Internet Marketing Program
Goal
The goal of this plan is to increase the flow of new business to you, our client, via
the Internet. We incorporate as many facets of Internet marketing as your
budget will allow.
Our primary purpose is always to get your company found on the first page of
the organic results of the major search engines for both desktop computers and
mobile devices because statistics show that ninety-four percent (94%) of all
Internet searchers select sites from the organic listings when deciding which sites
to visit. We also utilize social media, and if your budget allows - the paid
advertising section. Our marketing team will design the proper messages that
will entice large numbers of Internet searchers to select your website to visit from
the hundreds of thousands, if not millions, of sites competing for their attention.
Once we have the visitor on your site we will deliver your unique selling
proposition properly so as to convert a high percentage of those visitors to leads
and ultimately clients.
Optimization
Optimizing a website or paid advertising campaign may seem simple at first
glance. If it were actually simple there wouldn’t be enough spaces on page one
of the search engines to accommodate the well optimized sites or ads. As the
search engines exist today, there are between seven (7) and ten (10) organic
spaces available on page one therefore these spaces are extremely valuable and
the competition to occupy them is fierce.
The paid ad section is a combination of a bid system and quality score of your
landing page(s). The highest bidder with the best quality score will typically get
his/her ad to the top spot of the paid section. Contrary to the belief of some
individuals, the paid advertising section has no impact on the organic rankings of
a website.
Our Work
The work we perform on your website and social media is outlined below.
Project Manager
As a new client, the first thing that happens, is you will be assigned a project
manager that will assist you through your entire stay with our company. This
project manager will interface with each of our teams to ensure that your Internet
marketing is handled with best practices at all times. You will have a direct phone
number for him or her so that you can reach your project manager whenever the
need or want arises.
Discovery
Every project starts with the discovery process. Your project manager will
conduct an in-depth interview with you to learn all about your company. During
this process, we also learn your business wants, needs and goals and gather the
information that will enable us to best align your Internet marketing with those
goals to achieve the success that we both desire from this program.
Research
With the discovery data collected, we then embark on a comprehensive research
project which results in a complete understanding of your current Internet
positioning, competition, trends in your industry, high value keywords and social
media insights.
Planning
In the planning stage we take the data learned in both the discovery and
research stages and create an all encompassing project outline geared for the
success of your online marketing. During this process, a hierarchal map is
created that structures and defines every aspect of the site. Other planning tasks
include design concepts, and outlining any special development features that
your site may require. After the planning process is complete, we present you our
timelines. The entire project from beginning to launch of the optimized website
will normally take between six (6) and eight (8) weeks.
Content
Under the watchful eye of our Chief of SEO, our team of U.S. based staff writers
will create content that is well written and represents your company well to both
the search engines and potential new clients. The amount of content that we add
to your site depends on the competitiveness and size of your market.
Design & Development
While the Content Development Department writes, and with the planning data in
hand, our web designers, developers, and marketing team get started converting
research data into a well designed and marketed website. Once this process is
complete you will have the first look at the website with graphics, content and
marketing calls to action in place.
Optimized Blog Set Up
Blogs play a role in online success for several reasons and they need to be well
optimized. One common saying in Internet marketing is that content is king and a
blog is the perfect place to put a lot of content without making your website
“spammy”. We will design your blog and counsel you and your staff as to the
proper way to write postings. No one knows your business like you do and
therefore no one can blog better than you. As an added service, you can email a
rough draft to us and we will have our writers and SEO team edit and optimize
the piece send it back to you for approval – when you approve it we will publish it
for you.
Mobile Site
We create a mobile version of your site. The mobile market is growing
substantially; many of our clients are receiving as much as forty-five percent
(45%) of their traffic from mobile devices. A properly designed mobile site
presents itself well on smart phones, tablets etc. The site fits the screen and has
click to call buttons to make it very simple for people looking for your service to
reach you immediately.
Pre-Launch Optimization
After all of our other teams have completed their work on your site, our team of
SEO professionals take over and perform an in-depth optimization of the entire
website’s code, content, header tags, Meta data etc. After this process is done
you will now have a complete website that is fully optimized and nearing the
launch stage.
Testing
The last step before launching the website to the public is performing thorough
testing. As part of this process, a link is sent to you for final approval.
Launch
Upon the website having passed the testing stage and having your approval, it is
presented live to the public. As part of the launch process, we keep a constant
eye on the website to make sure Google and all of the other search engines
index it properly, making changes if and when needed. The whole process
normally takes us 6-8 weeks from the time you select us as your Internet
marketing firm.
After your site is live:
Google Local
We will create a business listing with Google that contains all relevant information
about your business and we will properly focus the local search. If you already
have an account, we will check it and refine it if necessary.
Link Building and Directory Submissions
Link building must be performed very judicially. Proper link building increases a
websites importance in the eyes of the search engines therefore assisting in
procuring page one placement for many terms, however, improper linking can get
a site blacklisted. We establish the proper links by having your business included
in the right business directories, Google local, Social Media and by utilizing
strategic press releases.
Social Media
Social media plays an ever growing role in Internet marketing and establishing
first page organic results on the major search engines. We will correctly optimize
your social media accounts with the proper look and feel that is consistent with
your brand. If you do not have the correct social media accounts, we will
establish them for you. We typically establish Google +, Facebook, and Twitter.
We will counsel you and your staff as to how to best utilize these accounts.
Our Guarantee for Search Engine Optimization
The Service is guaranteed to have the Client's website found on page one of the
organic rankings of Google for at least 20 terms relevant to the services the
Client offers. In the event the service fails to perform as stated 90 days after the
Client's site goes live on the Internet, the Company shall have 30 days to bring
Client’s rankings to the guaranteed condition. If the Company cannot do so within
30 days the Client may cancel the contract, receive half of their money back,
keep the site and owe no further fees.
Ongoing Management
Our service is not over when we launch your website. We monitor the website
continually and provide reports to you that enable you to judge the success of our
work. We work to help define new areas that may be profitable to you based on
the data collected and make recommendations to you.
Google Changes and Ongoing Optimization
Google changes the rules often and we are on top of those changes quickly. We
make the changes necessary to keep you well ranked throughout the period of
the agreement. In the recent past, there have been an extreme amount of
substantial changes and our clients haven’t lost positioning during any of these.