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BBB4M Exam BBB4M Exam Review 2015
Exam Breakdown:
Part A – True/False – 40 marks
Part B – Multiple Choice – 15 marks
Part C – Fill in the Blanks – 25 marks
Part D – Thinking questions: Essay: You will answer 3 questions. Each question is
15 marks each
Total Exam Marks – 125
 Parts A and B will be on Scantron. Please bring a Pencil and Eraser.
 NO SHARING OF SUPPLIES DURING EXAM.
Exam Review:
For Multiple Choice, True/False and Fill in the Blanks
Review all of your tests, class notes and power points. Some of your test questions are on the
exam! (T/F, M/C and Fill in the blanks)
The exam is very comprehensive. You essentially need to know EVERYTHING we studied and discussed
in class. Great, just what you wanted to hear! I would really, really, highly recommend, absolutely
before anything else, review your past tests 
Okay, so if you want more, you can always practice the end of chapter multiple choice quizzes. These
quizzes include extra information that we did not study, however, they are a very good study aid.
(these will be handed out on Tuesday Jan 12).
For the Essay Questions
It is strongly suggested, and highly, extremely highly recommended that you are able to answer all of
the questions noted on the Exam Prep for Essay questions handout (see me if you did not receive one).
Some important topics we covered (chart on next page)
Suggestion: Review your notes + ppt for chapter one, then go to the following chart (next page) and
ensure you can at least say a sentence or two about each bullet point. Then review your test for that
chapter. Make sure to go over the questions you answered incorrectly. Continue this process for each
of the 8 chapters we studied in this course. Suggested study time is 10 hours: 1 hour per chapter plus
review essay questions and chapter quizzes. I would study the essay questions separately – make sure
you have enough things to say on each topic (at least 5 different valid points for each). Your exam is
Tues. Jan 27.
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BBB4M Exam BBB4M Exam Review 2015
Chapter 1
What is Trade
Definition of International Business.
History of Canadian Trade.
Globalization: what is the effect on business as a result of
globalization?
What does Interdependence mean?
International Business: How does it help and hurt Canadians?
Chapter 2
Trade in the
Modern
World
Chapter 3
What is
Culture
Explain the International Business Practices (foreign portfolio
investment, Importing, Exporting, licensing agreements,
franchising, joint ventures.
Explain the trade barriers – tariffs, quotas, embargoes, foreign
investment restrictions
Winners of a High Canadian dollar: importers, Canadian
travellers, major league sports team.
Losers of a High Canadian Dollar – exporters, Canadian tourism,
Canadian retailers
Factors affecting the exchange rate: economic conditions in
Canada, trading between countries, politics, psychological
factors
Do you agree or disagree with Protectionism?
Distinguish between culture, subculture and counterculture.
Some cultural differences between Canada and Japan; Canada
and Saudi Arabia
Differences in business practices between Canada and other
countries: Time perception (monochronic and polychromic),
spatial perception, business etiquette.
Power Distance, Uncertainty Avoidance, Masculinity vs.
Femininity, Individualism vs. collectivism, orientation.
Chapter 4
Economics
and Politics
Chapter 5
International
Trade
Agreements
and
Organizations
Economic Systems: market economy, centrally planned
economy, mixed economy
Political Systems: democracy, autocracy
Developed vs. undeveloped countries – based on literacy rates,
access to health care and technological advancement
The business cycle: recession, trough, expansion, peak
Leading, lagging and coincident economic indicators
Economics of trade: comparative advantage vs. absolute
advantage. (no calculations!)
Corporate influence on governments - lobbying
List the 5 positive effects of globalization
NAFTA = North American Free Trade Agreement
What are the advantages and disadvantages of NAFTA?
EU = European Union
WTO = World Trade Organization
APEC – Asia Pacific Economic Co-operation
G8 – Group of eight
IMF = International Monetary Fund
UN = United Nations
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BBB4M Exam BBB4M Exam Review 2015
Chapter 6
Social
Responsibility
and NGO’s
Chapter 7
Marketing
Chapter 8
Logistics
The Trade Agreements and Organization are mainly parts of the
fill in the blank (with word bank) section. You have to have an
idea of what each organization is responsible for.
What is Corporate Social Responsibility (CSO)
Difference between Ethical imperialism (absolute truths) or
Cultural relativism
Environmental issues: pollution and resource depletion –
companies must make sure to be ethically responsible in regards
to these issues
Sweatshops seen as cruel now-a-days and customers don’t want
to invest in companies that employ these
Corporate corruption (Ponzi schemes)
NGO = Non-governmental organizations – such as Free the
Children, Ten Thousand Villages (fair trade)
ISO – International Organization for Standardization – they set
the standard for high quality
The 4 P’s of marketing: Product, Price, Place, Promotion
The 2 C’s of marketing: Consumers and Competition
Trade Show: collection of manufacturers and distributors of
similar products who rent space, set up display booths, and sell
products
Brand Equity – the value of a product’s brand in the marketplace
(i.e. Klenex, iPod)
Explain the importance of understanding consumer differences
in international marketing – ie. Cultural norms, disposable
income, spending habits – not all countries have the same
consumer market
What did you learn in your IBP about labelling, pricing and
advertising requirements in your country?
Define Logistics
Define Supply Chain
What are the methods of physical distribution in the supply
chain?
What are issues in the supply chain?
What are the advantages and disadvantages of the different
modes of transportation for distributing a product to different
world markets?