Week 3 - Binus Repository

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Matakuliah : V0162 - Pengantar Industri Hospitality dan
Pariwisata
Tahun
: 2008
Accommodation Industry
(Industri Akomodasi)
Week 3
Subject
• Definition of accommodation/ lodging property
(Batasan industri akomodasi/ industri perhotelan)
• Accommodation structure (Struktur akomodasi)
• Types of accommodation (Jenis-jenis usaha
akomodasi/ hotel)
• Room type, layout and design (Rancangan dan
tata letak fasilitas akomodasi/ hotel)
• Types of guest rooms (Jenis-jenis kamar tamu)
• Meal plan
• Major functional department in a hotel (Departemen utama di
hotel)
Bina Nusantara
HO@0808
Accommodation Industry
Week 3
Objectives:
On completion of this lesson, the students will be
able to define the term lodging property and identify
several types of properties covered by the definition, to
explain the types of room, the room layout and design,
types
of meal plan and
Bina Nusantara
HO@0808
Lodging Establishment Defined
Week 3
• An establishment that charges fees for
providing furnished sleeping
accommodations to persons who are
temporarily away from home or who
consider these accommodations their
temporary or permanent homes
• Many of these establishments also
provide food, beverages, cleaning
services and a range of other services
normally associated with travel and
commonly sought by travelers
Bina Nusantara
HO@0808
Lodging Establishment Defined
Week 3
• An establishment that charges fees for
providing furnished sleeping
accommodations to persons who are
temporarily away from home or who
consider these accommodations their
temporary or permanent homes
• Many of these establishments also
provide food, beverages, cleaning
services and a range of other services
normally associated with travel and
commonly sought by travelers
Bina Nusantara
HO@0808
Lodging Establishment Defined
Week 3
• Lodging/ accommodation
industry is made of hotels,
motels, inns, resorts, college
dormitories, hostels, boarding
houses, condominium rentals
and other related establishment
Bina Nusantara
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Emirates Towers
Week 3
Bina Nusantara
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Burj Al-Arab Hotel, Dubai
Week 3
Bina Nusantara
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Trump Hotels, Dubai
Week 3
Bina Nusantara
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Classification of Lodging Establishments
Others
By Price
By Functions
By Market Segment
By Location
Bina Nusantara
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Classification By Price
Limited Service
Hotels
Luxury Hotels
Full Service Hotels
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Limited Service Hotels
Week 3
• Usually offering guest rooms
only with no or limited F&B
facilities, no meeting/ function
space, limited entertainment and
recreation facilities.
• Also called “budget” or
“economy” hotels
Bina Nusantara
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Full Service Hotels
Week 3
• Offering a wide range of
facilities and amenities;
having more public space and
meeting/ function space with
at least one F&B facility.
• Catering primarily to business
travelers (42%), leisure
travelers (27%), conventiongoers (25%)
• Average size: 285 rooms
Bina Nusantara
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Luxury Hotels
Week 3
• Featuring upscale décor and
furnishings. Offering a full array
of services and amenities.
• Typically having a concierge
service and several F&B
operations (including gourmet or
fine-dining restaurant), banquet
facilities and 24-hour room
service.
• Also usually available: a wide
range of recreational facilities
and access to nearby facilities.
• Average size: 150 – 400 rooms
Bina Nusantara
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Classification By Function
Convention
Hotels
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Commercial
Hotels
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Convention Hotels
Week 3
• Large (500 – 800 guest rooms)
• Offering extensive meeting and function
space, usually including large ballrooms
and event exhibition areas
• Extensive F&B operations, with several
restaurants, lounges and banquet
facilities.
• Often near convention centers.
Bina Nusantara
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Commercial Hotels
Week 3
• Smaller than convention hotels (150
– 500 guest rooms)
• Less public space, small meeting and
function space, fever F&B outlets and
limited recreational facilities.
• Many are located in downtown areas,
near large offices and retail stores
(business areas).
• Close to city’s entertainment centers.
