Prepared for
Enterprise 2.0 Mashup Summit
September 28, 2007
Enterprise Mashups in
Outsourced Manufacturing
Mashing your Shipments and Processes
Serus Corporation
Jeffrey Risberg
VP of Research and Development
Introduction
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“Outsourced Manufacturing” defined:
– The use of contract manufacturers, semiconductor fabs, assembly
houses, and logistic organizations outside your business
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Significantly increased in last 10 years
– By 2010, analysts estimate that $1 trillion of manufacturing will be
outsourced
– Cisco, for instance, never touches its inventory
– There are 238 fabless semiconductor firms in Silicon Valley alone
•
As described in “The World is Flat” by Friedman, outsourced
manufacturing has generated a new set of challenges and complexities
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Over 50% of the information needed for today’s manufacturing resides
outside an individual company
– It is with the company’s Partners, Customers, Vendors, and in the
Public Ecosystem
Ideal Case for Enterprise Mashups
The challenge is to deliver the Right Information,
to the Right Place at the Right Time.
Required is a Knowledge Multiplier for Outsourced Manufacturing Operations
Operations Management - Challenges
“Global Outsourcing” has generated a unique set
of operational challenges:
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Lack of Visibility to Financial Exposure
Lack of Consistent Operational Data
Lack of Execution Management with Partners
Difficulty in Collaborative Decision Making with
Partners
Content Used in Outsourced Manufacturing
Private
Product Manufacturing Specifications
Note:
Customer Information
are not part of
Forecast and Order Information Starbucks locations
the data set!
Activity records
Public
Transportation links
Weather/Geography
Currency Information
Compliance Information (RoHS)
Ecosystem
Scores, Behavior, Prior Experience
Architecture of the Serus Solution
Mashup Server
Architecture of the Serus Solution
Traditional Scope of Mashup Servers
Architecture of the Serus Solution
Processes
Serus Definition of
Mashup Servers
Data
Example of Mashups Applied to Manufacturing
Knowledge with Ability to Act
Knowledge with Ability to Act
Knowledge with Ability to Act
Knowledge with Ability to Act
Knowledge with Ability to Act
Partial List of Vendors/Partners
already supported by Mashup Server
Fab/Assembly
Contract Mfg
Distributors
Enterprise 2.0 Definitions and Implementation
Andrew McAfee: SLATES
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Serus: CONTROLS
Collaboration: sharing of quantitative information
Options generation: system generated suggestions
Notifications: alerting
Tags and content: marking most relevant content, allowing
users to mark
Real-time data: dynamic fetching (JDBC, FTP, HTTP)
Open system: use of standards for data fetching (WS, XML)
Links: navigate through a cohesive data model
Scenarios: user-controlled “what-ifs”
Serus Implementation
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Java-based web application, supported by multiple back-end
processes
Foundations of Architecture
Key Architecture Components
From inception, the Serus Architecture has been
built on the following four cornerstones:
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SOA – Service Oriented Architecture
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EII – Enterprise Information Integration
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Serus mashup server extracts, transforms and loads from multiple data sources
Serus mashup server resolves information conflicts between sources
BPM – Business Process Management
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Serus application invokes and orchestrates services using remote protocols such as
Web Services, RMI, JMS
Processes can be defined using workflow, and rule sets
Processes can carry out validation and be audited
Scenario-based Analytics
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Analytics such as KPIs
Analytics evaluated within what-if scenarios
Solution Architecture
Currency
Information
Enterprise Mashup
Example: Order Resolution
Compliance
Information
Common locations table
Cisco Dock1
Solectron Facility 1
Avnet Recv 1
Spansion Dock 1
TSMC Ship 2
Customer 1
Multi-tenant
Customer 2
data model
Weather
Information
Geographic
Information
Weather Forecast: London – ptly cloudy, high 80, low 65
AMD Case Study
• $7.4 Billion Dollar Semiconductor Supplier
• Global Manufacturing; Captive and Outsourced
• Fragmented Manufacturing Specification
• Complex Bill of Materials and Supply Chain
• Manual Reconciliation between Mfg and Business Systems
AMD/INCA System Data Flow
High Frequency Fault Tolerant B2B
data transmission platform
Standardized WIP formats across all
sources resulting in improved quality
of data and reduces the number of
transaction errors
Standardized Product and
Manufacturing Specification format to
target systems for efficient operations
management
Direct B2B transaction based
connections to many major suppliers.
AMD Case Study
Benefits Acknowledged:
Reduced by 50% the time to close the quarter end financial records
Reduced variances in inventory valuations to less than 1%
Provided the “System of Record” SOX compliant Inventory Records
Integrated Manufacturing specifications with execution system eliminated
costly manual errors and annual scrap costs
Eliminated $4M annual support cost managing disparate legacy systems
Provided support for new manufacturing complexities and business rules explosions
Taiwan
Dresden, Germany
Sunnyvale, CA
Austin, TX
Penang
Singapore
Conclusion
• Enterprise Mashups are Critical to Outsourced
Operations Management
Look us up at www.serus.com