ADOC 2.0 WEEK 2009
Case of Technological Institute of Sonora
(ITSON University):
SonoraSoft Software Technology Park
VIETNAM
PAPUA NEW
GUINEA
INDONESIA
CHILE
PHILIPPINES
PERU
THAILAND
MEXICO
MEXICO
OCTOBER 2009
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ADOC Week 2009
Backgrounds
In 2005 begins the project to
create a Technology Park as part of
one innovation ecosystem with the
purpose to generate an confident
environment and sense of
community for a cluster of
development software enterprises
(SMEs) that give them opportunities
of learning and innovation,
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ADOC Week 2009
Backgrounds
knowledge transfer and improve their
performance as key elements for the
competitiveness, employment
generation, wealth creation and
regional development, giving as result
SonoraSoft Technology Park which
was opening in November 2007.
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ADOC Week 2009
SonoraSoft Localization
CIUDAD OBREGON, SON.
SonoraSoft
Software
Technology
Park
Itson
4
o
ADOC Week 2009
Actors for propelling
Economic and Social Growth
Old model
Government leads economic growth through decisions and
incentives in public policy.
New model
Economic development is a Collaborative Process that involves
government (3 levels), enterprises, university and research
centers among others such as institutions for collaboration.
Politics for
economic
development
based in
clusters
Development
of internal
markets
Regional
Development
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ADOC Week 2009
Public Policy for clusters:
An OCDE perspective with
applications for the case of Mexico
Innovation and regional development
Public
Policies
Before
Now
To the
industries and
businesses
•General programs to promote
selected branches
•Subsidies or tax breaks to
private companies
 Generals Conditions of
competitiveness
Innovation
• Emphasis on basic research
•Subsidies to private enterprise
technology projects
 Better balance between research
(basic and applied) and technology
transfer or diffusion
Support for collaborative efforts
• Transfers and subsidies to
lagging regions
•Uncoordinated sectorial
programs
•Investment in infrastructure
Boosting the competitiveness
according to the characteristics of
each region.
Multi-sectorial interventions
appropriate to each region
Provision of public properties in
eneral
Regional
Development
Coordination
of policies
• National government
 Support for SMEs
 Coordination between national 6
and state governments with private
ADOC
participation
and Week
social 2009
Public policies for innovation
Priority matter between OCDE
countries.
Horizontal strategy, several
researches are running.
• National and regional level (Mexico,
etc,)
• Regional level : North of England
(United kingdom), Piamonte (Italy)
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ADOC Week 2009
Public policies for innovation
Implementation of policy
instruments about:
Education for all levels.
Formation of entrepreneurs
Incubation of technological base
enterprises
Financing and income taxes incentives
Regulations and competition
Intellectual property.
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ADOC Week 2009
Public policies for innovation
Analysis about collaboration and
organization forms among important
actors
Different levels of government and
among organizations of each level
Private sector (enterprises, clusters,
financial intermediary, consultants)
Universities, research centers.
Consolidation of regional innovation
systems
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ADOC Week 2009
The relevant factors in the
creation of SonoraSoft
The software industry has one of
the most growing rates at world
level.
Sonora respect to others States of
Mexico, has a very well rate in the
state level based in the knowledge
economy, its rated is in the first six
places.
The federal and state governments
have public policies to support the
ICTs with the PROSOFT program. 10
ADOC Week 2009
The relevant factors in the
creation of SonoraSoft
The excellent geographic position
of the state and the country
respect the biggest software
market in the world, USA.
The regional companies are willing
to support the promotion and
creation of the software industry
for the economy reconversion.
Availability of human capital by
the universities of the region.
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ADOC Week 2009
Involvement in the Regional
Development
National Plan for
Development
• Promotion for the productivity
and competitiveness
• Small and medium enterprises
• Rural area
Government
• Tourism
• Integral regional development
Sonora’s Plan for
Development
• Competitiveness
• Regional development
• Organizational effectiveness
• Articulation and coordination
• Research and alliances and
partnerships
Academia
Private
enterprises
Strategic projects
in cooperation
ITSON Planning for
regional
development
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ADOC Week 2009
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ITSON´s Strategic Model
Improve of results of the vision:
Survival, health,
Self-sufficiency and social welfare
Ecosystems of innovation
Market
Novutek
CeIDE
CUDE
C
CIIB
AA
PMSE
E
Acceleration
and
Incubation
Businessman
Managers
Professionals
Enterprises
of social
impact
Technologi
cal Support
Strategic
Projects
CA y LGA
Consultoría
Programas
de
Doctorado
Programas
de Extensión,
Educación
Continua y
Vinculación
Programas
de
Investigació
n
Programas
de Maestría
Academic Development (academic programs, R & D, Consultant…)
Programas
de
Licenciatura
CRIDA
Incubadora
Logistic
Support
VU
CETT
PTSw
DIAP
Strategic Initiatives
PATT
E
Financial
Support
Social
Capital
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ADOC Week 2009
SonoraSoft Objectives
 To be a key factor in the
economic transformation of the
region
 Producing world-class software
with business vision, business
and social conscience.
 Build on the industry, demand for
professionals aligned with the
training capacity of universities in
the state.
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ADOC Week 2009
SonoraSoft Objectives
Set up the profiles of university
graduates to industry needs in
order to minimize time and cost of
the learning curve.
Design, build and consolidate a
model of interrelation between the
companies, allowing everyone in
the industry work together
efficiently by means of a cluster, in
projects that require it.
