Assess questions
A guide…
Assess questions
• Must be in context (don’t forget your such as
seasoning!)
• 3 clear paragraphs…
• Argument 1 (You must give clear consequences to the
business and be in context)
• Argument 2 (You must give clear consequences to the
business and be in context)
• Conclusion
» Your overall view (In my opinion…)
» Justify your view (I think this because…)
» What else might this depend upon (however, this would
depend upon…)
Assess questions
• Giving consequences… use connectives
Therefore… A further consequence…
This will result in…
However…
because…
Furthermore…
Marketing Mix
10 marks
Argument 1
Why giving celebrities bags allows them to
develop a successful marketing mix
Argument 2
What are the drawbacks of giving celebrities
free bags?
Conclusion
What is your overall view?
Should they give out free bags…why?
What might impact upon the success of this
(depends upon)
An example…
An example…
Possible lines of argument..
• For…
Raises profile of the bags
Celebrity endorsement
encourages sales such as
Victoria Beckham
May allow to charge higher
prices?
• Against…
Cost!! Such as cost of
leather/accessories
What if the celebrity goes
out of fashion? Such as
Alexa Chung?
Are there other important
factors for a successful
marketing mix? Such as
quality of leather used
Exchange Rates
Assess the effect of the strengthening of the pound against the US dollar on the
profits of Rolls Royce (a British car manufacturer) exporting to the US. 10 marks
1. THINK!
What impact will a strong pound have on exports?
SPICED… exports will be more
expensive to US customers….
Will US customers look
elsewhere to buy cars?
What will be the impact
on demand?
Will US customers keep
buying the car?
Exchange Rates
Assess the effect of the strengthening of the pound against the US dollar on the
profits of Rolls Royce (a British car manufacturer) exporting to the US. 10 marks
Argument 1
Negative impact upon profit because…
Argument 2
US customers might continue to buy the Rolls
Royce… therefore no impact on profit
Conclusion
What is your overall view? Why?
Might it depend upon how much the pound
increases in strength?