Bina Nusantara
HO@0808
Classification by Location
Downtown
Hotels
Airport Hotels
Suburban Hotels
Bina Nusantara
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Highway Hotels
Classification by Location
Week 3
Types of hotels under the location category include:
• Downtown hotels
Convention hotels and commercial hotels
belong to this category)
• Suburban hotels
–
–
–
–
Bina Nusantara
Situated on the outskirts of a city
Smaller than downtown hotels (200 – 350 rooms)
Involving low-to mid-rise structures
Most likely having meeting and banquet facilities
HO@0808
Classification by Location
Week 3
• Highway hotels
– Situated on the outskirts of a city
– Originally single-stories, providing sleeping
accommodations to overnight travelers
– Smaller than suburban hotels (100 to 250
rooms)
– Low-rised properties
– Offering free parking/ private garage
attached to each room and housekeeping
service
– Inexpensive
Bina Nusantara
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Classification by Location
Week 3
• Airport hotels
– Situated in/ near the airport area
– Accommodating air travelers
– Mostly full-service and upscale
properties
– Large (250 to 600 rooms)
– Offering courtesy van to transfer guests
to and from the airport
Bina Nusantara
HO@0808
Classification by Market Segment
(According to the type of customers they mainly serve)
Executive
Conference Centers
Vacation Ownership
Health Spas
Resorts
Casino Hotels and
Resorts
Bina Nusantara
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Executive Conference Centers
Week 3
• Specializing in catering the local executives who need
well-designed, meeting and learning facilities
• Typically situated in secluded or suburban settings
• Having less than 300 rooms and providing a variety of
small meeting rooms and classrooms
• Featuring full audio-visual and technological support
• Daily room rates include meals and recreational facilities
Bina Nusantara
HO@0808
Resorts
Week 3
• Typically located in picturesque settings
• Having 200 to 500 rooms
• Providing a comprehensive array of
recreational amenities and a variety of F&B
outlets
• Many being located in remote locations,
requiring visitors to travel several hundred km
by air or by land to reach such a resort
• Resort can be classified on the basis of:
– Their locations (sea resort, mountain resort,
etc)
– The time of the year when it is open/ most
highly occupied
– The activity focused on by the visitors (to enjoy
the landscape, sports, culture, or else)
Bina Nusantara
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Casino Hotels and Resorts
Week 3
• Hotels allocating major amounts of
space where people play gambling
games for money
• Providing lavish entertainments
• Gambling operations as major
revenue center
• Commonly offering free lodging, food
and drinks to guests who routinely
wager a great amount of money
(high rollers)
Bina Nusantara
HO@0808
Health Spas
Week 3
• Health spa is a general term given to lodging establishments that
focus on providing health-related services
• Some specializing in weight-reduction, stress reduction or
cosmetic therapy, others in drug or alcohol rehabilitation, among
many other treatments
• Having professional staffs that often include dietitians, therapies,
masseurs, exercise physiologists and in some cases physicians.
Bina Nusantara
HO@0808
Health Spas
Week 3
• Some spas cetegories:
–
–
–
–
–
–
–
With natural mineral hotspring
Beauty spas
Fitness spas
Behavior modification spas
Health therapy spas
Holistic spas
Resort spas
• With the increased population of aged people, more health
oriented services are growing.
Bina Nusantara
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Vacation Ownership
Week 3
• Also called timeshares and vacation intervals,
involving a type of shared ownership of a
residential dwelling: several people own a
holiday/ vacation home together and each
uses it at a different time of the year.
• Marriott, Ritz Carlton, Four Seasons, Hyatt,
Accor and many other major lodging
companies are holders of the vacation
ownership market.
• Each unit of a vacation ownership resort
(=each residential dwelling/ vacation home) is
called a condominium.
Bina Nusantara
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Other Classifications
(By distinctiveness of style or
Boutique Hotels
All Suite Hotels
Bread & Breakfast
Inns
Extended-Stay
Hotels
Historic
Conversions
Bina Nusantara
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All Suite Hotels
Week 3
• Each room is larger than an
ordinary guest room, consisting of
a bedroom plus a living room
(parlor) and a bathroom;
sometimes offering a limited
kitchen facilities.
