WELCOME
to
Strategic Management
BMGT 481w
BRIEF OVERVIEW OF TODAY’S SESSION
1. INTRODUCTIONS
2 . AT T E N D A N C E
3. REVIEW OF COURSE DESCRIPTION,
M AT E R I A L S , & L E A R N I N G O B J E C T I V E S
4. DISCUSSION OF MY ROLE
5 . R E V I E W O F M Y B AC KG RO U N D
6. REVIEW OF SYLLABUS, COURSE
S T R U C T U R E & M AT E R I A L S , T E S T S ,
P R O J E C T S , T E A M S , & P A R T I C I P AT I O N
THIS COURSE IS …
NOT
About NEW CONCEPTS
1. It is about refining your business KSAs and helping you
demonstrate (apply) your knowledge
2. Expect to be challenged to expand on what you have
already learned
3. Expect to hear the echo of your previous professors
4. Significantly new content is NOT the objective but
ensuring you can APPLY what you have learned
from your other professors is the HIGHEST
PRIORITY for this CAPSTONE COURSE
BULLETIN DESCRIPTION:
“This capstone course develops an overall
management viewpoint and integrates various
specialized functions such as Marketing, Finance,
Accounting, Management Information Systems, and
Human Resource Management. Topics include
industry analysis, global competitiveness,
international management, strategies for adjusting
to the social, political and economic environment,
approaches for developing and implementing
strategic plans in organizations, managerial values
and ethics, and social issues in business.”
KEY COURSE MATERIALS ARE ONLINE
 Course Syllabus is online and printable
 Course Textbook is an eBook only
Analysis software is available with the eBook and the software is downloadable
THE TEXT REQUIRED FOR THIS COURSE IS...
Management
Strategy & Performance
Research, Analyze, and Report
Raymond K. Van Ness
6th Edition
Online
YOU AND THE
QUALITY OF YOUR
LEARNING ARE THE
CENTRAL FOCUS OF
THIS COURSE.
SPECIFIC COURSE OBJECTIVES
[1]
 To refine and apply your professional Knowledge, Skills,
and Abilities so that you can achieve your career objectives
more quickly.
 KSA review…
Knowledge: What you know
Skills: What you can do
Abilities: How well you can do it
SPECIFIC COURSE OBJECTIVES (CONT)
[2]
To create a highly interactive learning environment
that integrates the essence of all business courses
including accounting and finance. [Putting it all
together and having fun]
[3]
To expand your knowledge of corporate performance
strategies. [What you know]
[4]
To provide you with techniques for assessing
corporate strategies, evaluating performance, and
preparing formal written summaries.
[What you can do]
SPECIFIC COURSE OBJECTIVES (CONT)
[5]
To leverage what you know AND magnify what you can do:
Think critically
Research effectively
Assess objectively
Communicate clearly
MY RESPONSIBILITIES INCLUDE
COOKING UP A GOOD COURSE
THIS CAPSTONE COURSE IS DIVIDED INTO
DISTINCT LEARNING SEGMENTS.
EACH SEGMENT FOCUSES ON REFINING YOUR ABILITY TO
APPLY YOUR BUSINESS KNOWLEDGE.
* Strategic Concepts: How Corporate Strategies can be
associated with Corporate Performance
* Research Process: Data mining, sifting, and organizing
* Analysis Process: Scrutinizing, correlating, weighing, and
assessing corporate performance data
* Project Demonstrating Excellence – PDE
(Professional Summary – semester-long project)
[WRITTEN summary of your assessment of a firm’s strategies and how
these correlate with its performance – both financially and socially]
Select YOUR publicly traded company today!
The company MUST NOT HAVE A DEFICIT.
You MUST select a company listed on a stock exchange in
the United States and it MUST have a 10k -see your Professor for guidance
1. YOU WILL BECOME AN EXPERT ON THIS COMPANY AND IT WILL BE THE
FOCUS OF MUCH OF YOUR STRATEGIC MANAGEMENT ANALYSIS
THROUGHOUT THE SEMESTER. IT WILL BE THE FOCAL POINT OF YOUR
PDE (PROJECT DEMONSTRATING EXCELLENCE).
2. YOU WILL IDENTIFY ITS STRATEGIES, ASSESS HOW THOSE STRATEGIES
INFLUENCED PERFORMANCE, AND PROVIDE YOUR OPINION ABOUT
THE QUALITY OF PERFORMANCE.
3. YOUR COURSE TEXTBOOK, “MANAGEMENT STRATEGY & PERFORMANCE”
AND ACCOMPANYING SOFTWARE WILL BE YOUR GUIDE FOR THIS
PROJECT.
Very important: Do the following immediately
1] CONTACT THE COMPANY AND REQUEST THE ANNUAL REPORT.
2] ALSO, ACCESS THE ANNUAL REPORT ON THE COMPANY’S
WEBSITE. DO NOT USE 3RD PARTY ONLINE SERVICES
SUCH AS YAHOO! FINANCE TO COLLECT FINANCIAL DATA.
3RD PARTY SITES MAY BE USED TO COLLECT QUALITATIVE
OR NONFINANCIAL DATA.
3] BEGIN COLLECTING NEWS ITEMS ABOUT THE COMPANY
IMMEDIATELY BUT REMEMBER – THIS IS SIMPLY YOUR
DATA COLLECTION PHASE NOT THE ANALYSIS PHASE.
DUE BY NEXT CLASS
Read Chapter 1 in your
text …
Study the Syllabus
Review the website
 (questions about the website
and the syllabus will be on your
first exam) [Seriously!]
Management
Strategy & Performance
Research, Analyze, and Report
Raymond K. Van Ness
5th Edition
Let’s review the website.
Your new website