1. Which of the following cannot be a market situation?
1) One seller, many buyers
2) Many sellers and many buyers
3) Few sellers and many buyers
4) Many sellers and few buyers
5) None of the above
2. On the basis of geographical area, this kind of market does not exist.
1) Retail Market
2) Local Market
3) Regional Market
4) National Market
5) Global Market
3. Importance of marketing has increased in the recent years due to which of the following
1) Consumer experiencing wide choices of goods and services
2) Availability of information to consumer about goods and services
3) Customised and target communications and offerings
4) All the above
5) None
4. Services offered by the banks fall under category of goods
1) Inseparable
2) Which can be touched
3) Intangible
4) Which can be evaluated only after use
5) All the above
5. It is difficult to standardize the output of certain services, as these are delivered by human beings. This element is
reflected in which of the following terms.
1) Intangible
2) Inseparable
3) Heterogeneous
4) Perishable
5)All the above
6. The process of production and consumption of services take place simultaneously is called
1) Market
2) Marketing
3) Services
4) Products
5) All the above
7. Which of the following additional tools are included in the marketing mix for services?
1) People
2) Physical evidence
3) Process
4) 1, 2 & 3
5) 1 & 2
8. Under the concept of marketing, anything that can be offered to satisfy a want or need is called:
1) Goods
2) Services
3) Product
4) Any of the above
5) None
9. Successful firms make efforts to reach which of the following level of a product hierarchy for customer attraction:
1) Core benefit
2) Expected product
3) Augmented product
4) Potential product
5) None of the above
10. ............. comprises the process of developing and maintaining a portfolio of products that satisfy the needs of
the customers from different segments:
1) Product mix
2) Product planning
3) Product marketing
4) Product manufacturing
5) None of the above
11. Different products remain in existence for a different limited period. This is called:
1) Product life cycle
2) Product life
3) Product maturity
4) Product decline
5) Product growth cycle
12. At growth stage of a product, the strategic thrust is on:
1) Need to develop market
2) Expand the market by penetration
3) Protect the market share by retaining the existing customers
4) Cut cost and reposition the product
5) Any of the above
13. Which of the following is a reason for product elimination?
1) Sales keep declining continuously without any possibility for improvement
2) Profit keeps declining continuously without any possibility for improvement
3) Product prices are declining continuously without any possibility for improvement
4) Emergence and growth of substitute products
5) All the above
14. When a firm adds attractive business that is unrelated to the existing business, such growth strategy is called:
1) Intensive growth
2) Integrative growth
3) Diversification growth
4) Any of the above
5) None of the above
15. Zero level channel implies:
1) Retail Trades selling through salesmen
2) Direct selling by manufacturer to the consumer
3) Retailer selling to consumer directly
4) All the above
5) None of the above
16. When single price is charged for all consumers without any discrimination, it is known as:
1) Pricing strategy
2) Single price
3) Fixed price
4) Dynamic price
5) Variable price
17. What among the following purposes, for the consumer, is served by the price?
1) Allocation of purchasing power among various products according to need
2) Information about the quality or value of the product
3) Details about availability of the product
4) 1 & 2
5) 1, 2 & 3
18. Business of a bank is increasing, but increase of business of other banks is higher than the increase in the
business of the concerned bank. The result would be:
1) Lowering of profits
2) Lowering of business turnover
3) Lowering of market price
4) Increase in market share
5) All the above
19. In India which among the following determines the prices of banking products:
1) Government of India
2) Reserve Bank of India
3) Policy formulation by IBA
4) Policy formulation by Boards of concerned banks
5) All the above
20. What do you mean by 'casual research'?
1) Establishment of Cause and effect relationship
2) Research which lacks purpose/seriousness
3) Study on Frequency of occurring things.
4) All the above
5) None
21. Under marginal cost pricing, which of the following is generally ensured by a bank or firm
1) Fixed cost is fully recovered
2) Fixed costs and variable costs are fully recovered
3) Variable cost is fully recovered but fixed cost is not covered
4) Variable cost is fully recovered and fixed cost is partial recovered
5) All the above
22. A news paper has fixed different prices for different locations, regions of countries, it is called:
1) Geographical pricing
2) Discrimination pricing
3) Marginal cost pricing
4) Value pricing
5) Product-mix pricing
23. Which of the following pricing strategy is not suitable for new products?
1) Market skimming
2) Discriminatory pricing
3) Market penetration
4) Promotional pricing
5) None of the above
24. Which of the following actions on the part of the marketing channels is a part of market information?
1) Gather information about current customers
2) Gather information about potential customers
3) Gather information about competitors
4) Disseminate the information to producer
5) All the above
25. What do you mean by Brand Rejuvenation?
1) It is like up-selling in credit card
2) Cross selling a product to the existing customer
3) Attracting/refocusing the attention of customer
4) None of the above
5) All the above
26. A bank makes use of certain other persons on hire basis for marketing of bank services. This process is called:
1) Direct sale agents
2) Direct marketing agents
3) Direct representatives
4) Outsourcing of financial services
5) All the above
27. Which of the following is not a part of the promotion process in marketing?
1) Persuasion
2) Information
3) Reminding
4) Reinforcing
5) Manufacturing quality product
28. A paid form of non-personal presentation and promotion is called:
1) Direct Marketing
2) Personal selling
3) Advertising
4) Public relation
5) Product modification
29. A bank offers discount coupons to the customers availing consumer loans from the bank. Which of the following
kinds of marketing mix is it?
1) Direct marketing
2) Personal selling
3) Advertising
4) Public relation
5) Sales promotion
30. While taking a decision on 'brand extension decision' main factor to be considered are:
1) Value perception from the point of view of customer
2) Advantage of the product over the nearest competitors
3) Quantity of sales
4) None of the above
5) Only 1 & 2
31. Major functions of a bank marketing management are to systematically manage the process of which of the
following:
1) Collection of information
2) Evaluation of information
3) Disseminating market information
4) All the above
5) 2 & 3
32. Which of the following is not a factor makes the MIS important in the present day environment?
1) Information explosion
2) Communication gap
3) Prompt decision making
4) Non-price competition
5) None of the above
33. Which of the following is not a component of MIS?
1) Internal records system
2) Marketing research system
3) Market intelligence system
4) Marketing Management and science system
5) None
34. Marketing Information System is concerned with information relating to which of the following?
1) The computer hardware system used in handling the data base
2) The set of input and output reports to collate and purvey information
3) The structure of people, equipment and procedures for generating and processing the information
4) The software used for collecting and processing the information
5) All the above
ANSWERS:
1-5; 2-1; 3-4; 4-3; 5-3; 6-3; 7-4; 8-3; 9-4; 10-2;
11-1; 12-2; 13-5; 14-3; 15-2; 16-3; 17-4; 18-3; 19-4; 20-1;
21-4; 22-1; 23-2; 24-5; 25-3; 26-4; 27-5; 28-3; 29-5; 30-5;
31-4; 32-5; 33-5; 34-1.