• Many all suite hotels do not have
traditional restaurants, bars and
meeting facilities (limited public
space and services).
• Some all-suite hotels offer free
breakfast buffet or food-vending
machines.
• Size 50 to more than 100 rooms.
Bina Nusantara
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Extended Stay Hotels
Week 3
• Providing many of the same features and amenities
as the all-suite properties, such as a stove and or
microwave in the room, refrigerators, kitchenware,
grocery shopping services, business services and
limited housekeeping service.
• Catering to those who intend to stay longer than
typical (transcient) guests.
• Providing a home-like environment, with
accommodation resembling those in a fine garden
apartment complex – equipped with a kitchen, a
living room, a bedroom, a bath and recreational
facilities.
Bina Nusantara
HO@0808
Historic Conversions
Week 3
• Having historic significance
• Having been renovated to their
original splendour
• Having a great appeal for those
wishing to experience the
grandeur and elegance of early
days with the comforts of
modern day features.
The Raffles, Singapore
Bina Nusantara
HO@0808
Bed and Breakfast Inns (B&B)
Week 3
• Typically having 5 to 10 rooms
• Breakfast being included in the room
rate
• Mostly situated in suburbs/ villages
• Most owners live on the premises
Bina Nusantara
HO@0808
Boutique Hotels
Week 3
• Noticeably different in look and feel
from traditional lodging properties:
impressive, unique, unconventional
• Interior design styles range from
postmodern to homey
• Preferred by visitors who desire to be
perceived as trendy, affluent and
artistic
Bina Nusantara
HO@0808
Major Functional Departments in a Hotel
Topic 2
• General Manager
• Hotel Manager/ Executive Assistance
Manager/ Resident Manager
• Support Departments (Back-of the house
areas)
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–
–
–
–
–
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Accounting
Human Resources
Marketing
Engineering
Purchasing
Security
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Major Functional Departments in a Hotel
Topic 2
•
Operational Departments (Front-of the house areas)
– Rooms Division
• Front Office department
• Housekeeping department
• Laundry department
– Food and Beverage
•
•
•
•
Food production department
Restaurant and bar department
Banquet/ function department
Room service department
– Minor/ Miscellanous
•
•
•
•
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Telecommunication
Gift shop
Sports and recreation
Garage, etc
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Product Line
Week 3
• A product line is a group of products with similar
characteristics or are closely related to each other that a
lodging operator offers based on the concept developed
for the establishment.
• For example, products (facilities, services, atmosphere) to
be designed for a 2-star motel will be distinctly different
from those designed for a 4-star airport hotel.
• Each lodging establishment offers its own distinct product
line.
Bina Nusantara
HO@0808
Product Line
Week 3
•
The hospitality basic product line offered by lodging
operations has 3 elements:
1. Accommodations
Any types of guest rooms
2. Services
Housekeeping is the basic service of a lodging operation, Other
services include security, parking, laundry, bell services,
information service and F&B services. Additional service may
include entertainment and recreational facilities.
3. Ambiance (atmosphere)
Any features that give a lodging operation its distinctive character;
theme, furnishings, wall coverings, fixtures, fabrics, decorations,
lighting, works of art, etc that form customers’ impressions of the
establishment. The sum of the coordinated feature elements
constitutes the property’s ambiance.
Bina Nusantara
HO@0808
Facility Layout and Design: Front Office
Week 3
• FO layout and design is determined by the size of the
establishment.
• In a smaller property, FO area is smaller, simpler and
more compact, because there is no need to have more
than clerk on duty for each shift. By contrast, a larger
property has a larger FO because it needs more people
on duty at any time to serve a larger number of guests.
• FO facilities vary greatly from one property to another,
depending particularly on size/ volume of work.
Bina Nusantara
HO@0808
Facility Layout and Design: Front Office
Week 3
• FO activities can be separated into 4 basic categories of
work:
– Reservations
A process for handling accommodations for future guests
– Check-in
The process by which the visitor becomes a “guest” of the
establishment
– Information
Providing the guest with advices and directions relating to
dining, entertainment, local transportation, shopping and
other facilities/ services.
