Problemset
Title
Introductory
Text
Chapter 1 Quiz
Question 1
Which of the following does NOT identify one of the four core
components of news judgment?
Hint:
Type:
Multiple Choice
Question 2
Type:
Multiple Choice
Question 3
Feedback for See page 2.
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Answer
Graded As
objective
Correct
important
Incorrect
timely
Incorrect
relevant
Incorrect
Feedback
Which of the following is a key difference of Web 2.0 as compared to Web
1.0?
Hint:
Feedback for See page 4.
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Answer
Graded As Feedback
prevalence of multi-way communication
Correct
text and graphics as the primary media formats
Incorrect
greater costs for digital storage
Incorrect
a reduction in reliance on cloud computing
Incorrect
What does semantic Web technology accomplish?
Hint:
Type:
Feedback for See page 4.
Multiple Choice
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Feedback
creating and organizing content based on your
previously known activity and preferences
Correct
creating opportunities for providing direct feedback Incorrect
to the creators of information by the consumers of
information
Question 4
providing a more complete user experience by
combining text, graphics, sound and interaction
with a news broadcast
Incorrect
predicting news events based on algorithmic
calculations of the vast expanse of current news
information
Incorrect
To be "media literate" means
Hint:
Type:
Feedback for See page 8.
Multiple Choice
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Feedback
knowing that some pieces of information or sources Correct
available to us are more valuable and reliable than
others.
Question 5
Type:
Multiple Choice
mastering the many technological avenues from
which to consume media news and information.
Incorrect
understanding the shorthand used to communicate
and write news items within a media organization.
Incorrect
learning how to write media content both
comprehensively and objectively.
Incorrect
What does City University of New York journalism professor Jeff Jarvis
argue should be the new building blocks of journalism?
Hint:
Feedback for See page 9.
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carefully cared for topic pages
Correct
Feedback
Question 6
blogs that focus on user-generated content
Incorrect
traditional stories that incorporate user-generated
content
Incorrect
a wiki that remains unorganized by the hosting
entity but allows organization by user-content
producers
Incorrect
What is the second step in the evolution of breaking/developing news?
Hint:
Type:
Feedback for See page 9.
Multiple Choice
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Question 7
Type:
Multiple Choice
Answer
Graded As
short update
Correct
first alert or post
Incorrect
first, short version of the story
Incorrect
full story with more context
Incorrect
Feedback
The Nielsen Company's "Three Screens" program attempts to track
viewership across
Hint:
Feedback for See page 15.
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television, computers and mobile devices.
Correct
television, radio and the Internet.
Incorrect
Feedback
network television, cable television and subscriber- Incorrect
access television.
personal, home and work television viewership.
Question 8
Incorrect
Small TV markets generally rely on what form of Nielsen measurement to
determine how many people from a sample group watch particular
programs?
Type:
Multiple Choice Hint:
Feedback for See page 15.
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Question 9
Answer
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paper diaries
Correct
people meters
Incorrect
television meters
Incorrect
Small TV markets are generally not measured.
Incorrect
A Nielsen "rating" refers to
Hint:
Type:
Feedback for See page 15.
Multiple Choice
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Answer
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the estimated percentage of the universe of TV
households (or other specified group) tuned to a
program at once.
Correct
the percent of households (or persons) using
television who are tuned to a specific program,
station or network in a specific area at a specific
time.
Incorrect
Feedback
the estimated percentage of TV households (or other Incorrect
specified group) in a specific market tuned to a
program at once.
the percent of households (or persons) who are
tuned to a specific program, station or network in a
specific area at a specific time either through an
Internet, television or mobile device broadcast.
Question 10
Incorrect
The Average Quarter-Hour Persons unit measures
Hint:
Type:
Feedback for See page 16.
Multiple Choice
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Answer
Graded
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Feedback
the average number of persons listening to a
particular station for at least five minutes during a
15-minute period.
Correct
the total number of different persons who tune to a
radio station during the course of a daypart.
Incorrect
the average number of persons listening to a
particular station for a 15-minute period.