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ADOC Week 2009
SonoraSoft Objectives
Incubation of technology-based
companies
Share knowledge and technology
among universities, research centers,
government, business and market.
Sonora Mexico has a position as a
leader in the software industry
To be a high quality employment
source
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ADOC Week 2009
SonoraSoft Operative Model to suport the cluster (SMEs)
Advising, offering
strategies for
financing and
conect with
investors.
Support the
comercialization
services for the
product and
services.
This area will be
in charge of
intelligence of
the market, value
info.
Financial center
Business
Incubator
Broker
Accelerator
Maturity level,
protencially
successful for
national and
international
markets
Administartion
Center for
Strategic
Studies
Is the first
development
software
enterprise
established in the
park
Provide support
to generation of
new enterprises
of IT BASED,
providing techical
support, space
Competencies
Development
center
Novutek (as the
Anchor Enterprise)
Services of applied reserch and
technology transference to new
products development for
organizations established in the
park
Innovation and
development center
Share services
center
This provide
financial support
services: payroll
managment,
accounting,
payable etc.
Provide services:
organización
development,
competencies
performance
evaluation,
recruting talents
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Growing Plans
$
$
$
Innovations
Solutions
Development with focus
process
Custom development Specialized Software
1 year
2 years
3years
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Achievements
Investment phase 1: 105mp (3has of
urbanization. Construction of
productive building 6327mt2 services,
parking, and green areas)
Investment phase 2: 90mp. (Second
productive building 8000mt2, green
areas) Second building to start
construction fall 2008 and it will be
finished this 2009.
Partners in the Park: IMPULSOR
(government), ITSON, and TI Sonora,
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ADOC Week 2009
Achievements
Tenants:
Hosting about 200 professionals
employments.
Status. First building occupied
90%.
Two new incubated enterprises of
technological base.
SMEs have clients in USA
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ADOC Week 2009
Achievements and
Experience to the SMEs
RELATED TO THE PRODUCTS
MARKET
SCALE AND FLEXIBILITY: SMEs combine
installed capacity to satisfy at
comparatively low cost, quickly and
reliable to the changing demand.
LEARNING AND INNOVATION: the
cluster facilitate the detection of new
needs and market trends, delimiting the
unfair competition
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ADOC Week 2009
Achievements and
Experience to the SMEs
POSITIONING AND RECOGNITION:
Today they have a greater presence
and more visible to customers in
the market, even commercial,
cultural or geographically distant.
Is easier to get business
certification in this industry in
CMMI, this is because the
government support as a cluster.
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ADOC Week 2009
Experience of internationalization
for Mexican enterprises
Mexico is preparing to play
an important role in the
knowledge economy
through the international
program business
acceleration technology is
currently offered in Silicon
Valley, Austin, Montreal,
Madrid, Michigan and
Arizona
Novutek Software Factory (ITSON)
provides specialized software products
for domestic and international
markets, using world-class certified
processes (CMMI)
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ADOC Week 2009
Achievements and
Experience to the SMEs
RELATED TO THE MARKET FACTORS
OF PRODUCTION
LABOR MARKET: It has accelerated
training and certification of skills
through government support.
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ADOC Week 2009
Achievements and
Experience to the SMEs
FINANCIAL MARKET: credit agents
are provided with the
measurement of systematic risk,
this ones can be commercial or
technological
ECHNOLOGY MARKET: It is giving
the generation and transfer of
knowledge applied and available
commercially
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ADOC Week 2009
Achievements and
Experience to the SMEs
RELATED TO THE AUTHORITIES
PRESENCE AND KNOWLEDGE: It is
promoting the achievement of
regulations, technical standards,
development programs, more realistic
in which businesses operate as a group.
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ADOC Week 2009
Achievements and
Experience to the SMEs
ACCESS TO INFORMATION AND WIDER
STRATEGIC VISION: It participates with
strategic character in the diagnosis of
opportunities and challenges of general
or regional competitiveness, and gets
feedback on several levels of the
government to the design of public
politics more suitable to increase the
income and social welfare.
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ADOC Week 2009
Challenges of SonoraSoft
Attracting national and
international companies
Generation of international
alliances
Greater involvement of the SMEs
with the university
The focus of the cluster towards
a niche market opportunity
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ADOC Week 2009
Challenges of SonoraSoft
Increased international
marketing to the U.S. market
Increased attention to critical
success factors such as: national
and international transportation
means (flights), professional
human resource, bad economic
situation. etc
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ADOC Week 2009
Impact of the crisis in
Mexico
Currency flow
(Millions of US Dollars)
2008
2009
%
oil
43,324
22,301
-48.5
Money
remittance
from USA
25,137
22,121
-12.0
R&D
21,950
13,074
-40.4
Turism
13,289
10,631
-20.0
103,700
68,127
-34.3
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ADOC Week 2009
Future plans
Consolidation of the research
entities, innovation, strategy
studies and of human resources
through formal alliances with the
university
Creation of a state board to
support the software industry
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ADOC Week 2009
Future plans
Generation of a national and
international marketing promotion
plan of SonoraSoft
Consolidation of the model
business incubation and
acceleration through alliances with
international incubators such as
I3P Polytechnic Institute of Torino
Italy and interchange of
technology with The III of Taiwan.
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ADOC Week 2009
THANKS FOR YOUR ATTENTION
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ADOC Week 2009