1
RCSC 400
Date
8/28
Fall 2014
*TENTATIVE CLASS SCHEDULE (* This schedule is subject to change)
Topic
Introduction & Course Overview
Introduction to Retailing
Target Case Project: Overview
Group assignments announced
9/04
9/11
Types of Retailers
Multichannel Retailing
Readings or other responsibility
Syllabus
L & W (Ch. 1)
Quiz for Chapter 1 available
L & W (Ch. 2 & 3)
Target Case Project: Case Topics
Group leader nominated, group roles
finalized, and group name selected.
Presentations by Target Executives
Quizzes for Chapters 2 & 3 available
Introducing the Target Case Program
Store Tour to be conducted between week
of 9/11 and week of 9/18
Complete the store tour by no later than
9/18
Teams to finalize selection of case topic
for Target Case Project
9/18
Consumer Buying Behavior
Developing a Retail Strategy
L & W (Ch. 4 & 5)
Quizzes for Chapters 4 & 5 available
9/25
10/02
How to Conduct and Present a Case Analysis Case Practice by Guest Lecturer, Silvia Van
Riper
See PPT slides posted on D2L.
Team meetings in class
Target Case Project: next steps
Target Case Project Proposal due in
D2L Drop Box by 6:30 p.m.
Financial Strategy
Retail Information Systems and
Supply Chain Management
L & W (Ch. 6 &10)
Team meetings in class
Quizzes for Chapters 6 & 10 available
10/09
Exam 1 (3:30 – 5:00)
Ch. 1, 2, 3, 4, 5, 6, 10, guest lectures,
additional readings, etc.
2
Date
10/16
Topic
Merchandising Strategy
Buying Merchandise
Readings or other responsibility
L & W (Ch. 12 & 13)
Last day to fire a team member
Draft of Target Case Project paper due
in D2L Drop Box 6:30 p.m.
10/23
10/30
11/06
11/13
First Presentation of Target Case Project to
Target Executives, class members, and
instructor
Pricing Strategy
Retail Communications Mix
Team Meetings with Professor in Class
How to Give a Successful Case Presentation
and Team Meetings with Professor in Class
Regarding Plans for Presentation
Customer Service -- Guest lecture by Silvia Van
Riper
TBA: Guest Speaker and/or Team
Meetings
11/20
Exam 2 (3:30 – 5:00)
11/27
Thanks giving
12/04
Second/Final Presentation to Target
Executives, class members, and instructor
Quizzes for Chapters 12 & 13 available
Case Presentation
Receive case feedback
L & W (Ch. 14 & 15)
Quizzes for Chapters 14 & 15 available
Target Case Project Revision Plan Due
in class
Provide draft version of PPT slides to
instructor for meeting. (final version of
presentation PPT slides must be received
by 11/06) Professor in Class
L & W (Ch. 18)
Quiz for Chapter 18 available 4/10 (4:00
p.m. through 4/16 (2:00 p.m.)
All Final Target Case Project Papers,
Peer Evaluations, and Presentation
PPT slides due in D2L drop Box on
D2L by 6:30 p.m.
Ch. 11 – 15, 18, content of guest lectures,
additional readings, and Target Case Project
presentations
Target Case Project final presentations.