Incorrect
the gain or loss in number of listeners from one day Incorrect
to the next during the same 15-minute period.
Question 11
What type of media is measured in terms of "circulation"?
Hint:
Type:
Feedback for See page 17.
Multiple Choice
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Question 12
Answer
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newspapers
Correct
websites
Incorrect
radio
Incorrect
blogs
Incorrect
Feedback
Objectivity in the journalistic sense means that the reporting seeks to
Hint:
Type:
Feedback for See page 18.
Multiple Choice
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Answer
Graded
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give fair treatment to all important and viable
arguments surrounding a particular issue.
Correct
allow users and news consumers to contribute to the Incorrect
tone of news content.
focus on hard news stories instead of relying on
personal interest stories.
Incorrect
take a position on an issue consistent with the
interpretation of the majority of the audience.
Incorrect
Feedback
Question 13
Type:
Multiple Choice
Which of the following represents Dan Gillmor's "Pillars of Good
Journalism"?
Hint:
Feedback for See page 19.
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Answer
Graded As Feedback
thoroughness, transparency, accuracy, fairness
Correct
accuracy, objectivity, timeliness, relevancy
Incorrect
timeliness, relevancy, transparency, objectivity
Incorrect
fairness, timeliness, thoroughness, relevancy
Incorrect
Question 14
Which of the following has increased (in terms of usage by news media) as
the overall amount of information and content has increased in recent
years?
Type:
Multiple Choice Hint:
Feedback for See page 20.
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answers:
Question 15
Type:
Multiple Choice
Answer
Graded As
dramatic language
Correct
hard news stories
Incorrect
objectivity
Incorrect
personal interest
Incorrect
Feedback
A Designated Market Area is composed of sampling units and is defined
and updated based on
Hint:
Feedback for See page 16.
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Answer
Graded As
historical television viewing patterns.
Correct
area median income.
Incorrect
government territorial units.
Incorrect
Feedback
the average levels of urban development.
Question 16
Type:
Multiple Choice
Incorrect
Which of the following is true of the process of measuring news
consumption?
Hint:
Feedback for See page 15.
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Answer
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It has become more challenging as technology has
transformed the way people interact with news.
Correct
It has become easier as technology has
revolutionized the way data is recorded and
transmitted.
Incorrect
The Nielsen Company, once the dominant force in
measuring television news ratings, is now just one
of many organizations that measure ratings.
Incorrect
Feedback
The relationship between news program ratings and Incorrect
the prices charged for advertising has weakened
dramatically.
Question 17
What does it mean to maintain a healthy "media diet"?
Hint:
Type:
Feedback for See page 12.
Multiple Choice
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Answer
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consuming a wide variety of media that keeps you
well informed and inspires new ideas
Correct
seeking out only objective news media sources that Incorrect
are free of political bias
accessing news media through television, radio and Incorrect
mobile devices
seeking to consume media, communicate feedback
to news producers, and generate content
Incorrect
Feedback
Question 18
Which of the following is NOT among an anchor's job duties?
Hint:
Type:
Feedback for See page 11.
Multiple Choice
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answers:
Question 19
Answer
Graded As
approving reporters' scripts
Correct
writing copy
Incorrect
recording promotions
Incorrect
reading scripts
Incorrect
Feedback
Which of the following is the job of the assignment editor?
Hint:
Type:
Feedback for See page 10.
Multiple Choice
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answers:
Answer
Graded
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collecting all possible stories of the day and
bringing them to the morning meeting
Correct
Feedback
listening to ideas and beginning to formulate a plan Incorrect
for the newscast still several hours away
Question 20
Type:
Multiple Choice
tracking down stories and updating the newsroom
on their progress
Incorrect
off-air content creation
Incorrect
Which of the following is true of the rates and kinds of access to the
Internet in 2010?
Hint:
Feedback for See page 5.
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Answer
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As
Sixty-six percent of adults have broadband at
home.
Correct
Feedback
Ninety percent of adults use the Internet.
Incorrect
Thirty percent of adults connect wirelessly.
Incorrect
Sixty percent of adults own a cell phone.
Incorrect