In What Ways Does My Media Product Use,
Develop or Challenge Forms And Conventions of
Real Media Products?
By Richard Stockley
CONVENTIONS OF THE ROCK GENRE AND MUSIC
STYLE – MISE EN SCENE
• Many music videos of garage rock songs are typically performance videos with a side story of a dark narrative. When it is of a
performance, the scene is quite abnormal. 2 examples of this are: Muse – Starlight and The Killers – When You Were Young.
Muse is set upon a Ship and The Killers is set in a bar within a town in the dessert. In my video I have not included a
performance as I wanted the video to focus on the narrative.
• The lighting in these two examples differ but only slightly. Muse’s lighting is natural as it is filmed outside and The Killers’
lighting outside is natural but inside is limited to reflect the mood of the video/narrative. In my video, on the outside shots I
have used natural lighting but I made sure that the weather was dull and bland to reflect the mood being portrayed by the
town. For the inside shots, the lighting differs but not drastically, it is mainly just enough light to highlight the protagonist’s
face
CONVENTIONS OF THE ROCK GENRE AND MUSIC
STYLE – CAMERA WORK
• In these 2 videos, there are typical camera angles that occur in both. These are:
•
High angle shots are used to establish the setting of the video.
•
There are constant close ups of both members of band and their instruments.
•
Group shot show the bands in their entirety.
•
Low angle shots capture the lead singers and allow them to dominate the screens.
•
Mid shots are used to good effect to show detailed movements of people in the video
•
Long shots are used to capture an overall image of the narrative of the video.
• In my music video, I have followed this to an extent. I have not used the first 3 listed camera angles as I
have not set the scene, or have a band playing therefore there are no need to include them. I’ve used
the 4th shot to signify the size and dominance of the antagonist to the knife and the protagonist
CONVENTIONS OF THE ROCK GENRE AND MUSIC
STYLE – EDITING
• In the 2 examples
•
Editing goes to the same speed as the beat of the song.
•
Fading is used when the music is at a slower tempo.
•
Speed of editing matches the narrative of the video. For example, if someone is angry the editing speed a quick.
Whereas if someone is sad, the speed of the editing is slow.
• I have followed these conventions throughout my video at multiple instances. This is so that the video is
on time with the music and the transitions aren’t off beat.
INFLUENCES
• For my ancillary products, I have not had any major influences for the overall content in terms of the
design. I researched about what should be included into my Digipak and poster which were Social
Network links, Release date, how to lay the font out etc. In my main product there was one major
influence, I wanted the video to give of the same feeling of the video of “Thee Oh Sees – Toe Cutter” as
his narrative is dark and about murder. The setting was similar to Thee Oh Sees but lighter and I
included interior environments.
IN WHAT WAYS DOES MY PRINT ADVERT USE,
DEVELOP AND CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA PRODUCTS?
• In the poster I created, I did not follow the typical convention of having the album cover or the artist appear on the poster,
this is because I thought the image I used of instruments in a messy shed presented their music better and gave a better
idea of what the artist is like.
• The layout of the poster follows the rule of thirds to some extent by having the drums central, the bass to the left and the
guitar to the right. Also I have used the rule of thirds with the text as well by having text on the top and bottom third and
the image in the middle. The colours used also follow the colours used in the music videos as they are gloomy and not
bright as well.
• I have included social network links, a link to their website and the release date for the EP. I felt like this was important as
the audience are part of the online age so by including these in the poster, it allows them a way to research into the EP and
band and hopefully becoming fans of the band and buying the EP. However, I challenged some conventions by choosing
not to include a QR code as there was not place for it to be included where it did not look right. I also didn’t include a
slogan and venues.
IN WHAT WAYS DOES MY DIGIPAK USE, DEVELOP
OR CHALLENGE FORMS AND CONVENTIONS OF
REAL MEDIA PRODUCTS?
• For my Digipak, I followed multiple
conventions, one being that the Digipak was
the correct size of actual real media products,
this is to make it professional and realistic. I
achieved this by using a template from Adobe
InDesign. I also followed the convention of
having the name of the artist and the EP on
the front cover as well as having the track
listing on the back, also, The back cover of the
Digipak uses conventions of a existing media
product by featuring relevant record label
logos, copyright info. I have used the same font
throughout the Digipak, I chose the font as it is
sleek, thin and simplistic, this gives it a
professional look.