STACY C. FRANKLIN
StacyFranklin@msn.com
5388 Beechwood Forest Drive
Lithonia, Georgia 30038
H (770) 981-2123
O (770) 593-5109
Summary of Qualifications
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Licensed Professional Counselor, specializing in career counseling
Certified, advanced diversity professional with years of diversity management and inclusion expertise
Multi-cultural, strategic, segment , retail, small business, and commercial marketing expertise
A seasoned marketing executive with fifteen years of leadership experience and business acumen
Customer focused while remaining committed to achieving corporate and departmental objectives
Professional Experience
ACCESS – Advanced Career Counseling and Educational Support Services
 Licensed Professional Counselor, Founder and CEO
Working from the Holland Career Development Theory as a basis, as well as Brown’s Values-Based
Multicultural Career Counseling approach, conduct quantitative and qualitative needs assessments for diverse
clients seeking assistance in reaching their career goals, as well as helping them to address any life crisis’ that
may be serving as obstacles to their success. Assist clients in developing job search strategies, including
setting goals and priorities, and focusing the search on their areas of interest, values and strengths. Prepare
clients for interviews by conducting mock interviews and debriefings, including assessing interview skills and
behavior, and making recommendations. Assess client knowledge and comfort level with identifying extended
resources, as well as networking, while providing proven methods and possible sources for networking.
Counsel diverse client groups, primarily those seeking career coaching for career advancement,on building
transferrable leadership skills and competencies. In addition, counsel young adults who are seeking support
with gaining the educational and career support services needed to enter the job market, as well as individuals
who may be facing frustrations and rejections in the job search process. Provide coaching and guidance on
developing resumes, preparing for interviews and transitioning into a new job or organization.
Harland Clarke Holding’s Corp.
(formerly John H. Harland / Clarke American)
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Executive Director of Diversity Management and Community Affairs
Reporting directly to the President, with accountability for developing and deploying short, mid and long-term diversity and
inclusion strategies across the organization. Work closely with the executive management team, business unit leaders and
human resources as internal consultant to provide insight, resources, tools and action plans that advance and support Harland
Clarke’s strategic diversity management goals as well as overall business objectives. Continuously audit the organization to
identify any diversity and inclusion related issues that negatively impact the work environment and partner with leadership to
effectively address those issues. Serve as a subject matter expert and resource to Harland Clarke’s customers and vendor
diversity councils for purposes to include knowledge sharing and benchmarking. Responsible for Harland Clarke’s community
affairs with accountability for developing, implementing and managing the company’s corporate giving strategy and
community partnerships.
 Segment Marketing Director for Community Banks
Direct the strategy and market planning for the community bank segment, which directly supports the overall strategic goals of
the company and drives go-to-market tactics. Translate market data into segment insights to develop segment specific sales
and marketing tools, advertisements and market positioning. Partner with segment and industry influencers to position the
company’s brand and to increase penetration of key products and services in the market segment.
 Director of Licensed Products
Developed product, pricing and growth strategies for new and existing licensed products which represent over $17M in annual
revenue. Negotiated new licenses and partnered with existing licensors to develop and implement new marketing campaigns
and promotions that support overall internal and external revenue growth objectives. Conducted consumer market, trend and
channel analysis and was responsible for the day-to-day licensing operations which included contract audits and risk analysis.
 Marketing Director – New Products and Services
Responsible for developing new products and services that directly support the goals and objectives of the Printed Products
Division. Development and ongoing support of customer retention and loyalty programs. Responsible for New Products and
Services marketing budget. Responsibilities also include managing the collegiate licensing, external reporting, customer
satisfaction and tradeshow efforts.
Bank of America
(formerly NationsBank)
 Southeast Regional Marketing Manager – Small Business/Professional & Executive Banking
Planned, implemented and supported the delivery of Bank of America’s Small Business Banking, Professional and Executive
Banking (P&E) marketing programs at a regional level in Georgia and Tennessee. Reporting to the State Executive, primary
responsibilities included developing and managing all outside advertising, line specific media relations, and point of sale
materials; evaluating and managing event and sponsorship opportunities; training sales and support staff on current bank
products; designing, implementing and reporting progress on internal and external sales campaigns and recognition events;
coordinating customer entertainment opportunities; developing and managing the annual marketing plan and budget;
establishing action plans that incorporated specific line goals into business and marketing plans.
 Regional Multi-Cultural Marketing Manager
Served as a regional liaison between the financial institution, and the affluent, multi-cultural, consumer segment. Developed
marketing strategies and programs to increase revenue and market share in minority communities across the Southeast region,
supporting the company’s overall financial objectives. Led national multi-cultural marketing team to ensure marketing and
advertising initiatives and efforts were appropriately, and consistently diverse in nature and that the voices of multi-cultural
consumers were represented during product development and market launch. Served as an advisor to the Professional and
Executive leadership team on multi-cultural issues and worked closely with community affairs team to leverage multi-cultural
community events.
Employment
Current and Previous
ACCESS
Harland Clarke, Decatur, Georgia
Bank of America, Atlanta, Georgia
- (formerly NationsBank)
- (formerly Bank South)
09/12-present
6/00-9/10
2/88-06/00
(2/96-08/99)
(2/88-02/96)
Education
Masters of Science
Mercer University
Licensed Professional Counselor
Bachelor of Arts
Georgia State University
Sociology - Race/Urban Relations
Professional Certification
Cornell University
Certified Diversity Professional (CDP)
Associations
Current and Previous
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National Career Development Association
American Counseling Association