– Check-out
The process by which the guest terminates his/her status as
a guest
Bina Nusantara
HO@0808
Lobby Layout and Design
Week 3
Bina Nusantara
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Lobby Layout and Design
Week 3
Bina Nusantara
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Room Layout and Design
Week 3
• The layout and design of guest
accommodations are determined by the
type of the establishment.
• For example, in a budget/ economy motel,
guest rooms are smaller, simpler and more
compact than those in a traditional luxury
resort.
Bina Nusantara
HO@0808
Room Layout and Design
Week 3
Dimensions of Beds in Lodging Establishments
Bed Type
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Width
Rollaway/ Cot
30” = 76 cm
Studio
33” = 84 cm
Single
36” = 91 cm
Twin
39” = 99 cm
Double
54” = 137 cm
Queen
60” = 152 cm
King
78” = 198 cm
HO@0808
Length
Most bed are 75” (190
some are 78” (198
(203 cm)
Room Layout and Design
Week 3
Typical Size Ranges of Lodging Accommodations
Type of Lodging Accommodation
Common Average Size of
Rooms
Sq Feet
Sq Meter
Budget motel room
238
22
Commercial hotel/ motel room
288
27
Luxury hotel room
400
37
Hotel junior suite
438
41
Hotel standard suite
500
46
Suite in an all-suite property
575
53
Bina Nusantara
HO@0808
Examples of Typical Principal Furnishings of Hotel/Motel Room
Week 3
Budget Hotel/ Motel
Luxury Hotel
Two twin beds/ a double bed
A king-size bed
A private bath
A private bath
Two lounge chairs
Two night stands
A dresser with mirror
A desk/ dresser with mirror
A color television
A lounge area consisting of
loveseat, lounge chair and
A color television
Bina Nusantara
HO@0808
Examples of Guest Room Layout & Design
(Burj AL-Arab Hotel)
Bina Nusantara
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Bina Nusantara
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A Guest Room of Ritz Carlton Dubai
Bina Nusantara
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A Room Under the Sea
Bina Nusantara
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Meals Service in Lodging Establishments
EUROPEAN PLAN
(EP)
AMERICAN PLAN
(AP)
MODIFIED
AMERICAN
PLAN (MAP)
CONTINENTAL
PLAN (CP)
BREAKFAST/
BERMUDA PLAN
(BP)
Bina Nusantara
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AMERICAN PLAN:
Rates include 3 meals daily;
breakfast, lunch and dinner
MODIFIED AMERICAN
PLAN (MAP)
Rates include breakfast and
dinner. Lunch is available
but for extra charge
BREAKFAST/
BERMUDA PLAN (BP)
Rates include a full
breakfast
Bina Nusantara
HO@0808
CONTINENTAL PLAN (CP)
Include a light breakfast/
continental breakfast with the
room rate
EUROPEAN PLAN (EP)
Rates include no meals
Bina Nusantara
HO@0808
Presidential
Suite
ROOM TYPE
Topic 2
Suite
Junior Suite
Deluxe
Superior
Standard
Bina Nusantara
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Housekeeping Layout and Design
Week 3
• The layout and design of a housekeeping
area in a lodging establishment is determined
by the type of the establishment.
• For example, housekeeping areas in an
economy hotel are normally smaller, simpler
and more compact than in a traditional luxury
hotel which require a large number of
employees.
Bina Nusantara
HO@0808
Housekeeping Layout and Design
Week 3
Housekeeping area facilities
– Budget hotel
• Storage space for laundred bed and bath linens and
soiled linens
• Storage space for cleaning supplies
• Storage space for mobile carts
– Luxury hotel
• Office for executive housekeeper
• Large space for bed linens and bath linens
• Storage space for cleaning supplier
• A separate space for soiled linens
• Storage space for guest room supplies and guest
appliances (steam irons, ironing boards, conversion
devices for electrical appliances, etc that are commonly
requested by guests)
Bina Nusantara
HO@0808
THANK YOU AND
HAVE A GOOD DAY
Bina Nusantara
HO@0808
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