for guiding your thought and not limitation to your thought on research.
The next issue of AIMA Journal for management and Research will focus on “Re Conceptualising Marketing”.
Sub Themes:
 Brand, Brand Community & Corporate Reputation
 Social and Entrepreneurial Marketing
 Digital and Experiential Marketing
 Consumer Culture Consumer Brand Relationship
 Managing Consumer Dynamics
 Iconic Brands
 Marketing Research : New tools & technique
Important Dates
Last date for submission
Revision
Up loading
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22nd November 2015
26th November 2015
End November
We would like to take this opportunity to invite you, your colleagues and research scholars from your institute to
contribute research papers in this issue. Your article should reach us latest by 22nd November 2015. The word limit
and the font for the article are specified in the guideline for manuscript. You can view the current issue of AJMR on
this link http://apps.aima.in/ejournal_new/index.aspx
You can mail your article at apandey@aima.in/ajmr@aima.in.
Looking forward for your support.
Best wishes,
Dr Anuja Pandey
Managing Editor-(AJMR)
All India Management Association
Note: Next Faculty Development Programme on “Case Teaching and Case Writing” is scheduled on 1011-12 December 2015. For more details you can CLICK HERE.
GUIDELINES FOR SUBMISSION OF ARTICLES / RESEARCH PAPERS / CASE STUDIES
 Manuscripts submitted is expected to contain original work, which has not been published
elsewhere in any form – abridged or otherwise.
 Each submitted article should be in English and should be between 4000-8000 words, double
spacing with 10 points Arial font, justified, down load-able.
 The article should be accompanied with title page and Abstract of 150 words and a list of key
words included in the article.
 The authors name (full name), designation and organisation affiliation with content details
should appear on the first page.
 Tables, diagrams should also be separately provided for better re-production.
 The manuscript should have a bibliography, footnotes and endnotes.
 The received articles will be a property of AIMA.
 There would be a competition to select the best article. The author of the best article in an
academic year would receive the best article award.
 For on-line submission of Articles / Research Paper / Case Studies attach files and email to
apandey@aima.in
 Last day to submit Article/Research Paper/Case Studies is 22nd November 2015.
For further details, visit our website www.aima.in
Note: Mark-article for e-Journal in Subject Column.